-- Table structure for table `tbl_adminusers`
--

CREATE TABLE `tbl_adminusers` (
  `adminusers_id` int(11) NOT NULL,
  `adminusers_login` varchar(40) NOT NULL DEFAULT '',
  `adminusers_password` varchar(40) NOT NULL DEFAULT '',
  `name` varchar(255) NOT NULL,
  `message` text NOT NULL,
  `show_status` tinyint(4) NOT NULL DEFAULT '0',
  `status` tinyint(3) NOT NULL
) ENGINE=MyISAM DEFAULT CHARSET=latin1;

--
-- Dumping data for table `tbl_adminusers`
--

INSERT INTO `tbl_adminusers` (`adminusers_id`, `adminusers_login`, `adminusers_password`, `name`, `message`, `show_status`, `status`) VALUES
(1, 'admin', '2fe93054417d0bfe34a5fcb8f9d5d56c', 'Admin', 'The Team at Vibo Tunes  is in India.', 0, 1),
(2, 'blogadmin', 'd90200573d1da834f89c6015f6ef583b', 'Blog Admin', 'The Digital Blog  is in India.', 0, 1);

-- --------------------------------------------------------

--
-- Table structure for table `tbl_author`
--

CREATE TABLE `tbl_author` (
  `id` int(11) NOT NULL,
  `name` varchar(100) NOT NULL,
  `slug` varchar(100) NOT NULL,
  `status` tinyint(4) NOT NULL DEFAULT '1',
  `created_date` timestamp NOT NULL DEFAULT CURRENT_TIMESTAMP,
  `updated_date` timestamp NOT NULL DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP
) ENGINE=InnoDB DEFAULT CHARSET=latin1;

--
-- Dumping data for table `tbl_author`
--

INSERT INTO `tbl_author` (`id`, `name`, `slug`, `status`, `created_date`, `updated_date`) VALUES
(1, 'Abhishek Singh', 'abhishek-singh', 1, '2019-07-25 13:01:58', '2019-07-29 06:09:38'),
(2, 'Akshay', 'akshay', 1, '2019-07-25 13:02:06', '2019-07-29 06:09:41'),
(3, 'Ashish', 'ashish', 1, '2019-07-25 13:02:14', '2019-07-29 06:09:43'),
(4, 'Ashish Jha', 'ashish-jha', 1, '2019-07-26 07:00:43', '2019-07-29 06:10:02'),
(5, 'Pratibha', 'pratibha', 1, '2019-07-29 06:10:45', '2019-07-29 06:10:57'),
(6, 'Priyanka', 'priyanka', 1, '2019-07-29 06:10:45', '2019-07-29 06:11:00'),
(7, 'Surendra', 'surendra', 1, '2019-07-29 06:11:39', '2019-07-29 06:11:39'),
(8, 'Surya', 'surya', 1, '2019-07-29 06:11:39', '2019-07-29 06:11:39'),
(9, 'Umesh Gupta', 'umesh-gupta', 1, '2019-07-29 06:12:00', '2019-07-29 06:12:00'),
(10, 'Sakshi', 'sakshi', 1, '2019-11-16 05:21:46', '2019-11-16 05:21:46'),
(11, 'Meenu Singhal', 'meenu-singhal', 1, '2021-07-13 07:02:44', '2021-07-13 07:03:07');

-- --------------------------------------------------------

--
-- Table structure for table `tbl_blogs`
--

CREATE TABLE `tbl_blogs` (
  `id` int(11) NOT NULL,
  `category_id` int(11) NOT NULL,
  `title` varchar(255) NOT NULL,
  `sub_title` varchar(255) NOT NULL,
  `brief` text NOT NULL,
  `description` text NOT NULL,
  `feature_image` varchar(255) NOT NULL,
  `slug` varchar(255) NOT NULL,
  `author` varchar(255) NOT NULL,
  `sort_order` int(11) DEFAULT NULL,
  `meta_title` text NOT NULL,
  `meta_keyword` text NOT NULL,
  `meta_description` text NOT NULL,
  `status` tinyint(1) NOT NULL,
  `featured` tinyint(1) DEFAULT '0',
  `posted_date` date NOT NULL,
  `posted_by` int(11) NOT NULL,
  `date_added` datetime NOT NULL,
  `date_modified` datetime NOT NULL
) ENGINE=InnoDB DEFAULT CHARSET=latin1;

--
-- Dumping data for table `tbl_blogs`
--

INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(1, 1, 'Top Ecommerce SEO Tips to Drive More Sales', '', '<p>Want to know how to increase your sales online? Well, then implement the following tactics and you are done. Although it is not a one-time process, you have to keep up with your website regularly</p>', '<p>Apply the following measures on your e-commerce site for an increased organic traffic and hence, sales.</p>\r\n\r\n<ul>\r\n	<li>Loading time is the greatest issue. Your website takes a time to load, and you will see customers going back to the results page to get into a new website. It is a factor in <a href=\"https://www.digitaloye.com/seo-services.html\">SEO</a>.</li>\r\n	<li>The site you have created is of the utmost importance for you, if not for the user. However, the security of information shared by the user is definitely important to the user and keeping it secure is your responsibility. Thus, ensure a better experience for customers visiting your website.</li>\r\n	<li>Always be to serve our customers with an app. Many are comfortable apps rather than websites. More than 50 users are likely to purchase a product when they see it on an app.</li>\r\n	<li>Reach out to people via social networking sites. Include links your pages in your website, so that the potential customers do not miss out on any updates even if they are not visiting your website.</li>\r\n	<li>You can include a live chat option. This gives the user a friendly environment and makes them more involved with the product and this is likely to result in a purchase.</li>\r\n</ul>\r\n\r\n<p>Ensuring all these features will take your eCommerce site to a higher rank in the search results. Although this is not the end as you can incorporate even more tricks to boost your page ranking.</p>', '1_1535976344.jpg', 'top-ecommerce-seo-tips-to-drive-more-sales', '3', 0, 'Top Ecommerce SEO Tips to Drive More Sales | DigitalOye', '', 'If you are looking to boost online sales for your Ecommerce Website, check out these Top Ecommerce SEO Tips that will help to increase organic visibility as well as online sales for your Ecommerce Website', 1, 0, '2018-07-29', 1, '2018-08-31 16:05:29', '2019-08-20 19:04:25'),
(2, 0, 'How well do you know Google and what’s your take on the algorithm changes', '', '<p>Google is the mastermind, when it comes to digital marketing as it can think numerous steps ahead of what you can probably think of. The algorithm changes in its search engine are the most talked-about topic of every website owner.</p>', '<p><strong>So, how to tackle those changes?</strong></p>\r\n\r\n<ul>\r\n	<li>Generally cropping the content is considered the most viable option. Keep updating your content to make it even richer. In case you think any content is irrelevant, feel free to delete it. As best seo company in Delhi we keep updated with these algorithims for a smooth seo.</li>\r\n	<li>Recheck your content and search for missing links or images. Keeping these unchecked can lessen organic traffic to a nadir. It is better to do this on a periodic interval for maintaining the traffic that you desire.</li>\r\n	<li>You can use the Google console. It&rsquo;s easy and does half of the work already and spares you from all the headaches. The best thing about this is that Google will automatically mail you to fix the errors even if you are not aware of it. Being a <a href=\"https://www.digitaloye.com/seo-services.html\">seo agency in Delhi</a> we use this to utmost potential</li>\r\n	<li>Brand building is the key. The future is standing straight, right on the brands. Since people sought brands and consequently Google does too. Therefore, build a brand and you will see yourself at the top of the list.</li>\r\n	<li>Working on your part is as essential as keeping an eye on the opponents. So, keep both your eyes open and see the competition and find your position in it. You can do this by keeping a cordial relation by following them or mailing them, etc.</li>\r\n</ul>\r\n\r\n<p>Google will keep changing and if you want to keep up with it, then you surely have to think ahead of everything and set your focus on users. Just keep doing what the users ask for and you will see Google algorithms beside you all the time. With our unique <a href=\"https://www.digitaloye.com/seo-services.html\">SEO services</a> we ensure that google update in google algorithms play a key role in boosting on page SEO also.</p>', '2_1535976336.jpg', 'how-well-do-you-know-google-and-what-s-your-take-on-the-algorithm-changes', '3', 0, 'How well do you know Google and what’s your take on the algorithm changes | DigitalOye', '', 'The Google Algorithm Changes You Need to Know, so it’s important to keep updated on what Google’s bots are looking for to avoid the Google penalty', 1, 0, '2018-05-09', 1, '2018-08-31 16:05:36', '2019-08-20 19:04:44'),
(3, 0, 'Simple and Effective Ways to Generate High ROI by ASO', '', '<p>The app store is flooded with applications of every domain. A recent study shows that the app downloads is peaked at more than 200 billion this year, and the figure is growing even higher.</p>', '<p>App store Optimization focuses primarily on your apps so that their visibility in increased and it reaches to more people out there who are in search of these apps. It includes the marketing of those apps, and hence a huge investment is made. Therefore, ROI is an added factor. The return that you are supposed to receive is the driving factor of your business. We as a best <a href=\"https://www.digitaloye.com/app-store-optimization-services.html\">ASO optimization services company in Delhi</a> ensure that we rank your app on the app store to boost app installs in a significant way.</p>\r\n\r\n<p>You simply cannot have developed a mobile app and claim it. You need to know that the consumers are able to find your app right on the top of the search results and use it thereafter.</p>\r\n\r\n<p>Here are some strategies to generate high ROI. Read along to find out.</p>\r\n\r\n<ul>\r\n	<li>Set a distinct app name for the app. However, include keywords to make it discoverable by the target audience.</li>\r\n	<li>The most important factor is the metadata. Write a catchy metadata including keywords, so that the searches are perfectly filtered to show your product at the top.</li>\r\n	<li>Give a precise and to the point description of what your app is likely to perform.</li>\r\n	<li>Include pictures and screenshots of its features to give a lively view of your app.</li>\r\n	<li>You may also insert a small video of how the app actually works.</li>\r\n</ul>\r\n\r\n<p>Mobiles and mobile apps have been on increasing at an exponential rate, and so are the apps. So, if you want your app to be featured on the top of the search results then you should incorporate certain strategies to achieve the same. As a ASO optimization services company we consequently monitor this to boost your app organic ranking, your return on investment is also like to improve.</p>', '3_1535976321.jpg', 'simple-and-effective-ways-to-generate-high-roi-by-aso', '3', 0, 'Simple and Effective Ways to Generate High ROI by ASO | DigitalOye', '', 'App Store Optimization is very important for your App’s success. Know the Simple and Effective Ways to Generate High ROI by ASO', 1, 0, '2018-04-11', 1, '2018-08-31 16:05:43', '2019-08-20 19:04:59'),
(4, 0, 'Best Advanced AdWords Strategies You Can Implement Today', '', '<p>The audience is the key to the growth of a business. If you have reached out to the target audiences in an efficient manner, then, you are sure to grow your business and take it to new horizons. Having traffic on your website does not necessarily mean they are effective; meaning that PPC may or may not</p>', '<p>Certainly, PPC has many advantages and helps you in growing your business further. So, let us take a quick look at how you can derive benefits from <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC marketing</a> strategies.</p>\r\n\r\n<h2>Creativity</h2>\r\n\r\n<p>Include creative things on your website so as to catch the visitor&rsquo;s attention. It is very likely that the visitor will be eager to check out for more. Thus, keep the user enticed to our content.</p>\r\n\r\n<h3>A picturesque representation</h3>\r\n\r\n<p>People are more into images than into texts. The images take everything to an all-new dimension and surely the PPC won&rsquo;t be futile this time. You can also include videos, which bring both the text and the image to life.</p>\r\n\r\n<h3>Relationship management</h3>\r\n\r\n<p>In case you have a database of emails of your consumers, you can surely reach out to those who have checked through your business for longer durations but haven&rsquo;t resulted in any ROI. Thus, you can work on your relationship management with users by writing them emails or newsletters to extend your valuable services to them.</p>\r\n\r\n<p>Thus, the target market plays a very significant role in modelling your business. Since you are investing in your marketing strategies, then, you can update your website for a few changes too. This may include updating or adding new products or service on your website for a new target audience. Although it might not be a guaranteed approach, it is more worthy than paying for the same old audience again.</p>', '4_1535976305.jpg', 'best-advanced-adwords-strategies-you-can-implement-today', '3', 0, 'Best Advanced AdWords Strategies You Can Implement Today | DigitalOye', '', 'Read the Best Advanced AdWords Strategies You Can Implement Today, Blog by Digital Oye', 1, 0, '2018-06-20', 1, '2018-08-31 16:05:56', '2019-08-20 19:05:39'),
(5, 0, 'Latest Digital Marketing Trends to Shape Your Business', '', '<p>The pace, at which digital marketing is growing, is spellbinding. It seems like a time travel but to the future. Everything around has evolved and is continuously evolving. Businesses have taken giant leaps with the incorporation of latest trends such as artificial intelligence, chat-bots and many more.</p>', '<p>You Cannot Take Your Eyes off These Latest Digital Marketing Trends</p>\r\n\r\n<p>The following trends are bound to catch your attention and you can no longer think of expanding your business without considering these.</p>\r\n\r\n<h2>Artificial intelligence</h2>\r\n\r\n<p>Has to be on the top. A computer that can think and perform like humans are the next big thing you can imagine. It analyses the behaviour of consumers and makes use of those data from Social Media to help businesses flourish. It facilitates a good understanding of how users are able to find their desired products and services.</p>\r\n\r\n<h3>Are the second on</h3>\r\n\r\n<p>This list. These are also AI-based and provide instant messaging service in real time with the customers or any visitor. You can implement this feature in your business and it is catering to the masses quite effectively by answering the basic queries raised by users.</p>\r\n\r\n<h3>Next is personalization.</h3>\r\n\r\n<p>It provides a friendly feeling to the consumers based on their preferences. Thus, you can customize your web content by gathering data from purchase history and links clicked. This, in turn, will boost your ROI.</p>\r\n\r\n<h3>Influencer marketing</h3>\r\n\r\n<p>Is another latest trend in digital marketing. You can hire influencers, such as celebrities, YouTube stars, renowned bloggers, journalists, etc to promote your business.</p>\r\n\r\n<h3>Visual search</h3>\r\n\r\n<p>Is the newest search engine. This is highly convenient as you can search for anything just by uploading a similar photo. You will be flooded with relevant information to choose from. A very similar feature is the voice search.</p>\r\n\r\n<p>Finally, <a href=\"https://www.digitaloye.com/\">digital marketing</a> is growing and so is the customer experience. With these trends, it is likely to grow even more and reach greater heights.</p>', '5_1535976354.jpg', 'latest-digital-marketing-trends-to-shape-your-business', '3', 1, 'Latest Digital Marketing Trends to Shape Your Business | DigitalOye', '', 'Find the Latest Digital Marketing Trends 2018 which will shape your business in this year.', 1, 0, '2018-07-11', 1, '2018-08-31 18:45:33', '2019-08-20 19:05:50'),
(6, 1, 'What is Pay per Click Advertising and how does it grow Your Business?', '', '<p>With the boom on internet, it has become quite essential for a business organization to reach to their target customers through digital platform.&nbsp;</p>', '<p>With the boom on internet, it has become quite essential for a business organization to reach to their target customers through digital platform. It is the only platform which acts as a communication bridge between the retailer and the customers.</p>\r\n\r\n<p>Every single business; be it small or big is promoting their products via online advertisements and one such popular advertisement is known as pay pr click. PPC is one of the most viable medium to grow your business.</p>\r\n\r\n<h2>Learn The Basics Of PPC</h2>\r\n\r\n<p>Are you into a business? Then you must be in the need of increasing your web traffics. If yes, then pay per click advertisement can help you out. Now, what is this pay per click advertisement? PPC refers to one of the most profitable marketing strategy whereby you have to pay a minimal fee every time your ads get clicked. Search engine advertisement can be taken as the best ways to begin with PPC campaign.</p>\r\n\r\n<p>Search engine advertisements are more specific and you can make use of keywords that defines your business domain. It could popularize your business and hence, you will find that the small amount that you are paying to the visitors is in fact helping you to earn more and more visitors.</p>\r\n\r\n<h3>Know the Working of PPC</h3>\r\n\r\n<p>If yours is a start-up firm and you have no idea regarding the ways to popularize your business then just pay a close attention to this section. It will help you to get a clear understanding regarding working of this amazing marketing strategy which is <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">pay per click advertising</a>.</p>\r\n\r\n<p>The first and foremost thing that a business organization needs to do is to make their website ranked in Google. Well, making your business appear on the list of Google ads is a difficult and crucial task. Once you know the way to do so, no one could stop you from growing your business.</p>\r\n\r\n<p>In order to resort to PPC, you have to pay Google for enlisting your advertisement in the organic search list. As soon as a visitor click on your advertisement you have to pay a sum of money to them and the moment your budget exhausts Google stops running your ads.</p>\r\n\r\n<h3>Benefits of PPC</h3>\r\n\r\n<p>If you are confused regarding establishment of PPC campaigns for your marketing then just have a look at the below mentioned points.</p>\r\n\r\n<ul>\r\n	<li>PPC can allow you to achieve marketing goals. It might include exposure of your bad to an increased ecommerce sale.</li>\r\n	<li>The best part of this ad campaigns is that one can easily track them by simply Ad word tool and Google analytics. You are able to track down that how many visitors have searched keyword related to out domain.</li>\r\n	<li>It provides you an opportunity to reach to the prospective customers in no time. PPC can in fact simplify your job of researching to writing ads.</li>\r\n	<li>Budget flexibility along with having a complete control over the medium to reach to the prospective customers.</li>\r\n</ul>\r\n\r\n<h3>Ways to Conduct PPC Campaigns</h3>\r\n\r\n<p>For those who have still not tried out pay per click advertising need to pay close attention to some of the considerations as these factors is surely going to take your business to new heights.</p>\r\n\r\n<ul>\r\n	<li>Establish goals for your PPC campaigns as it will assist you towards a particular direction. Once you have identified your target audience then accordingly use the keyword. When you know that which keywords in your business domain is searched by people then you can gain success in your campaign.</li>\r\n	<li>Launching of a PPC campaign does not end your task rather you have to ensure that the visitors are clicking on your advertisements. Monitoring can be conducted by analyzing campaign metrics.</li>\r\n	<li>Simplicity and appropriateness is what counts in marketing campaigns. When your advertisement texts are simple and appropriate to your business then you are likely to seek attention of your customers. It is to be noted that the campaign needs to be intuitive.</li>\r\n	<li>One needs to be careful enough while choosing Google ad words. Business organizations can opt for Google display network as it can help in displaying your advertisements across different channels.</li>\r\n</ul>\r\n\r\n<p>Hopefully, you have got enough information regarding the working of pay per click advertisement. With an effective strategy, a business is going to flourish itself through PPC campaigns.</p>', 'Pay-Per-Click-banner_1537192135.jpg', 'what-is-pay-per-click-advertising-and-how-does-it-grow-your-business', '3', 0, 'What is Pay per Click Advertising and how does it grow Your Business? | DigitalOye', '', 'Find the information on What is Pay per Click Advertising and how does it grow Your Business?', 1, 0, '2018-09-17', 1, '2018-09-17 19:18:55', '2019-08-20 19:06:05'),
