INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(72, 1, 'Best Tips for Launching Successful PPC Campaign in Low Budget', '', '<p>Pay-per-click campaigns generate better outcomes compared to any other digital marketing tactics. It fetches immediate and real-time output that certainly helps the cause. All small-scale and medium-scale businesses use this strategy to get the desired outcome in a lesser time.</p>', '<p>Pay-per-click campaigns generate better outcomes compared to any other digital marketing tactics. It fetches immediate and real-time output that certainly helps the cause. All small-scale and medium-scale businesses use this strategy to get the desired outcome in a lesser time. The ongoing global pandemic has shut the doors for many startups and small enterprises to adversely affect the economy. Going digital is the only hope to recover from it. Here are a few ways to run a better PPC campaign through&nbsp;<a href=\"https://www.digitaloye.com/google-adwords.html\">Google ads campaign management</a>&nbsp;on a tight budget.</p>\r\n\r\n<p><strong>1. Identify goals</strong></p>\r\n\r\n<p>Digital marketing is all about making your idea reach a larger group of web audiences. It would help if you had a clear mindset for all the goals you aspire to achieve through the ad campaigns: When you are clear about the outcomes, it helps you specify the exact requirements without spending more money on the process. You can cut the extra cost wisely by spending quality time on forward planning.</p>\r\n\r\n<p><strong>2. Determine budget</strong></p>\r\n\r\n<p>Before you decide to&nbsp;<a href=\"https://www.digitaloye.com/blog/what-is-pay-per-click-advertising-and-how-does-it-grow-your-business\">run your ppc campaign</a>, evaluate your business budget well. First, determine the number of leads that you plan to gain through the campaign. Check if your estimated goal matches your vision. Calculate the cost per action or CPA to understand better. Be realistic with your estimation and compare it to the average cost per click as per the industry standards to gain better clarity.</p>\r\n\r\n<p><strong>3. Research keywords</strong></p>\r\n\r\n<p>Extensive research to identify the keyword suitable for your target audience makes the task easier. Although to fit in your budget rightly, the&nbsp;<a href=\"https://www.digitaloye.com/pay-per-click-services.html\">Best PPC Company</a>&nbsp;would always suggest you use fewer keywords. But ensure that the used keywords are dynamic and relevant. Also, analyze the performance to check effectiveness. Do not waste resources on an unproductive keyword.</p>\r\n\r\n<p><strong>4. Target right</strong></p>\r\n\r\n<p>Staying relevant is the only way to survive digital campaigns successfully. Be specific about geo-targets and locations you want to focus on with the campaign. Avoid wasting time on global audience targeting and follow serial steps in improving your opportunities in such a budget. Geo-targeting certainly improves your chances in terms of engagement of the audience.</p>\r\n\r\n<p><strong>5. Quality score</strong></p>\r\n\r\n<p>Search engines consider the AdWords quality score an important aspect, and your CPA also gets affected. If your quality score is good, a low budget does not create much difference. The best thing about the quality score is that you can save money on the keyword bids and perform better without spending extra when you already develop your reputation.</p>\r\n\r\n<p><strong>6. Utilize remarketing campaign</strong></p>\r\n\r\n<p>Remarketing campaign is the process of using a previous list of customers or online activities to reconnect. It helps you generate improved results by applying periodic efforts and curb your spending effectively. It is profitable as the audience already gets familiar with your ads and creates a better appeal. It increases the chance of clicking and converting.</p>\r\n\r\n<p><strong>Choose an expert</strong></p>\r\n\r\n<p>Clear your target and goals with the marketing agency or expert who will assist you through the process. Hold multiple meetings to understand the places where you are lagging. The valuable inputs from the expert in the field will certainly fetch you improved results through a successful pay-per-click campaign. Resonate with the audience rightly to build your ground.</p>\r\n\r\n<p><strong>Think before you invest</strong></p>\r\n\r\n<p>Digital marketing your business on a tight budget is surely a daunting task as you require extensive planning before starting. Do not rush into making a decision. Take the required amount of time before finalizing the steps and choosing the company to assist you. Research the market practices well before you start the process.</p>', 'best-tips-for-launching-successful-ppc-campaign-in-low-budget_1623417547.jpg', 'best-tips-for-launching-successful-ppc-campaign-in-low-budget', '', 0, 'Best Tips for Launching Successful PPC Campaign in Low Budget | DigitalOye', '', 'Best Tips for Launching Successful PPC Campaign in Low Budget | DigitalOye', 1, 1, '2021-06-11', 1, '2021-06-11 18:49:06', '2021-06-11 18:49:06'),
(73, 1, 'Invest in Best SEO Services in Delhi To Revamp Your Online Presence', '', '<p>Bring out the best in your corporate website with smart SEO solutions from the experts of the domain. We all know that search engine optimization is a practice that aims at giving any website highest visibility across the search engines like Google, Yahoo, Bing, etc.</p>', '<p>Bring out the best in your corporate website with smart SEO solutions from the experts of the domain. We all know that search engine optimization is a practice that aims at giving any website highest visibility across the search engines like Google, Yahoo, Bing, etc. This helps the website and its links to appear in the top ranks of the results that pops ups against the searches and queries generated on various search engines. The advantages of some of the Best SEO Services in Delhi are more than one. Let us find out more about them.</p>\r\n\r\n<p><strong>Comprehensive online coverage</strong></p>\r\n\r\n<p>Virtual platforms are of varied types. Social networking channels, avenues for reaching out to customers across the web are highly diversified. A complete digital marketing program will aim at covering all these aspects and avenues so that they can make a <a href=\"https://www.digitaloye.com/blog/hot-seo-strategies-to-enhance-online-presence-in-2021\">strong online presence</a>. The top rated SEO agencies and their experts makes a comprehensive marketing structure that tries to cover all the possible alleys of digital marketing domain. This ensures that the brand can reach out to a maximum number of customers in the global market.</p>\r\n\r\n<p><strong>Create a bankable market image</strong></p>\r\n\r\n<p><a href=\"https://www.digitaloye.com/\">SEO services</a> do more than just promoting the brand, its products and services across the online platforms. This is an endeavor to create a trustworthy and bankable image of the brand in the market. This is an extremely subtle thing to be done and requires endorsements from different angles. This is one of the strategic planning done by the SEO experts. They try to get in touch and agreement with other relevant brands. When we say relevant we mean that the set of customers who has a requirement of these brands will also have a need for your brand&rsquo;s products and services. Hence an endorsement from these brands offers relevant support and encouragement to a certain brand.</p>\r\n\r\n<p><strong>Go Global</strong></p>\r\n\r\n<p>The strategies and the planning done by a <a href=\"https://www.digitaloye.com/seo-services.html\">SEO Company in Delhi</a> can help any brand to make it huge in the global market. This is the age of globalization. Most companies are trying their level best to make an advent for the global market. This is one of the best ways through which a brand can make it big in the world of business and can aspire to create an empire for the company. <a href=\"https://www.digitaloye.com/blog/how-to-make-the-best-seo-checklist-for-2021-beginner-s-guide\">Proper SEO strategies implementation</a> can help a company to reach out to the right set of customers across the world. This helps them to make it big in the world market.</p>\r\n\r\n<p><strong>Make a strong e-commerce advent</strong></p>\r\n\r\n<p>All companies which are trying to break into the online market or the e-commerce market has a definite requirement for these services. The online industry is one of the most competitive segments of world economy. Hence it is imperative that proper SEO services are hired to make a strong mark in the online industry.</p>', 'invest-in-best-seo-services-in-delhi_1625220502.jpg', 'invest-in-best-seo-services-in-delhi-to-revamp-your-online-presence', '7', 0, 'Invest in Best SEO Services in Delhi To Revamp Your Online Presence | DigitalOye', '', 'Invest in Best SEO Services in Delhi To Revamp Your Online Presence | DigitalOye', 1, 1, '2021-07-02', 1, '2021-07-02 15:38:21', '2021-07-02 15:38:21'),
(74, 1, 'Best Strategies to Follow for a More Successful SEO Campaign in 2021?', '', '<p>Search engine optimization is an all rounded phenomenon that aims at improving the overall visibility of a corporate website. In modern times every commercial enterprises, which are serious about their business has a website. The idea is to reach out to the millions of customers who are out on the different virtual platforms.</p>', '<p>This can help the rate of conversion and hence enhance the business volume of the company. Going by this piece of information, the importance of SEO strategies is well established amongst the corporate entities of the world. Naturally a <a href=\"https://www.digitaloye.com\">SEO Company</a> and their experts are striving to find new techniques in the domain. The idea is to offer innovative and <a href=\"https://www.searchenginejournal.com/find-global-opportunities-outside-seo/378715/\">out-of-the-box SEO</a> programs for every client organization.</p>\r\n\r\n<p><strong>Work on Content</strong></p>\r\n\r\n<p>Content optimization and updating is one of the most important aspects in a SEO strategy. The quality of the content to a great extent determines the popularity and acceptance of the website and its brand amongst the buyers in the market. Hence improving the information gamut within the website, reorganizing its layout and distribution are very important attributes of a SEO campaign.</p>\r\n\r\n<p><strong>Innovative Presentation</strong></p>\r\n\r\n<p>Presentation or looking after the aesthetics and visual appeal of the website is one of the aspects which are often much neglected in digital marketing programs. Yet this is yet again one of the elements that can affect the percentage of traffic retention on the website. SEO experts must take care of this domain for implementing a successful <a href=\"https://www.digitaloye.com/blog/more-about-seo-2021\">SEO strategies in 2021</a>.</p>\r\n\r\n<p><strong>It all begins with keyword</strong></p>\r\n\r\n<p>Keywords are one of the principle features that determine the course of SEO programs. Selecting the right keywords is of paramount importance in designing a proper SEO strategy. The SEO experts must make an analysis of the possible and popular keywords that are in vogue in the context of the companies with similar products and services. This will give them a fair idea about the kind of queries and searches being raised by the organic traffic on the search engine platforms. This can form the main backbone of your SEO strategy.</p>\r\n\r\n<p><strong>Back-links are in style</strong></p>\r\n\r\n<p>Hyperlinks or back-links are the single blue lines which are placed in between the content matter. If a viewer clicks on these lines they are often taken to a different piece of content. This has become one of the most popular trends that are being employed by the <a href=\"https://www.digitaloye.com/usa/seo-company-new-york.html\"><strong>New York SEO Agency</strong></a><strong>. </strong>These short blue lines are passageways which can lead a reader to relevant informative content. It helps to offer greater gamut of information to the traffic visiting a website.</p>\r\n\r\n<p><strong>Video imbibed content</strong></p>\r\n\r\n<p>Video content is one of the most popular trends in the domain of contemporary SEO patterns. This moving visual content helps to arrest the attention of the viewers and helps the brand to have a stronger, clearer and better communication with their probable patrons.</p>\r\n\r\n<p><strong>Monitor Results</strong></p>\r\n\r\n<p>&nbsp;One of the most imperative aspects of a successful SEO strategy is to maintain a close watch on the results of these SEO programs. Assess the gaps in the program and make improvements with the coming time.</p>', 'SEO-campaign_1626159665.jpg', 'best-strategies-to-follow-for-a-more-successful-seo-campaign-in-2021', '5', 0, 'Best SEO Strategies For 2021 with Advanced SEO Tricks, Techniques', '', 'Know more about winning, advanced SEO Strategies 2021 innovative and out-of-the-box SEO programs for every client organization.', 1, 1, '2021-07-13', 2, '2021-07-13 12:31:05', '2021-08-06 13:12:04'),
(75, 1, 'Get to Know More on Google Page Experience Update', '', '<p>Are you someone who deals with the various techniques and methods of search engine optimization? Well, then you should be aware of the latest updates by Google to keep your techniques at par. The only way to earn a better result and strengthen your feet in the digital zone is by adapting to the updates. This year on June 15th, Google has rolled out the update for page experience.</p>', '<p><strong>Why important?</strong></p>\r\n\r\n<p>Optimizing your website or performing the same task as a professional is not an easy task. Only keyword selection is not sufficient to grab the top slot. You need an all-rounder approach where you are completely aware of what is happening in the said field. The <a href=\"https://developers.google.com/search/docs/advanced/experience/page-experience\">google page experience</a> sets a benchmark for a website. The parameters used over here are the website experience on both mobile and desktop. The website owners will get an idea to improvise via the core web vitals and four other page ranking signals. It will further enhance the process of SEO.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p><strong>Coming to UX</strong></p>\r\n\r\n<p>User experience or UX is currently a gamechanger in the aspects of the digital world. The professional experts of the&nbsp;<a href=\"https://www.digitaloye.com/\">Best SEO Agency</a>&nbsp;consider this to be one of the major influencing features. A smooth-running website without any glitches certainly provides a great experience for visitors. But how do you determine if your site is offering a seamless experience? You can measure it by using Google core web vitals and its reports. A UX-oriented site holds the ranking for a better time, which is crucial for SEO.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p><strong>Next step to follow</strong></p>\r\n\r\n<p>With the current update in process, you get access to a combined report of the core web vitals report and the status updates on the rest UX signals. It will help you guide and improve the <a href=\"https://www.digitaloye.com/blog/why-core-web-vitals-are-important-for-seo-rankings\">core web vitals</a> and the tools in use. A leading <a href=\"https://www.digitaloye.com/blog/best-strategies-to-follow-for-a-more-successful-seo-campaign-in-2021\">SEO guide</a> will help you get into the details of the matter. Also, you require a responsive web designer to make the task easier. However, the following are the parts that you require to focus on:</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<ul>\r\n	<li>Web design: make it responsive and provide quality content</li>\r\n	<li>Upgrade the web hosting and keep your website updated</li>\r\n	<li>Decrease the page request numbers&nbsp;</li>\r\n	<li>Compress larger files and optimize media</li>\r\n	<li>Fix the broken links and redirecting links</li>\r\n</ul>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p><strong>Get expert help</strong></p>\r\n\r\n<p>Getting in touch with a professional SEO and a responsive web designer will ease your task. With the combined effort, you can provide a better UX to the target audience of your site. Get to the top slots of SERP and retain the position by staying updated.&nbsp;</p>\r\n\r\n<p>&nbsp;</p>', 'blog_1627019689.jpg', 'get-to-know-more-on-google-page-experience-update', '11', 0, 'All About Google Page Experience Algorithm Update 2012 - Digitaloye', '', 'Get all the information about Google\'s page experience algorithm update 2021 and it will be ended by August 2021.', 1, 1, '2021-07-23', 2, '2021-07-23 11:24:49', '2021-08-05 17:49:55'),
(76, 1, 'How To Improve Google Ads Relevance? - By Digitaloye', '', '<p>Pay-per-click advertisements are one of the effective ways to get hold of the target audience. The advertising campaigns help you drive a large number of viewers to your offerings. The clicks on the links are effective to grab the audience base but is that sufficient? You also need techniques to convert the clicks through smarter ways. Analysing the ads and the performance plays a crucial part in PPC procedures.</p>', '<p>Pay-per-click advertisements are one of the effective ways to get hold of the target audience. The advertising campaigns help you drive a large number of viewers to your offerings. The clicks on the links are effective to grab the audience base but is that sufficient? You also need techniques to convert the clicks through smarter ways. Analysing the ads and the performance plays a crucial part in PPC procedures. To get it in easiest manner, opt for <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">best PPC Ads Management Agency</a> along with its expertise in terms of ROI, low budget &amp; high quality lead generations.</p>\r\n\r\n<p><strong>Quality Score Matters</strong></p>\r\n\r\n<p>The professionals of the&nbsp;<a href=\"https://www.digitaloye.com/google-adwords.html\">Best Google Ads Agency</a><strong> </strong>pay a good amount of importance to the quality score of the ads. It is a diagnostic tool to measure the areas of improvement in the google ad accounts. The metric determines where the paid advertisement should appear and how the advertiser should pay for clicks.</p>\r\n\r\n<p><strong>Using it rightly</strong></p>\r\n\r\n<p>The three major components of the <a href=\"https://support.google.com/google-ads/answer/6167118?hl=en\">quality score</a> include ad relevance, loading page experience, and expected CTR. The reports that derive from the measuring techniques of the metrics reviews multiple aspects. The quality component at the keywords level is the basic feature. Accessing the previous score and performance and exporting the data makes it easier to analyse.</p>\r\n\r\n<p><strong>Improving Relevancy</strong></p>\r\n\r\n<p>Managing a PPC account involves the measurement and analysis of more than one feature. The statistics that you obtain through the various tools and the quality component of the ads identify the shortcomings. You can use the data by manipulating the existing ways. Improving the performance of the ads is the only way to succeed. The following three factors help in acquiring relevancy, making it a gamechanger for you.&nbsp;</p>\r\n\r\n<p><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]--><strong>Keywords</strong>: A good relationship between the keyword and the ad copy makes for a better relevance for the paid ad. A poorly connected keyword that is not relevant will only impact negatively. Incorporate the top keywords by understanding the search intent from depth. It is the only way to acquire relevance.</p>\r\n\r\n<p><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]--><strong>Page experience</strong>: Without good page landing experiences, the clicks can never turn into conversions. A landing page that is easy to navigate with a proper featuring of the advertised product is what you should offer. A mismatch in the information of the ad and what you provide on the page is a big shortcoming.&nbsp;</p>\r\n\r\n<p><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]--><strong>Click-through rate</strong>: A less relevant keyword and ad negatively affects the performance. For this, the conversion rate gets badly decreased. Evaluating the search queries and intent helps in preventing the triggering and irrelevant ads from a pop-up. Focus on adding negative keywords and adjust the match type to achieve both relevance and a better CTR.&nbsp;</p>\r\n\r\n<p><strong>Take a Smart Call</strong></p>\r\n\r\n<p>If you cannot drive the audience to your offerings, making a digital marking becomes tougher. Mindless ad positionings and other hasty actions only make a negative impact. You require a systematic approach to earn a better outcome in the field. Get in touch with a professional service provider who can guide you with the same &amp; can help you <a href=\"https://www.digitaloye.com/blog/how-to-generate-quality-leads-from-google-ads\">generate more leads by Google Ads management</a>. Making a better choice will amplify your growth to leaps and bounds.&nbsp;</p>', '6_1627449156.jpg', 'how-to-improve-google-ads-relevance-by-digitaloye', '11', 0, 'Improve Google Ads Relevance, Google Ads Relevancy', '', 'Know more about how to write more relevant ads in Google Ads? Digitaloye will help you out in this.', 1, 1, '2021-07-28', 2, '2021-07-28 10:42:36', '2021-08-05 17:47:35'),
(77, 0, 'Importance of Semantic Search, What is it?', '', '<p>Semantic search, the new term buzzing the digital world, impacts the usual norms and practices. Optimizing techniques have evolved through the years with the changing digital perceptions. Search-based marketing has altered the most for the newer inventions and popular practices.</p>', '<p>Semantic search, the new term buzzing the digital world, impacts the usual norms and practices. Optimizing techniques have evolved through the years with the changing digital perceptions. Search-based marketing has altered the most for the newer inventions and popular practices.&nbsp;</p>\r\n\r\n<p><strong>Understanding Semantic Search</strong></p>\r\n\r\n<p>Addressing the key point of discussion, <a href=\"https://moz.com/blog/what-is-semantic-search\">what is semantic search</a>? It refers to the feature of the existing search engines to comprehend the intent behind the searched keywords. There has been a gradual shift in search algorithms through analyzing the complete phrase to get to the roots of the query. Instead of taking the searched keywords as individual entities, the search engines now try to get to the contextual meaning of the phrases.</p>\r\n\r\n<p><strong>Role to Play in SEO</strong></p>\r\n\r\n<p>Now that you know what the term refers to, coming to the next part. What role does it play in SEO practices? In recent <a href=\"https://www.digitaloye.com/checklist.html\">SEO practices</a>, natural language processing methods have provided a fruitful outcome to meet the changing needs. Semantics is now a key role-player in Google&rsquo;s search technology. The search results in consideration rely on semantic comprehensibility by aiming at the concept more. Thus, professionals of a top&nbsp;<strong><a href=\"https://www.digitaloye.com/\">SEO Company</a></strong>&nbsp;are now setting their targets by applying distinct approaches.&nbsp;</p>\r\n\r\n<p><strong>Principles in practice</strong></p>\r\n\r\n<p>Standing in 2021, the key to success lies in the intent. You can say, the basic principle guiding the semantic search mechanisms relies on the search intent. The current necessity is to meditate on user purpose to understand the rooting cause. Different factors like language, phrases, tones, and the correlation between the keywords are getting the due attention. Google analyses the patterns to come up with consumer-oriented search results. Thus, it is time to buckle up and upgraded tactics.&nbsp;</p>\r\n\r\n<ul>\r\n	<li><strong>A logical Semantic Search Approach</strong>: Focusing on topics instead of keywords is now the rule to stick. As searcher intent is the rising priority, take a mindful step in employing the changes in the techniques. Evaluate, analyze and employ; these are the basic steps with which you will surely succeed.&nbsp;</li>\r\n</ul>\r\n\r\n<p><strong>Make It Right</strong></p>\r\n\r\n<p>Get in touch with a service source to identify the areas to work on. If you search for <a href=\"https://www.digitaloye.com/blog/how-does-seo-help-in-promoting-your-business\">how SEO help in promoting your business?</a> Or the digital optimizing professionals cope with the updates to perform better. Sticking to the old ways will not accomplish a concrete outcome, for which understanding the newer norms is a must. Employ the best methods by understanding the roots from where they originate. Plan well to execute rightly.</p>', 'blog1_1628487811.jpg', 'importance-of-semantic-search-what-is-it', '11', 0, 'Importance of Semantic Search, What is it?', '', 'Know more about the role of Semantic Search in SEO. Get all the important detail about how to optimize Semantic Search SEO?', 1, 1, '2021-08-09', 2, '2021-08-09 11:12:41', '2021-08-09 11:13:31'),
