<p>As a marketer or a business, you must have heard about &ldquo;rapid-response marketing,&rdquo; right? Well, rapid response marketing is real-time marketing where a brand rolls out a new marketing campaign or initiative immediately as a response to opportunities.</p>

<p><strong>Well, only in this case, rapid-response marketing calls for an action based on <em>necessity</em>, not opportunity.</strong></p>

<p>As the virus is slowly taking the entire world in its grip, it is essential for brands to show which side they are on - the people&rsquo;s or that of the virus?</p>

<p>Several industries, like travel and tourism, manufacturing, and the medical sector, are directly being affected by the virus spread. In such scenarios, brands should make sure that they come up with active marketing campaigns and improvise them as and when needed. For example, a travel agency should know that marketing travel plans to a region, which is the new epicenter of the outbreak will not be appropriate. Instead, the travel brands should create more suitable marketing campaigns - one which speaks to the distressed public. For example, how about a marketing campaign where the travel brands assure their audience about the measures they are taking to prevent the virus from spreading?</p>

<p>And, if we talk about the medical industry, what will happen if hospitals and clinics run ads talking about their medical team, which is fully equipped with the essentials for preventing the COVID-19 from spreading?</p>

<p>In this article, we will discuss the five most important social media marketing strategies that will help you contribute towards humanity and get you your audience&rsquo;s trust -</p>

<p><strong>1. &nbsp;Facebook &amp; Instagram Ads</strong></p>

<p>If you think your business, in any way, can help the public amidst coronavirus fears, use Facebook and Instagram ads instantly to reach out.</p>

<p>For example, do you have a company that manufactures face masks? Consider running social media ads to reach out to the masses.</p>

<p><strong>2. TikTok Marketing</strong></p>

<p>As you know, video marketing is on an all-time high. If you&rsquo;re an expert or a dermatologist, you can create video content on what kind of personal hygiene practices the people should adopt to prevent the transmission of coronavirus.</p>

<p><strong>3. Content Marketing</strong></p>

<p>As a responsible brand, take on content marketing for spreading awareness. Create informative blog posts and articles that provide the correct information and measures to take for curbing the rumors that are all over the internet, instilling paranoia in public.</p>

<p>&nbsp;4. Engage with your audience</p>

<p>This time, do it for fighting back the misinformation. Several social media users are spreading fake news or rumors on the virus, knowingly or unknowingly. Engage deeply with your audience - like, share, and comment on verified information online and show the misled audience the right way.</p>

<p><strong>#5. Responsible SEO</strong></p>

<p>Do you run a hospital chain in the region? If yes, then consider adding a new webpage to your website - one that solely talks about the dos and don&rsquo;ts of coronavirus. Showcase your facilities, the installation of &lsquo;assessment pods,&rsquo; and the detailed profile of the team of doctors. Once you create such a webpage, conduct extensive SEO so that it reaches the maximum public.</p>

<p><strong>Conclusion</strong></p>

<p>As a brand, you must acknowledge that your brand is for the people. In the time like these, where such outbreaks put the entire humanity at risk, all the brands must do their best to curb the situation, be it directly or indirectly. While social media marketing cannot directly fight the coronavirus outbreak, if done right, it can be the perfect tool to spread &ldquo;informed&rdquo; awareness among the public and control the situation of panic and paranoia. As the state of emergency is rising in the Delhi-NCR region, we, as a responsible<a href="https://www.digitaloye.com/"> </a><a href="https://www.digitaloye.com/digital-marketing-services.html">digital marketing company in Delhi</a>, are committed to our community at all levels to curb the situation.</p>