(7, 0, 'A Guide to App Store Optimization (ASO) for Your Business', '', '<p>The process of optimizing mobile apps is called app store optimization (ASO). When your mobile app ranks higher in the app store search results, it will become more noticeable to the customers.</p>', '<p>The process of optimizing mobile apps is called app store optimization (ASO). When your mobile app ranks higher in the app store search results, it will become more noticeable to the customers. This will have the effect to give you more traffic on the pages of your application in the store.</p>\r\n\r\n<p>By using the right techniques on <a href=\"https://www.digitaloye.com/app-store-optimization-services.html\">app store optimization</a> it will be much easier for your business to get your app ranked higher on the search engine listings in the app store. A high ranked app has the much better chance of achieving success because of its ability to attract a lot of visitors to the listing page. By using the keyword research techniques it is possible to attract the visitors to your app that will hopefully download your app on their device.</p>\r\n\r\n<h2>What Influences Your App&#39;s Ranking the Most?</h2>\r\n\r\n<p>First, we will talk about keywords, if you have an app, first you need to do a research for finding the relevant keywords that should be modified regularly for better visibility. You should also give your app a relevant name that must include the main keywords. There are other factors as well like</p>\r\n\r\n<ul>\r\n	<li>Reviews</li>\r\n	<li>Ratings</li>\r\n	<li>Total number of downloads</li>\r\n	<li>Good quality of images and Videos available at APP/Play Store</li>\r\n</ul>\r\n\r\n<p>All of these factors affect the ranking of your app and they should be better to achieve a higher ranking. Let&#39;s start with the first two factors that you can control. App store optimization is not a simple matter, you need to work a lot with keywords, ratings, and reviews, and also need to keep the track of the results. The important factor is to go for a perfect set of keywords that you can find by researching on the net.</p>\r\n\r\n<p>You shouldn&#39;t start figuring out keywords a day before the submission of your app. It is because a great app always has the risk of being unnoticed in the market if it has a lack of preparation and planning. The good results won&#39;t display up soon, they will need time and efforts to work.</p>\r\n\r\n<h3>Some Important Tips:</h3>\r\n\r\n<p>You need to use keywords effectively in the title of your app, also choose the user-friendly keywords. Doing it will surely help with improving your app quality as well as rank your app higher in search results.</p>\r\n\r\n<p>Review your ratings regularly, and reviews also play an important role. So try to make your app user-friendly that can make your users write an only positive review about it.</p>\r\n\r\n<p>Keep a track of your app ranking, and your competitors&#39; ranking. Also, keep experimenting with your own keywords as this will help you drive more traffic to your app and higher ranking in search results.</p>\r\n\r\n<p>Do the proper Internet marketing of your app because it&#39;s all about spreading awareness, improving online reputation and social media presence.</p>\r\n\r\n<p>As you could see here that mobile, apps can give you a special consumer&rsquo;s marketplace. But, there are a few important factors that make an app store optimization successful. The most important part here is keyword optimization of your app title and description only these can benefit in the search engine results.</p>\r\n\r\n<p>There few other factors to consider such as a number of downloads&rsquo; and customer reviews. These both can be used as the effective marketing tools, but you need to be careful to take a direct control over them. Before deciding to plan an app optimization plan, you should be well-prepared to update the keywords and descriptions regularly as these can contribute a lot to your app popularity in the market.</p>\r\n\r\n<h3>Conclusion:</h3>\r\n\r\n<p>To make sure you are on the top of the app store search results, you should regularly review the keywords, and should also change them according to current trends and focus on the target market. Also you should not forget about the art of the online sales &amp; promotion. Once you&#39;re done with all these factors, you need to market your product to the potential customers.</p>', 'ASO_1540631100.png', 'a-guide-to-app-store-optimization-aso-for-your-business', '7', 0, 'A Guide to App Store Optimization (ASO) for Your Business | DigitalOye', '', 'A Guide to App Store Optimization (ASO) for Your Business', 1, 0, '2018-10-04', 1, '2018-10-04 16:04:27', '2019-08-20 19:06:14'),
(8, 0, 'How Does SEO Help in Promoting Your Business?', '', '<p>SEO is used to optimize a website so that its rank in search engine results page should improve. A good SEO ranking can be achieved by executing various strategies and techniques of digital marketing.</p>', '<p>SEO is used to optimize a website so that its rank in search engine results page should improve. A good SEO ranking can be achieved by executing various strategies and techniques of digital marketing. However, although SEO once have strategies like adding keywords to your site only for search engines to find, in 2018, SEO is more complex and involves much broader key consideration. As a best SEO company in Delhi w follow best practices to ensure higher web rankings.</p>\r\n\r\n<p><strong>WHAT IS SEO AND HOW CAN IT HELP GROW YOUR ONLINE BUSINESS?</strong></p>\r\n\r\n<p>Search engine optimization is the process to improve your website performance in all the major search engines. It is not a complex procedure, but it involves many steps. Thus, it is important that the owner of a&nbsp; website select the right SEO techniques when promoting their website. By utilizing innovative e-marketing strategies and proven SEO techniques, many business firms are doing business in the field and achieving a high volume of traffic and new sales every day from their clients. Being a SEO company in Noida we follow best combination of on page and off page seo to rank on first page of SERP.</p>\r\n\r\n<p><strong>How Digital Marketing Helps Promote A Business?</strong></p>\r\n\r\n<p>These days, every online business need SEO and digital marketing. Today this became very important for the majority of e-businesses having online operations. Let&#39;s discuss how SEO helps a company to promote their business and increase their sales conversions.</p>\r\n\r\n<ul>\r\n	<li>SEO is an effective process of promoting the products &amp; services via online mode of marketing.</li>\r\n	<li>It involves marketing on different social media channels that help a company analyze new marketing campaigns. As a part of our <a href=\"https://www.digitaloye.com/seo-services.html\">best SEO services</a> we ensure that we use recent trends for best SEO practices.</li>\r\n	<li>It provides a more cost-effective way of marketing and delivers high conversion rate.</li>\r\n	<li>It helps improves the volume of incoming traffic to your website that gets converted into leads in the form of new subscribers or sales.</li>\r\n	<li>It includes different digital marketing techniques, such as SEO, SMO, SEM and Email marketing that all helps in generating quick and effective communication with targeted audiences.</li>\r\n	<li>SEO techniques enable you to promote your business online around the clock without worrying about the payments of your employees or opening your store for long hours.</li>\r\n	<li>Using the best internet marketing techniques, you can overcome the industry barriers that also help to widen your target market.</li>\r\n</ul>\r\n\r\n<p>So, it&#39;s clear that SEO is an excellent way of marketing that enables your business to grow online.</p>\r\n\r\n<p><strong>Let&#39;s Know How SEO Care About Your Business:</strong></p>\r\n\r\n<p>SEO is the best way to get your website found online. It makes it easier for people to see &amp; find your website online. Being <a href=\"https://www.digitaloye.com/seo-services.html\">SEO agnecy</a> if good practices are being followed then seo will take of your businesses at the best.</p>\r\n\r\n<p><strong>SEO Boosts Your Business Reputation:</strong></p>\r\n\r\n<p>Getting ranking on the top pages of Google can give your business a sense of accomplishment. It is because customers think that companies that rank high in Google searches are better than others. It increases the chance of landing the visitor to your website as your website is available on top pages of the result pages. Also, if a user can&rsquo;t find a website on the first page of Google, they usually think there is something wrong with the business. SEO help improves your ranking in search engines and puts your website at the top of the search results.</p>\r\n\r\n<p><strong>SEO Makes Other Businesses Take Notice:</strong></p>\r\n\r\n<p>There are customers who also notice when your website rank on the first page in Google searches. Your business competitors and other firms do that too. One of the primary business concepts for all the online businesses is being noticed in someone&rsquo;s mind or to achieve better ranking in the Google search. It&rsquo;s easy to get clicks from customers who already know about your website. But there&rsquo;s something more than that &ndash; there are customers from other businesses who have contacts of their own! The bigger the contacts, the bigger the awareness about your business!</p>\r\n\r\n<p><strong>SEO Makes your Site User-Friendly:</strong></p>\r\n\r\n<p>Companies put a lot of work &amp; efforts in their marketing, especially in producing quality content. It is important to get that quality content on your website as it helps to amplify your marketing efforts through SEO. The better the SEO techniques, the more traffic to your website. Also, it&rsquo;s better to check how your optimization efforts are working online.</p>\r\n\r\n<p>When you compare SEO with traditional or other marketing methods, you&rsquo;ll find that it can help you have the better ROI at a lower cost. While there are many reasons so as to choose SEO for your website marketing, and ROI&rsquo;s is one of the main reason that lets you connect to the right people at the right time. All in all, SEO is a complete marketing strategy that is effective in terms of allowing you to market to your target audience.</p>', 'seo_1540449435.jpg', 'how-does-seo-help-in-promoting-your-business', '7', 0, 'How Does SEO Help in Promoting Your Business? | DigitalOye', '', 'How Does SEO Help in Promoting Your Business?', 1, 0, '2018-10-12', 1, '2018-10-12 17:56:29', '2019-05-22 18:59:02'),
(9, 0, 'Importance of Social Media Management for Your Brand', '', '<p>It&#39;s 2018, and time is running fast when it comes to advertising your business in the marketplace. You&rsquo;re not the only one to hit the ground and worried about being late in advertising your brand online.</p>', '<p>It&#39;s 2018, and time is running fast when it comes to advertising your business in the marketplace. You&rsquo;re not the only one to hit the ground and worried about being late in advertising your brand online. There are many firms want to have their business advertised through popular social media sites like:<br />\r\nTwitter<br />\r\nFacebook<br />\r\nLinkedIn<br />\r\nStumbleUpon<br />\r\nReddit<br />\r\nPinterest<br />\r\nTumblr and many more.</p>\r\n<p>After you have set up a website or page for your business, what do you do next? Do you let your website/pages to wait for traffic to flow to it? You can use social media to advertise your pages that work as a vehicle to build your business online, but it is not good to sell directly from your social media pages. It is because people or your potential customers want to interact with you. If they feel your webpage have some interesting information or you can provide them with the better tips and advice, they surely want to contact you. But they will soon get fed up if you try to sell your services to them directly. So, important is to engage them. But, what you need to do to engage with them?</p>\r\n<h2>How to Start with Social Media Marketing?</h2>\r\n<p>With only a few steps and simple planning according to your business goals and objectives, you can achieve the best strategy for the implementation of your brand to the social media channels. Here is some important info on goals achievement:</p>\r\n<h3>Be Specific</h3>\r\n<p>Your social media message should be clear and well-defined so that everyone can understand it clearly and have a basic knowledge of your business.</p>\r\n<h3>Set Achievable Goals</h3>\r\n<p>Make sure that you choose a realistic path for your goals achievement.</p>\r\n<h3>Be Realistic</h3>\r\n<p>Take time to gather the resources for your social media marketing, also make correct use of knowledge and time.</p>\r\n<h3>Complete Your Task in a Timely Manner</h3>\r\n<p>Give your task enough of the time to achieve the best standard of online marketing.</p>\r\n<h3>Importance of Social Media for your Brand:</h3>\r\n<p>Depending on the size of your business you can determine how much time is required to keep your pages on the top of your social media. Until the client&rsquo;s engagement begins to develop, it will determine the amount of time that is spent on <a href=\"https://www.digitaloye.com/social-media-management.html\">social media</a>.</p>\r\n<h3>How will the Program be Executed?</h3>\r\n<p>First, you have to decide who will manage your firm&rsquo;s social media program. This is not easy an easy task that everyone can handle. There are many good tasks that are required to make this point. The fact is that it is very hard to change the mindset of your customers on social media. Make sure you do not assign this job to a novice! It must be offered to at least a mid-level marketing person, with some good experience in handling social media activities. This individual will be responsible for scheduling and writing content for your web pages.</p>\r\n<p>It is also important to have an up-to-date website and blog site, as this is the best way to ensure you always have a good web presence and ability to &#39;deliver&#39; to others about your business and services. In the online marketing terms, these techniques are often referred to as your foundation for your online presence.<br />\r\nA website is something that can be easily updated with new information and the same applies to blog sites &amp; web pages. The updating of new content on your site can also help increase your website&#39;s rankings on search engines and help people find you online easily. Your visitors can also comment on your blogs &amp; web page content, make sure you allow a two-way sort of conversation.</p>\r\n<h3>Conclusion:</h3>\r\n<p>Without a doubt, social media can give you thousands of dollars in marketing, provided you use it correctly. There is so much to learn about social media marketing and there is huge room for thinking out of the box. So, always be creative and unique from others, so that your marketing stands out in the market. By doing some research about your marketing goals on the different platforms that are available to you, you could make a fantastic and powerful social media presence for your brand.</p>', 'smm_1540965457.jpg', 'importance-of-social-media-management-for-your-brand', '7', 0, 'Importance of Social Media Management for Your Brand | DigitalOye', '', 'Importance of Social Media Management for Your Brand', 1, 0, '2018-11-05', 1, '2018-10-31 11:27:37', '2019-05-01 16:28:54'),
(10, 0, 'Use of Analytics in Digital Marketing to Understand Consumer Behavior', '', '<p>What sounds hopeful for an offline advertising campaign does not always go well with online campaigns. Offline ads are often based on inaccurate data collection and thus are not always that target oriented. In fact, offline ads are for all and sundries.</p>', '<p>What sounds hopeful for an offline advertising campaign does not always go well with online campaigns. Offline ads are often based on inaccurate data collection and thus are not always that target oriented. In fact, offline ads are for all and sundries. But when it comes to online ads, these need to be more targeted and result oriented. For this, understanding the consumer behavior becomes a very important goal for businesses and marketers. For this, Analytics in digital marketing serves the following purposes to make the business a success.</p>\r\n\r\n<h2>Collection of accurate data:</h2>\r\n\r\n<p>The purpose of collecting data about consumer behavior using hi-tech tools like algorithm, big data, massive networks, and complex computational abilities only becomes possible because of the advent of Analytics in digital marketing. This way the businesses can collect data about consumers, like their residences, their shopping tendencies, and their preferences and so on and so forth. The tools help the businesses to gather insights about a large of consumers whenever they visit any particular website. Analytics collect information about how long they stayed on a particular website, how much content they go through, how many web pages they followed etc. Sometimes customers land on your website through links that they click on other websites. Analytics help in linking those referring sites to find out what exactly the customers are searching for.</p>\r\n\r\n<p>Also, it puts light on the sections of the business website that are being perceived on a negative perspective. All these help in the correct analysis of consumer behavior based on which the business forms, concrete strategies to win over the consumers. This way the businesses also learn from their past mistakes and corrects their strategies based on their experiences.</p>\r\n\r\n<h3>Measuring outcomes:</h3>\r\n\r\n<p>Technology helps the analytical tools to examine various other digital marketing platforms like mobile applications and all other types of web applications that customers are using nowadays. Customers find mobile applications more comfortable than traditional methods.&nbsp; Analytics in digital marketing help in measuring the outcomes with a clear understanding of the business objectives. Digital analytics serve as ammunition to tackle the barriers that come in the way of the success of the business. Thus with the help of Analytics in digital marketing, there is a continuous improvement in gathering consumer insights from each digital platforms to form marketing strategies. It assures how data are measured in these platforms that the customers choose to form overall marketing strategies through <a href=\"https://www.digitaloye.com/\">digital marketing</a>.</p>\r\n\r\n<h3>Helps in a more filtered search:</h3>\r\n\r\n<p>Digital Analytics allows filtering of consumer behaviors based on characteristics, keyword search and traffic source amongst other criteria. Using each of these requires proper understanding of the consumer behavior to facilitate better marketing campaigns. Customers prefer customization and understanding their goals, aspirations, and lifestyles in a more effective way is the key mantra to business success. If you have a website, that is not enough. The content you have on your website and how they are perceived by the customers speaks all about it. The accessibility of your website in a more refined search by feeding in the keywords, the loading pages are all that matters the most.</p>\r\n\r\n<p>Understanding the customers&rsquo; goals and referring sources help in understanding their subsequent behaviors. This is made possible only because of Analytics in digital marketing. It facilitates targeting for the existing and future campaigns.</p>\r\n\r\n<h3>Looking at multiple metrics</h3>\r\n\r\n<p>Analytics in digital marketing has the capability to look at the accomplishment of multiple metrics all together through respective business goals. A combination of statistics is involved in user behaviors. It is not possible for website owners to look into these statistics individually. Digital analytics eases this job of business site owners. Irrespective of the specific needs of each business entity, digital analytics provides such a platform that is both customizable and versatile.</p>\r\n\r\n<p>Without understanding the consumer insights no business can get into the core of the competition. Analytics is the most robust data collection tools that lay the foundation of digital marketing in the present day situation. Analytics in digital marketing thus provide greater insights into customer behavior and preferences. It also offers a greater insight into the efficacy of business strategies by providing concrete and actionable information upon which the important business decisions are based.</p>', 'DigitalMarketing_1543487458.jpg', 'use-of-analytics-in-digital-marketing-to-understand-consumer-behavior', '7', 0, 'Use of Analytics in Digital Marketing to Understand Consumer Behavior | DigitalOye', '', 'Use of Analytics in Digital Marketing to Understand Consumer Behavior', 1, 0, '2018-11-29', 1, '2018-11-29 15:54:00', '2019-08-20 19:17:03'),