(78, 1, 'SEO For Service Based Business – 10 Strategies to Look Forward', '', '<p>Service-based businesses operate distinctly from the usual selling businesses. The focus of the product-based businesses is primarily towards amplifying the sell-quotient of their deliverables. In comparison, service-based businesses function in a multi-dimensional approach. They serve the customers by completing a task on their behalf. The service here refers to their product, and they sell this to their clients.</p>', '<p>Service-based businesses operate distinctly from the usual selling businesses. The focus of the product-based businesses is primarily towards amplifying the sell-quotient of their deliverables. In comparison, service-based businesses function in a multi-dimensional approach. They serve the customers by completing a task on their behalf. The service here refers to their product, and they sell this to their clients. Thus, their marketing approach is also distinct from the usual businesses. In this blog, the prime focus is to cite how such businesses can use SEO methods to strengthen their digital ground.&nbsp;</p>\r\n\r\n<p><strong>Need of SEO </strong></p>\r\n\r\n<p>You might question the importance of&nbsp;<strong>SEO for business owners</strong>. Optimizing the rank on the search engine index is equally important for any business. Be it a product-oriented business or a service-related enterprise; each needs the right awareness in the digital space to hold potential customers. To address it with a one-liner, the goal is to spread brand awareness. Every marketing technique and SEO tactics round up to the brand at the end. The more your brand gets noticed by people, the more they know of your offered services. This way, you strengthen the digital hold and increase your revenue earnings.&nbsp;</p>\r\n\r\n<p><strong>Ten Ways That Work To Promote Business Owners Websites</strong></p>\r\n\r\n<p>Approach a professional <a href=\"https://www.digitaloye.com/\">SEO company</a> to help you out with the&nbsp;<a href=\"https://www.digitaloye.com/checklist.html\">Best SEO Strategies</a> for Service-Based Businesses&nbsp;for solid returns. The field experts have in-depth knowledge about how things work in the digital space. They come up with solutions that fetch an effective outcome in a swift period. You need to implement the said ways to earn the best position on the SERP and improve your visibility quotient.&nbsp;</p>\r\n\r\n<p><strong>Website Features</strong></p>\r\n\r\n<p>One of the first things that&nbsp;<a href=\"https://www.digitaloye.com/small-business-seo-services.html\">SEO for small business owners&nbsp;</a>focuses and works on is the overall website features. As the mobile audience is increasing with growing time, each website has to provide a better interface for every audience. A mobile-friendly website always engages the audience better by giving them a seamless UX. The visual features of your service web page should be attractive to keep the audience on the landing page. A fast-loading page also helps reduce the exit rate and retain the traffic for a longer time.&nbsp;</p>\r\n\r\n<p><strong>Keyword considerations</strong></p>\r\n\r\n<p>Keywords and SEO have an everlasting connection. Without proper identification of keywords, the content you put out does not get relevant. Relevancy is a prime factor to get hold of the customer through their web-searching activities. The experts identify the related keywords via thorough market and service analysis. Using the detected keywords that mindfully match your service is what works rightly.&nbsp;</p>\r\n\r\n<p><strong>Technical SEO Auditing</strong></p>\r\n\r\n<p>It is nothing but the overall health checkup of your website. The technical SEO audit focuses on the website&#39;s drawbacks that affect the implementation and outcome of SEO tactics. Several elements play a key role in the audit, including&nbsp;</p>\r\n\r\n<ul>\r\n	<li>Crawler identification</li>\r\n	<li>Site loading time</li>\r\n	<li>Checking HTTPS status codes</li>\r\n	<li>For keyword cannibalization</li>\r\n	<li>For broken links</li>\r\n</ul>\r\n\r\n<p>All these combinedly impact your rankings and need expert attention to fix the issues.&nbsp;</p>\r\n\r\n<p><strong>Categoric Representation Of Content</strong></p>\r\n\r\n<p>Good content needs a systematic representation. Your content can be very engaging and informative, but it needs the right to represent first-time page landers. They land on separate pages to understand what you offer and get to know about each service specifically. In such cases, adding different pages is the key to informing the audience about your distinct services. It works in multiple ways by increasing engagement and better retention.&nbsp;</p>\r\n\r\n<p><strong>Content Management</strong></p>\r\n\r\n<p>Content in your website is what defines your service. What you show on the page, people get to know only that much. Thus, you have to have a careful approach to <a href=\"https://www.digitaloye.com/blog/best-ways-of-writing-seo-friendly-website-content\">making SEO-friendly content</a>. Being informative and relevant is the best way. Unnecessary fluffing and the inclusion of keywords do not help in any way. Thus, take cues from the expert in developing SEO-friendly content.</p>\r\n\r\n<p><strong>Local SEO for Service based Businesses</strong></p>\r\n\r\n<p>For service-based businesses, local targeting serves a dual purpose. Not only does it make a strong virtual impact, but it also draws local clients for actual business. People can identify your service and get in touch when you focus on a local audience. Thus, an optimized google my business page or GMB page improves your service and location overall understanding. It helps in getting a better listing so that you get quality traffic.&nbsp;</p>\r\n\r\n<p><strong>Call to Action (CTA)</strong></p>\r\n\r\n<p>A CTA button on the service website of your business makes a positive audience impact. It stimulates the user to respond and explore the site more. This way, people get to know the service offerings more, and the high clickthrough rate makes your page more reputable. A good CTA button like contact now, call for service, etc., works in more than one way for similar business kinds.</p>\r\n\r\n<p><strong>Testimonials</strong></p>\r\n\r\n<p>Client testimonials are an amazing SEO strategy to include user-generated keyword enriched content in the site. The SEO-friendly testimonials directly play a role in enhancing your SERPs and generate better user authority. The right customers connect to you through the represented testimonials that eventually are beneficial for you.&nbsp;&nbsp;</p>\r\n\r\n<p><strong>Review listing</strong></p>\r\n\r\n<p>Think from a practical perspective; if you search for any service online, the first thing you do is read reviews. The same applies to your business offerings too! Review listings influence the optimization techniques to send a strong user signal. Thus, Google review postings impact general SEO outcomes to communicate authoritatively to the online traffic.&nbsp;</p>\r\n\r\n<p><strong>Planned Competitor Analysis</strong></p>\r\n\r\n<p>SEO competitor analysis works towards getting the upper hand in your service domain. Thorough research that the experts conduct depends on the behavior of your peers. They come up with effective solutions and identify the shortcomings that the rest have. Thus, eliminating the wrong moves get easier, and you can only focus on bigger goals. Organic research, keyword gap, backlink analysis, etc., helps your service in more than one way in SEO outcomes.&nbsp;</p>\r\n\r\n<p><strong>Grab Better Opportunities</strong></p>\r\n\r\n<p>Find a company to ease the said tasks for you. Take a wise call in implementing the methods effectively to get a better outcome than your peers. Constructively amplify the service awareness and reach to a vast audience range in no time.&nbsp;</p>', 'SEO-for-Business-Owners_1629366449.jpeg', 'seo-for-service-based-business-10-strategies-to-look-forward', '11', 0, 'Best SEO Strategies For Service Based Businesses', '', 'Digitaloye - Top ten essential SEO strategies for doing SEO for service-based businesses, small, medium & large service based businesses', 1, 1, '2021-08-19', 2, '2021-08-19 15:17:29', '2021-08-19 15:22:54'),
(79, 1, 'How Digital Marketing can Help Grow Travel & Tourism Businesses?', '', '<p>The importance of marketing in the travel industry has never been more critical. With the emergence of social media and influencers, the globe has become more accessible and visible than it has ever been. Consumers are always on the lookout for new ideas, the next great vacation spots, and the finest travel prices. The travel sector has various potentials to grow by implementing effective <a href=\"https://www.digitaloye.com/blog/how-digital-marketing-can-help-grow-travel-tourism-businesses\">digital marketing for travel industry</a> methods.</p>', '<p>The importance of marketing in the travel industry has never been more critical. With the emergence of social media and influencers, the globe has become more accessible and visible than it has ever been. Consumers are always on the lookout for new ideas, the next great vacation spots, and the finest travel prices. The travel sector has various potentials to grow by implementing effective digital marketing for travel industry methods. It&#39;s becoming increasingly difficult to stand out from the crowd of other travel companies and get visitors to the checkout, which is why you need to stay up to date on the current <strong>digital marketing best practices for the travel industry</strong>.</p>\r\n\r\n<p>Here is a list of tips that you can put to use to stay ahead of the competition in the travel industry&hellip;</p>\r\n\r\n<p><!--[if !supportLists]--><strong>1.&nbsp;&nbsp;&nbsp;&nbsp; </strong><!--[endif]--><strong>Market Study &amp; Analysis</strong></p>\r\n\r\n<p>Travel and tourism firms may use marketing research and analysis to acquire and aggregate data about consumer satisfaction, wants, and requirements. It may also offer data on the number of visits, profiles, and attributes of customers. Any tourist location should begin by learning about the characteristics, preferences, attitudes, and views of visitors and the travel trade. It may also aid in the identification of new markets and the monitoring of your tourist sector&#39;s success.</p>\r\n\r\n<p><strong>&nbsp;2.&nbsp;&nbsp;&nbsp;&nbsp; </strong><!--[endif]--><strong>Construct a modern website&ndash;Improve the speed of your website.</strong></p>\r\n\r\n<p>We all know how essential it is to show potential consumers the most stunning photographs of your portfolio&#39;s locations or hotels, but what if we told you that the enormous size of these images may harm your audience&#39;s experience? Our first piece of advice is to ensure sure your website&#39;s graphics are no larger than what is necessary for a proper desktop display.</p>\r\n\r\n<p>When we talk about a site&#39;s loading speed, we&#39;re referring to the few seconds it takes for all of a page&#39;s content to be fully shown. You may be questioning why you should place such a high value on this element; after all, it just takes a few seconds. Learn that most visitors are willing to wait up to 3 seconds for a website to load before leaving it, according to recent research. Furthermore, about half of Internet users anticipate a site to load in under two seconds. As a result, a slow-loading website will raise the bounce rate, resulting in prospective consumers being lost to rivals.</p>\r\n\r\n<p><!--[if !supportLists]--><strong>3.&nbsp;&nbsp;&nbsp;&nbsp; </strong><!--[endif]--><strong>PPC Ads </strong></p>\r\n\r\n<p>For travel marketers, <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC advertising</a> is the most effective approach to contact and convert new target audiences. With income potential only increasing, it aids in the production of quick leads. Build your targeting approach around performance patterns; prior campaign performance may teach you a lot about which demographics are most likely to convert on your advertisements, as well as when and where they are most likely to convert. To increase campaign success, use this data to develop new targeted advertisements and landing sites.</p>\r\n\r\n<p><!--[if !supportLists]--><strong>4.&nbsp;&nbsp;&nbsp;&nbsp; </strong><!--[endif]--><strong>Paid Social Media Advertising </strong></p>\r\n\r\n<p>Advertising through social media platforms is a great way for showing your potential customers what your hotel rooms look like, what facilities you have and how amazing the place looks. It helps you sell the experience more than just the service. Social media can also be used effectively to target the right demographics.</p>\r\n\r\n<p><!--[if !supportLists]-->â—&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->They are highly visual</p>\r\n\r\n<p><!--[if !supportLists]-->â—&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Users can interact (comments &amp; likes)</p>\r\n\r\n<p><!--[if !supportLists]-->â—&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->They blend with organic posts</p>\r\n\r\n<p><!--[if !supportLists]--><strong>5.&nbsp;&nbsp;&nbsp;&nbsp; </strong><!--[endif]--><strong>Organic SEO</strong></p>\r\n\r\n<p>Using the right <a href=\"https://www.digitaloye.com\">SEO services</a>, you can achieve a high ranking on search engines. For example, if you search for &quot;Best Travel Package to Goa,&quot; it&#39;s natural to click on the first website that appears on the search engine result page or SERP. As a result, ensuring that your website ranks at the top of the SERP is a critical goal. However, the Google algorithms that determine which websites will rank on the SERP change regularly, necessitating ongoing website optimization. Furthermore, it is critical not to just plant keywords in your website to <a href=\"https://www.digitaloye.com/blog/how-to-make-the-best-seo-checklist-for-2021-beginner-s-guide\">improve SEO</a>; rather, include keywords into the text to improve the relevancy of your website content to consumers.</p>\r\n\r\n<p><!--[if !supportLists]--><strong>6.&nbsp;&nbsp;&nbsp;&nbsp; </strong><!--[endif]--><strong>Blogging</strong></p>\r\n\r\n<p>Through blogs and other digital marketing tools, people may interact with millions of other people. In addition, every travel and tourist business currently has its blog to advertise its trips and content to the public. And analytics tools assist these businesses in calculating the number of individuals who read their material, among other things. This has increased the number of individuals signing up for various trips simply by reading the content on the blogs. One of the most significant social media influences on tourism has been this.</p>\r\n\r\n<p><!--[if !supportLists]--><strong>7.&nbsp;&nbsp;&nbsp;&nbsp; </strong><!--[endif]--><strong>Focus on Reviews</strong></p>\r\n\r\n<p>Unanimously, travelers&rsquo; evaluations assist them in learning about a vacation location, product, or service, evaluating alternatives, avoiding areas they would not enjoy, and generating ideas. Tourism internet reviews may provide information about your business to potential consumers before they ever walk through the door. They can also make it easier for people to locate your website online. Your site will rank higher in prominent search engines each time a reviewer uses an essential term.</p>\r\n\r\n<p><!--[if !supportLists]--><strong>8.&nbsp;&nbsp;&nbsp;&nbsp; </strong><!--[endif]--><strong>Video Marketing</strong></p>\r\n\r\n<p>Tourism marketing fosters business growth through <a href=\"https://www.digitaloye.com/video-marketing-services.html\">video marketing</a>. Customers will spread the word about your establishment, whether it&#39;s a small bar or a hotel if they are pleased with your services. This will increase your client base and provide you with a competitive advantage. Video can help travel and tourism businesses create tales to develop trust, engage with their audience, and ultimately drive reservations by showcasing the experiences they have to offer. Customers may imagine themselves in the areas they wish to visit thanks to good visual marketing, and they can be motivated to go to new places and have new experiences.</p>\r\n\r\n<p><!--[if !supportLists]--><strong>9.&nbsp;&nbsp;&nbsp;&nbsp; </strong><!--[endif]--><strong>PR Promotions</strong></p>\r\n\r\n<p>PR brings its valuable media connection which helps the Travel industry hugely. The media bring in credibility which helps in building a positive image through PR, creating awareness becomes easier. Whether it&rsquo;s the launch of new products, services or any promotions, organizations can easily promote themselves. PR is an essential promotional tool as it has multiple purposes, such as promoting an event or destination, building the reputation of a company as a &ldquo;green&rdquo; and responsible citizen, distracting the attention of the public from negative events.</p>\r\n\r\n<p><!--[if !supportLists]--><strong>10.&nbsp; </strong><!--[endif]--><strong>Local SEO</strong></p>\r\n\r\n<p>Local SEO guarantees that you&#39;ll be able to rank better for keywords relating to your company and the locations you service. Local SEO drives targeted traffic to your website and improve your conversion rate since consumers are more inclined to connect with a business that is close to them. If done correctly, <a href=\"https://www.digitaloye.com/hyperlocal-seo.html\">local SEO</a> may deliver a large flood of the focused organic search traffic for firms in the travel and tourist industry. You&#39;ll need to set up a location for your business before you can rank in Google Local results.</p>\r\n\r\n<p><!--[if !supportLists]--><strong>11.&nbsp; </strong><!--[endif]--><strong>Email Marketing</strong></p>\r\n\r\n<p>A successful travel email marketing plan will enable you to contact millions of prospective consumers who are eager to read the information you offer. It enables you to capture warm, qualified leads and convert them into customers and brand ambassadors. 87 percent of marketers believe that email is the most efficient way to generate leads. It enables your travel business to automatically give consumers information and updates on the date and time of their journey.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p><em>Last but not the least, develop your travel company&#39;s brand recognition by having a strong social media presence. Furthermore, online discussions allow marketers to discover current travel and tourism trends, analyse consumer behavior, improve customers&#39; travel experiences, and expand the scope for continuous development.</em></p>', 'SEO-travel-tourism_1629876804.jpeg', 'how-digital-marketing-can-help-grow-travel-tourism-businesses', '11', 0, 'Digital Marketing For Travel Industry How to Grow Tourism Businesses?', '', 'Digitaloye is providing best strategies for growing travel & tourism businesses by Digital Marketing', 1, 1, '2021-08-25', 2, '2021-08-25 13:03:24', '2021-08-25 13:05:17');
INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(80, 1, 'What Makes Digital Marketing Vital For the Healthcare Industry?', '', '<p>The advent of digital marketing gave the healthcare industry a second wind by bolstering the visibility of the services offered by hospitality establishments in the world of the web. Via digital marketing, it&rsquo;s perfectly possible for you to find your way to patients, as well as people aspiring to become healthcare experts in the future, throughout the world. At the moment, if you expect your healthcare business to succeed, you have to utilize <strong>digital marketing for healthcare industry</strong> services.</p>', '<p>The advent of digital marketing gave the healthcare industry a second wind by bolstering the visibility of the services offered by hospitality establishments in the world of the web. Via digital marketing, it&rsquo;s perfectly possible for you to find your way to patients, as well as people aspiring to become healthcare experts in the future, throughout the world. At the moment, if you expect your healthcare business to succeed, you have to utilize <strong>digital marketing for healthcare industry</strong> services. Those who haven&rsquo;t implemented them should do so right now.</p>\r\n\r\n<p><strong>Market Research Analysis</strong></p>\r\n\r\n<p>Market research and analyzing the data gathered from the same is of the utmost importance in the field of digital marketing, regardless of the industry you belong to. The problem with the sphere of healthcare is that it never prioritized market research.</p>\r\n\r\n<p>It&rsquo;s crucial because it builds a path to offering better care, and it&rsquo;s precisely what the industry does. Healthcare providers will succeed in their venture only if they have a proper understanding of the target market through the appropriate market research strategies.</p>\r\n\r\n<p><strong>Building a website</strong></p>\r\n\r\n<p>When it comes to building an online presence, nothing works as effectively as a website that&rsquo;s mobile-friendly, aesthetically pleasing, and has a fast loading speed. User experience is the most vital aspect of building a website for hospitals, physicians, clinics, pharmacies, and more.</p>\r\n\r\n<p>Healthcare specialists have a lot to say to their target audience, and to excel in it, you need to deliver information and ensure it doesn&rsquo;t overwhelm anyone. With the help of the providers of medical<strong> </strong><a href=\"https://www.digitaloye.com/digital-marketing-services.html\">digital marketing services</a>, you can build a website with a clean layout with enough white space and straightforward color schemes. Providing the audience what they seek while keeping things simple is the key.</p>\r\n\r\n<p><strong>PPC advertisements</strong></p>\r\n\r\n<p>Once you start plowing through digital marketing, you&rsquo;ll encounter the term &ldquo;PPC advertising.&rdquo; PPC, or pay-per-click advertising, primarily refers to a process of promoting the services you offer on social media, search engines, and any other digital platform you can think of. You won&rsquo;t have to spend a penny until someone click on one of your advertisements.</p>\r\n\r\n<p>For example, you can use Google Adwords to display textual or graphical ads. They will appear in front of people depending on their search history. Textual ads will pop up at the top of the SERPs of Google. Learn <a href=\"https://www.digitaloye.com/blog/best-tips-for-launching-successful-ppc-campaign-in-low-budget\">best tips for launching successful ppc campaign</a> so that PPC advertising can offer incredible opportunities to help you generate traffic and increase the number of leads visiting your medical facility&rsquo;s online platform.</p>\r\n\r\n<p><strong>Advertising on social media</strong></p>\r\n\r\n<p>Social media platforms, such as Facebook, Instagram, Twitter, Pinterest, and others aren&rsquo;t just for sharing photographs or videos and interacting with friends. They&rsquo;re one of the best digital platforms you have at your disposal for business promotion, even if you have a stake in something as sensitive as the healthcare industry.</p>\r\n\r\n<p>The <strong>role of digital marketing agency for healthcare</strong> incorporates leveraging the power of social media, apart from everything described above. Social media platforms will ensure you stay connected with patients, even during uncertainties. By taking your marketing campaigns to social media, you&rsquo;ll have better opportunities regarding targeting patients of all ages, medical conditions, genders, health issues, etc.</p>\r\n\r\n<p><strong>Organic SEO</strong></p>\r\n\r\n<p>The competitiveness of the digital world is off the charts right now. Understandably, doctors, as well as medical establishments will benefit from <strong>Healthcare SEO</strong> services. Your medical facility is your business firm, and you have to compete against other practices in your locality to stay on top of your game. With organic SEO, your website will rank higher.</p>\r\n\r\n<p>Whenever someone searches for a specific service provider on the internet, they usually stick to the first three choices that come up on the search engine results pages. If you can take care of the <a href=\"https://www.digitaloye.com/blog/seo-for-service-based-business-10-strategies-to-look-forward\">SEO for service based businesses</a> requirements of your website organically, there&rsquo;s a possibility that your site will be among the first three results. It&rsquo;s also worth mentioning here that SEO doesn&rsquo;t just increase visibility but credibility too &ndash; something that a medical facility needs more than anything else.</p>\r\n\r\n<p><strong>Publishing blogs</strong></p>\r\n\r\n<p>Every healthcare establishment should prioritize content marketing, which basically incorporates writing and publishing blogs. Blogging provides you with an excellent chance to solidify your stance as a thought leader. Numerous websites launched by healthcare facilities jump-started their marketing strategy with content marketing. They simply launched a blog page containing information on a massive variety of associated topics.</p>\r\n\r\n<p>An all-inclusive blog page can breathe new life into a website and even take your search engine optimization attempts to the next level. Also, according to researchers, almost 77% of all internet users enjoy reading blogs. Naturally, it will be a grave mistake from your side if you neglect to blog.</p>\r\n\r\n<p><strong>Review platforms</strong></p>\r\n\r\n<p>There was a time when people used to inform their peers about a specific business company through word of mouth. Today, they leave reviews on review-posting platforms, such as Google My Business.</p>\r\n\r\n<p>For hospitals and other similar medical establishments, patients also leave testimonials on their websites. Reviews left by people who chose your services in the past will allow you to inform prospects about the effectiveness of the services you deliver. Just don&rsquo;t expect them to be positive every time. In fact, negative feedback can help you pinpoint the flaws in your business that you can fix and improve.</p>\r\n\r\n<p><strong>Videos</strong></p>\r\n\r\n<p>Digital marketing will be incomplete without videos for the healthcare industry. They have the power to humanize an organization, and videos work best for the healthcare field. The chamber of a doctor or a hospital has a tendency to feel somewhat cold and disconnected, but with video marketing, patients will feel more important to the said medical establishment.</p>\r\n\r\n<p>For instance, you can release videos where patients disclose success stories. They can tell how the doctors and nurses of a medical facility cured them from debilitating diseases. If you capture the moment and release the same on your website, it&rsquo;ll grab the attention of other individuals suffering from the same medical conditions. You can also choose to release such videos on social media platforms.</p>\r\n\r\n<p><strong>PR promotions</strong></p>\r\n\r\n<p>PR, or public relations, is just as crucial to the healthcare industry as everything else described here. For one, it lets you communicate the message you want to send to every audience. The PR executive will utilize his/her skills to do the same. It also helps you build your brand while ensuring that your establishment stands out from the crowd.</p>\r\n\r\n<p><strong>Endnote</strong></p>\r\n\r\n<p>As you&rsquo;re a healthcare professional, you won&rsquo;t have enough time or energy to dedicate to the digital marketing requirements of your medical establishment. However, you do have the <strong>best digital marketing agency for healthcare</strong> within your reach. You should contact reputable, recognized, and experienced service providers to give your business the digital boost it deserves.</p>', 'Digital-Marketing-Healthcare_1630934748.jpeg', 'what-makes-digital-marketing-vital-for-the-healthcare-industry', '11', 0, 'Digital Marketing For Healthcare Industry: Effective Strategies Healthcare SEO', '', 'Top 9 Best Tips & Strategies to know more about Healthcare digital marketing or role of Digital Marketing in Industry via online platforms.', 1, 1, '2021-09-06', 2, '2021-09-06 18:55:47', '2021-09-06 18:56:14'),