(11, 0, 'How Hyper Local SEO Can Help Your Website?', '', '<p>Technological advancement has made a breakthrough in the stream of business and marketing. Technology has worked variably to promote business strategies. It has also brought about the ease to showcase content to a larger crowd through appropriate targeting methodology.</p>', '<p>Technological advancement has made a breakthrough in the stream of business and marketing. Technology has worked variably to promote business strategies. It has also brought about the ease to showcase content to a larger crowd through appropriate targeting methodology. But when the potential leads are restricted to a few miles, one needs to rethink to improve the SEO tools.</p>\r\n\r\n<p>Maximizing the reach is the basic focus of the small-scale business goal. The search engines are in the process to make the search result more focused and relevant to the audience. This has made substantial growth of optimization. The business organization had to keep pace with the upheaval of the Google set to stand in the forefront. The gap was bridged by the introduction of hyperlocal <a href=\"https://www.digitaloye.com/seo-services.html\">SEO</a>. This is used more often nowadays and matches vividly with the regulating trend of Google.</p>\r\n\r\n<h2>What is meant by Hyper Local SEO?</h2>\r\n\r\n<p>As the name implies, it is to do with the geo-location. It means to restrict the focus to a small geographical area or a community. Hyperlocal advertising is a way to promote the service/product in a defined area. It is certain that people are unknowingly using the hyperlocal SEO. The ads in case of hyperlocal advertising are displayed to a limited audience. It means that not everyone will have the same access to a webpage who have typed the same keyword from another city.</p>\r\n\r\n<h3>Hyperlocal vs. Local:</h3>\r\n\r\n<p>Majorly business that is service based focuses on the local advertisement. The search engine is progressively getting smarter to show its result. Through local SEO the audience can certainly know about places that are far off and out of reach. It is certain that a person sitting elsewhere can know what beauty salon operates in Boston through these search engines.</p>\r\n\r\n<p>Nowadays the Google majorly is redefined to show the desired search result maintaining the proximity to the current location. This makes the search more relevant for the users. It shows the results that have the best rating and is closest to a location. Thus, <a href=\"https://www.digitaloye.com/seo-services.html\">hyperlocal SEO</a> makes much more sense when it comes to functionality.</p>\r\n\r\n<h3>How to initiate with Hyperlocal SEO?</h3>\r\n\r\n<p>There is a great possibility to go into the depth of hyperlocal SEO and get your ball rolling. The rankings can increase with a flash by following a few simple tricks.</p>\r\n\r\n<h3>Hyperlocal keyword:</h3>\r\n\r\n<p>The keywords are a basic element that makes one&#39;s website to the forefront. Rather than adopting an elaborate keyword that spreads to a broad area, try to make it more specific and relevant. This can help in displaying the service to the particular local crowd.</p>\r\n\r\n<h3>Mention business address:</h3>\r\n\r\n<p>It is necessary to mention the exact address as it can be flashed several times and has great functionality. The search engine is pre-designed to find this particular information and link it to the particular search regarding the type of service. This helps in placing the service among the top of the search list.</p>\r\n\r\n<h3>Insert address, name, contact number in several directories:</h3>\r\n\r\n<p>When concerned with the hyperlocal SEO, this can be a significant step. The places to start with are the Yelp, TripAdvisor, YP, and Google+ and so on. This is a tedious chore that may consume time. But in the long run, this can verify the information in a better way.</p>\r\n\r\n<h3>Add schema of the overall data:</h3>\r\n\r\n<p>There is a need of including markup which needs to be displayed on Google. This may include certain necessary information or action calling button to boost the business. This can increase the trafficking to the particular location.</p>\r\n\r\n<h3>Presently the Google through hyperlocal SEO is accepting markup of the following things;</h3>\r\n\r\n<ul>\r\n	<li>Closing/opening time throughout the season.</li>\r\n	<li>Latitude and longitude of the particular business location.</li>\r\n	<li>Specific attributes which are business oriented. For instance the delivery service, table booking procedure in a restraint.</li>\r\n</ul>\r\n\r\n<h3>Benefits of using Hyperlocal SEO:</h3>\r\n\r\n<p>The benefit of hyperlocal advertising is quite clear and certain. The search becomes more focused and the audience becomes targeted.</p>\r\n\r\n<ul>\r\n	<li>The business has understood that the trend in inclining towards the mobile mediated searching who generally type &lsquo;near to&#39; or &lsquo;near me&#39; to find their destination. These phrases corresponded to the hyperlocal SEO searching which thereby developed the concept. &nbsp;</li>\r\n	<li>Google accredits the particular site and ranks them accordingly. The top ranking business organization can ensure the call-to-action buttons that are promptly displayed on the screen that directs the customers to get the desired product. Thus, it boosts up the business in a much-defined way.</li>\r\n	<li>The online visibility is tremendously improved which completes the website and the marketing strategies.</li>\r\n	<li>It helps in boosting the local online reputation in a cost-effective range</li>\r\n</ul>\r\n\r\n<h3>Future Prospects:</h3>\r\n\r\n<p>Many reasons have come into limelight how a business website can proliferate through hyperlocal SEO. This is a well-built strategy for local marketing that has an impact on the organic strategy of marketing. This helps one to take a count on which route f advertising to take. Whether posting a regular content is required or not can be evaluated skillfully.</p>\r\n\r\n<p>In the world where mobile searches are speeding up, hyperlocal SEO tools stand part par to boost the local business revenue. The hyperlocal advertising will stay effective in the coming years.</p>\r\n\r\n<p>Thus, hyperlocal advertising can fetch relevancy to the website and is an appropriate measure to make a huge difference in website-trafficking. It is regarded as the most sensible marketing way to propel the business to their extremity in a few years.</p>', 'Hyper-Local-SEO_1544528069.png', 'how-hyper-local-seo-can-help-your-website', '8', 0, 'How Hyper Local SEO Can Help Your Website | DigitalOye', '', 'How Hyper Local SEO Can Help Your Website?', 1, 0, '2018-12-11', 1, '2018-12-11 16:58:15', '2019-08-20 19:17:00');
INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(12, 0, 'Top Digital Marketing Trends To Look Out For In 2019', '', '<p>Every year new technology evolves and the existing technology gets more updated with this the prospects get more tech savy bombarded with new digital technologies.</p>', '<p>Every year new technology evolves and the existing technology gets more updated with this the prospects get more tech savy bombarded with new digital technologies. This will continue to happen at a faster pace every year. The goal of Digital Marketing has been only one thing that is how to grab the right target audience attention for your business. So as to improve the worth of your brand. Being a best digital marketing agency in Delhi it&#39;s necessary for us to keep on updated with these trends so that clients businesses reach new millestone.</p>\r\n\r\n<h2>So here are some new trends which will affect the Digital Marketing In 2019</h2>\r\n\r\n<h3>Voice Search Query:</h3>\r\n\r\n<p>By the end of 2019 at least the 30% of the search queries will be driven by voice search. By 2020 it is estimated that more than 50% of the search query will be done through voice only. This will play a vital role in saving peoples time such as- if you are doing something urgent where you don&#39;t have time to type the voice search query will help you solving your problem more quicker. A lot of companies are already working on it this has been already seen in trending apps like Google Assistance, Siri and Bixby. To more enhance this trend it&#39;s better optimize the site according to voice search. For that you must clearly know what prospects the customers are searching for. We as a very experienced and prfessional <a href=\"https://www.digitaloye.com/\">digital marketing company in Delhi</a> have successfully used voice search optimization successfully for webites and have delivered excellent results.</p>\r\n\r\n<p><img alt=\"image\" src=\"https://www.digitaloye.com/images/voice-search-ai-ss1920.jpg\" /></p>\r\n\r\n<h3>Video Marketing Buzz:</h3>\r\n\r\n<p>As seen in the year 2018 the video marketing saw a lot of buzz the same will be seen in the year 2019 too. In the coming year more than 90% of the content will be seen in the form of visuals and stunning graphics. Video marketing has become the most rapid form of communication because of growth in the smartphone industry and it&#39;s unique way of story telling. Videos also make the your brand communication more simpler and also enhance the companies brand value by boosting your post engagement rate by up to 80%. Videos play a key role in presenting your stories in a more compelling manner also plays an important role in getting to your point more faster. Can also boost your sales by a good margin. In the recent surveys done by the people preferred more visual data rather than the normal text post.</p>\r\n\r\n<h3>Content Will Still Be The King In The Digital Space:</h3>\r\n\r\n<p>In 2018 people realized the importance of content and how it effectively helped their brand communication. In 2019 too the content bucket will also play a very key role in determining the brand strategy. People will trust reputed content more instead of relying on advertisements. It is estimated that 50% of the audience will use ad blockers in 2019.</p>\r\n\r\n<p>Here are some of the biggest reasons why content will rule in 2019</p>\r\n\r\n<ul>\r\n	<li>Content increases your website traffic</li>\r\n	<li>90% of the marketers in 2018 believed that they succeeded because of good content</li>\r\n	<li>Graphical content such as vlogs will rule the reigns in coming time rather than blogs and articles</li>\r\n</ul>\r\n\r\n<h3>Use Of Chat Bots &amp; Marketing Automation Technology:</h3>\r\n\r\n<p>Marketing Automation &amp; chat boots will dominate the social media market and will be prevalent to power at least 85% of the customer service sector. Most companies will start to use marketing automation in 2019 in their customer care so that they can deliver right information to the right customer. This will play a key role in retaining the existing customer and will also help in boosting the sales figure also. Chatbots will help the business answering to some general questions like &ldquo;When I&#39;ll receive my packet&rdquo; &ldquo;when is my meeting time?&rdquo; &ldquo;where are you currently&rdquo;. They can be used in number of ways like scheduling sales meetings and enhancing purchase decisions. They can also use emojis to make you conversation sound more genuine</p>\r\n\r\n<h3>AMP(Accelerated Mobile Pages) Will Be Given More Priority:</h3>\r\n\r\n<p>In 2019 more priority will be given to the accelerated mobile pages rather than desktop version. This is because the number of search queries in the mobile devices have skyrocketed in recent years. Following the recent trend Google is giving more importance to accelerated mobile pages while indexing primarily. So making a mobile friendly page has become a major priority for all the digital marketers.</p>\r\n\r\n<h3>Page Loading Speed:</h3>\r\n\r\n<p>Google will continue give more experience in user friendliness which includes the page browsing speed. So page speed optimization will play key role to get SEO ranking in 2019.</p>\r\n\r\n<h3>Google Rank Brain:</h3>\r\n\r\n<p>In 2019 Google rank brain which is basically called as Google machine learning system will give more emphasis to providing best ever search results to users when they search long tail queries.</p>\r\n\r\n<h3>Search Snippets:</h3>\r\n\r\n<p>Search snippets will play an important role in boosting the ranking of the website. So they&#39;ll play an important role in the SEO too in the year 2019. A website featuring structured snippets may edge out competition from others in SEO rankings.</p>\r\n\r\n<p>So with this we conclude that with constant technology updates there will a lot more new <a href=\"https://www.digitaloye.com/\">digital marketing trends</a> in the year 2019 which will help in boosting their business and improving their ROI. With big data analytics being expected linked to digital marketing there will a lot more technology infusion in this field which will play a key role in spreading digitization in the entire world.</p>', 'digital-marketing_1544860985.jpg', 'top-digital-marketing-trends-to-look-out-for-in-2019', '2', 0, 'Top Digital Marketing Trends To Look Out For In 2019 | DigitalOye', '', 'Top Digital Marketing Trends To Look Out For In 2019', 1, 0, '2018-12-15', 1, '2018-12-15 13:31:45', '2019-08-20 19:16:56'),
(13, 0, 'Best App Marketing Strategies For A Successful Business', '', '<p>Today apps have gained more edge than websites as the users today prefer mobile apps rather than opening websites on desktops as they are more user friendly than websites and easily accessible.</p>', '<p>Today apps have gained more edge than websites as the users today prefer mobile apps rather than opening websites on desktops as they are more user friendly than websites and easily accessible. Is is estimated that app industry will generate up-to 188.9 billion by 2020. Google&#39;s play store receives more than thousand app submission per day. At this rate of growth we can easily understand the growth of app industry. So it&#39;s difficult make an app that can stand out with this intense competition booming in. So the business and agencies make tough marketing plans to boost downloads and increase users retention on their app.</p>\r\n\r\n<h2>So Here Are Some Best App Marketing Strategies To Make Your App Stand Out</h2>\r\n\r\n<h3>Research Your Target Audience Effectively:</h3>\r\n\r\n<p>Before starting the marketing of your app do understand your target audience very well. Choose a particular group of people whom you want to target. Do their segmenting, targeting and positioning very well. Define important details like age, demographics, habits, lifestyle, interests and behavior very well. Your app is likely to perform more better if you aim at your target audience.</p>\r\n\r\n<h3>Do Your Competitor Analysis Very Well:</h3>\r\n\r\n<p>Understanding your competitors is a big key to your business. Try to differentiate your business from your competitors. Try to follow out their communication strategies and try to work on them.</p>\r\n\r\n<h3>Choose The Right Category For Your App:</h3>\r\n\r\n<p>Before launching your app make sure you put your app in the right category. Choosing the right category makes you ensure that your app is among the right group.</p>\r\n\r\n<h3>Optimize Your App Landing Page:</h3>\r\n\r\n<p>Create a mobile app landing page that sell your products and services in a creative manner. You must make sure it must have key elements like app name, features, call to action and a promotional video to give a brief insights about your app.</p>\r\n\r\n<h3>App Store Optimization:</h3>\r\n\r\n<p>It is very much similar to on page seo that we do for a website. First step before starting the <a href=\"https://www.digitaloye.com/app-store-optimization-services.html\">app store optimization</a> is to do your keyword research analysis very well and identify your app users potential keywords. Include your keywords in your app title, name and description to rank your app. It is one of the best keys to boost your app downloads and increase your app users.</p>\r\n\r\n<h3>Share Screen shots:</h3>\r\n\r\n<p>Share the screen shots of your app to to make the users understand about your app essential features and it&#39;s deep insights.</p>\r\n\r\n<h3>App updates:</h3>\r\n\r\n<p>Keep on updating your app with new features including the technical updates like changing the layout, creative templates and technical specifications to keep the users engaged on your app forever.</p>\r\n\r\n<h3>Universal App Campaign Adwords:</h3>\r\n\r\n<p>Universal app campaign is a great tool for boosting your app downloads. Through this campaign the ads for your app appear on Google search, display, play store and you tube network. Through this you do marketing of your app very well by reaching many people.</p>\r\n\r\n<h3>Promotional Video Of Product:</h3>\r\n\r\n<p>Make a compelling promotional video of your product to show off your app through Youtube videos and Facebook ads. The best and effective way for marketing the app is to create a fun video of your app related to your products and services.</p>\r\n\r\n<h3>Start A Blog:</h3>\r\n\r\n<p>Inform your audience about your apps progress. Blogging can play a key role in developing interest among the users and provides a better search visibility too. Update quality content and select good keywords to reach you target audience very well.</p>\r\n\r\n<h3>Make Good Use Of Social Networks:</h3>\r\n\r\n<p>As social media optimization is done for websites you can similarly do it for app too. You can use social media ads to reach your right target audience for the app. Through social media you gather a lot of data about your target customers.</p>\r\n\r\n<h3>Actively Measure Your KPI&#39;s:</h3>\r\n\r\n<p>Do regular analysis of key performance indicators and understand in depth analysis of your apps performance. It&#39;s a big key to measure success of your app. Like app installs, uninstalls and regular users.</p>\r\n\r\n<h3>App Reviews:</h3>\r\n\r\n<p>App reviews play an important role in determining the ASO of an app this is because the users download the app only after seeing the reviews which can be positive or negative depending upon the user experience. Positive reviews can attract good downloads for your app while negative reviews can even increase the uninstalls also.</p>\r\n\r\n<p>So this makes it clear that app marketing is very critical for the success of your business. The App marketers are also spending precious time and money for making their a app a successful one if it plays a key role in boosting the overall business of an organization.</p>', 'digitaloye-blog---Copy_1546675882.jpg', 'best-app-marketing-strategies-for-a-successful-business', '2', 0, 'Best App Marketing Strategies For A Successful Business | DigitalOye', '', 'Best App Marketing Strategies For A Successful Business', 1, 0, '2019-01-05', 1, '2019-01-05 13:23:28', '2019-08-20 19:16:52'),
(14, 0, 'Mistakes To Avoid While Creating A Great PPC Campaign', '', '<p>Pay per click is a valuable form of marketing where business pay to Google whenever their ads gets clicked on Google search, display, YouTube, other potential apps and websites.</p>', '<p>Pay per click is a valuable form of marketing where business pay to Google whenever their ads gets clicked on Google search, display, YouTube, other potential apps and websites. Totally based on auctioning model. PPC campaigns play an important role in driving the traffic on the websites and converting your visitors by the use of potential keywords, interests, behavioral targeting and placements on other websites. It&#39;s good for those who get a very little traffic from organic search. Though PPC campaigns play an important role in driving valuable lead generation for your business thereby achieving the desired ROI for business. You need to make sure that your campaigns are profitable and achieve your business goals but on the other side there are some big PPC disasters which people often keep on repeating regularly there by ending up burning a lot of cash and resulting in decreased ROI. Leaving the campaigns more messed up and disorganized. Which even results in driving irrelevant leads. So these are some common mistakes that people often commit while creating PPC campaigns.</p>\r\n\r\n<h2>Poor Keyword Research Analysis:</h2>\r\n\r\n<p>This is the most common problem while setting up the <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC campaign</a> that people don&#39;t do the keyword research analysis very well and try to include those keywords which are not related to your product or service which definitely leads to a poor quality score and ad relevance too spending your unnecessary money. So doing right keyword research analysis is a must for a good campaign performance. Some best tools for keyword research are<br />\r\n1) Google keyword planner<br />\r\n2) SEM rush<br />\r\n3) Ahrefs<br />\r\n4) LongTailPro<br />\r\n5) KW finder<br />\r\n6) Spyfu<br />\r\n7) SERPStat.</p>\r\n\r\n<h3>Use of Broad Match Keywords:</h3>\r\n\r\n<p>While using too much broad match keywords brings irrelevant traffic on the website. For example if you are using the keyword named digital marketing the ad will appear like digital India and digital Australia there by bring a lot of irrelevant traffic on your website. Which will get the users bounce out from the page. Try to test different keywords match types such as exact match, broad match modifiers, and phrase match along with negative keywords section to stop the irrelevant keywords.</p>\r\n\r\n<h3>Not Setting Up The Conversion Tracking:</h3>\r\n\r\n<p>This is the silliest mistake that people do while setting up the PPC campaign because if you don&#39;t set up the conversion tracking you don&#39;t even get the idea of how many people are converting and signing up the query form on your website. Leading to the pure wastage of efforts and money as you will not be able to track anything or will not be able to attribute the results to the concerned efforts or marketing channel.</p>\r\n\r\n<h3>Skip Applying Ad Extensions:</h3>\r\n\r\n<p>This is the most common blunder made by people while setting up the PPC campaign they try to skip the ad extensions while creating the campaign. Ad extensions play an important role in boosting the CTR of the campaigns. Higher CTR means that your ads are connecting very well with the audience. They also make your ad more prominent to your target audience. So don&#39;t ever try to ignore the extensions as they help in improving your ad position. The Ad position is determined by matrices like:<br />\r\n1) CTR<br />\r\n2) Quality score<br />\r\n3) Impact of extensions<br />\r\n4) Landing page experience.</p>\r\n\r\n<p>So no ad extensions means low ad positions and CTR which ends up escalating your bid prices.</p>\r\n\r\n<h3>Not having Multiple Ad Copies In an Ad Group:</h3>\r\n\r\n<p>This is also a big mistake while setting up the search campaigns people only keep 1-2 ad copies in an ad group. This makes it insufficient for the campaign to perform in a better way. Try to test at least 3-4 ad copies in an ad group to test out which creative performs better. Try to keep the ad rotation option to &ldquo;optimize: rotate indefinitely&rdquo; to give chance to poor performing ad copies.</p>\r\n\r\n<h3>Not Doing Negative Keyword Analysis:</h3>\r\n\r\n<p>Well this is an important part of campaign optimization if you have kept broad match and phrase match keywords there is still a good chance that you might get good amount of traffic from those keywords that your customers are not searching for which ultimately leads to spending unnecessary money and efforts so negative keywords insertion is a must for proper improvement of campaigns performance.</p>\r\n\r\n<h3>Putting The Search &amp; Display Ads In Same Campaign:</h3>\r\n\r\n<p>This should be strictly avoided while creating the a Google ads campaign. People try to club search and display advertising in the same campaign which ultimately leads to higher costs. This is because search campaign have a higher CTR and display campaigns have a lower CTR which can screw your data while reaching to your potential customers there by impacting the performance of the campaign thereby increasing your CPC.</p>\r\n\r\n<h3>Not Adjusting The Bid&#39;s For Mobile Devices:</h3>\r\n\r\n<p>You are committing a big mistake if you are not bidding for mobile devices because as per the recent surveys there are more clicks and impressions on mobile devices rather than on desktop because people are switching more to mobile devices. So by pushing the bid adjustments for mobile devices you get hold on mobile devices there by improving your campaign conversion rate.</p>\r\n\r\n<h3>Poorly Optimized Landing Page:</h3>\r\n\r\n<p>If you don&#39;t have a good landing it will surely affect your conversions. Landing page is also an important element of quality score so a good and well-designed landing page plays an important role in boosting your conversion rate by around 70%. The landing must have essential things like<br />\r\n1) Sign up form on right hand side<br />\r\n2) Avoid navigation&#39;s<br />\r\n3) Products and services on the center of the page<br />\r\n4) Properly placed CTA<br />\r\n5) Optimized for ads in respect to the content, keywords and other info.<br />\r\nTo boost your conversions. If your landing page is missing all these things then it&#39;s high time to optimize your landing page.</p>\r\n\r\n<p><a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC Advertising</a> is a big trend which is followed by the people on a regular basis if you have a correct strategy and plan for the PPC campaigns they&#39;ll definitely help in you in boosting your conversion rate and even achieve your desired ROI too. Though setting up an effective PPC requires a lot of time but if the campaign is optimized regularly with the correct techniques it will definitely maximize your traffic and can achieve your big sales results too at a lower CPC.</p>', 'digitaloye_1547807000.jpg', 'mistakes-to-avoid-while-creating-a-great-ppc-campaign', '2', 0, 'Mistakes To Avoid While Creating A Great PPC Campaign | DigitalOye', '', 'Mistakes To Avoid While Creating A Great PPC Campaign', 1, 0, '2019-01-18', 1, '2019-01-18 15:43:48', '2019-08-20 19:16:48'),
(15, 0, 'Future of Messenger Marketing & How it Will Benefit the Businesses on a Large Scale in Coming Years', '', '<p>With the technology growing smartly there is a huge demand for messenger apps and businesses are already investing a huge amount so as to boost their businesses.</p>', '<p>In the coming 2-3, most of the customer businesses queries will be done through messenger technology. A huge part of these conversations will take place on messaging apps and software&#39;s they&#39;ll provide a better alternative to customer care solutions and will also solve them quickly through automatic chat-bots. It will also help in driving valuable sales for the business by making the customer queries resolving in a much better way. At present, there are more than 1.5 billion Facebook Messenger users.</p>\r\n\r\n<p>Platforms like Facebook Messenger are a new trend in <a href=\"https://www.digitaloye.com/social-media-advertising.html\">social media</a> as they play a key role in reaching to the potential customers through ads.</p>\r\n\r\n<h2>Here are some big benefits of Messenger Marketing:</h2>\r\n\r\n<h3>Leads to Higher Engagements:</h3>\r\n\r\n<p>As per recent surveys reports, the open rate of emails is around 6-10% whereas click-through rates for them are around 0.5-1.5%. Whereas in Facebook Messenger the open rate is around 90% and click through rates even are more than 35% which way&nbsp;better than emails. People communicate and engage more through messenger apps and they are more likely to open up the message when it comes to them. It&#39;s good for businesses as it leads to much better conversations leading to better lead generation prospects.</p>\r\n\r\n<h3>They Are Very User-Friendly As Compared To E-mails:</h3>\r\n\r\n<p>In the emails, there is a lot of confusion as your mailbox is filled with dozens of unread emails. You have to sort and check the emails which very time-consuming. Secondly, there is a huge threat of spams and viruses in emails. Whereas in messenger apps it is very easy to navigate and go through the messages as the messages there are very short and crisp which saves a lot of time as emails are very long to read.</p>\r\n\r\n<h3>Messenger Marketing Is More Personal:</h3>\r\n\r\n<p>Another big benefit of messenger marketing is that it is very much personal and more interactive as compared to TV, radio and other communication channels. With the automated chat-bots, the messages can be customized very easily as per the current communication. You any time put your query to the company the automatic chat-bots will give you an instant reply to solve your queries faster.</p>\r\n\r\n<h3>Messenger Marketing Is Growing Rapidly:</h3>\r\n\r\n<p>There&nbsp;have&nbsp;been subsequent growth in the use of messenger apps Facebook messenger is a very common app used in North America and Europe. While WhatsApp has also become a major marketing messenger tool to reach your potential customers. There more than 50 billion+ messages sent through WhatsApp each and every day.</p>\r\n\r\n<h3>Messenger Apps are more Friendlier than SMS Marketing:</h3>\r\n\r\n<p>Currently, there are a lot of loopholes in <a href=\"https://www.digitaloye.com/email-sms-marketing-services.html\">SMS marketing</a> also, they are much more expensive as compared to other forms of marketing. Where you can&#39;t even insert images, videos, gifs, and call to actions leading to a very poor conversion rate. Whereas Messenger app has visuals, videos and proper call to actions which have a key impact in affecting buying decisions. Lacking all these elements SMS marketing doesn&#39;t impact buying decisions much.</p>\r\n\r\n<h3>Current Future of Messenger Marketing:</h3>\r\n\r\n<p>Looking at the current scenario of messenger marketing there will be enormous opportunities for the start-ups and small businesses to take advantage of Facebook Messenger Marketing. Currently, there are more than 100,000 chat-bots available on messenger platforms. This of technology is more simple and user-friendly. The organization will be able to use it very effectively and it is very much estimated that messenger chat-bots will dominate in the market by 2021. With the integration of Artificial Intelligence (AI) in this area, it will big boost to small and local area start-ups.</p>\r\n\r\n<h3>Conclusion:</h3>\r\n\r\n<p>With the technology growing smartly there is a huge demand for messenger apps and businesses are already investing a huge amount so as to boost their businesses. Many companies have already mastered Facebook messenger marketing and are generating a huge ROI from it as it is an easiest and reliable mode of communication as compared to other mode communication like e-mail and SMS. The invention of messenger Apps is a new form of Automation marketing that will be prevalent for ages.</p>', 'blog-1_1549460106.jpg', 'future-of-messenger-marketing-how-it-will-benefit-the-businesses-on-a-large-scale-in-coming-years', '2', 0, 'Future of Messenger Marketing & How it Will Benefit the Businesses on a Large Scale in Coming Years | DigitalOye', '', 'Future of Messenger Marketing & How it Will Benefit the Businesses on a Large Scale in Coming Years', 1, 0, '2019-02-06', 1, '2019-02-06 19:05:06', '2019-08-20 19:13:30'),
(16, 0, 'Impact Of Digital Marketing Channels On E-commerce', '', '<p>Today digital marketing has impacted every sector be it e-commerce, FMCG, travel and many more. In fact, digital marketing channels are considered to be one the best growth avenues of the businesses.</p>', '<p>Today digital marketing has impacted every sector be it e-commerce, FMCG, travel and many more. In fact, digital marketing channels are considered to be one the best growth avenues of the businesses. Today it has become one of the best tools to attract visitors with effective marketing strategy and planning the companies have used digital marketing to derive big sales by advertising their products on various digital platforms. So here are some best Digital Marketing channels which can boot your e-commerce businesses by 10 times.</p>\r\n\r\n<h2>Organic Channels:</h2>\r\n\r\n<p>Unpaid or organic <a href=\"https://www.digitaloye.com/\">digital marketing</a> channels includes all the visits which come from the popular search engines like Google, Bing, Yahoo, and DuckDuckGo because millions of people search for products related queries on these platforms. If the pages and content of your products are well optimized with correct and potential keywords. Your products page will come up first on the SERP boosting your website traffic and achieving your required ROI for the businesses.</p>\r\n\r\n<h3>Email Marketing:</h3>\r\n\r\n<p>Email marketing is a good tool if you want to remind customers of about your sale. It is a good tool for reaching people who have visited your website you can remind them about your sale or promotional offers by the use of e-mail marketing you can reach your target and potential customers by uploading email lists on various e-mail marketing platforms like mail chimp. A lot of e-commerce companies are utilizing <a href=\"https://www.digitaloye.com/email-sms-marketing-services.html\">e-mail marketing</a> to convert their potential customers who have visited their store.</p>\r\n\r\n<h3>Paid Search Engines:</h3>\r\n\r\n<p>Paid search engines are also a great tool to reach millions of people searching for products online through various platforms like Google Ads, Bing Ads, and Yahoo ads. They have various types of advertising types where you can reach your potential customers who are interested in your products through the right keywords and interest targeting criteria. Even all of these platforms have special types of ads called product listing ads especially for e-commerce businesses. These ads play a key role in advertising your products with their image on these search engines thereby reaching your products to your potential people. Thereby achieving great sales for e-commerce businesses. Many e-commerce companies earn a million by these product listing ads.</p>\r\n\r\n<h3>Content Marketing:</h3>\r\n\r\n<p>In today&#39;s world content is the king with great content you can win big milestones. Content can be in the form of blogs or videos. You can good blogs about your special products or some fashion trends. Today many big e-commerce giants leverage content marketing as a big tool to influence the buying behavior of the people. So you can&#39;t ignore <a href=\"https://www.digitaloye.com/content-marketing-services.html\">content marketing</a> if you want to derive good businesses for any e-commerce company.</p>\r\n\r\n<h3>Social Media:</h3>\r\n\r\n<p>Social media is also a great tool for reaching people who are interested in your products. There are various social media platforms like Facebook, Twitter, LinkedIn and Instagram where you can reach your potential audiences. As all of these platforms have billions of users. In all of these platform, you can promote your products and offers in various creative ways by organically or using the paid ads. These are good and affordable means to reach your products to millions of people on social media platforms. E-commerce companies leverage this as a great tool make to sale out of social media ads. So social media also plays a key role in affecting purchase decisions for e-commence businesses.</p>\r\n\r\n<h3>Affiliate Tools:</h3>\r\n\r\n<p>it basically refers to all those channels where you can advertise your products on other websites or affiliate partners. These also play a great role is boosting the sales for e-commerce businesses. Each e-commerce giants have their own affiliate programs for their products sale.</p>\r\n\r\n<h3>Referral Marketing</h3>\r\n\r\n<p>referral marketing includes all those web visits that are from a third party or an app. This also includes websites which have the capability to show their ads or paid blog or electronic news paper. E-commence giants generate a huge amount of businesses from referral marketing also. Thus we can say that marketing on referral websites is also a greatest source of revenue for e-commerce businesses.</p>\r\n\r\n<h3>Conclusion:</h3>\r\n\r\n<p>thus int he end, we conclude by saying that the right mix of digital marketing strategies play a key role in the success of an e-commerce businesses. In addition to it, there are also various tools for measuring the performances like Google Analytics and Omniture which gives a brief idea of about which products are getting more traffic or revenue. Thus e-commence businesses are using digital marketing strategies very well to leverage maximum ROI for their businesses.</p>', '10_1550149802.jpg', 'impact-of-digital-marketing-channels-on-e-commerce', '2', 0, 'Impact Of Digital Marketing Channels On E-commerce | DigitalOye', '', 'Impact Of Digital Marketing Channels On E-commerce', 1, 0, '2019-02-14', 1, '2019-02-14 18:40:02', '2019-08-20 19:13:36'),