(81, 1, 'Role of SEO for Manufacturing Companies in India', '', '<p>An official website provides credibility to a business, especially when it is a manufacturing company in the healthcare sector. It is essential to hire experts to build the website. There are many technical elements involved in a website, such as the stack of <strong>SEO for Manufacturers</strong>. The following points give clear ideas.</p>', '<p>An official website provides credibility to a business, especially when it is a manufacturing company in the healthcare sector. It is essential to hire experts to build the website. There are many technical elements involved in a website, such as the stack of <strong>SEO for Manufacturers</strong>. The following points give clear ideas.</p>\r\n\r\n<p><strong>1] Website - Build a mobile friendly, eye catchy &amp; fast loading website </strong></p>\r\n\r\n<p>The website for you business should be responsive. It means, the platform should nicely get displayed on any interface &ndash; mobile, laptop, desktop, tab. Building a mobile friendly website is particularly important, as more and more people use mobiles nowadays. The major chunk of target audience uses mobile phones.</p>\r\n\r\n<p>It is also important the website to be aesthetically sound and load fast. Slowness in loading does not keep visitors on the site. They bounce off. So, a fast loading site along with <a href=\"https://www.digitaloye.com/blog/why-core-web-vitals-are-important-for-seo-rankings\">following core web vital</a> is beneficial to improve conversions.</p>\r\n\r\n<p><strong>2] Keyword Research &amp; Analysis</strong></p>\r\n\r\n<p>It is hugely important to thoroughly research for the right keywords, including corresponding analysis, for creating a smart website.</p>\r\n\r\n<p>Professionals having expertise in implementing <strong>SEO for Manufacturing Companies</strong> do the detailed research for your healthcare business&rsquo;s website. They make a priority list of relevant keywords, including the long-tail keywords. Accordingly, they build the site.</p>\r\n\r\n<p><strong>3] Technical SEO Auditing &amp; Optimization </strong></p>\r\n\r\n<p>As mentioned previously, building a website and doing its SEO is a highly technical thing. You need to hire experienced SEO experts to perform the auditing for the site. It means the metrics responsible for the site&rsquo;s ranking in search engine results are monitored, assessed and improved.</p>\r\n\r\n<p>Also, further optimization techniques are applied in order to make the SEO more effective in favor of the website. Such measures make the site more searchable by the algorithmic crawlers of the search engine.</p>\r\n\r\n<p><strong>4] Add Separate Web Pages for Different Services along with Good Content</strong></p>\r\n\r\n<p>It is an obvious fact that a standard website should have multiple web pages. You need to consult with the experts about creating the exact number of pages for the site.</p>\r\n\r\n<p>There are usually a wide range of services for a manufacturing business in the healthcare sector. Accordingly, separate web pages are required to be built for each of the services.</p>\r\n\r\n<p>Each web page needs to mandatorily have good content to keep the target customers glued. The content should be relevant and crisp, conveying the exact information to the visitor for which he/she has arrived on the site.</p>\r\n\r\n<p><strong>6] Content is King </strong></p>\r\n\r\n<p>You might have already read or heard this on several occasions &ndash; &lsquo;Content is King&rsquo;. It is the hard-core truth in the world of website building and content management.</p>\r\n\r\n<p>High-quality, relevant and smart content brings business. It helps to make a brand stronger. It assists in growing traffic and improving conversions.</p>\r\n\r\n<p>The experts create the website content keeping in mind the<a href=\"https://moz.com/blog/google-e-a-t\"> EAT Principle of Google</a>. E stands for Expertise, A stands for Authenticity and T stands for Trust. Such content is fully compatible with the SEO guidelines of Google.</p>\r\n\r\n<p><strong>7] Local SEO for Manufacturing Businesses, Google My Business Page Optimization </strong></p>\r\n\r\n<p>The <strong>importance of seo for manufacturing company in India</strong> is getting a hug share of the local market. In this case, the techniques of local SEO come into play. The experts design and <a href=\"https://www.digitaloye.com/hyperlocal-seo.html\">implement local SEO strategies</a> for the business website to increase its impact in the local market.</p>\r\n\r\n<p>Moreover, optimization of Google My Business (GMB) Page is hugely important in this regard. It provides more validity to the website and the business it displays. Google makes the website more searchable. The target audience, through the digital space, develops trust about the business.</p>\r\n\r\n<p><strong>8] CTA Implementation (Call to Action) </strong></p>\r\n\r\n<p>You can never miss the CTA button while building a website for your business. In fact, the website developers and the SEO exports discuss the technical aspect for you.</p>\r\n\r\n<p>A CTA button (full-form is Call to Action) is a button on your website that tells the target customers / visitors to take a direct action &ndash; filling a registration form, calling the service, etc. It is one of the major buttons in the sales funnel, which helps in conversions.</p>\r\n\r\n<p>As a business owner, you need to discuss the right placement of the CTA button. The color of the CTA button is also an important factor. Moreover, the size and shape of the button are other crucial features that are considered.</p>\r\n\r\n<p><strong>9] Review Listing on based landing pages</strong></p>\r\n\r\n<p>Another crucial element that helps improving the SEO performance of the business website is review listing. It should be purely based on the landing pages.</p>\r\n\r\n<p>The experts focus on, besides the other usual things of a site, in designing a standard landing page that converts. There are good, relevant text, CTA and if needed, charts or images.</p>\r\n\r\n<p>The review listings help in channelizing the traffic to the landing pages. It obviously helps in sales to a good extent.</p>\r\n\r\n<p><strong>10] Testimonials </strong></p>\r\n\r\n<p>Testimonials, besides adding more value to the credibility of the business, also do help in the <a href=\"https://www.digitaloye.com/\">SEO</a> of the website. Try to keep genuine feedback from real clients.</p>\r\n\r\n<p>Testimonials should be short, straightforward and very relevant to the service features of the business. They should focus solely on the attributes of the manufacturing services. The image of the client is crucial with the displayed text. Such factors send good signals to potential customers.</p>\r\n\r\n<p><strong>11] Competitor Analysis</strong></p>\r\n\r\n<p>Website building, along with keyword research and SEO implementation, is almost useless without competitor analysis. The experts analyze the positions of your competitors in the market, especially their impact locally.</p>\r\n\r\n<p>The SEO professionals mark the strengths and weakness of your competitors. They also assess where your business stands in comparison. Accordingly, the experts prescribe you SEO policies and related digital marketing strategies to grow and become more relevant.</p>\r\n\r\n<p><strong>Hire the best professionals in the SEO industry</strong></p>\r\n\r\n<p>It is important to hire SEO experts who have several years of experience, working with clients in manufacturing business, especially in the field of <a href=\"https://www.digitaloye.com/blog/what-makes-digital-marketing-vital-for-the-healthcare-industry\">healthcare</a>. Discuss the project and after becoming convinced, strike the deal.</p>', 'seo-for-manufacturing-companies_1632397875.jpeg', 'role-of-seo-for-manufacturing-companies-in-india', '11', 0, 'Role of SEO in Manufacturing Industries or Companies in India', '', 'Hire SEO experts who have several years of experience, working with clients in manufacturing industry business, especially in the field of healthcare. Discuss the project and after becoming convinced, strike the deal.', 1, 1, '2021-09-23', 2, '2021-09-23 17:21:14', '2021-09-23 17:21:45');

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INSERT INTO `tbl_blogs_29july2019` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(1, 1, 'Top Ecommerce SEO Tips to Drive More Sales', '', '<p>Want to know how to increase your sales online? Well, then implement the following tactics and you are done. Although it is not a one-time process, you have to keep up with your website regularly</p>', '<p>Apply the following measures on your e-commerce site for an increased organic traffic and hence, sales.</p>\r\n\r\n<ul>\r\n	<li>Loading time is the greatest issue. Your website takes a time to load, and you will see customers going back to the results page to get into a new website. It is a factor in <a href=\"https://www.digitaloye.com/seo-services.html\">SEO</a>.</li>\r\n	<li>The site you have created is of the utmost importance for you, if not for the user. However, the security of information shared by the user is definitely important to the user and keeping it secure is your responsibility. Thus, ensure a better experience for customers visiting your website.</li>\r\n	<li>Always be to serve our customers with an app. Many are comfortable apps rather than websites. More than 50 users are likely to purchase a product when they see it on an app.</li>\r\n	<li>Reach out to people via social networking sites. Include links your pages in your website, so that the potential customers do not miss out on any updates even if they are not visiting your website.</li>\r\n	<li>You can include a live chat option. This gives the user a friendly environment and makes them more involved with the product and this is likely to result in a purchase.</li>\r\n</ul>\r\n\r\n<p>Ensuring all these features will take your eCommerce site to a higher rank in the search results. Although this is not the end as you can incorporate even more tricks to boost your page ranking.</p>', '1_1535976344.jpg', 'top-ecommerce-seo-tips-to-drive-more-sales', 'Ashish', 0, 'Top Ecommerce SEO Tips to Drive More Sales | Digital Oye', 'Top Ecommerce SEO Tips to Drive More Sales', 'If you are looking to boost online sales for your Ecommerce Website, check out these Top Ecommerce SEO Tips that will help to increase organic visibility as well as online sales for your Ecommerce Website', 1, 0, '2018-07-29', 1, '2018-08-31 16:05:29', '2019-05-16 12:48:44'),
(2, 0, 'How well do you know Google and what’s your take on the algorithm changes', '', '<p>Google is the mastermind, when it comes to digital marketing as it can think numerous steps ahead of what you can probably think of. The algorithm changes in its search engine are the most talked-about topic of every website owner.</p>', '<p><strong>So, how to tackle those changes?</strong></p>\r\n\r\n<ul>\r\n	<li>Generally cropping the content is considered the most viable option. Keep updating your content to make it even richer. In case you think any content is irrelevant, feel free to delete it. As best seo company in Delhi we keep updated with these algorithims for a smooth seo.</li>\r\n	<li>Recheck your content and search for missing links or images. Keeping these unchecked can lessen organic traffic to a nadir. It is better to do this on a periodic interval for maintaining the traffic that you desire.</li>\r\n	<li>You can use the Google console. It&rsquo;s easy and does half of the work already and spares you from all the headaches. The best thing about this is that Google will automatically mail you to fix the errors even if you are not aware of it. Being a <a href=\"https://www.digitaloye.com/seo-services.html\">seo agency in Delhi</a> we use this to utmost potential</li>\r\n	<li>Brand building is the key. The future is standing straight, right on the brands. Since people sought brands and consequently Google does too. Therefore, build a brand and you will see yourself at the top of the list.</li>\r\n	<li>Working on your part is as essential as keeping an eye on the opponents. So, keep both your eyes open and see the competition and find your position in it. You can do this by keeping a cordial relation by following them or mailing them, etc.</li>\r\n</ul>\r\n\r\n<p>Google will keep changing and if you want to keep up with it, then you surely have to think ahead of everything and set your focus on users. Just keep doing what the users ask for and you will see Google algorithms beside you all the time. With our unique <a href=\"https://www.digitaloye.com/seo-services.html\">SEO services</a> we ensure that google update in google algorithms play a key role in boosting on page SEO also.</p>', '2_1535976336.jpg', 'how-well-do-you-know-google-and-what-s-your-take-on-the-algorithm-changes', 'Ashish', 0, 'How well do you know Google and what’s your take on the algorithm changes | Digital Oye', 'How well do you know Google and what’s your take on the algorithm changes', 'The Google Algorithm Changes You Need to Know, so it’s important to keep updated on what Google’s bots are looking for to avoid the Google penalty', 1, 0, '2018-05-09', 1, '2018-08-31 16:05:36', '2019-05-22 19:04:12'),
(3, 0, 'Simple and Effective Ways to Generate High ROI by ASO', '', '<p>The app store is flooded with applications of every domain. A recent study shows that the app downloads is peaked at more than 200 billion this year, and the figure is growing even higher.</p>', '<p>App store Optimization focuses primarily on your apps so that their visibility in increased and it reaches to more people out there who are in search of these apps. It includes the marketing of those apps, and hence a huge investment is made. Therefore, ROI is an added factor. The return that you are supposed to receive is the driving factor of your business. We as a best <a href=\"https://www.digitaloye.com/app-store-optimization-services.html\">ASO optimization services company in Delhi</a> ensure that we rank your app on the app store to boost app installs in a significant way.</p>\r\n\r\n<p>You simply cannot have developed a mobile app and claim it. You need to know that the consumers are able to find your app right on the top of the search results and use it thereafter.</p>\r\n\r\n<p>Here are some strategies to generate high ROI. Read along to find out.</p>\r\n\r\n<ul>\r\n	<li>Set a distinct app name for the app. However, include keywords to make it discoverable by the target audience.</li>\r\n	<li>The most important factor is the metadata. Write a catchy metadata including keywords, so that the searches are perfectly filtered to show your product at the top.</li>\r\n	<li>Give a precise and to the point description of what your app is likely to perform.</li>\r\n	<li>Include pictures and screenshots of its features to give a lively view of your app.</li>\r\n	<li>You may also insert a small video of how the app actually works.</li>\r\n</ul>\r\n\r\n<p>Mobiles and mobile apps have been on increasing at an exponential rate, and so are the apps. So, if you want your app to be featured on the top of the search results then you should incorporate certain strategies to achieve the same. As a ASO optimization services company we consequently monitor this to boost your app organic ranking, your return on investment is also like to improve.</p>', '3_1535976321.jpg', 'simple-and-effective-ways-to-generate-high-roi-by-aso', 'Ashish', 0, 'Simple and Effective Ways to Generate High ROI by ASO | Digital Oye', 'Simple and Effective Ways to Generate High ROI by ASO', 'App Store Optimization is very important for your App’s success. Know the Simple and Effective Ways to Generate High ROI by ASO', 1, 0, '2018-04-11', 1, '2018-08-31 16:05:43', '2019-05-22 19:11:19'),
(4, 0, 'Best Advanced AdWords Strategies You Can Implement Today', '', '<p>The audience is the key to the growth of a business. If you have reached out to the target audiences in an efficient manner, then, you are sure to grow your business and take it to new horizons. Having traffic on your website does not necessarily mean they are effective; meaning that PPC may or may not</p>', '<p>Certainly, PPC has many advantages and helps you in growing your business further. So, let us take a quick look at how you can derive benefits from <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC marketing</a> strategies.</p>\r\n\r\n<h2>Creativity</h2>\r\n\r\n<p>Include creative things on your website so as to catch the visitor&rsquo;s attention. It is very likely that the visitor will be eager to check out for more. Thus, keep the user enticed to our content.</p>\r\n\r\n<h3>A picturesque representation</h3>\r\n\r\n<p>People are more into images than into texts. The images take everything to an all-new dimension and surely the PPC won&rsquo;t be futile this time. You can also include videos, which bring both the text and the image to life.</p>\r\n\r\n<h3>Relationship management</h3>\r\n\r\n<p>In case you have a database of emails of your consumers, you can surely reach out to those who have checked through your business for longer durations but haven&rsquo;t resulted in any ROI. Thus, you can work on your relationship management with users by writing them emails or newsletters to extend your valuable services to them.</p>\r\n\r\n<p>Thus, the target market plays a very significant role in modelling your business. Since you are investing in your marketing strategies, then, you can update your website for a few changes too. This may include updating or adding new products or service on your website for a new target audience. Although it might not be a guaranteed approach, it is more worthy than paying for the same old audience again.</p>', '4_1535976305.jpg', 'best-advanced-adwords-strategies-you-can-implement-today', 'Ashish', 0, 'Best Advanced AdWords Strategies You Can Implement Today | Digital Oye', 'Find the Best Advanced AdWords Strategies to get good results from Google Adwords', 'Read the Best Advanced AdWords Strategies You Can Implement Today, Blog by Digital Oye', 1, 0, '2018-06-20', 1, '2018-08-31 16:05:56', '2019-05-17 18:27:46'),
(5, 0, 'Latest Digital Marketing Trends to Shape Your Business', '', '<p>The pace, at which digital marketing is growing, is spellbinding. It seems like a time travel but to the future. Everything around has evolved and is continuously evolving. Businesses have taken giant leaps with the incorporation of latest trends such as artificial intelligence, chat-bots and many more.</p>', '<p>You Cannot Take Your Eyes off These Latest Digital Marketing Trends</p>\r\n\r\n<p>The following trends are bound to catch your attention and you can no longer think of expanding your business without considering these.</p>\r\n\r\n<h2>Artificial intelligence</h2>\r\n\r\n<p>Has to be on the top. A computer that can think and perform like humans are the next big thing you can imagine. It analyses the behaviour of consumers and makes use of those data from Social Media to help businesses flourish. It facilitates a good understanding of how users are able to find their desired products and services.</p>\r\n\r\n<h3>Are the second on</h3>\r\n\r\n<p>This list. These are also AI-based and provide instant messaging service in real time with the customers or any visitor. You can implement this feature in your business and it is catering to the masses quite effectively by answering the basic queries raised by users.</p>\r\n\r\n<h3>Next is personalization.</h3>\r\n\r\n<p>It provides a friendly feeling to the consumers based on their preferences. Thus, you can customize your web content by gathering data from purchase history and links clicked. This, in turn, will boost your ROI.</p>\r\n\r\n<h3>Influencer marketing</h3>\r\n\r\n<p>Is another latest trend in digital marketing. You can hire influencers, such as celebrities, YouTube stars, renowned bloggers, journalists, etc to promote your business.</p>\r\n\r\n<h3>Visual search</h3>\r\n\r\n<p>Is the newest search engine. This is highly convenient as you can search for anything just by uploading a similar photo. You will be flooded with relevant information to choose from. A very similar feature is the voice search.</p>\r\n\r\n<p>Finally, <a href=\"https://www.digitaloye.com/\">digital marketing</a> is growing and so is the customer experience. With these trends, it is likely to grow even more and reach greater heights.</p>', '5_1535976354.jpg', 'latest-digital-marketing-trends-to-shape-your-business', 'Ashish', 1, 'Latest Digital Marketing Trends to Shape Your Business | Digital Oye', 'Latest Digital Marketing Trends to Shape Your Business', 'Find the Latest Digital Marketing Trends 2018 which will shape your business in this year.', 1, 0, '2018-07-11', 1, '2018-08-31 18:45:33', '2019-05-17 18:35:58'),
(6, 1, 'What is Pay per Click Advertising and how does it grow Your Business?', '', '<p>With the boom on internet, it has become quite essential for a business organization to reach to their target customers through digital platform.&nbsp;</p>', '<p>With the boom on internet, it has become quite essential for a business organization to reach to their target customers through digital platform. It is the only platform which acts as a communication bridge between the retailer and the customers.</p>\r\n\r\n<p>Every single business; be it small or big is promoting their products via online advertisements and one such popular advertisement is known as pay pr click. PPC is one of the most viable medium to grow your business.</p>\r\n\r\n<h2>Learn The Basics Of PPC</h2>\r\n\r\n<p>Are you into a business? Then you must be in the need of increasing your web traffics. If yes, then pay per click advertisement can help you out. Now, what is this pay per click advertisement? PPC refers to one of the most profitable marketing strategy whereby you have to pay a minimal fee every time your ads get clicked. Search engine advertisement can be taken as the best ways to begin with PPC campaign.</p>\r\n\r\n<p>Search engine advertisements are more specific and you can make use of keywords that defines your business domain. It could popularize your business and hence, you will find that the small amount that you are paying to the visitors is in fact helping you to earn more and more visitors.</p>\r\n\r\n<h3>Know the Working of PPC</h3>\r\n\r\n<p>If yours is a start-up firm and you have no idea regarding the ways to popularize your business then just pay a close attention to this section. It will help you to get a clear understanding regarding working of this amazing marketing strategy which is <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">pay per click advertising</a>.</p>\r\n\r\n<p>The first and foremost thing that a business organization needs to do is to make their website ranked in Google. Well, making your business appear on the list of Google ads is a difficult and crucial task. Once you know the way to do so, no one could stop you from growing your business.</p>\r\n\r\n<p>In order to resort to PPC, you have to pay Google for enlisting your advertisement in the organic search list. As soon as a visitor click on your advertisement you have to pay a sum of money to them and the moment your budget exhausts Google stops running your ads.</p>\r\n\r\n<h3>Benefits of PPC</h3>\r\n\r\n<p>If you are confused regarding establishment of PPC campaigns for your marketing then just have a look at the below mentioned points.</p>\r\n\r\n<ul>\r\n	<li>PPC can allow you to achieve marketing goals. It might include exposure of your bad to an increased ecommerce sale.</li>\r\n	<li>The best part of this ad campaigns is that one can easily track them by simply Ad word tool and Google analytics. You are able to track down that how many visitors have searched keyword related to out domain.</li>\r\n	<li>It provides you an opportunity to reach to the prospective customers in no time. PPC can in fact simplify your job of researching to writing ads.</li>\r\n	<li>Budget flexibility along with having a complete control over the medium to reach to the prospective customers.</li>\r\n</ul>\r\n\r\n<h3>Ways to Conduct PPC Campaigns</h3>\r\n\r\n<p>For those who have still not tried out pay per click advertising need to pay close attention to some of the considerations as these factors is surely going to take your business to new heights.</p>\r\n\r\n<ul>\r\n	<li>Establish goals for your PPC campaigns as it will assist you towards a particular direction. Once you have identified your target audience then accordingly use the keyword. When you know that which keywords in your business domain is searched by people then you can gain success in your campaign.</li>\r\n	<li>Launching of a PPC campaign does not end your task rather you have to ensure that the visitors are clicking on your advertisements. Monitoring can be conducted by analyzing campaign metrics.</li>\r\n	<li>Simplicity and appropriateness is what counts in marketing campaigns. When your advertisement texts are simple and appropriate to your business then you are likely to seek attention of your customers. It is to be noted that the campaign needs to be intuitive.</li>\r\n	<li>One needs to be careful enough while choosing Google ad words. Business organizations can opt for Google display network as it can help in displaying your advertisements across different channels.</li>\r\n</ul>\r\n\r\n<p>Hopefully, you have got enough information regarding the working of pay per click advertisement. With an effective strategy, a business is going to flourish itself through PPC campaigns.</p>', 'Pay-Per-Click-banner_1537192135.jpg', 'what-is-pay-per-click-advertising-and-how-does-it-grow-your-business', 'Ashish', 0, 'What is Pay per Click Advertising and how does it grow Your Business? | Digital Oye', 'What is Pay per Click Advertising and how does it grow Your Business?', 'Find the information on What is Pay per Click Advertising and how does it grow Your Business?', 1, 0, '2018-09-17', 1, '2018-09-17 19:18:55', '2019-05-16 12:49:53'),
(7, 0, 'A Guide to App Store Optimization (ASO) for Your Business', '', '<p>The process of optimizing mobile apps is called app store optimization (ASO). When your mobile app ranks higher in the app store search results, it will become more noticeable to the customers.</p>', '<p>The process of optimizing mobile apps is called app store optimization (ASO). When your mobile app ranks higher in the app store search results, it will become more noticeable to the customers. This will have the effect to give you more traffic on the pages of your application in the store.</p>\r\n<p>By using the right techniques on <a href=\"https://www.digitaloye.com/app-store-optimization-services.html\">app store optimization</a> it will be much easier for your business to get your app ranked higher on the search engine listings in the app store. A high ranked app has the much better chance of achieving success because of its ability to attract a lot of visitors to the listing page. By using the keyword research techniques it is possible to attract the visitors to your app that will hopefully download your app on their device.</p>\r\n<h2>What Influences Your App&#39;s Ranking the Most?</h2>\r\n<p>First, we will talk about keywords, if you have an app, first you need to do a research for finding the relevant keywords that should be modified regularly for better visibility. You should also give your app a relevant name that must include the main keywords. There are other factors as well like</p>\r\n<ul>\r\n	<li>Reviews</li>\r\n	<li>Ratings</li>\r\n	<li>Total number of downloads</li>\r\n	<li>Good quality of images and Videos available at APP/Play Store</li>\r\n</ul>\r\n<p>All of these factors affect the ranking of your app and they should be better to achieve a higher ranking. Let&#39;s start with the first two factors that you can control. App store optimization is not a simple matter, you need to work a lot with keywords, ratings, and reviews, and also need to keep the track of the results. The important factor is to go for a perfect set of keywords that you can find by researching on the net.</p>\r\n<p>You shouldn&#39;t start figuring out keywords a day before the submission of your app. It is because a great app always has the risk of being unnoticed in the market if it has a lack of preparation and planning. The good results won&#39;t display up soon, they will need time and efforts to work.</p>\r\n<h3>Some Important Tips:</h3>\r\n<p>You need to use keywords effectively in the title of your app, also choose the user-friendly keywords. Doing it will surely help with improving your app quality as well as rank your app higher in search results.</p>\r\n<p>Review your ratings regularly, and reviews also play an important role. So try to make your app user-friendly that can make your users write an only positive review about it.</p>\r\n<p>Keep a track of your app ranking, and your competitors&#39; ranking. Also, keep experimenting with your own keywords as this will help you drive more traffic to your app and higher ranking in search results.</p>\r\n<p>Do the proper Internet marketing of your app because it&#39;s all about spreading awareness, improving online reputation and social media presence.</p>\r\n<p>As you could see here that mobile, apps can give you a special consumer&rsquo;s marketplace. But, there are a few important factors that make an app store optimization successful. The most important part here is keyword optimization of your app title and description only these can benefit in the search engine results.</p>\r\n<p>There few other factors to consider such as a number of downloads&rsquo; and customer reviews. These both can be used as the effective marketing tools, but you need to be careful to take a direct control over them. Before deciding to plan an app optimization plan, you should be well-prepared to update the keywords and descriptions regularly as these can contribute a lot to your app popularity in the market.</p>\r\n<h3>Conclusion:</h3>\r\n<p>To make sure you are on the top of the app store search results, you should regularly review the keywords, and should also change them according to current trends and focus on the target market. Also you should not forget about the art of the online sales &amp; promotion. Once you&#39;re done with all these factors, you need to market your product to the potential customers.</p>', 'ASO_1540631100.png', 'a-guide-to-app-store-optimization-aso-for-your-business', 'Surendra', 0, 'A Guide to App Store Optimization (ASO) for Your Business | DigitalOye', '', 'A Guide to App Store Optimization (ASO) for Your Business', 1, 0, '2018-10-04', 1, '2018-10-04 16:04:27', '2019-05-01 16:32:52'),
(8, 0, 'How Does SEO Help in Promoting Your Business?', '', '<p>SEO is used to optimize a website so that its rank in search engine results page should improve. A good SEO ranking can be achieved by executing various strategies and techniques of digital marketing.</p>', '<p>SEO is used to optimize a website so that its rank in search engine results page should improve. A good SEO ranking can be achieved by executing various strategies and techniques of digital marketing. However, although SEO once have strategies like adding keywords to your site only for search engines to find, in 2018, SEO is more complex and involves much broader key consideration. As a best SEO company in Delhi w follow best practices to ensure higher web rankings.</p>\r\n\r\n<p><strong>WHAT IS SEO AND HOW CAN IT HELP GROW YOUR ONLINE BUSINESS?</strong></p>\r\n\r\n<p>Search engine optimization is the process to improve your website performance in all the major search engines. It is not a complex procedure, but it involves many steps. Thus, it is important that the owner of a&nbsp; website select the right SEO techniques when promoting their website. By utilizing innovative e-marketing strategies and proven SEO techniques, many business firms are doing business in the field and achieving a high volume of traffic and new sales every day from their clients. Being a SEO company in Noida we follow best combination of on page and off page seo to rank on first page of SERP.</p>\r\n\r\n<p><strong>How Digital Marketing Helps Promote A Business?</strong></p>\r\n\r\n<p>These days, every online business need SEO and digital marketing. Today this became very important for the majority of e-businesses having online operations. Let&#39;s discuss how SEO helps a company to promote their business and increase their sales conversions.</p>\r\n\r\n<ul>\r\n	<li>SEO is an effective process of promoting the products &amp; services via online mode of marketing.</li>\r\n	<li>It involves marketing on different social media channels that help a company analyze new marketing campaigns. As a part of our <a href=\"https://www.digitaloye.com/seo-services.html\">best SEO services</a> we ensure that we use recent trends for best SEO practices.</li>\r\n	<li>It provides a more cost-effective way of marketing and delivers high conversion rate.</li>\r\n	<li>It helps improves the volume of incoming traffic to your website that gets converted into leads in the form of new subscribers or sales.</li>\r\n	<li>It includes different digital marketing techniques, such as SEO, SMO, SEM and Email marketing that all helps in generating quick and effective communication with targeted audiences.</li>\r\n	<li>SEO techniques enable you to promote your business online around the clock without worrying about the payments of your employees or opening your store for long hours.</li>\r\n	<li>Using the best internet marketing techniques, you can overcome the industry barriers that also help to widen your target market.</li>\r\n</ul>\r\n\r\n<p>So, it&#39;s clear that SEO is an excellent way of marketing that enables your business to grow online.</p>\r\n\r\n<p><strong>Let&#39;s Know How SEO Care About Your Business:</strong></p>\r\n\r\n<p>SEO is the best way to get your website found online. It makes it easier for people to see &amp; find your website online. Being <a href=\"https://www.digitaloye.com/seo-services.html\">SEO agnecy</a> if good practices are being followed then seo will take of your businesses at the best.</p>\r\n\r\n<p><strong>SEO Boosts Your Business Reputation:</strong></p>\r\n\r\n<p>Getting ranking on the top pages of Google can give your business a sense of accomplishment. It is because customers think that companies that rank high in Google searches are better than others. It increases the chance of landing the visitor to your website as your website is available on top pages of the result pages. Also, if a user can&rsquo;t find a website on the first page of Google, they usually think there is something wrong with the business. SEO help improves your ranking in search engines and puts your website at the top of the search results.</p>\r\n\r\n<p><strong>SEO Makes Other Businesses Take Notice:</strong></p>\r\n\r\n<p>There are customers who also notice when your website rank on the first page in Google searches. Your business competitors and other firms do that too. One of the primary business concepts for all the online businesses is being noticed in someone&rsquo;s mind or to achieve better ranking in the Google search. It&rsquo;s easy to get clicks from customers who already know about your website. But there&rsquo;s something more than that &ndash; there are customers from other businesses who have contacts of their own! The bigger the contacts, the bigger the awareness about your business!</p>\r\n\r\n<p><strong>SEO Makes your Site User-Friendly:</strong></p>\r\n\r\n<p>Companies put a lot of work &amp; efforts in their marketing, especially in producing quality content. It is important to get that quality content on your website as it helps to amplify your marketing efforts through SEO. The better the SEO techniques, the more traffic to your website. Also, it&rsquo;s better to check how your optimization efforts are working online.</p>\r\n\r\n<p>When you compare SEO with traditional or other marketing methods, you&rsquo;ll find that it can help you have the better ROI at a lower cost. While there are many reasons so as to choose SEO for your website marketing, and ROI&rsquo;s is one of the main reason that lets you connect to the right people at the right time. All in all, SEO is a complete marketing strategy that is effective in terms of allowing you to market to your target audience.</p>', 'seo_1540449435.jpg', 'how-does-seo-help-in-promoting-your-business', 'Surendra', 0, 'How Does SEO Help in Promoting Your Business? | DigitalOye', '', 'How Does SEO Help in Promoting Your Business?', 1, 0, '2018-10-12', 1, '2018-10-12 17:56:29', '2019-05-22 18:59:02'),
(9, 0, 'Importance of Social Media Management for Your Brand', '', '<p>It&#39;s 2018, and time is running fast when it comes to advertising your business in the marketplace. You&rsquo;re not the only one to hit the ground and worried about being late in advertising your brand online.</p>', '<p>It&#39;s 2018, and time is running fast when it comes to advertising your business in the marketplace. You&rsquo;re not the only one to hit the ground and worried about being late in advertising your brand online. There are many firms want to have their business advertised through popular social media sites like:<br />\r\nTwitter<br />\r\nFacebook<br />\r\nLinkedIn<br />\r\nStumbleUpon<br />\r\nReddit<br />\r\nPinterest<br />\r\nTumblr and many more.</p>\r\n<p>After you have set up a website or page for your business, what do you do next? Do you let your website/pages to wait for traffic to flow to it? You can use social media to advertise your pages that work as a vehicle to build your business online, but it is not good to sell directly from your social media pages. It is because people or your potential customers want to interact with you. If they feel your webpage have some interesting information or you can provide them with the better tips and advice, they surely want to contact you. But they will soon get fed up if you try to sell your services to them directly. So, important is to engage them. But, what you need to do to engage with them?</p>\r\n<h2>How to Start with Social Media Marketing?</h2>\r\n<p>With only a few steps and simple planning according to your business goals and objectives, you can achieve the best strategy for the implementation of your brand to the social media channels. Here is some important info on goals achievement:</p>\r\n<h3>Be Specific</h3>\r\n<p>Your social media message should be clear and well-defined so that everyone can understand it clearly and have a basic knowledge of your business.</p>\r\n<h3>Set Achievable Goals</h3>\r\n<p>Make sure that you choose a realistic path for your goals achievement.</p>\r\n<h3>Be Realistic</h3>\r\n<p>Take time to gather the resources for your social media marketing, also make correct use of knowledge and time.</p>\r\n<h3>Complete Your Task in a Timely Manner</h3>\r\n<p>Give your task enough of the time to achieve the best standard of online marketing.</p>\r\n<h3>Importance of Social Media for your Brand:</h3>\r\n<p>Depending on the size of your business you can determine how much time is required to keep your pages on the top of your social media. Until the client&rsquo;s engagement begins to develop, it will determine the amount of time that is spent on <a href=\"https://www.digitaloye.com/social-media-management.html\">social media</a>.</p>\r\n<h3>How will the Program be Executed?</h3>\r\n<p>First, you have to decide who will manage your firm&rsquo;s social media program. This is not easy an easy task that everyone can handle. There are many good tasks that are required to make this point. The fact is that it is very hard to change the mindset of your customers on social media. Make sure you do not assign this job to a novice! It must be offered to at least a mid-level marketing person, with some good experience in handling social media activities. This individual will be responsible for scheduling and writing content for your web pages.</p>\r\n<p>It is also important to have an up-to-date website and blog site, as this is the best way to ensure you always have a good web presence and ability to &#39;deliver&#39; to others about your business and services. In the online marketing terms, these techniques are often referred to as your foundation for your online presence.<br />\r\nA website is something that can be easily updated with new information and the same applies to blog sites &amp; web pages. The updating of new content on your site can also help increase your website&#39;s rankings on search engines and help people find you online easily. Your visitors can also comment on your blogs &amp; web page content, make sure you allow a two-way sort of conversation.</p>\r\n<h3>Conclusion:</h3>\r\n<p>Without a doubt, social media can give you thousands of dollars in marketing, provided you use it correctly. There is so much to learn about social media marketing and there is huge room for thinking out of the box. So, always be creative and unique from others, so that your marketing stands out in the market. By doing some research about your marketing goals on the different platforms that are available to you, you could make a fantastic and powerful social media presence for your brand.</p>', 'smm_1540965457.jpg', 'importance-of-social-media-management-for-your-brand', 'Surendra', 0, 'Importance of Social Media Management for Your Brand | DigitalOye', '', 'Importance of Social Media Management for Your Brand', 1, 0, '2018-11-05', 1, '2018-10-31 11:27:37', '2019-05-01 16:28:54'),
(10, 0, 'Use of Analytics in Digital Marketing to Understand Consumer Behavior', '', '<p>What sounds hopeful for an offline advertising campaign does not always go well with online campaigns. Offline ads are often based on inaccurate data collection and thus are not always that target oriented. In fact, offline ads are for all and sundries.</p>', '<p>What sounds hopeful for an offline advertising campaign does not always go well with online campaigns. Offline ads are often based on inaccurate data collection and thus are not always that target oriented. In fact, offline ads are for all and sundries. But when it comes to online ads, these need to be more targeted and result oriented. For this, understanding the consumer behavior becomes a very important goal for businesses and marketers. For this, Analytics in digital marketing serves the following purposes to make the business a success.</p>\r\n<h2>Collection of accurate data:</h2>\r\n<p>The purpose of collecting data about consumer behavior using hi-tech tools like algorithm, big data, massive networks, and complex computational abilities only becomes possible because of the advent of Analytics in digital marketing. This way the businesses can collect data about consumers, like their residences, their shopping tendencies, and their preferences and so on and so forth. The tools help the businesses to gather insights about a large of consumers whenever they visit any particular website. Analytics collect information about how long they stayed on a particular website, how much content they go through, how many web pages they followed etc. Sometimes customers land on your website through links that they click on other websites. Analytics help in linking those referring sites to find out what exactly the customers are searching for.</p>\r\n\r\n<p>Also, it puts light on the sections of the business website that are being perceived on a negative perspective. All these help in the correct analysis of consumer behavior based on which the business forms, concrete strategies to win over the consumers. This way the businesses also learn from their past mistakes and corrects their strategies based on their experiences.</p>\r\n<h3>Measuring outcomes:</h3>\r\n<p>Technology helps the analytical tools to examine various other digital marketing platforms like mobile applications and all other types of web applications that customers are using nowadays. Customers find mobile applications more comfortable than traditional methods.&nbsp; Analytics in digital marketing help in measuring the outcomes with a clear understanding of the business objectives. Digital analytics serve as ammunition to tackle the barriers that come in the way of the success of the business. Thus with the help of Analytics in digital marketing, there is a continuous improvement in gathering consumer insights from each digital platforms to form marketing strategies. It assures how data are measured in these platforms that the customers choose to form overall marketing strategies through <a href=\"https://www.digitaloye.com/\">digital marketing</a>.</p>\r\n<h3>Helps in a more filtered search:</h3>\r\n<p>Digital Analytics allows filtering of consumer behaviors based on characteristics, keyword search and traffic source amongst other criteria. Using each of these requires proper understanding of the consumer behavior to facilitate better marketing campaigns. Customers prefer customization and understanding their goals, aspirations, and lifestyles in a more effective way is the key mantra to business success. If you have a website, that is not enough. The content you have on your website and how they are perceived by the customers speaks all about it. The accessibility of your website in a more refined search by feeding in the keywords, the loading pages are all that matters the most.</p>\r\n<p>Understanding the customers&rsquo; goals and referring sources help in understanding their subsequent behaviors. This is made possible only because of Analytics in digital marketing. It facilitates targeting for the existing and future campaigns.</p>\r\n<h3>Looking at multiple metrics</h3>\r\n<p>Analytics in digital marketing has the capability to look at the accomplishment of multiple metrics all together through respective business goals. A combination of statistics is involved in user behaviors. It is not possible for website owners to look into these statistics individually. Digital analytics eases this job of business site owners. Irrespective of the specific needs of each business entity, digital analytics provides such a platform that is both customizable and versatile.</p>\r\n<p>Without understanding the consumer insights no business can get into the core of the competition. Analytics is the most robust data collection tools that lay the foundation of digital marketing in the present day situation. Analytics in digital marketing thus provide greater insights into customer behavior and preferences. It also offers a greater insight into the efficacy of business strategies by providing concrete and actionable information upon which the important business decisions are based.</p>', 'DigitalMarketing_1543487458.jpg', 'use-of-analytics-in-digital-marketing-to-understand-consumer-behavior', 'Surendra', 0, 'Use of Analytics in Digital Marketing to Understand Consumer Behavior | DigitalOye', '', 'Use of Analytics in Digital Marketing to Understand Consumer Behavior', 1, 1, '2018-11-29', 1, '2018-11-29 15:54:00', '2019-05-01 16:25:56'),
(11, 0, 'How Hyper Local SEO Can Help Your Website?', '', '<p>Technological advancement has made a breakthrough in the stream of business and marketing. Technology has worked variably to promote business strategies. It has also brought about the ease to showcase content to a larger crowd through appropriate targeting methodology.</p>', '<p>Technological advancement has made a breakthrough in the stream of business and marketing. Technology has worked variably to promote business strategies. It has also brought about the ease to showcase content to a larger crowd through appropriate targeting methodology. But when the potential leads are restricted to a few miles, one needs to rethink to improve the SEO tools.</p>\r\n\r\n<p>Maximizing the reach is the basic focus of the small-scale business goal. The search engines are in the process to make the search result more focused and relevant to the audience. This has made substantial growth of optimization. The business organization had to keep pace with the upheaval of the Google set to stand in the forefront. The gap was bridged by the introduction of hyperlocal <a href=\"https://www.digitaloye.com/seo-services.html\">SEO</a>. This is used more often nowadays and matches vividly with the regulating trend of Google.</p>\r\n\r\n<h2>What is meant by Hyper Local SEO?</h2>\r\n\r\n<p>As the name implies, it is to do with the geo-location. It means to restrict the focus to a small geographical area or a community. Hyperlocal advertising is a way to promote the service/product in a defined area. It is certain that people are unknowingly using the hyperlocal SEO. The ads in case of hyperlocal advertising are displayed to a limited audience. It means that not everyone will have the same access to a webpage who have typed the same keyword from another city.</p>\r\n\r\n<h3>Hyperlocal vs. Local:</h3>\r\n\r\n<p>Majorly business that is service based focuses on the local advertisement. The search engine is progressively getting smarter to show its result. Through local SEO the audience can certainly know about places that are far off and out of reach. It is certain that a person sitting elsewhere can know what beauty salon operates in Boston through these search engines.</p>\r\n\r\n<p>Nowadays the Google majorly is redefined to show the desired search result maintaining the proximity to the current location. This makes the search more relevant for the users. It shows the results that have the best rating and is closest to a location. Thus, <a href=\"https://www.digitaloye.com/seo-services.html\">hyperlocal SEO</a> makes much more sense when it comes to functionality.</p>\r\n\r\n<h3>How to initiate with Hyperlocal SEO?</h3>\r\n\r\n<p>There is a great possibility to go into the depth of hyperlocal SEO and get your ball rolling. The rankings can increase with a flash by following a few simple tricks.</p>\r\n\r\n<h3>Hyperlocal keyword:</h3>\r\n\r\n<p>The keywords are a basic element that makes one&#39;s website to the forefront. Rather than adopting an elaborate keyword that spreads to a broad area, try to make it more specific and relevant. This can help in displaying the service to the particular local crowd.</p>\r\n\r\n<h3>Mention business address:</h3>\r\n\r\n<p>It is necessary to mention the exact address as it can be flashed several times and has great functionality. The search engine is pre-designed to find this particular information and link it to the particular search regarding the type of service. This helps in placing the service among the top of the search list.</p>\r\n\r\n<h3>Insert address, name, contact number in several directories:</h3>\r\n\r\n<p>When concerned with the hyperlocal SEO, this can be a significant step. The places to start with are the Yelp, TripAdvisor, YP, and Google+ and so on. This is a tedious chore that may consume time. But in the long run, this can verify the information in a better way.</p>\r\n\r\n<h3>Add schema of the overall data:</h3>\r\n\r\n<p>There is a need of including markup which needs to be displayed on Google. This may include certain necessary information or action calling button to boost the business. This can increase the trafficking to the particular location.</p>\r\n\r\n<h3>Presently the Google through hyperlocal SEO is accepting markup of the following things;</h3>\r\n\r\n<ul>\r\n	<li>Closing/opening time throughout the season.</li>\r\n	<li>Latitude and longitude of the particular business location.</li>\r\n	<li>Specific attributes which are business oriented. For instance the delivery service, table booking procedure in a restraint.</li>\r\n</ul>\r\n\r\n<h3>Benefits of using Hyperlocal SEO:</h3>\r\n\r\n<p>The benefit of hyperlocal advertising is quite clear and certain. The search becomes more focused and the audience becomes targeted.</p>\r\n\r\n<ul>\r\n	<li>The business has understood that the trend in inclining towards the mobile mediated searching who generally type &lsquo;near to&#39; or &lsquo;near me&#39; to find their destination. These phrases corresponded to the hyperlocal SEO searching which thereby developed the concept. &nbsp;</li>\r\n	<li>Google accredits the particular site and ranks them accordingly. The top ranking business organization can ensure the call-to-action buttons that are promptly displayed on the screen that directs the customers to get the desired product. Thus, it boosts up the business in a much-defined way.</li>\r\n	<li>The online visibility is tremendously improved which completes the website and the marketing strategies.</li>\r\n	<li>It helps in boosting the local online reputation in a cost-effective range</li>\r\n</ul>\r\n\r\n<h3>Future Prospects:</h3>\r\n\r\n<p>Many reasons have come into limelight how a business website can proliferate through hyperlocal SEO. This is a well-built strategy for local marketing that has an impact on the organic strategy of marketing. This helps one to take a count on which route f advertising to take. Whether posting a regular content is required or not can be evaluated skillfully.</p>\r\n\r\n<p>In the world where mobile searches are speeding up, hyperlocal SEO tools stand part par to boost the local business revenue. The hyperlocal advertising will stay effective in the coming years.</p>\r\n\r\n<p>Thus, hyperlocal advertising can fetch relevancy to the website and is an appropriate measure to make a huge difference in website-trafficking. It is regarded as the most sensible marketing way to propel the business to their extremity in a few years.</p>', 'Hyper-Local-SEO_1544528069.png', 'how-hyper-local-seo-can-help-your-website', 'Surya', 0, 'How Hyper Local SEO Can Help Your Website | DigitalOye', '', 'How Hyper Local SEO Can Help Your Website?', 1, 1, '2018-12-11', 1, '2018-12-11 16:58:15', '2019-05-17 18:25:48');
INSERT INTO `tbl_blogs_29july2019` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(12, 0, 'Top Digital Marketing Trends To Look Out For In 2019', '', '<p>Every year new technology evolves and the existing technology gets more updated with this the prospects get more tech savy bombarded with new digital technologies.</p>', '<p>Every year new technology evolves and the existing technology gets more updated with this the prospects get more tech savy bombarded with new digital technologies. This will continue to happen at a faster pace every year. The goal of Digital Marketing has been only one thing that is how to grab the right target audience attention for your business. So as to improve the worth of your brand. Being a best digital marketing agency in Delhi it&#39;s necessary for us to keep on updated with these trends so that clients businesses reach new millestone.</p>\r\n\r\n<h2>So here are some new trends which will affect the Digital Marketing In 2019</h2>\r\n\r\n<h3>Voice Search Query:</h3>\r\n\r\n<p>By the end of 2019 at least the 30% of the search queries will be driven by voice search. By 2020 it is estimated that more than 50% of the search query will be done through voice only. This will play a vital role in saving peoples time such as- if you are doing something urgent where you don&#39;t have time to type the voice search query will help you solving your problem more quicker. A lot of companies are already working on it this has been already seen in trending apps like Google Assistance, Siri and Bixby. To more enhance this trend it&#39;s better optimize the site according to voice search. For that you must clearly know what prospects the customers are searching for. We as a very experienced and prfessional <a href=\"https://www.digitaloye.com/\">digital marketing company in Delhi</a> have successfully used voice search optimization successfully for webites and have delivered excellent results.</p>\r\n\r\n<p><img alt=\"image\" src=\"https://www.digitaloye.com/images/voice-search-ai-ss1920.jpg\" /></p>\r\n\r\n<h3>Video Marketing Buzz:</h3>\r\n\r\n<p>As seen in the year 2018 the video marketing saw a lot of buzz the same will be seen in the year 2019 too. In the coming year more than 90% of the content will be seen in the form of visuals and stunning graphics. Video marketing has become the most rapid form of communication because of growth in the smartphone industry and it&#39;s unique way of story telling. Videos also make the your brand communication more simpler and also enhance the companies brand value by boosting your post engagement rate by up to 80%. Videos play a key role in presenting your stories in a more compelling manner also plays an important role in getting to your point more faster. Can also boost your sales by a good margin. In the recent surveys done by the people preferred more visual data rather than the normal text post.</p>\r\n\r\n<h3>Content Will Still Be The King In The Digital Space:</h3>\r\n\r\n<p>In 2018 people realized the importance of content and how it effectively helped their brand communication. In 2019 too the content bucket will also play a very key role in determining the brand strategy. People will trust reputed content more instead of relying on advertisements. It is estimated that 50% of the audience will use ad blockers in 2019.</p>\r\n\r\n<p>Here are some of the biggest reasons why content will rule in 2019</p>\r\n\r\n<ul>\r\n	<li>Content increases your website traffic</li>\r\n	<li>90% of the marketers in 2018 believed that they succeeded because of good content</li>\r\n	<li>Graphical content such as vlogs will rule the reigns in coming time rather than blogs and articles</li>\r\n</ul>\r\n\r\n<h3>Use Of Chat Bots &amp; Marketing Automation Technology:</h3>\r\n\r\n<p>Marketing Automation &amp; chat boots will dominate the social media market and will be prevalent to power at least 85% of the customer service sector. Most companies will start to use marketing automation in 2019 in their customer care so that they can deliver right information to the right customer. This will play a key role in retaining the existing customer and will also help in boosting the sales figure also. Chatbots will help the business answering to some general questions like &ldquo;When I&#39;ll receive my packet&rdquo; &ldquo;when is my meeting time?&rdquo; &ldquo;where are you currently&rdquo;. They can be used in number of ways like scheduling sales meetings and enhancing purchase decisions. They can also use emojis to make you conversation sound more genuine</p>\r\n\r\n<h3>AMP(Accelerated Mobile Pages) Will Be Given More Priority:</h3>\r\n\r\n<p>In 2019 more priority will be given to the accelerated mobile pages rather than desktop version. This is because the number of search queries in the mobile devices have skyrocketed in recent years. Following the recent trend Google is giving more importance to accelerated mobile pages while indexing primarily. So making a mobile friendly page has become a major priority for all the digital marketers.</p>\r\n\r\n<h3>Page Loading Speed:</h3>\r\n\r\n<p>Google will continue give more experience in user friendliness which includes the page browsing speed. So page speed optimization will play key role to get SEO ranking in 2019.</p>\r\n\r\n<h3>Google Rank Brain:</h3>\r\n\r\n<p>In 2019 Google rank brain which is basically called as Google machine learning system will give more emphasis to providing best ever search results to users when they search long tail queries.</p>\r\n\r\n<h3>Search Snippets:</h3>\r\n\r\n<p>Search snippets will play an important role in boosting the ranking of the website. So they&#39;ll play an important role in the SEO too in the year 2019. A website featuring structured snippets may edge out competition from others in SEO rankings.</p>\r\n\r\n<p>So with this we conclude that with constant technology updates there will a lot more new <a href=\"https://www.digitaloye.com/\">digital marketing trends</a> in the year 2019 which will help in boosting their business and improving their ROI. With big data analytics being expected linked to digital marketing there will a lot more technology infusion in this field which will play a key role in spreading digitization in the entire world.</p>', 'digital-marketing_1544860985.jpg', 'top-digital-marketing-trends-to-look-out-for-in-2019', 'Akshay', 0, 'Top Digital Marketing Trends To Look Out For In 2019 | DigitalOye', '', 'Top Digital Marketing Trends To Look Out For In 2019', 1, 1, '2018-12-15', 1, '2018-12-15 13:31:45', '2019-05-22 19:14:25'),