(17, 0, 'Search Engine Optimization Is Performing Well In Digital Marketing', '', '<p>Search engine is a process, which allows the internet users to find specific information from the web using keyword criteria entered by the user.</p>', '<p>Search engine is a process, which allows the internet users to find specific information from the web using keyword criteria entered by the user. Search engine optimization (SEO) is the process, which maximizes the number of visitors to a particular website and gives a high list of results by a search engine. In today&rsquo;s world, there is having a high competitive business environment is essential to reach its targeted audience through online with their products and services.</p>\r\n\r\n<h2>Some ways to improve SEO:</h2>\r\n\r\n<p><a href=\"https://www.digitaloye.com/seo-services.html\">Search engine optimization</a> can help to improve your business to get a good rank in the industry and provide you a land on the front page of Google search. It is a combination of technical strategies and marketing strategies.</p>\r\n\r\n<ul>\r\n	<li>Focus on creating original contents</li>\r\n	<li>Create content that should relevant to your market</li>\r\n	<li>Be consistent and provide quality blogs about your relevant product.</li>\r\n	<li>Always overlook your competitors.</li>\r\n	<li>Invest in SEO software.</li>\r\n	<li>Sign up for PR sites.</li>\r\n	<li>Create comprehensive content within targeted keyword themes.</li>\r\n	<li>Add long keywords to your most popular pages.</li>\r\n	<li>Build pages with great content and optimize meta tags.</li>\r\n	<li>Involve influencers with content creation</li>\r\n	<li>Focus on the creating content, which actually converts your sale.</li>\r\n	<li>Create table contents in the beginning of articles.</li>\r\n	<li>Customize your efforts for your customer search.</li>\r\n	<li>Add current years on the updated articles.</li>\r\n	<li>Always focus on user experience by focusing on appealing design, loading speed, being mobile friendly and provide intuitive menu to your customer.</li>\r\n</ul>\r\n\r\n<p>Optimizing each type of ways will help you to improve your SEO and in the result, it will give a different look to your customer.</p>\r\n\r\n<h3>Steps to focusing on online growing brands:</h3>\r\n\r\n<p><strong>1. Attract the targeted audience:</strong> Good quality traffic is a key of happiness with the products of business provides. They should aim on achieving the right set of people with relevant interests, time, location and other factors.</p>\r\n\r\n<p><strong>2. Engage with the audience:</strong> Engaging with a set of audience will helps in building your brands, and encourages your website visitors to recommend your website to the others also. There are a lot of ways which helps to engage with peoples like chats, engaging contents, forms and more.</p>\r\n\r\n<p><strong>3. Maximize conversion:</strong> Focusing on the relevant leads at the right time can maximize the conversion and helps to do it faster. Maximizing conversion also helps to make the journey smooth and also ensure the transact of audience.</p>\r\n\r\n<p><strong>4. Focus on customer delight:</strong> Focusing on elements of customer&rsquo;s delight is essential for growing business brands. If the customer enjoys the experience and engages or transacts with you, they will come back for more of the same services or products. They will also recommend your product and services in their network to purchase around. It will be very helpful to make the business successful.</p>\r\n\r\n<h3>How SEO is helpful for developing the market?</h3>\r\n\r\n<p>SEO provide online marketing from across the globe. It helps you to differentiate your product with the others and provides meaningful connections in the industry. SEO preferred digital marketing for the executive. They lead business to achieve their targets in the most cost effective way. Focusing on the SEO structures helps you to keep your business on the top of the online world. It always provides new set of ideas to set up your business in the market more.</p>\r\n\r\n<p>Clients are most effective assets in the business. It is more important to meet with the client&rsquo;s requirement and serve them the best. They should deliver at the committed time-frame of SEO without exceeding the budget. They have look upon the improvement of website speed, website traffic and keyword rankings for the clients. The clients must be happy with the enquiries generated by SEO. They always focused on the performance of digital marketing and should keep a strong analytical base for good going in industry.</p>', 'blog-2_1550755997.jpg', 'search-engine-optimization-is-performing-well-in-digital-marketing', '8', 0, 'Search Engine Optimization Is Performing Well In Digital Marketing | DigitalOye', '', 'Search Engine Optimization Is Performing Well In Digital Marketing', 1, 0, '2019-02-21', 1, '2019-02-21 19:03:17', '2019-08-20 19:13:45'),
(18, 0, 'How Digital Marketing Is Impacting Hotel Industry', '', '<p>At present hotel industry is one of the booming industry in the hospitality sector. With the introduction of Digital Marketing tools, this industry has achieved double the ROI than what it used to achieve earlier.</p>', '<p>At present hotel industry is one of the booming industry in the hospitality sector. With the introduction of Digital Marketing tools, this industry has achieved double the ROI than what it used to achieve earlier. Hotels have already started their online bookings too boost their business. With options to book the hotels in advance the customer&#39;s book their rooms on their desired dates.</p>\r\n\r\n<h2>Is hotel industry at par with the recent digital marketing trends?</h2>\r\n\r\n<p>Digital Marketing has Already revolutionized many industries and the hotel industry is not an exception to it. The online budgets have become more directed towards business growth. Traveling has become cheaper for an average person. Millions of people travel to their favorite destinations throughout the year. Intense competition in the market is driving <a href=\"https://www.digitaloye.com/\">digital marketing</a> in a new shape towards the hotel industry. Giving the travelers a number of options to make their journey enjoyable with the stay of the hotel of their choice. Today there are a number of platforms where you can promote your hotel. You can&#39;t afford to miss these platforms if you want to boost your business.</p>\r\n\r\n<h3>Here are the platforms where you can promote your hotels to achieve your desired ROI</h3>\r\n\r\n<p><strong>Google Ads:</strong></p>\r\n\r\n<p>When it comes to digital marketing for hotels, there is no other platform than Google ads that helps you promote your brand in the most effective way through various campaigns. Google has launched its new feature called hotel ads in 2018. These Ads essentially show the hotel name, price and ratings of the hotel just below search ads. These ads give very brief insights into the hotels. People are also leveraging the power of dynamic re-marketing ads to target exactly the same hotels to people who have visited their website or specific web pages. There also other advertising tools like Google search advertising where you target your customers on the basis of potential keywords around that particular area. You can also use display advertising to target on the basis of interests and behaviors. So re-marketing is a powerful tool being used by advertisers to boost the hotel bookings.</p>\r\n\r\n<h3>Website SEO:</h3>\r\n\r\n<p>More than a million travelers are using the search engines to search for the potential hotels of their choice. These figures are growing constantly year by year. With the use of on-page search engine optimization techniques, it enables you to get a higher rank for your businesses by using certain keywords. This unpaid strategy has a long-lasting impact on the website rankings. Here are the some best SEO strategy for Hotel businesses.</p>\r\n\r\n<ul>\r\n	<li>Optimize your website with attractive visuals and media to improve the bounce rates</li>\r\n	<li>Ensure that images are optimized with alt tags. When you upload the images with alt tags, it helps the search engines to read the images</li>\r\n	<li>Add links to other pages on your websites</li>\r\n	<li>Add social bookmarks to your pages</li>\r\n	<li>Make your website more responsive and mobile friendly</li>\r\n	<li>Include your keywords in page titles, meta descriptions and in web page content to get a rank on SERP</li>\r\n</ul>\r\n\r\n<p>Keeping a mobile-friendly page is an essential element in SEO because more than 50% of the travelers search for accommodations on smart-phones. So if your page is not mobile friendly you might lose many bookings from local people nearby. As far as marketing for hotels is concerned SEO should always be considered as a top priority as getting your bookings organically.</p>\r\n\r\n<h3>Enhanced Website Experience:</h3>\r\n\r\n<p>Well, a good SEO (<a href=\"https://www.digitaloye.com/seo-services.html\">Search Engine Optimization</a>) is necessary for a hotel industry business, but a good website experience also matters a lot to get good accommodation bookings .Add a good bunch of attractive gallery of images of your resort or hotel with a suitable call to action to attract your potential customers. Making the booking process smoother and easier. The website must also have good navigation bars for a smooth website experience.</p>\r\n\r\n<h3>Social Media Power:</h3>\r\n\r\n<p>Social media is one of the best tools for the hotel industry and a lot of branded hotels are leveraging social media channels like Facebook, Twitter, Linkedin &amp; Instagram to engage with their audience. If your hotel has good service or ambiance people will automatically post images or do checking into your hotel on social media. Which will increase the popularity of your hotel on <a href=\"https://www.digitaloye.com/social-media-management.html\">social media</a> automatically with that you can easily engage with people on social media. These are the best steps of increasing your hotel visibility on social media</p>\r\n\r\n<ul>\r\n	<li>Formulate a good content strategy for posts</li>\r\n	<li>Use videos, gifs about your hotel services and share customer experiences for your hotel in social media to generate interest in people</li>\r\n	<li>Promote your hotel events in all social media platforms including stories in Facebook &amp; Instagram. Use Facebook events to promote</li>\r\n	<li>Use Facebook paid ads to reach correct people on the basis of their interests &amp; behavior by using attractive images with promotional offers and effective call to actions such as take a tour, book now, send a message and find a reservation for booking of hotels to boost your customer base. Through Facebook carousel ads you promote your hotels in different ways. Facebook advertising is one of the cheapest forms of advertising which gives you valuable leads a to very lower cost.</li>\r\n</ul>\r\n\r\n<h3>Content Marketing:</h3>\r\n\r\n<p>As previously said &ldquo;content is the king&rdquo; and the same follows with the hotel industry. It means to use the blog, info-graphics and videos. Content marketing is the foundation strategy for hotel business it is the most affordable means of promoting the hotel with the highest impact. If your hotel has a great experience the people will definitely recommend your in Facebook and Google reviews which will surely boost your hotels presence. Other ways to attract people through content is by sharing good experiences of people in the form blogs and visuals. Which will play a key role driving more influencers for the hotel industry?</p>\r\n\r\n<h3>App Marketing:</h3>\r\n\r\n<p>If you have a chain of hotels you promote your hotels by building an app and promote it by various paid channels like Google ads and Facebook ads. You can also tie up with other apps to increase your business or use other app promotion events to boost the hotels presence.</p>\r\n\r\n<h3>Conclusion:</h3>\r\n\r\n<p>Today&#39;s hotel industry has changed dramatically due to the introduction of new digital marketing channels. Hotels are using this as a great opportunity to leverage their businesses ROI. With frequently increasing travelers and use of mobile devices to the search of hotels nearby has given a big boost to the hotel industry. Updating the Marketing automation is the key for the local hotels in enhancing their digital presence. So we conclude by saying that the power of Digital Marketing is enhancing each and every industry.</p>', 'blog-3_1551417594.jpg', 'how-digital-marketing-is-impacting-hotel-industry', '2', 0, 'How Digital Marketing Is Impacting Hotel Industry | DigitalOye', '', 'How Digital Marketing Is Impacting Hotel Industry', 1, 0, '2019-03-01', 1, '2019-03-01 10:49:54', '2019-08-20 19:13:49');
INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(19, 0, 'How To Use Digital Marketing Effectively in the Food Industry', '', '<p>The food industry is one of the industries revolutionized by Digital Marketing. It has become very easy for food lovers to access the reviews of any restaurant and eating joints with access of internet on their mobile phones.</p>', '<p>The food industry is one of the industries revolutionized by Digital Marketing. It has become very easy for food lovers to access the reviews of any restaurant and eating joints with access of internet on their mobile phones. With the introduction of new digital marketing channels, it has become easy for restaurant owners to search for their potential customers nearby. Your digital food marketing strategy should focus on factors such as taste, health and affordability.</p>\r\n\r\n<h2>So here some of the best Digital Marketing strategies for food industry:</h2>\r\n\r\n<h3>Create Interesting Food Blogs:</h3>\r\n\r\n<p>Writing blogs is one of the best ways to ensure that your business improves online visibility. Adding a blog page to your website ensures that your website gets a good ranking in SERP. You can write a good blog about tasty food, their health benefits, and nutrients. Through this, you are not only marketing your food but also you are creating a deep interest in the audience.</p>\r\n\r\n<h3>Post Blogs on your Facebook Page and Drive Paid Traffic:</h3>\r\n\r\n<p>Post your blog on all social media platforms and use Facebook paid adverts to reach to your potential audiences. By using Facebook paid ads you can create excitement about your new food items for your target customers. Include a proper call to actions in your ads to compel people to read your blogs.</p>\r\n\r\n<h3>Host an event on social media:</h3>\r\n\r\n<p>It&#39;s one of the best ways to boost traffic for <a href=\"https://www.digitaloye.com/social-media-advertising.html\">social media</a> and generate genuine leads for your business. If you are promoting your food or recipe in an event invite people for your event on Facebook. You can also promote your event by using paid ads with a relevant call to actions to bring people to your event.</p>\r\n\r\n<h3>Run an exciting contest:</h3>\r\n\r\n<p>One of the best ways to improve the popularity of your brand is to run an exciting contest. The contest could be like for example like win a gift card of 100$ with the food. In a contest like this asking people to mention 3 people, repost the contest and ask them to follow your page through this you will be able to drive more engagements on your social media. Through this activity, you can even increase your fan following your brand.</p>\r\n\r\n<h3>Use PPC Google Ads Search &amp; Display Campaigns:</h3>\r\n\r\n<p>leverage the power of google ads campaigns show the offers of your ad copies for your restaurant use location extensions in your campaigns to attract people towards your restaurants. You can also use display campaigns to target people interested in particular food through banner ads. We provide <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC service</a> to our customers with best in class quality.</p>\r\n\r\n<h3>Use Instagram Stories to Promote Your Food &amp; Beverages:</h3>\r\n\r\n<p>Instagram stories are one of the powerful tools when it comes to promoting your food and beverages. Use a catchy headline in stories to attract your audience. Many brands like daily harvest are using this as a great opportunity to increase their audience reach by using attractive images in stories.</p>\r\n\r\n<h3>Instagram Influencer Marketing:</h3>\r\n\r\n<p>Influencer marketing is one of the best strategies for food and restaurant businesses. Generally, people love to upload photos at famous restaurants and eating at food joints by using hashtags and mentioning your restaurants. The other ways where you can do the influencer marketing is by asking the influencers to write a review about the restaurants, ask the influencer to tag your restaurant, host the event with the influencer, have the influencer food recipes with the person make a video and upload it on Instagram.</p>\r\n\r\n<h3>Promote Seasonal Offers With Facebook Ads:</h3>\r\n\r\n<p>Leading brands in the industry make good use of festive seasons to promote their products. You can even share your coupon code through offer claim ads on Facebook. Through this you can boost your sale or create interest among the people to buy your products. Brands such as Cadbury and nestle has been following this strategy.</p>\r\n\r\n<h3>Promote Your Reviews Through Facebook and Google Ads:</h3>\r\n\r\n<p>you can use Facebook and Google ads to share your customer reviews to attract more potential customers. You can even promote your video ads on google by using video ads. You can even&nbsp; leverage video ad promotion through facebook explaining the benefits of eating healthy food or vice versa to attract valuable shares on facebook. You can also add a video on the landing page to boost extra conversions.</p>\r\n\r\n<h3>Create Infographics for Your Food Items:</h3>\r\n\r\n<p>Infographics leave a long-lasting impact on existing customers as it has the power of converting a useful piece of information into a catchy visual. It makes the information easier to understand and more consise. Have a look at the <a href=\"https://www.digitaloye.com/video-marketing-services.html\">video services</a> provided by us</p>\r\n\r\n<h3>Ensure A Press Release of The New Product Launch:</h3>\r\n\r\n<p>the press release is one of the best ways to introduce your new launch in the market. This is the most simple and inexpensive way of promoting products. Press release plays a key role in giving a positive impact on your target audience. Press releases are the best ways of developing backlinks for your website as the websites that do press releases are ranked as high authority websites. You can also boost a lot of referral traffic from press releases.</p>\r\n\r\n<h3>Effective use of Google Maps:</h3>\r\n\r\n<p>by listing your businesses on google maps, makes it easy for the potential customers to find your restaurants if they stay in a nearby location. Which makes them easy to pick up the food if you stay nearby. People can also find your restaurants in GPS navigation systems.</p>\r\n\r\n<h3>Conclusion:</h3>\r\n\r\n<p>With the introduction of new digital marketing channels, the food and restaurant industry has also got revolutionized. With so many searches on smartphones and mobile devices, It has become easy for a customer to find restaurants and food joints nearby. With the introduction of new apps such as swiggy and zomato it has become very easy for people to order food online.</p>', '5_1552568646.jpg', 'how-to-use-digital-marketing-effectively-in-the-food-industry', '8', 0, 'How To Use Digital Marketing Effectively in the Food Industry | DigitalOye', '', 'How To Use Digital Marketing Effectively in the Food Industry', 1, 0, '2019-03-14', 1, '2019-03-14 18:34:06', '2019-08-20 19:13:54'),