(13, 0, 'Best App Marketing Strategies For A Successful Business', '', '<p>Today apps have gained more edge than websites as the users today prefer mobile apps rather than opening websites on desktops as they are more user friendly than websites and easily accessible.</p>', '<p>Today apps have gained more edge than websites as the users today prefer mobile apps rather than opening websites on desktops as they are more user friendly than websites and easily accessible. Is is estimated that app industry will generate up-to 188.9 billion by 2020. Google&#39;s play store receives more than thousand app submission per day. At this rate of growth we can easily understand the growth of app industry. So it&#39;s difficult make an app that can stand out with this intense competition booming in. So the business and agencies make tough marketing plans to boost downloads and increase users retention on their app.</p>\r\n<h2>So Here Are Some Best App Marketing Strategies To Make Your App Stand Out</h2>\r\n<h3>Research Your Target Audience Effectively:</h3>\r\n<p>Before starting the marketing of your app do understand your target audience very well. Choose a particular group of people whom you want to target. Do their segmenting, targeting and positioning very well. Define important details like age, demographics, habits, lifestyle, interests and behavior very well. Your app is likely to perform more better if you aim at your target audience.</p>\r\n<h3>Do Your Competitor Analysis Very Well:</h3>\r\n<p>Understanding your competitors is a big key to your business. Try to differentiate your business from your competitors. Try to follow out their communication strategies and try to work on them.</p>\r\n<h3>Choose The Right Category For Your App:</h3>\r\n<p>Before launching your app make sure you put your app in the right category. Choosing the right category makes you ensure that your app is among the right group.</p>\r\n<h3>Optimize Your App Landing Page:</h3>\r\n<p>Create a mobile app landing page that sell your products and services in a creative manner. You must make sure it must have key elements like app name, features, call to action and a promotional video to give a brief insights about your app.</p>\r\n<h3>App Store Optimization:</h3>\r\n<p>It is very much similar to on page seo that we do for a website. First step before starting the <a href=\"https://www.digitaloye.com/app-store-optimization-services.html\">app store optimization</a> is to do your keyword research analysis very well and identify your app users potential keywords. Include your keywords in your app title, name and description to rank your app. It is one of the best keys to boost your app downloads and increase your app users.</p>\r\n<h3>Share Screen shots:</h3>\r\n<p>Share the screen shots of your app to to make the users understand about your app essential features and it&#39;s deep insights.</p>\r\n<h3>App updates:</h3>\r\n<p>Keep on updating your app with new features including the technical updates like changing the layout, creative templates and technical specifications to keep the users engaged on your app forever.</p>\r\n<h3>Universal App Campaign Adwords:</h3>\r\n<p>Universal app campaign is a great tool for boosting your app downloads. Through this campaign the ads for your app appear on Google search, display, play store and you tube network. Through this you do marketing of your app very well by reaching many people.</p>\r\n<h3>Promotional Video Of Product:</h3>\r\n<p>Make a compelling promotional video of your product to show off your app through Youtube videos and Facebook ads. The best and effective way for marketing the app is to create a fun video of your app related to your products and services.</p>\r\n<h3>Start A Blog:</h3>\r\n<p>Inform your audience about your apps progress. Blogging can play a key role in developing interest among the users and provides a better search visibility too. Update quality content and select good keywords to reach you target audience very well.</p>\r\n<h3>Make Good Use Of Social Networks:</h3>\r\n<p>As social media optimization is done for websites you can similarly do it for app too. You can use social media ads to reach your right target audience for the app. Through social media you gather a lot of data about your target customers.</p>\r\n<h3>Actively Measure Your KPI&#39;s:</h3>\r\n<p>Do regular analysis of key performance indicators and understand in depth analysis of your apps performance. It&#39;s a big key to measure success of your app. Like app installs, uninstalls and regular users.</p>\r\n<h3>App Reviews:</h3>\r\n<p>App reviews play an important role in determining the ASO of an app this is because the users download the app only after seeing the reviews which can be positive or negative depending upon the user experience. Positive reviews can attract good downloads for your app while negative reviews can even increase the uninstalls also.</p>\r\n<p>So this makes it clear that app marketing is very critical for the success of your business. The App marketers are also spending precious time and money for making their a app a successful one if it plays a key role in boosting the overall business of an organization.</p>', 'digitaloye-blog---Copy_1546675882.jpg', 'best-app-marketing-strategies-for-a-successful-business', 'Akshay', 0, 'Best App Marketing Strategies For A Successful Business | DigitalOye', '', 'Best App Marketing Strategies For A Successful Business', 1, 1, '2019-01-05', 1, '2019-01-05 13:23:28', '2019-05-01 16:13:21'),
(14, 0, 'Mistakes To Avoid While Creating A Great PPC Campaign', '', '<p>Pay per click is a valuable form of marketing where business pay to Google whenever their ads gets clicked on Google search, display, YouTube, other potential apps and websites.</p>', '<p>Pay per click is a valuable form of marketing where business pay to Google whenever their ads gets clicked on Google search, display, YouTube, other potential apps and websites. Totally based on auctioning model. PPC campaigns play an important role in driving the traffic on the websites and converting your visitors by the use of potential keywords, interests, behavioral targeting and placements on other websites. It&#39;s good for those who get a very little traffic from organic search. Though PPC campaigns play an important role in driving valuable lead generation for your business thereby achieving the desired ROI for business. You need to make sure that your campaigns are profitable and achieve your business goals but on the other side there are some big PPC disasters which people often keep on repeating regularly there by ending up burning a lot of cash and resulting in decreased ROI. Leaving the campaigns more messed up and disorganized. Which even results in driving irrelevant leads. So these are some common mistakes that people often commit while creating PPC campaigns.</p>\r\n\r\n<h2>Poor Keyword Research Analysis:</h2>\r\n\r\n<p>This is the most common problem while setting up the <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC campaign</a> that people don&#39;t do the keyword research analysis very well and try to include those keywords which are not related to your product or service which definitely leads to a poor quality score and ad relevance too spending your unnecessary money. So doing right keyword research analysis is a must for a good campaign performance. Some best tools for keyword research are<br />\r\n1) Google keyword planner<br />\r\n2) SEM rush<br />\r\n3) Ahrefs<br />\r\n4) LongTailPro<br />\r\n5) KW finder<br />\r\n6) Spyfu<br />\r\n7) SERPStat.</p>\r\n\r\n<h3>Use of Broad Match Keywords:</h3>\r\n\r\n<p>While using too much broad match keywords brings irrelevant traffic on the website. For example if you are using the keyword named digital marketing the ad will appear like digital India and digital Australia there by bring a lot of irrelevant traffic on your website. Which will get the users bounce out from the page. Try to test different keywords match types such as exact match, broad match modifiers, and phrase match along with negative keywords section to stop the irrelevant keywords.</p>\r\n\r\n<h3>Not Setting Up The Conversion Tracking:</h3>\r\n\r\n<p>This is the silliest mistake that people do while setting up the PPC campaign because if you don&#39;t set up the conversion tracking you don&#39;t even get the idea of how many people are converting and signing up the query form on your website. Leading to the pure wastage of efforts and money as you will not be able to track anything or will not be able to attribute the results to the concerned efforts or marketing channel.</p>\r\n\r\n<h3>Skip Applying Ad Extensions:</h3>\r\n\r\n<p>This is the most common blunder made by people while setting up the PPC campaign they try to skip the ad extensions while creating the campaign. Ad extensions play an important role in boosting the CTR of the campaigns. Higher CTR means that your ads are connecting very well with the audience. They also make your ad more prominent to your target audience. So don&#39;t ever try to ignore the extensions as they help in improving your ad position. The Ad position is determined by matrices like:<br />\r\n1) CTR<br />\r\n2) Quality score<br />\r\n3) Impact of extensions<br />\r\n4) Landing page experience.</p>\r\n\r\n<p>So no ad extensions means low ad positions and CTR which ends up escalating your bid prices.</p>\r\n\r\n<h3>Not having Multiple Ad Copies In an Ad Group:</h3>\r\n\r\n<p>This is also a big mistake while setting up the search campaigns people only keep 1-2 ad copies in an ad group. This makes it insufficient for the campaign to perform in a better way. Try to test at least 3-4 ad copies in an ad group to test out which creative performs better. Try to keep the ad rotation option to &ldquo;optimize: rotate indefinitely&rdquo; to give chance to poor performing ad copies.</p>\r\n\r\n<h3>Not Doing Negative Keyword Analysis:</h3>\r\n\r\n<p>Well this is an important part of campaign optimization if you have kept broad match and phrase match keywords there is still a good chance that you might get good amount of traffic from those keywords that your customers are not searching for which ultimately leads to spending unnecessary money and efforts so negative keywords insertion is a must for proper improvement of campaigns performance.</p>\r\n\r\n<h3>Putting The Search &amp; Display Ads In Same Campaign:</h3>\r\n\r\n<p>This should be strictly avoided while creating the a Google ads campaign. People try to club search and display advertising in the same campaign which ultimately leads to higher costs. This is because search campaign have a higher CTR and display campaigns have a lower CTR which can screw your data while reaching to your potential customers there by impacting the performance of the campaign thereby increasing your CPC.</p>\r\n\r\n<h3>Not Adjusting The Bid&#39;s For Mobile Devices:</h3>\r\n\r\n<p>You are committing a big mistake if you are not bidding for mobile devices because as per the recent surveys there are more clicks and impressions on mobile devices rather than on desktop because people are switching more to mobile devices. So by pushing the bid adjustments for mobile devices you get hold on mobile devices there by improving your campaign conversion rate.</p>\r\n\r\n<h3>Poorly Optimized Landing Page:</h3>\r\n\r\n<p>If you don&#39;t have a good landing it will surely affect your conversions. Landing page is also an important element of quality score so a good and well-designed landing page plays an important role in boosting your conversion rate by around 70%. The landing must have essential things like<br />\r\n1) Sign up form on right hand side<br />\r\n2) Avoid navigation&#39;s<br />\r\n3) Products and services on the center of the page<br />\r\n4) Properly placed CTA<br />\r\n5) Optimized for ads in respect to the content, keywords and other info.<br />\r\nTo boost your conversions. If your landing page is missing all these things then it&#39;s high time to optimize your landing page.</p>\r\n\r\n<p><a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC Advertising</a> is a big trend which is followed by the people on a regular basis if you have a correct strategy and plan for the PPC campaigns they&#39;ll definitely help in you in boosting your conversion rate and even achieve your desired ROI too. Though setting up an effective PPC requires a lot of time but if the campaign is optimized regularly with the correct techniques it will definitely maximize your traffic and can achieve your big sales results too at a lower CPC.</p>', 'digitaloye_1547807000.jpg', 'mistakes-to-avoid-while-creating-a-great-ppc-campaign', 'Akshay', 0, 'Mistakes To Avoid While Creating A Great PPC Campaign | DigitalOye', '', 'Mistakes To Avoid While Creating A Great PPC Campaign', 1, 1, '2019-01-18', 1, '2019-01-18 15:43:48', '2019-05-17 18:31:05'),
(15, 0, 'Future of Messenger Marketing & How it Will Benefit the Businesses on a Large Scale in Coming Years', '', '<p>With the technology growing smartly there is a huge demand for messenger apps and businesses are already investing a huge amount so as to boost their businesses.</p>', '<p>In the coming 2-3, most of the customer businesses queries will be done through messenger technology. A huge part of these conversations will take place on messaging apps and software&#39;s they&#39;ll provide a better alternative to customer care solutions and will also solve them quickly through automatic chat-bots. It will also help in driving valuable sales for the business by making the customer queries resolving in a much better way. At present, there are more than 1.5 billion Facebook Messenger users.</p>\r\n\r\n<p>Platforms like Facebook Messenger are a new trend in <a href=\"https://www.digitaloye.com/social-media-advertising.html\">social media</a> as they play a key role in reaching to the potential customers through ads.</p>\r\n<h2>Here are some big benefits of Messenger Marketing:</h2>\r\n<h3>Leads to Higher Engagements:</h3>\r\n<p>As per recent surveys reports, the open rate of emails is around 6-10% whereas click-through rates for them are around 0.5-1.5%. Whereas in Facebook Messenger the open rate is around 90% and click through rates even are more than 35% which way&nbsp;better than emails. People communicate and engage more through messenger apps and they are more likely to open up the message when it comes to them. It&#39;s good for businesses as it leads to much better conversations leading to better lead generation prospects.</p>\r\n<h3>They Are Very User-Friendly As Compared To E-mails:</h3>\r\n<p>In the emails, there is a lot of confusion as your mailbox is filled with dozens of unread emails. You have to sort and check the emails which very time-consuming. Secondly, there is a huge threat of spams and viruses in emails. Whereas in messenger apps it is very easy to navigate and go through the messages as the messages there are very short and crisp which saves a lot of time as emails are very long to read.</p>\r\n<h3>Messenger Marketing Is More Personal:</h3>\r\n<p>Another big benefit of messenger marketing is that it is very much personal and more interactive as compared to TV, radio and other communication channels. With the automated chat-bots, the messages can be customized very easily as per the current communication. You any time put your query to the company the automatic chat-bots will give you an instant reply to solve your queries faster.</p>\r\n<h3>Messenger Marketing Is Growing Rapidly:</h3>\r\n<p>There&nbsp;have&nbsp;been subsequent growth in the use of messenger apps Facebook messenger is a very common app used in North America and Europe. While WhatsApp has also become a major marketing messenger tool to reach your potential customers. There more than 50 billion+ messages sent through WhatsApp each and every day.</p>\r\n<h3>Messenger Apps are more Friendlier than SMS Marketing:</h3>\r\n<p>Currently, there are a lot of loopholes in <a href=\"https://www.digitaloye.com/email-sms-marketing-services.html\">SMS marketing</a> also, they are much more expensive as compared to other forms of marketing. Where you can&#39;t even insert images, videos, gifs, and call to actions leading to a very poor conversion rate. Whereas Messenger app has visuals, videos and proper call to actions which have a key impact in affecting buying decisions. Lacking all these elements SMS marketing doesn&#39;t impact buying decisions much.</p>\r\n<h3>Current Future of Messenger Marketing:</h3>\r\n<p>Looking at the current scenario of messenger marketing there will be enormous opportunities for the start-ups and small businesses to take advantage of Facebook Messenger Marketing. Currently, there are more than 100,000 chat-bots available on messenger platforms. This of technology is more simple and user-friendly. The organization will be able to use it very effectively and it is very much estimated that messenger chat-bots will dominate in the market by 2021. With the integration of Artificial Intelligence (AI) in this area, it will big boost to small and local area start-ups.</p>\r\n<h3>Conclusion:</h3>\r\n<p>With the technology growing smartly there is a huge demand for messenger apps and businesses are already investing a huge amount so as to boost their businesses. Many companies have already mastered Facebook messenger marketing and are generating a huge ROI from it as it is an easiest and reliable mode of communication as compared to other mode communication like e-mail and SMS. The invention of messenger Apps is a new form of Automation marketing that will be prevalent for ages.</p>', 'blog-1_1549460106.jpg', 'future-of-messenger-marketing-how-it-will-benefit-the-businesses-on-a-large-scale-in-coming-years', 'Akshay', 0, 'Future of Messenger Marketing & How it Will Benefit the Businesses on a Large Scale in Coming Years | DigitalOye', '', 'Future of Messenger Marketing & How it Will Benefit the Businesses on a Large Scale in Coming Years', 1, 1, '2019-02-06', 1, '2019-02-06 19:05:06', '2019-05-01 16:05:12'),
(16, 0, 'Impact Of Digital Marketing Channels On E-commerce', '', '<p>Today digital marketing has impacted every sector be it e-commerce, FMCG, travel and many more. In fact, digital marketing channels are considered to be one the best growth avenues of the businesses.</p>', '<p>Today digital marketing has impacted every sector be it e-commerce, FMCG, travel and many more. In fact, digital marketing channels are considered to be one the best growth avenues of the businesses. Today it has become one of the best tools to attract visitors with effective marketing strategy and planning the companies have used digital marketing to derive big sales by advertising their products on various digital platforms. So here are some best Digital Marketing channels which can boot your e-commerce businesses by 10 times.</p>\r\n<h2>Organic Channels:</h2>\r\n<p>Unpaid or organic <a href=\"https://www.digitaloye.com/\">digital marketing</a> channels includes all the visits which come from the popular search engines like Google, Bing, Yahoo, and DuckDuckGo because millions of people search for products related queries on these platforms. If the pages and content of your products are well optimized with correct and potential keywords. Your products page will come up first on the SERP boosting your website traffic and achieving your required ROI for the businesses.</p>\r\n<h3>Email Marketing:</h3>\r\n<p>Email marketing is a good tool if you want to remind customers of about your sale. It is a good tool for reaching people who have visited your website you can remind them about your sale or promotional offers by the use of e-mail marketing you can reach your target and potential customers by uploading email lists on various e-mail marketing platforms like mail chimp. A lot of e-commerce companies are utilizing <a href=\"https://www.digitaloye.com/email-sms-marketing-services.html\">e-mail marketing</a> to convert their potential customers who have visited their store.</p>\r\n<h3>Paid Search Engines:</h3>\r\n<p>Paid search engines are also a great tool to reach millions of people searching for products online through various platforms like Google Ads, Bing Ads, and Yahoo ads. They have various types of advertising types where you can reach your potential customers who are interested in your products through the right keywords and interest targeting criteria. Even all of these platforms have special types of ads called product listing ads especially for e-commerce businesses. These ads play a key role in advertising your products with their image on these search engines thereby reaching your products to your potential people. Thereby achieving great sales for e-commerce businesses. Many e-commerce companies earn a million by these product listing ads.</p>\r\n<h3>Content Marketing:</h3>\r\n<p>In today&#39;s world content is the king with great content you can win big milestones. Content can be in the form of blogs or videos. You can good blogs about your special products or some fashion trends. Today many big e-commerce giants leverage content marketing as a big tool to influence the buying behavior of the people. So you can&#39;t ignore <a href=\"https://www.digitaloye.com/content-marketing-services.html\">content marketing</a> if you want to derive good businesses for any e-commerce company.</p>\r\n<h3>Social Media:</h3>\r\n<p>Social media is also a great tool for reaching people who are interested in your products. There are various social media platforms like Facebook, Twitter, LinkedIn and Instagram where you can reach your potential audiences. As all of these platforms have billions of users. In all of these platform, you can promote your products and offers in various creative ways by organically or using the paid ads. These are good and affordable means to reach your products to millions of people on social media platforms. E-commerce companies leverage this as a great tool make to sale out of social media ads. So social media also plays a key role in affecting purchase decisions for e-commence businesses.</p>\r\n<h3>Affiliate Tools:</h3>\r\n<p>it basically refers to all those channels where you can advertise your products on other websites or affiliate partners. These also play a great role is boosting the sales for e-commerce businesses. Each e-commerce giants have their own affiliate programs for their products sale.</p>\r\n<h3>Referral Marketing</h3>\r\n<p>referral marketing includes all those web visits that are from a third party or an app. This also includes websites which have the capability to show their ads or paid blog or electronic news paper. E-commence giants generate a huge amount of businesses from referral marketing also. Thus we can say that marketing on referral websites is also a greatest source of revenue for e-commerce businesses.</p>\r\n<h3>Conclusion:</h3>\r\n<p>thus int he end, we conclude by saying that the right mix of digital marketing strategies play a key role in the success of an e-commerce businesses. In addition to it, there are also various tools for measuring the performances like Google Analytics and Omniture which gives a brief idea of about which products are getting more traffic or revenue. Thus e-commence businesses are using digital marketing strategies very well to leverage maximum ROI for their businesses.</p>', '10_1550149802.jpg', 'impact-of-digital-marketing-channels-on-e-commerce', 'Akshay', 0, 'Impact Of Digital Marketing Channels On E-commerce | DigitalOye', '', 'Impact Of Digital Marketing Channels On E-commerce', 1, 1, '2019-02-14', 1, '2019-02-14 18:40:02', '2019-05-01 16:03:11'),