(20, 0, 'Check Out the Latest Digital Marketing Trends In the Fashion Industry', '', '<p>Nowadays everything seems to be changing with the invention of Digital tools and methodologies. The fashion industry is also impacted by the introduction of Digital Marketing because of the role of visual content and fast-changing methodologies.</p>', '<p>Nowadays everything seems to be changing with the invention of Digital tools and methodologies. The fashion industry is also impacted by the introduction of Digital Marketing because of the role of visual content and fast-changing methodologies that are impacting day by day. People are updated with recent fashion trend with the introduction of digital marketing in the fashion industry. Today, leading fashion business is deriving a lot of revenue from digital marketing tools. So here are some <a href=\"https://www.digitaloye.com/\">digital marketing</a> tactics being used in the fashion industry.</p>\r\n\r\n<h2>Personalized Emails:</h2>\r\n\r\n<p>personalized emails are one of the best ways of attracting your potential customers. Emails with personalized subject lines are likely to open them by 30%. An ideal step would be personalizing messages to the body of the email. &nbsp;</p>\r\n\r\n<h3>Update High Quality Fashion Blogs:</h3>\r\n\r\n<p>Blogging is a great way to keep people updated about the recent fashion trends. Topics about the recent fashion trends and the latest designer brand play a key role in influencing the people. Additionally, if you share or promote these blogs on social media you have a great chance of reaching more people who are interested in your products. Especially in the fashion industry blogs play a key role in influencing the buying decision of the people.</p>\r\n\r\n<h3>Influencer Marketing:</h3>\r\n\r\n<p>influencer marketing is one of the best ways of driving a brand into a larger market. It basically involves people with a huge fan following. This style is highly applicable to the fashion industry. Customers get a glimpse of their influencers lifestyle with those influencers using who materialize brands and products into their posts and stories. Strategic partnerships can play a key role in promoting brand equity.</p>\r\n\r\n<h3>Events Promotion:</h3>\r\n\r\n<p>if you are promoting your products in an event, invite people in your event through <a href=\"https://www.digitaloye.com/social-media-advertising.html\">social media</a>. You can even give the ad of your event through paid promotion on Facebook. For example, big fashion brands utilize the very famous event of Milan fashion week by inviting their key customers to increase their brand public image through social media events promotions. Events promotion play a key role in determining the brands&#39; value.</p>\r\n\r\n<h3>Discounts &amp; Promos:</h3>\r\n\r\n<p>Big fashion brands utilize this opportunity to attract their customers to buy using coupon codes and vouchers in their advertisements. It plays a key role in impacting the sale of the products. Today all the fashion brands promote their catalog offerings on Facebook, Twitter, Google Search &amp; Shopping campaigns to maximize their sale figures.</p>\r\n\r\n<h3>Integration Of Social Media:</h3>\r\n\r\n<p>Shopaholics are very much active on social media platforms especially on facebook, twitter, and Instagram. Social media plays a big eye opener role in updating people with recent fashion trends. Social media is a platform where most of the brands compete by showcasing their latest fashion/designs. Brands are showing the new product launches with their recent trends on respective social media pages through various creative posts.</p>\r\n\r\n<h3>Adwords Campaigns:</h3>\r\n\r\n<p>Adwords campaign such as search, display, video and product listing ads play a key role in reaching to the right target customers. Fashion brands also make use of dynamic ads to represent their products to the people. Fashion companies are also leveraging the power of retargeting to show ads to those people who constantly visit their website. Companies are generating plenty of revenue through remarketing google ads campaigns.</p>\r\n\r\n<h3>Facebook Adverts:</h3>\r\n\r\n<p>As everyone knows that Facebook is a mother of all social networking platforms. In Facebook, you can get leads at a lower cost by advertising their products with highly creative images. Through Facebook ,you can do remarketing of your products in the most efficient ways to retain your existing customers who frequently visit your website by constantly showing your ads to them. Recently launched facebook marketplace is one of the best platforms to showcase fashion products.</p>\r\n\r\n<h3>Website SEO:</h3>\r\n\r\n<p>Proper on page SEO should be done to improve the visibility of the website. Good content should be a must if you want a good website SEO. Good content plays a key role in lifting the ranking of the website. So that potential people can reach them who are searching for the relevant products.</p>\r\n\r\n<h3>Conclusion:</h3>\r\n\r\n<p>With the introduction of new digital marketing channels, the fashion industry has seen a big revolution because of which, people are getting more updated with the recent fashion. With access to all the things on smartphones and mobile devices, people can find nearby stores where they can find their useful products. With advertisements on Facebook and Google ads, people can get anything at their desired prices. People now are very well versed with new fashion clothing trends &amp; designs a lot through social media and influencer marketing.</p>', '3_1553057395.jpg', 'check-out-the-latest-digital-marketing-trends-in-the-fashion-industry', '2', 0, 'Check Out the Latest Digital Marketing Trends In the Fashion Industry | DigitalOye', '', 'Check Out the Latest Digital Marketing Trends In the Fashion Industry', 1, 0, '2019-03-20', 1, '2019-03-20 10:19:55', '2019-08-20 19:13:56'),
(21, 0, 'Know Some Best Ways To Improve Your Youtube Marketing Strategy', '', '<p>Youtube is also a very powerful channel if you want to market yourself just like Facebook and Instagram. However, if you want to make your youtube channel successful there some best golden ways to do it.</p>', '<p>Youtube is also a very powerful channel if you want to market yourself just like Facebook and Instagram. However, if you want to make your youtube channel successful there some best golden ways to do it. Be it any YouTuber, celebrity or vlogger that has got millions of views on channels. The big key to it is quality content and regular publishing of it on a regular basis. If you post interesting thing in your channel regularly the public will definitely watch it and check out your youtube channel too. So here are some best strategies if you want to make a successful youtube channel.</p>\r\n\r\n<h3>1) Strategic Keyword Research:</h3>\r\n\r\n<p>Similar to Google AdWords search campaign the <a href=\"https://www.digitaloye.com/video-marketing-services.html\">youtube marketing</a> also involves keyword research and analysis. Whatever products or services that you are willing to advertise should be very well linked with the target audience keywords. For that, some tricks include</p>\r\n\r\n<ul>\r\n	<li>choosing those keywords where people are looking for new information</li>\r\n	<li>the keywords should be very much relevant to the product industry and target audience.</li>\r\n	<li>choose keywords with at least 1000 minimum impressions</li>\r\n</ul>\r\n\r\n<h3>2) Use Attention Grabbing Thumbnails:</h3>\r\n\r\n<p>To make your videos compete with other videos use catchy thumbnails on videos. Thumbnails play a key role in drawing the attention of the people towards your videos. For a new video creation, there is an option of uploading custom thumbnail in the videos. Here are some effective tips to use thumbnails effectively.</p>\r\n\r\n<ul>\r\n	<li>Use 1280 x 720 resolution</li>\r\n	<li>use images in jpg, png and gif formats</li>\r\n	<li>image size should be below 2MB</li>\r\n	<li>keep aspect ratio in 16:9</li>\r\n</ul>\r\n\r\n<h3>3) Optimize Your Channel:</h3>\r\n\r\n<p>Connect your youtube channel very well with relevant landing pages and links of your website. Here are some best suggestions to optimize your youtube channel.</p>\r\n\r\n<ul>\r\n	<li>brief about your youtube channel very well. explain about yourself and your brand USP&#39;s very well.</li>\r\n	<li>add all your links to your social media profiles, website, and product landing pages.</li>\r\n	<li>use proper CTA&#39;s</li>\r\n</ul>\r\n\r\n<h3>4) Use Heavy Call To Action In Your Video &amp; Description:</h3>\r\n\r\n<p>Ask people to subscribe to your channel. Youtubers today are very much familiar with this term &quot;please subscribe to our channel if you liked our video&quot; use these terms frequently before and after the video to attract more subscribers. Here are some best ways to optimize your youtube channel.</p>\r\n\r\n<ul>\r\n	<li>more channel subscriptions.</li>\r\n	<li>ask people to subscribe to your channel.</li>\r\n	<li>asking viewers to like, share and comment on the video.</li>\r\n	<li>add video cards to with big subscriber to channel button.</li>\r\n</ul>\r\n\r\n<h3>5) Promote Videos Across Channels:</h3>\r\n\r\n<p>You should definitely use other web channels to increase your youtube channel views. Pust the list of your best-viewed videos in your email letter, you can write a blog about the most challenging video and the lessons learned from it.</p>\r\n\r\n<h3>6) Make An Eye-Catching Video Description:</h3>\r\n\r\n<p>There should be a short description of the video with some hashtags. The video description to should eye catchy and describe the video very well &quot;short and crisp&quot;</p>\r\n\r\n<h3>7) Upload &amp; Schedule Your Videos:</h3>\r\n\r\n<p>Once fully optimized videos are created then schedule them in the rotation in a relevant time. As far a youtube platform is concerned it is as popular as Television. As programmes are scheduled on television. Similarly, if a youtube channel is popular people wait for a new video every time.</p>\r\n\r\n<h3>Conclusion:</h3>\r\n\r\n<p>With growing internet technology youtube has become one of the popular channels to showcase your brand with so many people viewing the videos daily it&#39;s has become very easier for the businesses to grow and earn with youtube adsense. Great content is the first step towards a great youtube marketing strategy. These steps above are the most solid master strategy to bring youtube subscribers and attract more viewers.</p>', '14_1553952892.jpg', 'know-some-best-ways-to-improve-your-youtube-marketing-strategy', '2', 0, 'Know Some Best Ways To Improve Your YouTube Marketing Strategy | DigitalOye', '', 'Know Some Best Ways To Improve Your YouTube Marketing Strategy', 1, 0, '2019-03-30', 1, '2019-03-30 19:04:52', '2019-08-20 19:14:00'),
(22, 0, 'Must Know About Some Recent Google Ads Updates In 2019', '', '<p>Google adwords was rebranded as google ads in 2018. last year there were massive changes on google adwords done, right from its interface to ad formats of campaigns. The alpha version of AdWords is not in use any more.</p>', '<p>Google adwords was rebranded as google ads in 2018. last year there were massive changes on google adwords done, right from its interface to ad formats of campaigns. The alpha version of AdWords is not in use any more. Though only 3 months have passed in 2019 but the rest of the year will see better improvements in google ads experience. We as a best PPC company in Delhi ensure the recent practices in their work.</p>\r\n\r\n<p><strong>CALL-TO-ACTIONS IN VIDEO ADS</strong></p>\r\n\r\n<p>Google is trying it&#39;s best to push the video ads for a better audience experience. Call to actions in video ads is of great use to the businesses because people usually watch the whole video and then wait ,but with call to action present people can direct to the landing page before the video ends. As premimum PPC company in Delhi we keep upto date with these trends and techqniques.</p>\r\n\r\n<p><strong>Pay For conversions biddings in display ads:</strong></p>\r\n\r\n<p>The display campaigns have got pay for conversions bidding options in display campaigns. This feature was launched in 2019 only giving more options for advertisers to optimize the campaigns and generate more revenue from it.</p>\r\n\r\n<p><strong>Introduction to responsive search ads:</strong></p>\r\n\r\n<p>Google ads have launched responsive search ads for search advertising campaigns where you can add as many headlines and descriptions giving advertisers ample of options to explain the product. The headlines and descriptions rotate randomly to show ads to maximum people. After typing these ads the strength of these ads is also shown whether it is good, average or poor giving a brief idea to advertisers how their ads are. As <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC agency in Delhi</a> we have the best creative team who have delivered these Ads in an effective way to boost converion rates.</p>\r\n\r\n<h3>Introduction of New Ad Postion Matrix:</h3>\r\n\r\n<p>google ads launched new ad position matrix like</p>\r\n\r\n<ul>\r\n	<li><strong>Impressions (Absolute top %):</strong>&nbsp; this basically means how much % of your impressions are ranking as first ad position.</li>\r\n	<li>I<strong>mpressions (Top)%:</strong> basically, refers to % of impressions that are between 1-4 position.</li>\r\n	<li><strong>Search (Absolute Top) IS:</strong> Impressions received from absolute top ad position is divided by number of impressions eligible to get the top spot.</li>\r\n	<li><strong>Search (Top) IS:</strong> Impressions received from top 4 positions to estimated number of impressions from top positions</li>\r\n</ul>\r\n\r\n<h3>Creation of goal-based campaigns:</h3>\r\n\r\n<p>Goal based selection has made easy for advertisers to prioritize their goals.&nbsp; There are many options such as sales, leads, website visits, branding &amp; app promotion because the campaign type is given to you as per goal selection. This a great step to make the campaign more user friendly.</p>\r\n\r\n<h3>Target Impression Share Bid Type:</h3>\r\n\r\n<p>target impression share helps you optimize the impression that you want to set for a particular ad. For example, if we set target impression share for a keyword to 100% then the ad for that keyword will be shown each time.</p>\r\n\r\n<h3>Video Ad Sequencing:</h3>\r\n\r\n<p>Announced by google in 2018. This tool was designed to break up the videos in sequences or steps that at various stages plays a key role in creating brand videos rather than single ad that people ignore.</p>\r\n\r\n<h3>Responsive Display Ads:</h3>\r\n\r\n<p>There has been a lot of changes in responsive display ads now in the recent updates. You can add 5 headlines and description in your ads and add up to 5 videos giving advertisers ample of opportunities to reach maximum people. This gives you the idea of the strength of your ad, whether it is good, average or bad.</p>\r\n\r\n<h3>Ad pod testing for youtube ads:</h3>\r\n\r\n<p>Ad pods means watching the entire ad sets before viewing the videos. With this the video becomes ad free for the entire duration. This plays an important role in keeping the viewers around the ad for a longer period without pausing their video. As per a recent research, video with ads keep irritating people and disrupting the viewing experiences.</p>', '15_1554298064.jpg', 'must-know-about-some-recent-google-ads-updates-in-2019', '8', 0, 'Must Know About Some Recent Google Ads Updates In 2019 | DigitalOye', '', 'Must Know About Some Recent Google Ads Updates In 2019', 1, 0, '2019-04-03', 1, '2019-04-03 18:57:44', '2019-08-20 19:15:00'),
(23, 0, 'Tips for Managing Social Media in Small Business', '', '<p>Social media is one of the powerful mediums to connect your businesses to their respective audience or people. With millions of people using social media, it&#39;s become one of the best ways to engage with your audience.</p>', '<p>Social media is one of the powerful mediums to connect your businesses to their respective audience or people. With millions of people using social media, it&#39;s become one of the best ways to engage with your audience. Companies have already started making their loyal customers from social media. With so many tools it&#39;s now become easy for advertisers to understand the audience behavior and the same works with small businesses too.</p>\r\n<h2>Make A Social Media Plan:</h2>\r\n<p>First and foremost thing is to make a <a href=\"https://www.digitaloye.com/social-media-advertising.html\">social media strategy</a> and be clear in your objectives. Plan out a social media strategy for posts and content to make your goals clear to your audience.</p>\r\n<h3>Select The Right Platform:</h3>\r\n<p>Selection of the right platform is very crucial for the successful social media for small businesses. Try to aim at those platforms which have a large audience base.</p>\r\n<h3>Understand Your Audience:</h3>\r\n<p>Make use of third-party tools to understand your audience through social media analytics you must know about their demographics, interests, and behavior.</p>\r\n<h3>Build Relationships:</h3>\r\n<p>Talk and communicate directly to your fans and followers by this way you can build trust among your target audience which keeps them engaged with your brand forever. You can also utilize Facebook groups for that too.</p>\r\n<h3>Share Compelling Images:</h3>\r\n<p>Make sure that whatever images you share should be very compelling and attractive enough to engage with the audience. Attractive images play a key role in attracting engagements and reach.</p>\r\n<h3>Plan Out A Content Calendar:</h3>\r\n<p>Make a prominent content strategy for the posts plan out a content calendar accordingly with creative taglines and slogans.</p>\r\n<h3>Focus More On Quality Over Quantity:</h3>\r\n<p>Focus on quality content and creatives to win the battle from your competitors apart from general images try to use gifs and videos to maximize engagements.</p>\r\n<h3>Post At Correct Time:</h3>\r\n<p>Posting at the correct time is very essential research a particular time where your audience is more likely to be active and use scheduling tools to post at that particular time.</p>\r\n<h3>Tracking &amp; Reporting:</h3>\r\n<p>After you have implemented and started to work on the strategy now start tracking the progress of your work and implement the changes as per the result.</p>', '17_1555160309.jpg', 'tips-for-managing-social-media-in-small-business', '8', 0, 'Tips for Managing Social Media in Small Business | DigitalOye', '', 'Tips for Managing Social Media in Small Business', 1, 0, '2019-04-06', 1, '2019-04-06 12:26:31', '2019-05-01 15:42:30'),