(17, 0, 'Search Engine Optimization Is Performing Well In Digital Marketing', '', '<p>Search engine is a process, which allows the internet users to find specific information from the web using keyword criteria entered by the user.</p>', '<p>Search engine is a process, which allows the internet users to find specific information from the web using keyword criteria entered by the user. Search engine optimization (SEO) is the process, which maximizes the number of visitors to a particular website and gives a high list of results by a search engine. In today&rsquo;s world, there is having a high competitive business environment is essential to reach its targeted audience through online with their products and services.</p>\r\n<h2>Some ways to improve SEO:</h2>\r\n<p><a href=\"https://www.digitaloye.com/seo-services.html\">Search engine optimization</a> can help to improve your business to get a good rank in the industry and provide you a land on the front page of Google search. It is a combination of technical strategies and marketing strategies.</p>\r\n<ul>\r\n	<li>Focus on creating original contents</li>\r\n	<li>Create content that should relevant to your market</li>\r\n	<li>Be consistent and provide quality blogs about your relevant product.</li>\r\n	<li>Always overlook your competitors.</li>\r\n	<li>Invest in SEO software.</li>\r\n	<li>Sign up for PR sites.</li>\r\n	<li>Create comprehensive content within targeted keyword themes.</li>\r\n	<li>Add long keywords to your most popular pages.</li>\r\n	<li>Build pages with great content and optimize meta tags.</li>\r\n	<li>Involve influencers with content creation</li>\r\n	<li>Focus on the creating content, which actually converts your sale.</li>\r\n	<li>Create table contents in the beginning of articles.</li>\r\n	<li>Customize your efforts for your customer search.</li>\r\n	<li>Add current years on the updated articles.</li>\r\n	<li>Always focus on user experience by focusing on appealing design, loading speed, being mobile friendly and provide intuitive menu to your customer.</li>\r\n</ul>\r\n<p>Optimizing each type of ways will help you to improve your SEO and in the result, it will give a different look to your customer.<br /></p>\r\n<h3>Steps to focusing on online growing brands:</h3>\r\n<p><strong>1. Attract the targeted audience:</strong> Good quality traffic is a key of happiness with the products of business provides. They should aim on achieving the right set of people with relevant interests, time, location and other factors.</p>\r\n<p><strong>2. Engage with the audience:</strong> Engaging with a set of audience will helps in building your brands, and encourages your website visitors to recommend your website to the others also. There are a lot of ways which helps to engage with peoples like chats, engaging contents, forms and more.</p>\r\n<p><strong>3. Maximize conversion:</strong> Focusing on the relevant leads at the right time can maximize the conversion and helps to do it faster. Maximizing conversion also helps to make the journey smooth and also ensure the transact of audience.</p>\r\n<p><strong>4. Focus on customer delight:</strong> Focusing on elements of customer&rsquo;s delight is essential for growing business brands. If the customer enjoys the experience and engages or transacts with you, they will come back for more of the same services or products. They will also recommend your product and services in their network to purchase around. It will be very helpful to make the business successful.</p>\r\n<h3>How SEO is helpful for developing the market?</h3>\r\n<p>SEO provide online marketing from across the globe. It helps you to differentiate your product with the others and provides meaningful connections in the industry. SEO preferred digital marketing for the executive. They lead business to achieve their targets in the most cost effective way. Focusing on the SEO structures helps you to keep your business on the top of the online world. It always provides new set of ideas to set up your business in the market more.</p>\r\n<p>Clients are most effective assets in the business. It is more important to meet with the client&rsquo;s requirement and serve them the best. They should deliver at the committed time-frame of SEO without exceeding the budget. They have look upon the improvement of website speed, website traffic and keyword rankings for the clients. The clients must be happy with the enquiries generated by SEO. They always focused on the performance of digital marketing and should keep a strong analytical base for good going in industry.</p>', 'blog-2_1550755997.jpg', 'search-engine-optimization-is-performing-well-in-digital-marketing', 'Surya', 0, 'Search Engine Optimization Is Performing Well In Digital Marketing | DigitalOye', '', 'Search Engine Optimization Is Performing Well In Digital Marketing', 1, 1, '2019-02-21', 1, '2019-02-21 19:03:17', '2019-05-01 16:00:51'),
(18, 0, 'How Digital Marketing Is Impacting Hotel Industry', '', '<p>At present hotel industry is one of the booming industry in the hospitality sector. With the introduction of Digital Marketing tools, this industry has achieved double the ROI than what it used to achieve earlier.</p>', '<p>At present hotel industry is one of the booming industry in the hospitality sector. With the introduction of Digital Marketing tools, this industry has achieved double the ROI than what it used to achieve earlier. Hotels have already started their online bookings too boost their business. With options to book the hotels in advance the customer&#39;s book their rooms on their desired dates.</p>\r\n<h2>Is hotel industry at par with the recent digital marketing trends?</h2>\r\n<p>Digital Marketing has Already revolutionized many industries and the hotel industry is not an exception to it. The online budgets have become more directed towards business growth. Traveling has become cheaper for an average person. Millions of people travel to their favorite destinations throughout the year. Intense competition in the market is driving <a href=\"https://www.digitaloye.com/\">digital marketing</a> in a new shape towards the hotel industry. Giving the travelers a number of options to make their journey enjoyable with the stay of the hotel of their choice. Today there are a number of platforms where you can promote your hotel. You can&#39;t afford to miss these platforms if you want to boost your business.</p>\r\n<h3>Here are the platforms where you can promote your hotels to achieve your desired ROI</h3>\r\n<p><strong>Google Ads:</strong></p>\r\n<p>When it comes to digital marketing for hotels, there is no other platform than Google ads that helps you promote your brand in the most effective way through various campaigns. Google has launched its new feature called hotel ads in 2018. These Ads essentially show the hotel name, price and ratings of the hotel just below search ads. These ads give very brief insights into the hotels. People are also leveraging the power of dynamic re-marketing ads to target exactly the same hotels to people who have visited their website or specific web pages. There also other advertising tools like Google search advertising where you target your customers on the basis of potential keywords around that particular area. You can also use display advertising to target on the basis of interests and behaviors. So re-marketing is a powerful tool being used by advertisers to boost the hotel bookings.</p>\r\n<h3>Website SEO:</h3>\r\n<p>More than a million travelers are using the search engines to search for the potential hotels of their choice. These figures are growing constantly year by year. With the use of on-page search engine optimization techniques, it enables you to get a higher rank for your businesses by using certain keywords. This unpaid strategy has a long-lasting impact on the website rankings. Here are the some best SEO strategy for Hotel businesses.</p>\r\n<ul>\r\n	<li>Optimize your website with attractive visuals and media to improve the bounce rates</li>\r\n	<li>Ensure that images are optimized with alt tags. When you upload the images with alt tags, it helps the search engines to read the images</li>\r\n	<li>Add links to other pages on your websites</li>\r\n	<li>Add social bookmarks to your pages</li>\r\n	<li>Make your website more responsive and mobile friendly</li>\r\n	<li>Include your keywords in page titles, meta descriptions and in web page content to get a rank on SERP</li>\r\n</ul>\r\n<p>Keeping a mobile-friendly page is an essential element in SEO because more than 50% of the travelers search for accommodations on smart-phones. So if your page is not mobile friendly you might lose many bookings from local people nearby. As far as marketing for hotels is concerned SEO should always be considered as a top priority as getting your bookings organically.</p>\r\n<h3>Enhanced Website Experience:</h3>\r\n<p>Well, a good SEO (<a href=\"https://www.digitaloye.com/seo-services.html\">Search Engine Optimization</a>) is necessary for a hotel industry business, but a good website experience also matters a lot to get good accommodation bookings .Add a good bunch of attractive gallery of images of your resort or hotel with a suitable call to action to attract your potential customers. Making the booking process smoother and easier. The website must also have good navigation bars for a smooth website experience.</p>\r\n<h3>Social Media Power:</h3>\r\n<p>Social media is one of the best tools for the hotel industry and a lot of branded hotels are leveraging social media channels like Facebook, Twitter, Linkedin &amp; Instagram to engage with their audience. If your hotel has good service or ambiance people will automatically post images or do checking into your hotel on social media. Which will increase the popularity of your hotel on <a href=\"https://www.digitaloye.com/social-media-management.html\">social media</a> automatically with that you can easily engage with people on social media. These are the best steps of increasing your hotel visibility on social media</p>\r\n<ul>\r\n	<li>Formulate a good content strategy for posts</li>\r\n	<li>Use videos, gifs about your hotel services and share customer experiences for your hotel in social media to generate interest in people</li>\r\n	<li>Promote your hotel events in all social media platforms including stories in Facebook &amp; Instagram. Use Facebook events to promote</li>\r\n	<li>Use Facebook paid ads to reach correct people on the basis of their interests &amp; behavior by using attractive images with promotional offers and effective call to actions such as take a tour, book now, send a message and find a reservation for booking of hotels to boost your customer base. Through Facebook carousel ads you promote your hotels in different ways. Facebook advertising is one of the cheapest forms of advertising which gives you valuable leads a to very lower cost.</li>\r\n</ul>\r\n<h3>Content Marketing:</h3>\r\n<p>As previously said &ldquo;content is the king&rdquo; and the same follows with the hotel industry. It means to use the blog, info-graphics and videos. Content marketing is the foundation strategy for hotel business it is the most affordable means of promoting the hotel with the highest impact. If your hotel has a great experience the people will definitely recommend your in Facebook and Google reviews which will surely boost your hotels presence. Other ways to attract people through content is by sharing good experiences of people in the form blogs and visuals. Which will play a key role driving more influencers for the hotel industry?</p>\r\n<h3>App Marketing:</h3>\r\n<p>If you have a chain of hotels you promote your hotels by building an app and promote it by various paid channels like Google ads and Facebook ads. You can also tie up with other apps to increase your business or use other app promotion events to boost the hotels presence.</p>\r\n<h3>Conclusion:</h3>\r\n<p>Today&#39;s hotel industry has changed dramatically due to the introduction of new digital marketing channels. Hotels are using this as a great opportunity to leverage their businesses ROI. With frequently increasing travelers and use of mobile devices to the search of hotels nearby has given a big boost to the hotel industry. Updating the Marketing automation is the key for the local hotels in enhancing their digital presence. So we conclude by saying that the power of Digital Marketing is enhancing each and every industry.</p>', 'blog-3_1551417594.jpg', 'how-digital-marketing-is-impacting-hotel-industry', 'Akshay', 0, 'How Digital Marketing Is Impacting Hotel Industry | DigitalOye', '', 'How Digital Marketing Is Impacting Hotel Industry', 1, 1, '2019-03-01', 1, '2019-03-01 10:49:54', '2019-05-01 15:56:04');
INSERT INTO `tbl_blogs_29july2019` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(19, 0, 'How To Use Digital Marketing Effectively in the Food Industry', '', '<p>The food industry is one of the industries revolutionized by Digital Marketing. It has become very easy for food lovers to access the reviews of any restaurant and eating joints with access of internet on their mobile phones.</p>', '<p>The food industry is one of the industries revolutionized by Digital Marketing. It has become very easy for food lovers to access the reviews of any restaurant and eating joints with access of internet on their mobile phones. With the introduction of new digital marketing channels, it has become easy for restaurant owners to search for their potential customers nearby. Your digital food marketing strategy should focus on factors such as taste, health and affordability.</p>\r\n<h2>So here some of the best Digital Marketing strategies for food industry:</h2>\r\n<h3>Create Interesting Food Blogs:</h3>\r\n<p>Writing blogs is one of the best ways to ensure that your business improves online visibility. Adding a blog page to your website ensures that your website gets a good ranking in SERP. You can write a good blog about tasty food, their health benefits, and nutrients. Through this, you are not only marketing your food but also you are creating a deep interest in the audience.</p>\r\n<h3>Post Blogs on your Facebook Page and Drive Paid Traffic:</h3>\r\n<p>Post your blog on all social media platforms and use Facebook paid adverts to reach to your potential audiences. By using Facebook paid ads you can create excitement about your new food items for your target customers. Include a proper call to actions in your ads to compel people to read your blogs.</p>\r\n<h3>Host an event on social media:</h3>\r\n<p>It&#39;s one of the best ways to boost traffic for <a href=\"https://www.digitaloye.com/social-media-advertising.html\">social media</a> and generate genuine leads for your business. If you are promoting your food or recipe in an event invite people for your event on Facebook. You can also promote your event by using paid ads with a relevant call to actions to bring people to your event.</p>\r\n<h3>Run an exciting contest:</h3>\r\n<p>One of the best ways to improve the popularity of your brand is to run an exciting contest. The contest could be like for example like win a gift card of 100$ with the food. In a contest like this asking people to mention 3 people, repost the contest and ask them to follow your page through this you will be able to drive more engagements on your social media. Through this activity, you can even increase your fan following your brand.</p>\r\n<h3>Use PPC Google Ads Search &amp; Display Campaigns:</h3>\r\n<p>leverage the power of google ads campaigns show the offers of your ad copies for your restaurant use location extensions in your campaigns to attract people towards your restaurants. You can also use display campaigns to target people interested in particular food through banner ads. We provide <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC service</a> to our customers with best in class quality.</p>\r\n<h3>Use Instagram Stories to Promote Your Food &amp; Beverages:</h3>\r\n<p>Instagram stories are one of the powerful tools when it comes to promoting your food and beverages. Use a catchy headline in stories to attract your audience. Many brands like daily harvest are using this as a great opportunity to increase their audience reach by using attractive images in stories.</p>\r\n<h3>Instagram Influencer Marketing:</h3>\r\n<p>Influencer marketing is one of the best strategies for food and restaurant businesses. Generally, people love to upload photos at famous restaurants and eating at food joints by using hashtags and mentioning your restaurants. The other ways where you can do the influencer marketing is by asking the influencers to write a review about the restaurants, ask the influencer to tag your restaurant, host the event with the influencer, have the influencer food recipes with the person make a video and upload it on Instagram.</p>\r\n<h3>Promote Seasonal Offers With Facebook Ads:</h3>\r\n<p>Leading brands in the industry make good use of festive seasons to promote their products. You can even share your coupon code through offer claim ads on Facebook. Through this you can boost your sale or create interest among the people to buy your products. Brands such as Cadbury and nestle has been following this strategy.</p>\r\n<h3>Promote Your Reviews Through Facebook and Google Ads:</h3>\r\n<p>you can use Facebook and Google ads to share your customer reviews to attract more potential customers. You can even promote your video ads on google by using video ads. You can even&nbsp; leverage video ad promotion through facebook explaining the benefits of eating healthy food or vice versa to attract valuable shares on facebook. You can also add a video on the landing page to boost extra conversions.</p>\r\n<h3>Create Infographics for Your Food Items:</h3>\r\n<p>Infographics leave a long-lasting impact on existing customers as it has the power of converting a useful piece of information into a catchy visual. It makes the information easier to understand and more consise. Have a look at the <a href=\"https://www.digitaloye.com/video-marketing-services.html\">video services</a> provided by us</p>\r\n<h3>Ensure A Press Release of The New Product Launch:</h3>\r\n<p>the press release is one of the best ways to introduce your new launch in the market. This is the most simple and inexpensive way of promoting products. Press release plays a key role in giving a positive impact on your target audience. Press releases are the best ways of developing backlinks for your website as the websites that do press releases are ranked as high authority websites. You can also boost a lot of referral traffic from press releases.</p>\r\n<h3>Effective use of Google Maps:</h3>\r\n<p>by listing your businesses on google maps, makes it easy for the potential customers to find your restaurants if they stay in a nearby location. Which makes them easy to pick up the food if you stay nearby. People can also find your restaurants in GPS navigation systems.</p>\r\n<h3>Conclusion:</h3>\r\n<p>With the introduction of new digital marketing channels, the food and restaurant industry has also got revolutionized. With so many searches on smartphones and mobile devices, It has become easy for a customer to find restaurants and food joints nearby. With the introduction of new apps such as swiggy and zomato it has become very easy for people to order food online.</p>', '5_1552568646.jpg', 'how-to-use-digital-marketing-effectively-in-the-food-industry', 'Surya', 0, 'How To Use Digital Marketing Effectively in the Food Industry | DigitalOye', '', 'How To Use Digital Marketing Effectively in the Food Industry', 1, 1, '2019-03-14', 1, '2019-03-14 18:34:06', '2019-05-01 15:52:16'),
(20, 0, 'Check Out the Latest Digital Marketing Trends In the Fashion Industry', '', '<p>Nowadays everything seems to be changing with the invention of Digital tools and methodologies. The fashion industry is also impacted by the introduction of Digital Marketing because of the role of visual content and fast-changing methodologies.</p>', '<p>Nowadays everything seems to be changing with the invention of Digital tools and methodologies. The fashion industry is also impacted by the introduction of Digital Marketing because of the role of visual content and fast-changing methodologies that are impacting day by day. People are updated with recent fashion trend with the introduction of digital marketing in the fashion industry. Today, leading fashion business is deriving a lot of revenue from digital marketing tools. So here are some <a href=\"https://www.digitaloye.com/\">digital marketing</a> tactics being used in the fashion industry.</p>\r\n<h2>Personalized Emails:</h2>\r\n<p>personalized emails are one of the best ways of attracting your potential customers. Emails with personalized subject lines are likely to open them by 30%. An ideal step would be personalizing messages to the body of the email. &nbsp;</p>\r\n<h3>Update High Quality Fashion Blogs:</h3>\r\n<p>Blogging is a great way to keep people updated about the recent fashion trends. Topics about the recent fashion trends and the latest designer brand play a key role in influencing the people. Additionally, if you share or promote these blogs on social media you have a great chance of reaching more people who are interested in your products. Especially in the fashion industry blogs play a key role in influencing the buying decision of the people.</p>\r\n<h3>Influencer Marketing:</h3>\r\n<p>influencer marketing is one of the best ways of driving a brand into a larger market. It basically involves people with a huge fan following. This style is highly applicable to the fashion industry. Customers get a glimpse of their influencers lifestyle with those influencers using who materialize brands and products into their posts and stories. Strategic partnerships can play a key role in promoting brand equity.</p>\r\n<h3>Events Promotion:</h3>\r\n<p>if you are promoting your products in an event, invite people in your event through <a href=\"https://www.digitaloye.com/social-media-advertising.html\">social media</a>. You can even give the ad of your event through paid promotion on Facebook. For example, big fashion brands utilize the very famous event of Milan fashion week by inviting their key customers to increase their brand public image through social media events promotions. Events promotion play a key role in determining the brands&#39; value.</p>\r\n<h3>Discounts &amp; Promos:</h3>\r\n<p>Big fashion brands utilize this opportunity to attract their customers to buy using coupon codes and vouchers in their advertisements. It plays a key role in impacting the sale of the products. Today all the fashion brands promote their catalog offerings on Facebook, Twitter, Google Search &amp; Shopping campaigns to maximize their sale figures.</p>\r\n<h3>Integration Of Social Media:</h3>\r\n<p>Shopaholics are very much active on social media platforms especially on facebook, twitter, and Instagram. Social media plays a big eye opener role in updating people with recent fashion trends. Social media is a platform where most of the brands compete by showcasing their latest fashion/designs. Brands are showing the new product launches with their recent trends on respective social media pages through various creative posts.</p>\r\n<h3>Adwords Campaigns:</h3>\r\n<p>Adwords campaign such as search, display, video and product listing ads play a key role in reaching to the right target customers. Fashion brands also make use of dynamic ads to represent their products to the people. Fashion companies are also leveraging the power of retargeting to show ads to those people who constantly visit their website. Companies are generating plenty of revenue through remarketing google ads campaigns.</p>\r\n<h3>Facebook Adverts:</h3>\r\n<p>As everyone knows that Facebook is a mother of all social networking platforms. In Facebook, you can get leads at a lower cost by advertising their products with highly creative images. Through Facebook ,you can do remarketing of your products in the most efficient ways to retain your existing customers who frequently visit your website by constantly showing your ads to them. Recently launched facebook marketplace is one of the best platforms to showcase fashion products.</p>\r\n<h3>Website SEO:</h3>\r\n<p>Proper on page SEO should be done to improve the visibility of the website. Good content should be a must if you want a good website SEO. Good content plays a key role in lifting the ranking of the website. So that potential people can reach them who are searching for the relevant products.</p>\r\n<h3>Conclusion:</h3>\r\n<p>With the introduction of new digital marketing channels, the fashion industry has seen a big revolution because of which, people are getting more updated with the recent fashion. With access to all the things on smartphones and mobile devices, people can find nearby stores where they can find their useful products. With advertisements on Facebook and Google ads, people can get anything at their desired prices. People now are very well versed with new fashion clothing trends &amp; designs a lot through social media and influencer marketing.</p>', '3_1553057395.jpg', 'check-out-the-latest-digital-marketing-trends-in-the-fashion-industry', 'Akshay', 0, 'Check Out the Latest Digital Marketing Trends In the Fashion Industry | DigitalOye', '', 'Check Out the Latest Digital Marketing Trends In the Fashion Industry', 1, 1, '2019-03-20', 1, '2019-03-20 10:19:55', '2019-05-01 15:49:03'),
(21, 0, 'Know Some Best Ways To Improve Your Youtube Marketing Strategy', '', '<p>Youtube is also a very powerful channel if you want to market yourself just like Facebook and Instagram. However, if you want to make your youtube channel successful there some best golden ways to do it.</p>', '<p>Youtube is also a very powerful channel if you want to market yourself just like Facebook and Instagram. However, if you want to make your youtube channel successful there some best golden ways to do it. Be it any YouTuber, celebrity or vlogger that has got millions of views on channels. The big key to it is quality content and regular publishing of it on a regular basis. If you post interesting thing in your channel regularly the public will definitely watch it and check out your youtube channel too. So here are some best strategies if you want to make a successful youtube channel.</p>\r\n<h3>1) Strategic Keyword Research:</h3>\r\n<p>Similar to Google AdWords search campaign the <a href=\"https://www.digitaloye.com/video-marketing-services.html\">youtube marketing</a> also involves keyword research and analysis. Whatever products or services that you are willing to advertise should be very well linked with the target audience keywords. For that, some tricks include</p>\r\n<ul>\r\n	<li>choosing those keywords where people are looking for new information</li>\r\n	<li>the keywords should be very much relevant to the product industry and target audience.</li>\r\n	<li>choose keywords with at least 1000 minimum impressions</li>\r\n</ul>\r\n\r\n<h3>2) Use Attention Grabbing Thumbnails:</h3>\r\n<p>To make your videos compete with other videos use catchy thumbnails on videos. Thumbnails play a key role in drawing the attention of the people towards your videos. For a new video creation, there is an option of uploading custom thumbnail in the videos. Here are some effective tips to use thumbnails effectively.</p>\r\n<ul>\r\n	<li>Use 1280 x 720 resolution</li>\r\n	<li>use images in jpg, png and gif formats</li>\r\n	<li>image size should be below 2MB</li>\r\n	<li>keep aspect ratio in 16:9</li>\r\n</ul>\r\n<h3>3) Optimize Your Channel:</h3>\r\n<p>Connect your youtube channel very well with relevant landing pages and links of your website. Here are some best suggestions to optimize your youtube channel.</p>\r\n<ul>\r\n	<li>brief about your youtube channel very well. explain about yourself and your brand USP&#39;s very well.</li>\r\n	<li>add all your links to your social media profiles, website, and product landing pages.</li>\r\n	<li>use proper CTA&#39;s</li>\r\n</ul>\r\n<h3>4) Use Heavy Call To Action In Your Video &amp; Description:</h3>\r\n<p>Ask people to subscribe to your channel. Youtubers today are very much familiar with this term &quot;please subscribe to our channel if you liked our video&quot; use these terms frequently before and after the video to attract more subscribers. Here are some best ways to optimize your youtube channel.</p>\r\n<ul>\r\n	<li>more channel subscriptions.</li>\r\n	<li>ask people to subscribe to your channel.</li>\r\n	<li>asking viewers to like, share and comment on the video.</li>\r\n	<li>add video cards to with big subscriber to channel button.</li>\r\n</ul>\r\n<h3>5) Promote Videos Across Channels:</h3>\r\n<p>You should definitely use other web channels to increase your youtube channel views. Pust the list of your best-viewed videos in your email letter, you can write a blog about the most challenging video and the lessons learned from it.</p>\r\n<h3>6) Make An Eye-Catching Video Description:</h3>\r\n<p>There should be a short description of the video with some hashtags. The video description to should eye catchy and describe the video very well &quot;short and crisp&quot;</p>\r\n<h3>7) Upload &amp; Schedule Your Videos:</h3>\r\n<p>Once fully optimized videos are created then schedule them in the rotation in a relevant time. As far a youtube platform is concerned it is as popular as Television. As programmes are scheduled on television. Similarly, if a youtube channel is popular people wait for a new video every time.</p>\r\n<h3>Conclusion:</h3>\r\n<p>With growing internet technology youtube has become one of the popular channels to showcase your brand with so many people viewing the videos daily it&#39;s has become very easier for the businesses to grow and earn with youtube adsense. Great content is the first step towards a great youtube marketing strategy. These steps above are the most solid master strategy to bring youtube subscribers and attract more viewers.</p>', '14_1553952892.jpg', 'know-some-best-ways-to-improve-your-youtube-marketing-strategy', 'Akshay', 0, 'Know Some Best Ways To Improve Your YouTube Marketing Strategy | DigitalOye', '', 'Know Some Best Ways To Improve Your YouTube Marketing Strategy', 1, 1, '2019-03-30', 1, '2019-03-30 19:04:52', '2019-05-01 15:46:13'),
(22, 0, 'Must Know About Some Recent Google Ads Updates In 2019', '', '<p>Google adwords was rebranded as google ads in 2018. last year there were massive changes on google adwords done, right from its interface to ad formats of campaigns. The alpha version of AdWords is not in use any more.</p>', '<p>Google adwords was rebranded as google ads in 2018. last year there were massive changes on google adwords done, right from its interface to ad formats of campaigns. The alpha version of AdWords is not in use any more. Though only 3 months have passed in 2019 but the rest of the year will see better improvements in google ads experience. We as a best PPC company in Delhi ensure the recent practices in their work.</p>\r\n\r\n<p><strong>CALL-TO-ACTIONS IN VIDEO ADS</strong></p>\r\n\r\n<p>Google is trying it&#39;s best to push the video ads for a better audience experience. Call to actions in video ads is of great use to the businesses because people usually watch the whole video and then wait ,but with call to action present people can direct to the landing page before the video ends. As premimum PPC company in Delhi we keep upto date with these trends and techqniques.</p>\r\n\r\n<p><strong>Pay For conversions biddings in display ads:</strong></p>\r\n\r\n<p>The display campaigns have got pay for conversions bidding options in display campaigns. This feature was launched in 2019 only giving more options for advertisers to optimize the campaigns and generate more revenue from it.</p>\r\n\r\n<p><strong>Introduction to responsive search ads:</strong></p>\r\n\r\n<p>Google ads have launched responsive search ads for search advertising campaigns where you can add as many headlines and descriptions giving advertisers ample of options to explain the product. The headlines and descriptions rotate randomly to show ads to maximum people. After typing these ads the strength of these ads is also shown whether it is good, average or poor giving a brief idea to advertisers how their ads are. As <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC agency in Delhi</a> we have the best creative team who have delivered these Ads in an effective way to boost converion rates.</p>\r\n\r\n<h3>Introduction of New Ad Postion Matrix:</h3>\r\n\r\n<p>google ads launched new ad position matrix like</p>\r\n\r\n<ul>\r\n	<li><strong>Impressions (Absolute top %):</strong>&nbsp; this basically means how much % of your impressions are ranking as first ad position.</li>\r\n	<li>I<strong>mpressions (Top)%:</strong> basically, refers to % of impressions that are between 1-4 position.</li>\r\n	<li><strong>Search (Absolute Top) IS:</strong> Impressions received from absolute top ad position is divided by number of impressions eligible to get the top spot.</li>\r\n	<li><strong>Search (Top) IS:</strong> Impressions received from top 4 positions to estimated number of impressions from top positions</li>\r\n</ul>\r\n\r\n<h3>Creation of goal-based campaigns:</h3>\r\n\r\n<p>Goal based selection has made easy for advertisers to prioritize their goals.&nbsp; There are many options such as sales, leads, website visits, branding &amp; app promotion because the campaign type is given to you as per goal selection. This a great step to make the campaign more user friendly.</p>\r\n\r\n<h3>Target Impression Share Bid Type:</h3>\r\n\r\n<p>target impression share helps you optimize the impression that you want to set for a particular ad. For example, if we set target impression share for a keyword to 100% then the ad for that keyword will be shown each time.</p>\r\n\r\n<h3>Video Ad Sequencing:</h3>\r\n\r\n<p>Announced by google in 2018. This tool was designed to break up the videos in sequences or steps that at various stages plays a key role in creating brand videos rather than single ad that people ignore.</p>\r\n\r\n<h3>Responsive Display Ads:</h3>\r\n\r\n<p>There has been a lot of changes in responsive display ads now in the recent updates. You can add 5 headlines and description in your ads and add up to 5 videos giving advertisers ample of opportunities to reach maximum people. This gives you the idea of the strength of your ad, whether it is good, average or bad.</p>\r\n\r\n<h3>Ad pod testing for youtube ads:</h3>\r\n\r\n<p>Ad pods means watching the entire ad sets before viewing the videos. With this the video becomes ad free for the entire duration. This plays an important role in keeping the viewers around the ad for a longer period without pausing their video. As per a recent research, video with ads keep irritating people and disrupting the viewing experiences.</p>', '15_1554298064.jpg', 'must-know-about-some-recent-google-ads-updates-in-2019', 'Surya', 0, 'Must Know About Some Recent Google Ads Updates In 2019 | DigitalOye', '', 'Must Know About Some Recent Google Ads Updates In 2019', 1, 1, '2019-04-03', 1, '2019-04-03 18:57:44', '2019-05-22 19:07:07'),
(23, 0, 'Tips for Managing Social Media in Small Business', '', '<p>Social media is one of the powerful mediums to connect your businesses to their respective audience or people. With millions of people using social media, it&#39;s become one of the best ways to engage with your audience.</p>', '<p>Social media is one of the powerful mediums to connect your businesses to their respective audience or people. With millions of people using social media, it&#39;s become one of the best ways to engage with your audience. Companies have already started making their loyal customers from social media. With so many tools it&#39;s now become easy for advertisers to understand the audience behavior and the same works with small businesses too.</p>\r\n<h2>Make A Social Media Plan:</h2>\r\n<p>First and foremost thing is to make a <a href=\"https://www.digitaloye.com/social-media-advertising.html\">social media strategy</a> and be clear in your objectives. Plan out a social media strategy for posts and content to make your goals clear to your audience.</p>\r\n<h3>Select The Right Platform:</h3>\r\n<p>Selection of the right platform is very crucial for the successful social media for small businesses. Try to aim at those platforms which have a large audience base.</p>\r\n<h3>Understand Your Audience:</h3>\r\n<p>Make use of third-party tools to understand your audience through social media analytics you must know about their demographics, interests, and behavior.</p>\r\n<h3>Build Relationships:</h3>\r\n<p>Talk and communicate directly to your fans and followers by this way you can build trust among your target audience which keeps them engaged with your brand forever. You can also utilize Facebook groups for that too.</p>\r\n<h3>Share Compelling Images:</h3>\r\n<p>Make sure that whatever images you share should be very compelling and attractive enough to engage with the audience. Attractive images play a key role in attracting engagements and reach.</p>\r\n<h3>Plan Out A Content Calendar:</h3>\r\n<p>Make a prominent content strategy for the posts plan out a content calendar accordingly with creative taglines and slogans.</p>\r\n<h3>Focus More On Quality Over Quantity:</h3>\r\n<p>Focus on quality content and creatives to win the battle from your competitors apart from general images try to use gifs and videos to maximize engagements.</p>\r\n<h3>Post At Correct Time:</h3>\r\n<p>Posting at the correct time is very essential research a particular time where your audience is more likely to be active and use scheduling tools to post at that particular time.</p>\r\n<h3>Tracking &amp; Reporting:</h3>\r\n<p>After you have implemented and started to work on the strategy now start tracking the progress of your work and implement the changes as per the result.</p>', '17_1555160309.jpg', 'tips-for-managing-social-media-in-small-business', 'Surya', 0, 'Tips for Managing Social Media in Small Business | DigitalOye', '', 'Tips for Managing Social Media in Small Business', 1, 0, '2019-04-06', 1, '2019-04-06 12:26:31', '2019-05-01 15:42:30'),
(24, 0, 'How To Use Facebook To Market Your Business', '', '<p>Today Facebook is one of the premier advertising platforms right from its advertising options to its groups and communities.</p>', '<p>Today Facebook is one of the premier advertising platforms right from its advertising options to its groups and communities. If you have a strong Facebook presence it plays a key role in engaging with your potential customers which enable to grow your business. There are numerous ways to promote your Facebook page either organically or through paid <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Marketing Services</a>. So here are some perfect ways of marketing your business on Facebook.</p>\r\n<h2>Create A Business Profile:</h2>\r\n<p>If you want a solid business presence you definitely need a personal Facebook page where you can add your business details and post anything you like related to your business&#39;s products/services.</p>\r\n<h3>Post Regularly:</h3>\r\n<p>To keep your page active it&#39;s essential that you post regularly and make a time schedule of the post. Ensure that you post quality content about your products or services with relevant page links.</p>\r\n<h3>Do Regular Promotion Of Your Page:</h3>\r\n<p>After creating it&#39;s very essential to promote your page by inviting other people to like your page or you can post in relevant groups and communities related to products/services to boost more likes on your page.</p>\r\n<h3>Try to engage with your followers:</h3>\r\n<p>The main key to this to keep on posting engaging content to attract your audience and followers apart from regular post also try contests and quizzes as these play a role boosting the post engagements.</p>\r\n<h3>Use Facebook Ads:</h3>\r\n<p>Try to use <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook ads</a> to promote your businesses where you can select your goal before the creation of the ad campaign. There are various goals like brand awareness, engagements, event responses, web traffic, and conversion campaign. You can select your goal as per your purpose of promotion.</p>\r\n<h3>Host A Facebook Contest:</h3>\r\n<p>Contest is one of the best ways of attracting the audience where you can ask questions to your audiences and after the contest, you can also declare the winner these play a key role in keeping the audience engaged for a lifetime.</p>\r\n<h3>Sponsored Stories:</h3>\r\n<p>This is the latest feature of Facebook where you can promote your posts or ads in facebook stories to attract your visitors.</p>\r\n<h3>Use Of Boost Post Advertising:</h3>\r\n<p>This is the simplest form of <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Advertising</a> where you can boost a post instantly in a short time. If you have a good engaging post you can utilize them here in this option.</p>', '18_1555160284.jpg', 'how-to-use-facebook-to-market-your-business', 'Akshay', 0, 'How To Use Facebook To Market Your Business | DigitalOye', '', 'How To Use Facebook To Market Your Business', 1, 0, '2019-04-06', 1, '2019-04-06 12:32:08', '2019-05-01 15:38:44'),
(25, 0, 'Common Mistakes Facebook Marketers Do', '', '<p>Today Facebook is the most common advertising platform with more than millions of advertisers advertising their products and services so as to boost their ROI and get sufficient relevant leads for their businesses.</p>', '<p>Today Facebook is the most common advertising platform with more than millions of advertisers advertising their products and services so as to boost their ROI and get sufficient relevant leads for their businesses. But if you don&#39;t work strategically for the campaign it will end up being a disaster where you&#39;ll only end up burning money. So if you want proper business from <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Adverts</a> then you have a plan each and everything accordingly. So here are some blunder mistakes done by advertisers on Facebook.</p>\r\n<h2>Boost Post Option Is The King:</h2>\r\n<p>Boost post is the easiest option to do advertising where you just have to press the boost post button to just to show your ad. If you are doing this regularly by ignoring ads manager then is the big mistake you are committing.</p>\r\n<h3>Not Knowing The Right Campaign Objective:</h3>\r\n<p>This also the most common and silly mistake people make while creating a Facebook ad Campaign that they select the wrong goal which hampers the performance of the campaign. It&#39;s a fact that incorrect campaign objective can land you make real goal achievements difficult.</p>\r\n<h3>One Ad Is Enough:</h3>\r\n<p>As we target our ads to millions for users if you think that one creative is enough for the campaign then probably you are living in a fool&#39;s paradise because it&#39;s very much known that people want different creatives each and every time.</p>\r\n<h3>Redirecting Audience To Their Homepage:</h3>\r\n<p>If you are redirecting your audience to your homepage where people can see anything they want then you are hampering your conversion rate which is only increasing your costing. So its better to keep relevant pages related to the creatives and ads.</p>\r\n<h3>Campaign Will Work If You Have Good Amount Of Page Likes:</h3>\r\n<p>If you think that if your page has good likes then your campaign will be successful then it&#39;s a wrong conception. You have to optimize the ads frequently for better performance.</p>\r\n<h3>Not tracking the audience behavior:</h3>\r\n<p>If you are are not using the pixel to track audience behavior it&#39;s the wrongest step you are taking because you won&#39;t get the idea of how many customers are converting.</p>\r\n<h3>Poor Image Quality:</h3>\r\n<p>If you are posting a low-quality image with a poor resolution then your reach and engagements definitely suffer as good image plays a key role in attracting more engagements.</p>\r\n<h3>Unplanned Content Strategy:</h3>\r\n<p>If your <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Advertising Strategy</a> is unplanned then you may lose the audience connection. If your content fails to impress the audience then you might not get good results.</p>\r\n<h3>Wrong Posting-Frequency:</h3>\r\n<p>1-2 posts a day is ideal but if you post 4-5 times a day it may lead to confusion among the audience which may hamper your brand image.</p>', '20_1555160257.jpg', 'common-mistakes-facebook-marketers-do', 'Akshay', 0, 'Common Mistakes Facebook Marketers Do | DigitalOye', '', 'Common Mistakes Facebook Marketers Do', 1, 0, '2019-04-06', 1, '2019-04-06 12:38:38', '2019-05-01 15:22:39'),
(26, 2, 'Advanced Facebook Advertising Techniques To Implement In 2019', '', '<p>It&#39;s 2019 now the old school ways of advertising doesn&#39;t work at all that used to work 5-6 years. If you want to gain mastery in Facebook ads in 2019 you have to be very creative.</p>', '<p>It\'s 2019 now the old school ways of advertising doesn\'t work at all that used to work 5-6 years. If you want to gain mastery in Facebook ads in 2019 you have to be very creative, out of the box and you need to create campaigns more intelligently with smart targeting methods and criteria if you want to win the battle from your competitors. Using certain tricks and hacks you can derive a big value from <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Marketing</a> and achieve your desired business ROI.</p>\r\n<h3>1) Align your goals with your marketing strategy:</h3>\r\n<p>This it the first and foremost thing that one must keep in mind while starting a Facebook campaign. If the goal of your brand is brand awareness better opt for brand awareness or a facebook page likes campaign. If your aim is promoting an event you can better opt for an event responses campaign. Well if you want sales and ROI&nbsp; for your business it\'s very much wise to choose conversion or a lead generation campaign.</p>\r\n<h3>2) Use Analytics Wisely:</h3>\r\n<p>There are several paid tools to understand the in-depth social media analytics like buffer and Hootsuite through these tools you can understand the behavior of the audience on your page with demographic targeting too. Through these, you can understand when your audiences are more active so you can make your post timings accordingly.</p>\r\n<h3>3) Utilize The Power Of Video Ads:</h3>\r\n<p>Video 90% of the engagement as compared to image text ads with a higher chance of conversion too. So creative videos play a key role in boosting your audience engagement. So here are some of the tips to make video ads a huge success.</p>\r\n<p><strong>Video Length:</strong> The video should be of at least 15-30 seconds. Shorter video increases the chances of watching the complete video and having a CTA at the end of the video also boost the conversion rate.</p>\r\n<p><strong>Thumbnails:</strong> People usually ignore this element but if you keep an engaging thumbnail it well definitely compel people to watch the video.</p>\r\n<p><strong>Video format:</strong> It\'s important to keep videos in the square format rather than an original format to attract more views.</p>\r\n<h3>4) Use Carousel Ads Effectively:</h3>\r\n<p>If you want to sell multiple products use multi-purpose carousel ads where customers can scroll to view your products. These ads reduce costs and boost the CTR of your ads performance.</p>\r\n<h3>5) Utilize Facebook Offers:</h3>\r\n<p>Facebook recently got the option of creating an offer post where you can create you can create an offer post to your target audience to boost your product sale when you offer a discount.</p>\r\n<h3>6) Leverage Facebook Marketplace:</h3>\r\n<p>This feature was launched by Facebook in October 2018 where you can sell the products openly in your targeted community free of cost.</p>\r\n<h3>7) Use A Custom Call To Action:</h3>\r\n<p>Facebook ads now provide the option of custom call action in a simple format you can use the relevant call to actions as per your product/service to boost your sales.</p>\r\n<h3>8) Target Your Previous Website Visitors:</h3>\r\n<p>In the custom audience section you can target people who have visited your website previously by selecting all visitors or if you want to target some specific web pages you can select add specific webpages you can create and include these lists while creating a campaign. Facebook has also provided the option of customer list remarketing where you can show ads to those people who have subscribed to your website by uploading the email ids of people in an excel file.</p>\r\n<h3>9) Behavioral Targeting:</h3>\r\n<p>This is one of the premiere targeting criteria if you want to reach your target audience for eg if you are an e-commerce store you can use purchase behavior related to particular products under behavior targeting criteria.</p>\r\n<h3>10) Use Income Targeting:</h3>\r\n<p>If you are selling expensive products you can select income targeting under the demographic targeting where you can target respective income groups to a wide range.</p>\r\n<p>With the introduction of new technology and techniques <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Advertising</a> has undergone a big change with a huge audience in Facebook, it has become easy for the advertisers to target them on the basis of their interests or behavior which has made Facebook a cheaper advertising option as compared to other platforms. That&#39;s why ROI on Facebook campaigns is much higher as compared to other social media.</p>', '19_1555160208.jpg', 'advanced-facebook-advertising-techniques-to-implement-in-2019', 'Surya', 0, 'Advanced Facebook Advertising Techniques To Implement In 2019 | DigitalOye', '', 'Advanced Facebook Advertising Techniques To Implement In 2019', 1, 0, '2019-04-06', 1, '2019-04-06 12:44:26', '2019-05-01 15:19:21'),
(27, 0, '9 Huge Updates By Google Ads Which Are Coming At The End Of 2019', '', '<p>It&#39;s that time of the year where we need a huge discussion over a cup of coffee this is because Google has brought new heat with very much anticipated ads that were announced in the #GoogleMarktingLive2019 summit in San Francisco held on 14-15th May 2019.</p>', '<p>It&#39;s that time of the year where we need a huge discussion over a cup of coffee this is because Google has brought new heat with very much anticipated ads that were announced in the #GoogleMarktingLive2019 summit in San Francisco held on 14-15th May 2019. Google used this event to announce it&#39;s new products and services that will definitely roll out by the end of the year. Last year new inventions were responsive search ads, showcase shopping ads, smart campaigns, and youtube lead ads. So with the new ads definitely the businesses can reach out to their audiences in many smart ways and techniques. Whether you are an agency, online consumer, or an advertiser you need to wrap yourself with these changes if you want to take your businesses to new heights with Google ads. As an experienced <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC company in Delhi</a> we&#39;ll ensure that these practices will be followed in future to boost clients conversions.</p>\r\n\r\n<p><strong>1) Introduction Of Feed Based Discovery Ads:</strong></p>\r\n\r\n<p>You might have heard about doomsday the news feed section won&#39;t be dead at all. In fact, after this, it will be on the rise. With the introduction of discovery ads, it will provide the customers with the open canvas to engage with your customers in the form of a swipeable carousel. Discovery ads will offer plenty of reaches you can serve them across youtube home feed, Gmail promotions and google discover feed. These ads also leverage machine learning they&#39;ll try to serve the best and according to your prospects.</p>\r\n\r\n<p><strong>Discovery Ads Specifications:</strong></p>\r\n\r\n<ul>\r\n	<li>5 Headlines</li>\r\n	<li>5 Descriptions</li>\r\n	<li>One landscape image and logo</li>\r\n</ul>\r\n\r\n<p><strong>2) Introduction Of Gallery Ads At Search Advertising:</strong></p>\r\n\r\n<p>With this latest ad innovation at search advertising, the gallery ads will exist in a carousel format and will allow customers to swipe through the carousel. They&#39;ll be mostly at the top of the search results page. This means that advertisers now have a strong prospectives to not only show the ads while people search for their keywords or queries but at the same time they can induce the ads with more creative images to drive more clicks through the ads. Being a PPC company in it&#39;s important to use these innovations for better conversion rates. Thereby boosting the ROI for clients.</p>\r\n\r\n<p><strong>Gallery Ads Specifications:</strong></p>\r\n\r\n<ul>\r\n	<li>4-8 Images</li>\r\n	<li>70 Character Tagline</li>\r\n	<li>3 Headlines For CTA Experimentation</li>\r\n</ul>\r\n\r\n<p><strong>3) Smarter Bidding Processes:</strong></p>\r\n\r\n<p>As the main focus of the entire agenda was machine learning this is one of the best and smart ways to implement machine learning. Smart bidding basically refers to google ads use machine learning to optimize your bids accordingly to gain more conversion value. While this feature has new key announcements. We&#39;ll include these all as a part of our best <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC services</a> to deliver maximum results</p>\r\n\r\n<p><strong>Campaign conversion goals:</strong> if you have dedicated a single goal like store visits you can now optimize your bids accordingly within the campaign level for that goal.</p>\r\n\r\n<p><strong>Conversion action sets:</strong> if you want your bid to be optimized across various channels across various campaigns you can create a set of desired conversions.</p>\r\n\r\n<p><strong>Seasonal adjustments:</strong> if you have launched a sale and you want to boost your conversion at that time. Google ads will optimize your bids accordingly for that time and return to normal accordingly.</p>\r\n\r\n<p><strong>4) Youtube Bumper Ads:</strong></p>\r\n\r\n<p>As per the recent surveys, the 6-second ads leave more lasting impressions as compared to the 30-second ads. Only a few businesses have the resources to create bumper ads. Now google ads are introducing bumper machines that can turn any video shorter than 90 seconds. Plus this tool comes with advanced editing features that will give you more access in converting your final products.</p>\r\n\r\n<p><strong>5) Custom Affinity+Custom Intent=New Custom Audience:</strong></p>\r\n\r\n<p>This is the major feature that will roll out at the year-end that custom affinity and custom intent audiences are gonna be merged and can be used across various platforms like google, youtube, Gmail and discovery campaigns to optimize your ads accordingly to a better audience. With introduction of this we as a best PPC agency ensure that we&#39;ll reach maximum audience through this.</p>\r\n\r\n<p><strong>6) Introduction Of New Audience Expansion Tool:</strong></p>\r\n\r\n<p>Well with all the interesting updates Google wouldn&#39;t have dared to left the audience section. Based on the recent audience tool you can reach people who look and behave similarly to the people within that audience list. This is 100% similar to lookalike audience in Facebook remarketing. Through this, you will be able to reach more relevant audiences for better CTR&#39;s and conversion rates.</p>\r\n\r\n<p><strong>7) More Enhanced Experience With Shopping Ads:</strong></p>\r\n\r\n<p>With the prominent developments going on it&#39;s a very rare probability that Google will leave shopping campaigns also. Google ads has launched the pilot version of shoppable image search ads. In simple words, advertising vendors want to make it more simple for users who shop online? This feature is directly enabling the user to purchase the product directly from google interface without landing of the website. Still if one wants to proceed towards the website there is an option of going towards the website.</p>\r\n\r\n<p><strong>8) Showcase Ads In New Places:</strong></p>\r\n\r\n<p>This is the part of the google shopping campaign where you can add your store name, with extra images and descriptions also apart from the values used at the google merchant center. Google is planning to expand showcase shopping ads to youtube, google image results and google discovery so that ads reach out to more audiences.We have as top notch PPC agency have a stronghld experience in using the showcase ads to deliver maximum converisons on shopping campaigns.</p>\r\n\r\n<p><strong>9) Introduction To New Local Campaigns:</strong></p>\r\n\r\n<p>As per the surveys most of the customer&#39;s search for their nearby stores on the smartphones before going to the stores. With the emergence of this trend, it has become a huge opportunity to convert your prospective buyers. In other words, introduction of local campaigns will create a huge opportunity to reach your killer ads to nearby people searching for products and services. They&#39;ll be visible on search. display. google maps, and youtube to all advertisers. You only need to provide your store location, ad copy, images, budget, and bid. Google ads will optimize your ads accordingly to maximize traffic on your stores.</p>\r\n\r\n<p>With the advancement in technology, year by year each and everything has been witnessing huge changes so with that Google ads are constantly inventing new techniques by which advertisers can maximize their ROI and conversion rate. So with these new Ad inventions, it will become more easy for customers to correlate with the ads thereby boosting the Ad relevance of the campaigns.</p>', '1-st-blog_1559288811.jpg', '9-huge-updates-by-google-ads-which-are-coming-at-the-end-of-2019', 'Priyanka', 0, '9 Huge Updates By Google Ads Which Are Comming At The End Of 2019 | DigitalOye', '', '9 Huge Updates By Google Ads Which Are Comming At The End Of 2019', 1, 1, '2019-05-17', 1, '2019-05-17 13:53:52', '2019-05-31 13:16:51');
INSERT INTO `tbl_blogs_29july2019` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(28, 0, '7 Expert Tips To Monetize Your Youtube Channel', '', '<p>Being a youtube video marketing company in India it&#39;s very necessary to understand Youtube Marketing, If you have the passion of creating something fun and engaging content for something you are interested in then you&#39;ll most likely prefer a youtube channel.</p>', '<p>Being a youtube video marketing company in India it&#39;s very necessary to understand Youtube Marketing, If you have the passion of creating something fun and engaging content for something you are interested in then you&#39;ll most likely prefer a youtube channel. If you are providing video marketing services then you must definitely consider a youtube channel. You can make videos of anything from video games, to horror stories. pranks, and music all these are the red hot topics which very much trend on Youtube channel. If you are a <a href=\"https://www.digitaloye.com/video-marketing-services.html\">youtube video marketing company in India</a> then it becomes very important to brainstorm on new youtube videos. Creating videos and brainstorming consumes a lot of time and effort. As of January 2018, youtube proclaimed the new eligibility needs for the Youtube partner programme. Once your Youtube channel reaches more than 4000 watch hours in the past 12 months with 1000 subscribers then it will be reviewed to affix the program.</p>\r\n\r\n<p><strong>Here are some best ways to monetize your youtube channel</strong></p>\r\n\r\n<p><strong>1) What to do on your channel:</strong> come up with a mix of ideas for your videos select the topics in which users are interested in making a generic mix of topics that must be linked to gaming, reviews and various different combinations to make ensure that it stands out from the rest once you have done that start creating the videos.</p>\r\n\r\n<p><strong>2) Make Sure You Meet The Guidelines:</strong> in order to become a Youtube partner, you must list the following criteria.</p>\r\n\r\n<ul>\r\n	<li>Your content is advertiser-friendly.</li>\r\n	<li>You are ready to give documentation proving you own industrial rights to any or all audio and video content.</li>\r\n	<li>Your content complies with the YouTube Partner Program policies, YouTube&rsquo;s Terms of Service, and Community tips. YouTube reserves the correct to disable proof for accounts that don&#39;t follow our tips.</li>\r\n</ul>\r\n\r\n<p>If all your content is valid for monetization you can apply for the reviewed partnership For eg if your content has copyrighted music, inappropriate content or violence that violates terms and conditions your videos will most likely not be eligible.</p>\r\n\r\n<p><strong>3) Research Adsense: </strong>Once you have become Adsense partner now its time for you to get the cash inflow. In order to make money, your youtube videos need to have ads. The ads can be placed strategically throughout the video. Adsense also makes ensure that the ads are relevant to the content. Once you sign up for the adsense you can choose you can definitely choose which type of ads do you like.</p>\r\n\r\n<p><strong>4) Choose Other Options Of Monetization:</strong> Although Adsense is a good way to monetize for channels just starting out. Though it seems very difficult to reach out 4000 hrs and 1000 subscribers. To make a decent amount of money you need to post videos frequently. Another alternate option for Adsense is affiliate marketing you can put the links of affiliate partners in your videos. &nbsp;</p>\r\n\r\n<p><strong>5) Monetize Your Channel With Community Sponsors: </strong>for a while, now youtube has made sponsor button on some gaming channels. This will give you a badge that displays their name in your comments. You can offer special perks in your sponsored content.</p>\r\n\r\n<p><strong>6) Benefit From Red Subscribers: </strong>red subscription is a service that users can buy that diminishes the ads from the video. As a YouTube Creator, you&#39;ll be able to begin receiving a commission supported what quantity time Red subscribers square measure payment on your videos. To ensure good earning ensure that your videos are very interesting and useful with a great SEO use eyeballs to keep them coming for more and more.</p>\r\n\r\n<p><strong>7) Sell Merch:</strong> Sell your branded merchandise in your youtube videos. T-shirts, mugs, canvas bags, and things that can be a great merch option. This option can be very good if your brand has a lot of fun. This gives another opportunity to use Amazon influencer link.</p>', 'you-tube-blog_1558703700.jpg', '7-expert-tips-to-monetize-your-youtube-channel', 'SURYA', 0, '', '', '', 1, 1, '2019-05-24', 1, '2019-05-24 18:45:00', '2019-05-24 19:04:33'),
(29, 0, 'Know Some Of  The Best Tricks To Boost ROI From Google Ads', '', '<p>Today google ads are one of the best platforms to advertise your business and gain quality leads but if you don&#39;t plan and strategize your campaigns it will definitely spoil its performance which only ends up in burning cash.</p>', '<p>Today google ads are one of the best platforms to advertise your business and gain quality leads but if you don&#39;t plan and strategize your campaigns it will definitely spoil its performance which only ends up in burning cash. As a top PPC agency in Delhi, we follow each and every step strategically with proper planning so that you can earn maximum revenue from google ads campaign. You just need to simply follow the right combination of targeting, theming and bids to win the battle from others. Here are some of the simple steps if you want to achieve success in PPC campaigns. We provide the best <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC services in Delhi</a> NCR to generate maximum ROI.</p>\r\n\r\n<p><strong>1) Run A Test Campaign:</strong> the first and foremost step in this process is to start a test campaign in a small budget try using different sets of ad copies and test different variations of keywords you can test a single keyword in different match types.</p>\r\n\r\n<p><strong>2) Right Keyword Selection:</strong> Keywords play an important role in PPC campaigns. As a top pay per click agency, we use the right selection of keywords that plays a key role in driving results for the campaigns this is because people search for those potential keywords related to your product or services. You have to even bid at these keywords to make your ads rank higher.</p>\r\n\r\n<p><strong>3) Use Of Negative Keywords:</strong> negative keywords play a key role in improving the CTR of the keywords and many advertisers skip the use of negative keywords which is the biggest mistake. You need to assign negative keywords if you want to reduce to your campaigns avg CPC.</p>\r\n\r\n<p><strong>4) Landing Page Optimization:</strong> If the landing page is optimized properly then your conversion rate will definitely be on a higher side. The ideal landing page will contain a sign-up form with a good design explaining the USP of the product and it should be mobile friendly.</p>\r\n\r\n<p><strong>5) Radius Targeting:</strong> you may end up burning a lot of money if your targeting criteria are poor and you must take advantage of a smart use radius targeting criteria if your sale is limited to a particular area.</p>\r\n\r\n<p><strong>6) Ad Copies: </strong>Try to write compelling ad copies to attract a higher click-through rate and try to keep at least 3-4 ad copies with each ad copy being different and creative from each other.</p>\r\n\r\n<p><strong>7) Adjust Bids For Desktop &amp; Mobile Devices:</strong> try to adjust higher bids for desktop and mobile devices so as to get more hold on mobile and desktop devices.</p>\r\n\r\n<p><strong>8) Ad Extensions: </strong>Ad extension plays a key role in boosting the CTR &amp; Qulaity score of the campaigns so if you are skipping the extensions then you are doing a big mistake. Not using the extensions means you are making the ad look unattractive. There more than 10 types of extensions used currently.</p>\r\n\r\n<p><strong>9) Do A/B Testing Of Ad Copies:</strong> this is the best technique where you can test that which version of ad copies will perform well and will be fruitful in attracting more conversions.</p>', 'Boost-ROI-From-Google-Ads_1558960065.jpg', 'know-some-of-the-best-tricks-to-boost-roi-from-google-ads', 'Ashish Jha', 0, '', '', '', 1, 1, '2019-05-27', 1, '2019-05-27 17:57:45', '2019-05-27 17:57:45'),
(30, 1, 'Best SEO Hacks To Bring SEO Rank In 2019', '', '<p>Search engine optimization is an important part in digital marketing if you want to grow your business through digital marketing then we as a top SEO company in Delhi NCR that provide it&#39;s best efforts to uplift the ranking of your websites through on page SEO.</p>', '<p>Search engine optimization is an important part in digital marketing if you want to grow your business through digital marketing then we as a top SEO company in Delhi NCR that provide it&#39;s best efforts to uplift the ranking of your websites through on page SEO. As the best SEO agency Delhi we use recent techniques so as to get a higher rank quickly. There have been many changes in the Seo algorithm over the past years and the old SEO techniques have become very much outdated. We provide the <a href=\"https://www.digitaloye.com/seo-services.html\">best SEO services in Delhi</a> to ensure that the website gets a good rank on the 1st page of SERP here are the best and latest techniques that we use for perfect SEO.</p>\r\n\r\n<ul>\r\n	<li><strong>Page Loading Speed Improvement:</strong> page loading time is an important factor for an on-page SEO as a top SEO company in Delhi NCR we make the design of landing pages simple so that there is less time in page loading and website speed is fast.</li>\r\n	<li><strong>High-Quality Content Use: </strong>as the best SEO agency Delhi we provide excellent content as content is a big key to SEO rankings the content should be free from plagiarism.</li>\r\n	<li><strong>Image Optimization:</strong> optimize the images with alt tags these play a key role in bringing the ranking of the website and also helps in indexing the image too on google search engine.</li>\r\n	<li><strong>Header Tag Optimization: </strong>for getting a good rank organically it&#39;s better to optimize the keywords with header tag by including your main keyword in the header tags to get quick rank in SERP.</li>\r\n	<li><strong>Voice Search Optimization:</strong> It&#39;s very much known that voice search will dominate the market and by the end, 2019 more than 70% of the queries will be done through voice search. So it has become a must to optimize the site with voice search</li>\r\n	<li><strong>Mobile Page Accuracy: </strong>mobile-friendly pages is also a key element of SEO mobile-friendly pages tend to get a higher SEO ranking. So it&#39;s important to design pages as per mobile friendliness.</li>\r\n	<li><strong>Page Titles:</strong> good and relevant page titles are very essential for a goof on page SEO catchy titles play an important role in bringing the rankings of the website and web visitors too.</li>\r\n	<li><strong>Meta Descriptions: </strong>this is an important element of on-page SEO if you want to get a higher ranking on SERP quality meta descriptions plays a key role in attracting the visitors explain the USP of products very well in meta descriptions.</li>\r\n	<li><strong>Right Keyword Optimization: </strong>right keyword optimization is a big key success in on page SEO try to use the keywords with less search volume as you are more likely to get a higher rank quickly on the SERP.</li>\r\n</ul>', 'seo-1540449435_1559310164.jpg', 'best-seo-hacks-to-bring-seo-rank-in-2019', 'Umesh Gupta', 0, '', '', '', 1, 1, '2019-05-31', 1, '2019-05-31 19:12:43', '2019-05-31 19:12:43'),
(31, 0, 'Meme-full Possibilities In Digital Marketing', '', '<p>Who would have ever imagined that you would stumble upon an article dedicated to memes for marketing, moreover using the words &ldquo;meme&rdquo; and &ldquo;marketing&rdquo; in the same sentence? Yes, it is that time, we are living in where memes and business marketing, or rather digital marketing have come together and formed a holly convergence.</p>', '<p>Who would have ever imagined that you would stumble upon an article dedicated to memes for marketing, moreover using the words &ldquo;meme&rdquo; and &ldquo;marketing&rdquo; in the same sentence? Yes, it is that time, we are living in where memes and business marketing, or rather <a href=\"https://www.digitaloye.com/\">digital marketing</a> have come together and formed a holly convergence.</p>\r\n\r\n<p>Alright, now that you are into this article let&rsquo;s see how the trends&rsquo; memeing up.</p>\r\n\r\n<p>If you open up your social media feed be it Facebook or Instagram you see a whole bunch of memes throughout the day. There are memes on almost every topic of discussion, subject of study, movie or a song or a series, situation, news&hellip; literally anything. On an average minimals scroll through their social media for 2-4 hours a day which is folded with memes of their areas of interests. Due to the versatile and volatile nature of what memes are they are viral throughout the web, marketers quickly took a notice of such characteristics of memes and started using memes and puns in their advertisements, campaigns and promotion&hellip; why you may wonder? For the sole purpose of generating more engagement.</p>\r\n\r\n<p>A meme is a funny/creative imagery or a comic depiction of an idea or a message you want to convey.</p>\r\n\r\n<p>Here is why using meme in your <a href=\"https://www.digitaloye.com/social-media-management.html\">social media marketing</a> strategies will help you drive more traffic to your business-</p>\r\n\r\n<p><strong>1. Engages customer to interact without force feeding their feed.</strong></p>\r\n\r\n<p>Today&rsquo;s consumer is very savvy when it comes to advertisements and learning how to ignore them completely, generation x and y have all sorts of information at the tip of their fingers. Marketing banners/ads that show nothing more than an offer on the products will often receive low reaction. Here is where digital marketing comes into picture. And if we incorporate memes into our social media marketing strategy, we are sure to enjoy the fruits of success. Ask me why and how? Well, Memes allow use of humour and entertainment while delivering the messages, making it more creative and interactive boosting your traffic organically. Moreover, people laugh at memes, often save or screenshot them, share them as status updates and stories as well.</p>\r\n\r\n<p>For instance, the picture bellow shows how a pun can be used to initiate conversations on valentine&rsquo;s day.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-1.jpg\" style=\"width:320px\" /></p>\r\n\r\n<p><strong>2. Memes on feeds are at an all-time high and still growing.</strong></p>\r\n\r\n<p>9gag is one of the leading websites that is just about memes which has 50 million followers on Instagram and 48 million on Facebook. It&rsquo;s no doubt that almost everyone is exposed to memes these days.&nbsp; A lot of brands have been using memes and puns to promote themselves, people tag celebrities and politicians in memes and occasionally the celebrities and politicians repost them if they have giggle over them.</p>\r\n\r\n<p>For instance, the image bellow is not created by the cosmetic brand L&#39;Or&eacute;al but some anonymous user but it does promote the brand in an indirect manner taking the Marvel Character Thor&rsquo;s hair in consideration.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-2.jpg\" style=\"width:500px\" /></p>\r\n\r\n<p>Another instance can be taken from July 2018 when the actress Radhika Apte was being casted in quite a few Netflix series and people were making jokes of being sick of seeing her in almost everything to which Netflix replied &ldquo;whatever the role Radhika apt hai&rdquo; clearly stating that they are proud of casting her.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-3.jpg\" style=\"width:275px\" /></p>\r\n\r\n<p>Another Netflix instance can be taken when they made a post regarding Thanksgiving when the newly graduates of the family are asked to take a seat with the kids rather than the adults to promote the latest addition to online viewing of the series Futurama.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-4.jpg\" style=\"width:437px\" /></p>\r\n\r\n<p><strong>3. Don&rsquo;t try too hard to relate</strong></p>\r\n\r\n<p>Although memes are extremely popular and a great way to connect to the generation y and z who are insanely internet and tech savvy, but if you try to relate too much to the memes the youngsters will think that you are trying too hard to look cool and fit in with them. Then again timing is everything, whenever a social issue is builds up and if you are the first one to make a pun out of it and post it to social media relating it to a meme chances are high that it may go viral, although if you post an old meme which has run its time among the audience your brand will appear out of touch and may have severe negative impact.</p>\r\n\r\n<p>A meme marketing idea should be unique&hellip; aloof&hellip; zen.&nbsp; A meme marketing idea should be like something that never has been touched or discussed upon. During creation of a meme the niche market of the same should be taken in consideration, the meme needs to be addressing a specific group of people or it becomes annoying when it reaches everyone.</p>\r\n\r\n<p>Long story short&hellip; use memes but very cleverly and not too frequently because if you annoy your followers with repetitive memes, they won&rsquo;t find the koala-tea in your content.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-5.jpg\" style=\"width:200px\" /></p>', '3-1559885658_1559889650.jpg', 'meme-full-possibilities-in-digital-marketing', 'Abhishek Singh', 0, '', '', '', 1, 1, '2019-06-07', 1, '2019-06-07 11:04:14', '2019-06-07 12:12:34'),
(32, 0, 'Best Tips, Ticks & Hacks For Google Shopping Campaigns', '', '<p>As it is already known that google shopping campaigns work well for e-commerce and B2C companies. In this article, we will be sharing some interesting tips and tricks to make them work better for you to boost your business revenue to the next level.</p>', '<p>As it is already known that google shopping campaigns work well for e-commerce and B2C companies. In this article, we will be sharing some interesting tips and tricks to make them work better for you to boost your business revenue to the next level. Being a top<a href=\"https://www.digitaloye.com/pay-per-click-services.html\"> pay per click advertising agency in India</a>, we understand the importance of shopping campaigns.&nbsp;</p>\r\n\r\n<p><strong>What Is Google Marchant Center?</strong></p>\r\n\r\n<p>If you were sticking to the search campaigns where you deal with keyword-level bidding, the shopping campaigns become very important especially, the elusive Google Merchant center. Google merchant center is the place where there is a lot of magic for shopping campaigns. This is the place where products and data feeds are kept live. A product data feed refers to the group of products that you sell. We as a top PPC company in Delhi have strong and excellent expertise in managing the product listing campaigns. It is a special format required by Google with tons of attributes that describe your products very well. Some key attributes of the Google product feed is as follows:</p>\r\n\r\n<ul>\r\n	<li>ID: a unique identifier used to identify the product</li>\r\n	<li>Title: it refers to the name of your product&nbsp;</li>\r\n	<li>Description: it refers to the descriptive information about your product</li>\r\n	<li>Product category: in this, you try to select Google&#39;s predetermined &nbsp;product categories.</li>\r\n	<li>Product Type: determined by you</li>\r\n	<li>Link to your products page on the website</li>\r\n	<li>Availability</li>\r\n	<li>Price</li>\r\n	<li>Sale Price</li>\r\n</ul>\r\n\r\n<p>You don&#39;t need to write text ads for these campaigns anymore, you just have to fill the feed values, making it an simpler alternative.</p>\r\n\r\n<p><strong>Best Tips For Maintaining The Google Merchant Center:</strong></p>\r\n\r\n<p>You can&#39;t think of setting a product listing ad campaign until and unless your products feed is rightly set up, this is super important as incorrect feed values may lead to product disapproval. Google data feeds are a big key to your success in shopping campaigns, here are some factors that you must keep in mind while creating the campaigns:</p>\r\n\r\n<ul>\r\n	<li>As shopping campaigns don&#39;t use keywords, we being the best PPC company in India believe that it is necessary to use catchy titles and attractive descriptions to attract your potential buyers.</li>\r\n	<li>Ensure your prices are 100% accurate and up to the mark especially while dealing with the international currencies</li>\r\n	<li>If you are advertising to a different country you need your product feed to be as per that country&#39;s requirements.</li>\r\n	<li>Bleak product images can seriously destroy your ads so try to use high-quality images. The images should not be edited or watermarked otherwise it might lead to disapproval of your product. The image should be of the product that you are actually selling.</li>\r\n	<li>Make sure that your product URL&#39;s are live and must not contain 404 error pages or dead links.</li>\r\n</ul>\r\n\r\n<p><strong>Creating Your Shopping Campaign:</strong></p>\r\n\r\n<p>Assuming that your data feed is in a perfect shape, and you have perfectly linked AdWords account with the google merchant center account, you are almost ready to create the shopping campaign. Once the campaign is created, you just have to think about how to organize your ad groups as per the brand and the product type. However sometimes, people forget to exclude all products in their respective ad groups. If you do this, all the products will be shown in the specific ad group which only increases your average CPC.</p>\r\n\r\n<ul>\r\n	<li>Companies with small data feed use only one ad group</li>\r\n	<li>Companies with big data feed use multiple ad groups</li>\r\n</ul>\r\n\r\n<p><strong>Best And Smart Ways To Organize Your Product Groups:</strong></p>\r\n\r\n<p>Organizing your product groups is a big key to generate revenue from Google ads shopping campaigns:</p>\r\n\r\n<ul>\r\n	<li>Having a small data feed of fewer than 200 products is the most preferred way of getting down by their product ID&#39;s and set bids at the product level. First segment it by brand category, &nbsp;then segment further by product ID.</li>\r\n	<li>If you have a large amount of data feeds where managing bids at the product level seems very unrealistic, try to segment the products where profit margins are similar.</li>\r\n	<li>The way you organize your products has a zero impact on whether or not your products searches will be relevant to your queries. Product groups are strictly used to adjust bids.</li>\r\n</ul>', 'Google-Shopping-Campaigns_1563960393.png', 'best-tips-ticks-hacks-for-google-shopping-campaigns', 'Pratibha', 0, 'Best Tips, Ticks & Hacks For Google Shopping Campaigns | DigitalOye', '', 'Best Tips, Ticks & Hacks For Google Shopping Campaigns', 1, 0, '2019-07-24', 1, '2019-07-24 14:56:32', '2019-07-24 14:56:32'),
(33, 0, 'Best Tips For App Marketing Of A Small Business', '', '<p>Today, mobile app marketing is equally important to website marketing. Today, every industry needs an app for ensuring successful business growth and progress. Many large to small scale businesses are rapidly inclining towards the need of having a mobile app for their business.</p>', '<p>Today, mobile app marketing is equally important to website marketing. Today, every industry needs an app for ensuring successful business growth and progress. Many large to small scale businesses are rapidly inclining towards the need of having a mobile app for their business. Being the best app marketing agency, it is essential to come up with out-of-the-box and unique marketing strategies to&nbsp; ensure that the business reaches new heights of success. They provide the best and a far-reaching network to millions of customers and flourish them with more chances of profits. If you want your app to outstand the crowd, you need to be resourceful and follow the right marketing procedure to boost your app. If you are looking to build a perfect app, here are the steps you must follow:</p>\r\n\r\n<p><strong><a href=\"https://www.digitaloye.com/app-store-optimization-services.html\">App Store Optimization</a>:</strong>&nbsp; be it Google Play or IOS store, a proper app store optimization is a must for proper app rankings because they play a key role in boosting app rankings and downloads. Thus, it is very necessary to ensure that the correct optimization technique has been used for more app retention.</p>\r\n\r\n<p><strong>App Marketing On Facebook:</strong> Facebook is one of the greatest platforms for app promotion. You can promote any of your product or services through facebook app promotion campaign at a very limited cost.</p>\r\n\r\n<p><strong>Universal App Promotion:</strong> You should use the universal app promotion campaign in Google Ads to boost your app installs and in-app purchases. These Ads appear on Google Display, Youtube, App categories and Search network with a wide audience reach.</p>\r\n\r\n<p><strong>Use Twitter Power:</strong> Utilize the power of Twitter Ads and promoted tweets to promote your app ,it plays a key role in re-branding your app for a successful business. Start your promotion with a very small budget to drive more installs at lesser CPA.</p>\r\n\r\n<p><strong>App Updates:</strong> Add some app updates and keep on updating extra features to your app to make the customers feel more interested in your app. Updates play a key role in your user app retention and interest them to use the app more and more.</p>\r\n\r\n<p><strong>App Reviews: </strong>Take the app review part very seriously. Add the reviews written by the customers for enhanced user experience. It is also very important to place the screenshots of your app so that the user gets the in-depth idea of your app and it&#39;s functioning. App Reviews play a key role in boosting the app downloads and retention.</p>', 'banner_1564146604.png', 'best-tips-for-app-marketing-of-a-small-business', 'Surya', 0, 'Best Tips For App Marketing Of A Small Business | DigitalOye', '', 'Best Tips For App Marketing Of A Small Business', 1, 0, '2019-07-26', 1, '2019-07-26 18:40:03', '2019-07-26 18:40:03');

-- --------------------------------------------------------

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  `id` int(11) NOT NULL,
  `title` varchar(255) NOT NULL,
  `brief` text NOT NULL,
  `description` text NOT NULL,
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(1, 'SEO', '', '', 'seo', 'SEO | DigitalOye', '', 'SEO | DigitalOye', '1', '0000-00-00', 1, '0000-00-00 00:00:00', '2019-08-21 11:36:55'),
(2, 'Social Media', '', '', 'social-media', 'Social Media | DigitalOye', '', 'Social Media | DigitalOye', '1', '0000-00-00', 1, '0000-00-00 00:00:00', '2019-08-21 11:37:43'),
(3, 'Content Marketing', '', '', 'content-marketing', 'Content Marketing | DigitalOye', '', 'Get the best content marketing services by Digital Oye, one of the leading digital marketing, content marketing service provider in Delhi NCR.', '1', '0000-00-00', 1, '0000-00-00 00:00:00', '2019-08-21 11:38:39');

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