(24, 0, 'How To Use Facebook To Market Your Business', '', '<p>Today Facebook is one of the premier advertising platforms right from its advertising options to its groups and communities.</p>', '<p>Today Facebook is one of the premier advertising platforms right from its advertising options to its groups and communities. If you have a strong Facebook presence it plays a key role in engaging with your potential customers which enable to grow your business. There are numerous ways to promote your Facebook page either organically or through paid <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Marketing Services</a>. So here are some perfect ways of marketing your business on Facebook.</p>\r\n<h2>Create A Business Profile:</h2>\r\n<p>If you want a solid business presence you definitely need a personal Facebook page where you can add your business details and post anything you like related to your business&#39;s products/services.</p>\r\n<h3>Post Regularly:</h3>\r\n<p>To keep your page active it&#39;s essential that you post regularly and make a time schedule of the post. Ensure that you post quality content about your products or services with relevant page links.</p>\r\n<h3>Do Regular Promotion Of Your Page:</h3>\r\n<p>After creating it&#39;s very essential to promote your page by inviting other people to like your page or you can post in relevant groups and communities related to products/services to boost more likes on your page.</p>\r\n<h3>Try to engage with your followers:</h3>\r\n<p>The main key to this to keep on posting engaging content to attract your audience and followers apart from regular post also try contests and quizzes as these play a role boosting the post engagements.</p>\r\n<h3>Use Facebook Ads:</h3>\r\n<p>Try to use <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook ads</a> to promote your businesses where you can select your goal before the creation of the ad campaign. There are various goals like brand awareness, engagements, event responses, web traffic, and conversion campaign. You can select your goal as per your purpose of promotion.</p>\r\n<h3>Host A Facebook Contest:</h3>\r\n<p>Contest is one of the best ways of attracting the audience where you can ask questions to your audiences and after the contest, you can also declare the winner these play a key role in keeping the audience engaged for a lifetime.</p>\r\n<h3>Sponsored Stories:</h3>\r\n<p>This is the latest feature of Facebook where you can promote your posts or ads in facebook stories to attract your visitors.</p>\r\n<h3>Use Of Boost Post Advertising:</h3>\r\n<p>This is the simplest form of <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Advertising</a> where you can boost a post instantly in a short time. If you have a good engaging post you can utilize them here in this option.</p>', '18_1555160284.jpg', 'how-to-use-facebook-to-market-your-business', '2', 0, 'How To Use Facebook To Market Your Business | DigitalOye', '', 'How To Use Facebook To Market Your Business', 1, 0, '2019-04-06', 1, '2019-04-06 12:32:08', '2019-05-01 15:38:44'),
(25, 0, 'Common Mistakes Facebook Marketers Do', '', '<p>Today Facebook is the most common advertising platform with more than millions of advertisers advertising their products and services so as to boost their ROI and get sufficient relevant leads for their businesses.</p>', '<p>Today Facebook is the most common advertising platform with more than millions of advertisers advertising their products and services so as to boost their ROI and get sufficient relevant leads for their businesses. But if you don&#39;t work strategically for the campaign it will end up being a disaster where you&#39;ll only end up burning money. So if you want proper business from <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Adverts</a> then you have a plan each and everything accordingly. So here are some blunder mistakes done by advertisers on Facebook.</p>\r\n<h2>Boost Post Option Is The King:</h2>\r\n<p>Boost post is the easiest option to do advertising where you just have to press the boost post button to just to show your ad. If you are doing this regularly by ignoring ads manager then is the big mistake you are committing.</p>\r\n<h3>Not Knowing The Right Campaign Objective:</h3>\r\n<p>This also the most common and silly mistake people make while creating a Facebook ad Campaign that they select the wrong goal which hampers the performance of the campaign. It&#39;s a fact that incorrect campaign objective can land you make real goal achievements difficult.</p>\r\n<h3>One Ad Is Enough:</h3>\r\n<p>As we target our ads to millions for users if you think that one creative is enough for the campaign then probably you are living in a fool&#39;s paradise because it&#39;s very much known that people want different creatives each and every time.</p>\r\n<h3>Redirecting Audience To Their Homepage:</h3>\r\n<p>If you are redirecting your audience to your homepage where people can see anything they want then you are hampering your conversion rate which is only increasing your costing. So its better to keep relevant pages related to the creatives and ads.</p>\r\n<h3>Campaign Will Work If You Have Good Amount Of Page Likes:</h3>\r\n<p>If you think that if your page has good likes then your campaign will be successful then it&#39;s a wrong conception. You have to optimize the ads frequently for better performance.</p>\r\n<h3>Not tracking the audience behavior:</h3>\r\n<p>If you are are not using the pixel to track audience behavior it&#39;s the wrongest step you are taking because you won&#39;t get the idea of how many customers are converting.</p>\r\n<h3>Poor Image Quality:</h3>\r\n<p>If you are posting a low-quality image with a poor resolution then your reach and engagements definitely suffer as good image plays a key role in attracting more engagements.</p>\r\n<h3>Unplanned Content Strategy:</h3>\r\n<p>If your <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Advertising Strategy</a> is unplanned then you may lose the audience connection. If your content fails to impress the audience then you might not get good results.</p>\r\n<h3>Wrong Posting-Frequency:</h3>\r\n<p>1-2 posts a day is ideal but if you post 4-5 times a day it may lead to confusion among the audience which may hamper your brand image.</p>', '20_1555160257.jpg', 'common-mistakes-facebook-marketers-do', '2', 0, 'Common Mistakes Facebook Marketers Do | DigitalOye', '', 'Common Mistakes Facebook Marketers Do', 1, 0, '2019-04-06', 1, '2019-04-06 12:38:38', '2019-05-01 15:22:39'),
(26, 2, 'Advanced Facebook Advertising Techniques To Implement In 2019', '', '<p>It&#39;s 2019 now the old school ways of advertising doesn&#39;t work at all that used to work 5-6 years. If you want to gain mastery in Facebook ads in 2019 you have to be very creative.</p>', '<p>It\'s 2019 now the old school ways of advertising doesn\'t work at all that used to work 5-6 years. If you want to gain mastery in Facebook ads in 2019 you have to be very creative, out of the box and you need to create campaigns more intelligently with smart targeting methods and criteria if you want to win the battle from your competitors. Using certain tricks and hacks you can derive a big value from <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Marketing</a> and achieve your desired business ROI.</p>\r\n<h3>1) Align your goals with your marketing strategy:</h3>\r\n<p>This it the first and foremost thing that one must keep in mind while starting a Facebook campaign. If the goal of your brand is brand awareness better opt for brand awareness or a facebook page likes campaign. If your aim is promoting an event you can better opt for an event responses campaign. Well if you want sales and ROI&nbsp; for your business it\'s very much wise to choose conversion or a lead generation campaign.</p>\r\n<h3>2) Use Analytics Wisely:</h3>\r\n<p>There are several paid tools to understand the in-depth social media analytics like buffer and Hootsuite through these tools you can understand the behavior of the audience on your page with demographic targeting too. Through these, you can understand when your audiences are more active so you can make your post timings accordingly.</p>\r\n<h3>3) Utilize The Power Of Video Ads:</h3>\r\n<p>Video 90% of the engagement as compared to image text ads with a higher chance of conversion too. So creative videos play a key role in boosting your audience engagement. So here are some of the tips to make video ads a huge success.</p>\r\n<p><strong>Video Length:</strong> The video should be of at least 15-30 seconds. Shorter video increases the chances of watching the complete video and having a CTA at the end of the video also boost the conversion rate.</p>\r\n<p><strong>Thumbnails:</strong> People usually ignore this element but if you keep an engaging thumbnail it well definitely compel people to watch the video.</p>\r\n<p><strong>Video format:</strong> It\'s important to keep videos in the square format rather than an original format to attract more views.</p>\r\n<h3>4) Use Carousel Ads Effectively:</h3>\r\n<p>If you want to sell multiple products use multi-purpose carousel ads where customers can scroll to view your products. These ads reduce costs and boost the CTR of your ads performance.</p>\r\n<h3>5) Utilize Facebook Offers:</h3>\r\n<p>Facebook recently got the option of creating an offer post where you can create you can create an offer post to your target audience to boost your product sale when you offer a discount.</p>\r\n<h3>6) Leverage Facebook Marketplace:</h3>\r\n<p>This feature was launched by Facebook in October 2018 where you can sell the products openly in your targeted community free of cost.</p>\r\n<h3>7) Use A Custom Call To Action:</h3>\r\n<p>Facebook ads now provide the option of custom call action in a simple format you can use the relevant call to actions as per your product/service to boost your sales.</p>\r\n<h3>8) Target Your Previous Website Visitors:</h3>\r\n<p>In the custom audience section you can target people who have visited your website previously by selecting all visitors or if you want to target some specific web pages you can select add specific webpages you can create and include these lists while creating a campaign. Facebook has also provided the option of customer list remarketing where you can show ads to those people who have subscribed to your website by uploading the email ids of people in an excel file.</p>\r\n<h3>9) Behavioral Targeting:</h3>\r\n<p>This is one of the premiere targeting criteria if you want to reach your target audience for eg if you are an e-commerce store you can use purchase behavior related to particular products under behavior targeting criteria.</p>\r\n<h3>10) Use Income Targeting:</h3>\r\n<p>If you are selling expensive products you can select income targeting under the demographic targeting where you can target respective income groups to a wide range.</p>\r\n<p>With the introduction of new technology and techniques <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Advertising</a> has undergone a big change with a huge audience in Facebook, it has become easy for the advertisers to target them on the basis of their interests or behavior which has made Facebook a cheaper advertising option as compared to other platforms. That&#39;s why ROI on Facebook campaigns is much higher as compared to other social media.</p>', '19_1555160208.jpg', 'advanced-facebook-advertising-techniques-to-implement-in-2019', '8', 0, 'Advanced Facebook Advertising Techniques To Implement In 2019 | DigitalOye', '', 'Advanced Facebook Advertising Techniques To Implement In 2019', 1, 0, '2019-04-06', 1, '2019-04-06 12:44:26', '2019-05-01 15:19:21'),
(27, 0, '9 Huge Updates By Google Ads Which Are Coming At The End Of 2019', '', '<p>It&#39;s that time of the year where we need a huge discussion over a cup of coffee this is because Google has brought new heat with very much anticipated ads that were announced in the #GoogleMarktingLive2019 summit in San Francisco held on 14-15th May 2019.</p>', '<p>It&#39;s that time of the year where we need a huge discussion over a cup of coffee this is because Google has brought new heat with very much anticipated ads that were announced in the #GoogleMarktingLive2019 summit in San Francisco held on 14-15th May 2019. Google used this event to announce it&#39;s new products and services that will definitely roll out by the end of the year. Last year new inventions were responsive search ads, showcase shopping ads, smart campaigns, and youtube lead ads. So with the new ads definitely the businesses can reach out to their audiences in many smart ways and techniques. Whether you are an agency, online consumer, or an advertiser you need to wrap yourself with these changes if you want to take your businesses to new heights with Google ads. As an experienced <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC company in Delhi</a> we&#39;ll ensure that these practices will be followed in future to boost clients conversions.</p>\r\n\r\n<p><strong>1) Introduction Of Feed Based Discovery Ads:</strong></p>\r\n\r\n<p>You might have heard about doomsday the news feed section won&#39;t be dead at all. In fact, after this, it will be on the rise. With the introduction of discovery ads, it will provide the customers with the open canvas to engage with your customers in the form of a swipeable carousel. Discovery ads will offer plenty of reaches you can serve them across youtube home feed, Gmail promotions and google discover feed. These ads also leverage machine learning they&#39;ll try to serve the best and according to your prospects.</p>\r\n\r\n<p><strong>Discovery Ads Specifications:</strong></p>\r\n\r\n<ul>\r\n	<li>5 Headlines</li>\r\n	<li>5 Descriptions</li>\r\n	<li>One landscape image and logo</li>\r\n</ul>\r\n\r\n<p><strong>2) Introduction Of Gallery Ads At Search Advertising:</strong></p>\r\n\r\n<p>With this latest ad innovation at search advertising, the gallery ads will exist in a carousel format and will allow customers to swipe through the carousel. They&#39;ll be mostly at the top of the search results page. This means that advertisers now have a strong prospectives to not only show the ads while people search for their keywords or queries but at the same time they can induce the ads with more creative images to drive more clicks through the ads. Being a PPC company in it&#39;s important to use these innovations for better conversion rates. Thereby boosting the ROI for clients.</p>\r\n\r\n<p><strong>Gallery Ads Specifications:</strong></p>\r\n\r\n<ul>\r\n	<li>4-8 Images</li>\r\n	<li>70 Character Tagline</li>\r\n	<li>3 Headlines For CTA Experimentation</li>\r\n</ul>\r\n\r\n<p><strong>3) Smarter Bidding Processes:</strong></p>\r\n\r\n<p>As the main focus of the entire agenda was machine learning this is one of the best and smart ways to implement machine learning. Smart bidding basically refers to google ads use machine learning to optimize your bids accordingly to gain more conversion value. While this feature has new key announcements. We&#39;ll include these all as a part of our best <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC services</a> to deliver maximum results</p>\r\n\r\n<p><strong>Campaign conversion goals:</strong> if you have dedicated a single goal like store visits you can now optimize your bids accordingly within the campaign level for that goal.</p>\r\n\r\n<p><strong>Conversion action sets:</strong> if you want your bid to be optimized across various channels across various campaigns you can create a set of desired conversions.</p>\r\n\r\n<p><strong>Seasonal adjustments:</strong> if you have launched a sale and you want to boost your conversion at that time. Google ads will optimize your bids accordingly for that time and return to normal accordingly.</p>\r\n\r\n<p><strong>4) Youtube Bumper Ads:</strong></p>\r\n\r\n<p>As per the recent surveys, the 6-second ads leave more lasting impressions as compared to the 30-second ads. Only a few businesses have the resources to create bumper ads. Now google ads are introducing bumper machines that can turn any video shorter than 90 seconds. Plus this tool comes with advanced editing features that will give you more access in converting your final products.</p>\r\n\r\n<p><strong>5) Custom Affinity+Custom Intent=New Custom Audience:</strong></p>\r\n\r\n<p>This is the major feature that will roll out at the year-end that custom affinity and custom intent audiences are gonna be merged and can be used across various platforms like google, youtube, Gmail and discovery campaigns to optimize your ads accordingly to a better audience. With introduction of this we as a best PPC agency ensure that we&#39;ll reach maximum audience through this.</p>\r\n\r\n<p><strong>6) Introduction Of New Audience Expansion Tool:</strong></p>\r\n\r\n<p>Well with all the interesting updates Google wouldn&#39;t have dared to left the audience section. Based on the recent audience tool you can reach people who look and behave similarly to the people within that audience list. This is 100% similar to lookalike audience in Facebook remarketing. Through this, you will be able to reach more relevant audiences for better CTR&#39;s and conversion rates.</p>\r\n\r\n<p><strong>7) More Enhanced Experience With Shopping Ads:</strong></p>\r\n\r\n<p>With the prominent developments going on it&#39;s a very rare probability that Google will leave shopping campaigns also. Google ads has launched the pilot version of shoppable image search ads. In simple words, advertising vendors want to make it more simple for users who shop online? This feature is directly enabling the user to purchase the product directly from google interface without landing of the website. Still if one wants to proceed towards the website there is an option of going towards the website.</p>\r\n\r\n<p><strong>8) Showcase Ads In New Places:</strong></p>\r\n\r\n<p>This is the part of the google shopping campaign where you can add your store name, with extra images and descriptions also apart from the values used at the google merchant center. Google is planning to expand showcase shopping ads to youtube, google image results and google discovery so that ads reach out to more audiences.We have as top notch PPC agency have a stronghld experience in using the showcase ads to deliver maximum converisons on shopping campaigns.</p>\r\n\r\n<p><strong>9) Introduction To New Local Campaigns:</strong></p>\r\n\r\n<p>As per the surveys most of the customer&#39;s search for their nearby stores on the smartphones before going to the stores. With the emergence of this trend, it has become a huge opportunity to convert your prospective buyers. In other words, introduction of local campaigns will create a huge opportunity to reach your killer ads to nearby people searching for products and services. They&#39;ll be visible on search. display. google maps, and youtube to all advertisers. You only need to provide your store location, ad copy, images, budget, and bid. Google ads will optimize your ads accordingly to maximize traffic on your stores.</p>\r\n\r\n<p>With the advancement in technology, year by year each and everything has been witnessing huge changes so with that Google ads are constantly inventing new techniques by which advertisers can maximize their ROI and conversion rate. So with these new Ad inventions, it will become more easy for customers to correlate with the ads thereby boosting the Ad relevance of the campaigns.</p>', '1-st-blog_1559288811.jpg', '9-huge-updates-by-google-ads-which-are-coming-at-the-end-of-2019', '6', 0, '9 Huge Updates By Google Ads Which Are Comming At The End Of 2019 | DigitalOye', '', '9 Huge Updates By Google Ads Which Are Comming At The End Of 2019', 1, 0, '2019-05-17', 1, '2019-05-17 13:53:52', '2019-08-20 19:15:47');
INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(28, 0, '7 Expert Tips To Monetize Your Youtube Channel', '', '<p>Being a youtube video marketing company in India it&#39;s very necessary to understand Youtube Marketing, If you have the passion of creating something fun and engaging content for something you are interested in then you&#39;ll most likely prefer a youtube channel.</p>', '<p>Being a youtube video marketing company in India it&#39;s very necessary to understand Youtube Marketing, If you have the passion of creating something fun and engaging content for something you are interested in then you&#39;ll most likely prefer a youtube channel. If you are providing video marketing services then you must definitely consider a youtube channel. You can make videos of anything from video games, to horror stories. pranks, and music all these are the red hot topics which very much trend on Youtube channel. If you are a <a href=\"https://www.digitaloye.com/video-marketing-services.html\">youtube video marketing company in India</a> then it becomes very important to brainstorm on new youtube videos. Creating videos and brainstorming consumes a lot of time and effort. As of January 2018, youtube proclaimed the new eligibility needs for the Youtube partner programme. Once your Youtube channel reaches more than 4000 watch hours in the past 12 months with 1000 subscribers then it will be reviewed to affix the program.</p>\r\n\r\n<p><strong>Here are some best ways to monetize your youtube channel</strong></p>\r\n\r\n<p><strong>1) What to do on your channel:</strong> come up with a mix of ideas for your videos select the topics in which users are interested in making a generic mix of topics that must be linked to gaming, reviews and various different combinations to make ensure that it stands out from the rest once you have done that start creating the videos.</p>\r\n\r\n<p><strong>2) Make Sure You Meet The Guidelines:</strong> in order to become a Youtube partner, you must list the following criteria.</p>\r\n\r\n<ul>\r\n	<li>Your content is advertiser-friendly.</li>\r\n	<li>You are ready to give documentation proving you own industrial rights to any or all audio and video content.</li>\r\n	<li>Your content complies with the YouTube Partner Program policies, YouTube&rsquo;s Terms of Service, and Community tips. YouTube reserves the correct to disable proof for accounts that don&#39;t follow our tips.</li>\r\n</ul>\r\n\r\n<p>If all your content is valid for monetization you can apply for the reviewed partnership For eg if your content has copyrighted music, inappropriate content or violence that violates terms and conditions your videos will most likely not be eligible.</p>\r\n\r\n<p><strong>3) Research Adsense: </strong>Once you have become Adsense partner now its time for you to get the cash inflow. In order to make money, your youtube videos need to have ads. The ads can be placed strategically throughout the video. Adsense also makes ensure that the ads are relevant to the content. Once you sign up for the adsense you can choose you can definitely choose which type of ads do you like.</p>\r\n\r\n<p><strong>4) Choose Other Options Of Monetization:</strong> Although Adsense is a good way to monetize for channels just starting out. Though it seems very difficult to reach out 4000 hrs and 1000 subscribers. To make a decent amount of money you need to post videos frequently. Another alternate option for Adsense is affiliate marketing you can put the links of affiliate partners in your videos. &nbsp;</p>\r\n\r\n<p><strong>5) Monetize Your Channel With Community Sponsors: </strong>for a while, now youtube has made sponsor button on some gaming channels. This will give you a badge that displays their name in your comments. You can offer special perks in your sponsored content.</p>\r\n\r\n<p><strong>6) Benefit From Red Subscribers: </strong>red subscription is a service that users can buy that diminishes the ads from the video. As a YouTube Creator, you&#39;ll be able to begin receiving a commission supported what quantity time Red subscribers square measure payment on your videos. To ensure good earning ensure that your videos are very interesting and useful with a great SEO use eyeballs to keep them coming for more and more.</p>\r\n\r\n<p><strong>7) Sell Merch:</strong> Sell your branded merchandise in your youtube videos. T-shirts, mugs, canvas bags, and things that can be a great merch option. This option can be very good if your brand has a lot of fun. This gives another opportunity to use Amazon influencer link.</p>', 'you-tube-blog_1558703700.jpg', '7-expert-tips-to-monetize-your-youtube-channel', '8', 0, '7 Expert Tips To Monetize Your Youtube Channel | DigitalOye', '', '7 Expert Tips To Monetize Your Youtube Channel', 1, 0, '2019-05-24', 1, '2019-05-24 18:45:00', '2019-08-20 19:15:51'),
(29, 0, 'Know Some Of  The Best Tricks To Boost ROI From Google Ads', '', '<p>Today google ads are one of the best platforms to advertise your business and gain quality leads but if you don&#39;t plan and strategize your campaigns it will definitely spoil its performance which only ends up in burning cash.</p>', '<p>Today google ads are one of the best platforms to advertise your business and gain quality leads but if you don&#39;t plan and strategize your campaigns it will definitely spoil its performance which only ends up in burning cash. As a top PPC agency in Delhi, we follow each and every step strategically with proper planning so that you can earn maximum revenue from google ads campaign. You just need to simply follow the right combination of targeting, theming and bids to win the battle from others. Here are some of the simple steps if you want to achieve success in PPC campaigns. We provide the best <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">PPC services in Delhi</a> NCR to generate maximum ROI.</p>\r\n\r\n<p><strong>1) Run A Test Campaign:</strong> the first and foremost step in this process is to start a test campaign in a small budget try using different sets of ad copies and test different variations of keywords you can test a single keyword in different match types.</p>\r\n\r\n<p><strong>2) Right Keyword Selection:</strong> Keywords play an important role in PPC campaigns. As a top pay per click agency, we use the right selection of keywords that plays a key role in driving results for the campaigns this is because people search for those potential keywords related to your product or services. You have to even bid at these keywords to make your ads rank higher.</p>\r\n\r\n<p><strong>3) Use Of Negative Keywords:</strong> negative keywords play a key role in improving the CTR of the keywords and many advertisers skip the use of negative keywords which is the biggest mistake. You need to assign negative keywords if you want to reduce to your campaigns avg CPC.</p>\r\n\r\n<p><strong>4) Landing Page Optimization:</strong> If the landing page is optimized properly then your conversion rate will definitely be on a higher side. The ideal landing page will contain a sign-up form with a good design explaining the USP of the product and it should be mobile friendly.</p>\r\n\r\n<p><strong>5) Radius Targeting:</strong> you may end up burning a lot of money if your targeting criteria are poor and you must take advantage of a smart use radius targeting criteria if your sale is limited to a particular area.</p>\r\n\r\n<p><strong>6) Ad Copies: </strong>Try to write compelling ad copies to attract a higher click-through rate and try to keep at least 3-4 ad copies with each ad copy being different and creative from each other.</p>\r\n\r\n<p><strong>7) Adjust Bids For Desktop &amp; Mobile Devices:</strong> try to adjust higher bids for desktop and mobile devices so as to get more hold on mobile and desktop devices.</p>\r\n\r\n<p><strong>8) Ad Extensions: </strong>Ad extension plays a key role in boosting the CTR &amp; Qulaity score of the campaigns so if you are skipping the extensions then you are doing a big mistake. Not using the extensions means you are making the ad look unattractive. There more than 10 types of extensions used currently.</p>\r\n\r\n<p><strong>9) Do A/B Testing Of Ad Copies:</strong> this is the best technique where you can test that which version of ad copies will perform well and will be fruitful in attracting more conversions.</p>', 'Boost-ROI-From-Google-Ads_1558960065.jpg', 'know-some-of-the-best-tricks-to-boost-roi-from-google-ads', '4', 0, 'Know Some Of  The Best Tricks To Boost ROI From Google Ads | DigitalOye', '', 'Know Some Of  The Best Tricks To Boost ROI From Google Ads', 1, 0, '2019-05-27', 1, '2019-05-27 17:57:45', '2019-08-20 19:09:58'),
(30, 1, 'Best SEO Hacks To Bring SEO Rank In 2019', '', '<p>Search engine optimization is an important part in digital marketing if you want to grow your business through digital marketing then we as a top SEO company in Delhi NCR that provide it&#39;s best efforts to uplift the ranking of your websites through on page SEO.</p>', '<p>Search engine optimization is an important part in digital marketing if you want to grow your business through digital marketing then we as a top SEO company in Delhi NCR that provide it&#39;s best efforts to uplift the ranking of your websites through on page SEO. As the best SEO agency Delhi we use recent techniques so as to get a higher rank quickly. There have been many changes in the Seo algorithm over the past years and the old SEO techniques have become very much outdated. We provide the <a href=\"https://www.digitaloye.com/seo-services.html\">best SEO services in Delhi</a> to ensure that the website gets a good rank on the 1st page of SERP here are the best and latest techniques that we use for perfect SEO.</p>\r\n\r\n<ul>\r\n	<li><strong>Page Loading Speed Improvement:</strong> page loading time is an important factor for an on-page SEO as a top SEO company in Delhi NCR we make the design of landing pages simple so that there is less time in page loading and website speed is fast.</li>\r\n	<li><strong>High-Quality Content Use: </strong>as the best SEO agency Delhi we provide excellent content as content is a big key to SEO rankings the content should be free from plagiarism.</li>\r\n	<li><strong>Image Optimization:</strong> optimize the images with alt tags these play a key role in bringing the ranking of the website and also helps in indexing the image too on google search engine.</li>\r\n	<li><strong>Header Tag Optimization: </strong>for getting a good rank organically it&#39;s better to optimize the keywords with header tag by including your main keyword in the header tags to get quick rank in SERP.</li>\r\n	<li><strong>Voice Search Optimization:</strong> It&#39;s very much known that voice search will dominate the market and by the end, 2019 more than 70% of the queries will be done through voice search. So it has become a must to optimize the site with voice search</li>\r\n	<li><strong>Mobile Page Accuracy: </strong>mobile-friendly pages is also a key element of SEO mobile-friendly pages tend to get a higher SEO ranking. So it&#39;s important to design pages as per mobile friendliness.</li>\r\n	<li><strong>Page Titles:</strong> good and relevant page titles are very essential for a goof on page SEO catchy titles play an important role in bringing the rankings of the website and web visitors too.</li>\r\n	<li><strong>Meta Descriptions: </strong>this is an important element of on-page SEO if you want to get a higher ranking on SERP quality meta descriptions plays a key role in attracting the visitors explain the USP of products very well in meta descriptions.</li>\r\n	<li><strong>Right Keyword Optimization: </strong>right keyword optimization is a big key success in on page SEO try to use the keywords with less search volume as you are more likely to get a higher rank quickly on the SERP.</li>\r\n</ul>', 'seo-1540449435_1559310164.jpg', 'best-seo-hacks-to-bring-seo-rank-in-2019', '9', 0, 'Best SEO Hacks To Bring SEO Rank In 2019 | DigitalOye', '', 'Best SEO Hacks To Bring SEO Rank In 2019', 1, 0, '2019-05-31', 1, '2019-05-31 19:12:43', '2019-08-20 19:10:21'),
(31, 0, 'Meme-full Possibilities In Digital Marketing', '', '<p>Who would have ever imagined that you would stumble upon an article dedicated to memes for marketing, moreover using the words &ldquo;meme&rdquo; and &ldquo;marketing&rdquo; in the same sentence? Yes, it is that time, we are living in where memes and business marketing, or rather digital marketing have come together and formed a holly convergence.</p>', '<p>Who would have ever imagined that you would stumble upon an article dedicated to memes for marketing, moreover using the words &ldquo;meme&rdquo; and &ldquo;marketing&rdquo; in the same sentence? Yes, it is that time, we are living in where memes and business marketing, or rather <a href=\"https://www.digitaloye.com/\">digital marketing</a> have come together and formed a holly convergence.</p>\r\n\r\n<p>Alright, now that you are into this article let&rsquo;s see how the trends&rsquo; memeing up.</p>\r\n\r\n<p>If you open up your social media feed be it Facebook or Instagram you see a whole bunch of memes throughout the day. There are memes on almost every topic of discussion, subject of study, movie or a song or a series, situation, news&hellip; literally anything. On an average minimals scroll through their social media for 2-4 hours a day which is folded with memes of their areas of interests. Due to the versatile and volatile nature of what memes are they are viral throughout the web, marketers quickly took a notice of such characteristics of memes and started using memes and puns in their advertisements, campaigns and promotion&hellip; why you may wonder? For the sole purpose of generating more engagement.</p>\r\n\r\n<p>A meme is a funny/creative imagery or a comic depiction of an idea or a message you want to convey.</p>\r\n\r\n<p>Here is why using meme in your <a href=\"https://www.digitaloye.com/social-media-management.html\">social media marketing</a> strategies will help you drive more traffic to your business-</p>\r\n\r\n<p><strong>1. Engages customer to interact without force feeding their feed.</strong></p>\r\n\r\n<p>Today&rsquo;s consumer is very savvy when it comes to advertisements and learning how to ignore them completely, generation x and y have all sorts of information at the tip of their fingers. Marketing banners/ads that show nothing more than an offer on the products will often receive low reaction. Here is where digital marketing comes into picture. And if we incorporate memes into our social media marketing strategy, we are sure to enjoy the fruits of success. Ask me why and how? Well, Memes allow use of humour and entertainment while delivering the messages, making it more creative and interactive boosting your traffic organically. Moreover, people laugh at memes, often save or screenshot them, share them as status updates and stories as well.</p>\r\n\r\n<p>For instance, the picture bellow shows how a pun can be used to initiate conversations on valentine&rsquo;s day.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-1.jpg\" style=\"width:320px\" /></p>\r\n\r\n<p><strong>2. Memes on feeds are at an all-time high and still growing.</strong></p>\r\n\r\n<p>9gag is one of the leading websites that is just about memes which has 50 million followers on Instagram and 48 million on Facebook. It&rsquo;s no doubt that almost everyone is exposed to memes these days.&nbsp; A lot of brands have been using memes and puns to promote themselves, people tag celebrities and politicians in memes and occasionally the celebrities and politicians repost them if they have giggle over them.</p>\r\n\r\n<p>For instance, the image bellow is not created by the cosmetic brand L&#39;Or&eacute;al but some anonymous user but it does promote the brand in an indirect manner taking the Marvel Character Thor&rsquo;s hair in consideration.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-2.jpg\" style=\"width:500px\" /></p>\r\n\r\n<p>Another instance can be taken from July 2018 when the actress Radhika Apte was being casted in quite a few Netflix series and people were making jokes of being sick of seeing her in almost everything to which Netflix replied &ldquo;whatever the role Radhika apt hai&rdquo; clearly stating that they are proud of casting her.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-3.jpg\" style=\"width:275px\" /></p>\r\n\r\n<p>Another Netflix instance can be taken when they made a post regarding Thanksgiving when the newly graduates of the family are asked to take a seat with the kids rather than the adults to promote the latest addition to online viewing of the series Futurama.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-4.jpg\" style=\"width:437px\" /></p>\r\n\r\n<p><strong>3. Don&rsquo;t try too hard to relate</strong></p>\r\n\r\n<p>Although memes are extremely popular and a great way to connect to the generation y and z who are insanely internet and tech savvy, but if you try to relate too much to the memes the youngsters will think that you are trying too hard to look cool and fit in with them. Then again timing is everything, whenever a social issue is builds up and if you are the first one to make a pun out of it and post it to social media relating it to a meme chances are high that it may go viral, although if you post an old meme which has run its time among the audience your brand will appear out of touch and may have severe negative impact.</p>\r\n\r\n<p>A meme marketing idea should be unique&hellip; aloof&hellip; zen.&nbsp; A meme marketing idea should be like something that never has been touched or discussed upon. During creation of a meme the niche market of the same should be taken in consideration, the meme needs to be addressing a specific group of people or it becomes annoying when it reaches everyone.</p>\r\n\r\n<p>Long story short&hellip; use memes but very cleverly and not too frequently because if you annoy your followers with repetitive memes, they won&rsquo;t find the koala-tea in your content.</p>\r\n\r\n<p><img alt=\"meme full\" src=\"https://www.digitaloye.com/uploads/blogs/meme-full-5.jpg\" style=\"width:200px\" /></p>', '3-1559885658_1559889650.jpg', 'meme-full-possibilities-in-digital-marketing', '1', 0, 'Meme-full Possibilities In Digital Marketing | DigitalOye', '', 'Meme-full Possibilities In Digital Marketing', 1, 0, '2020-01-25', 1, '2019-06-07 11:04:14', '2020-04-08 13:09:58'),
(32, 0, 'Best Tips, Ticks & Hacks For Google Shopping Campaigns', '', '<p>As it is already known that google shopping campaigns work well for e-commerce and B2C companies. In this article, we will be sharing some interesting tips and tricks to make them work better for you to boost your business revenue to the next level.</p>', '<p>As it is already known that google shopping campaigns work well for e-commerce and B2C companies. In this article, we will be sharing some interesting tips and tricks to make them work better for you to boost your business revenue to the next level. Being a top<a href=\"https://www.digitaloye.com/pay-per-click-services.html\"> pay per click advertising agency in India</a>, we understand the importance of shopping campaigns.&nbsp;</p>\r\n\r\n<p><strong>What Is Google Marchant Center?</strong></p>\r\n\r\n<p>If you were sticking to the search campaigns where you deal with keyword-level bidding, the shopping campaigns become very important especially, the elusive Google Merchant center. Google merchant center is the place where there is a lot of magic for shopping campaigns. This is the place where products and data feeds are kept live. A product data feed refers to the group of products that you sell. We as a top PPC company in Delhi have strong and excellent expertise in managing the product listing campaigns. It is a special format required by Google with tons of attributes that describe your products very well. Some key attributes of the Google product feed is as follows:</p>\r\n\r\n<ul>\r\n	<li>ID: a unique identifier used to identify the product</li>\r\n	<li>Title: it refers to the name of your product&nbsp;</li>\r\n	<li>Description: it refers to the descriptive information about your product</li>\r\n	<li>Product category: in this, you try to select Google&#39;s predetermined &nbsp;product categories.</li>\r\n	<li>Product Type: determined by you</li>\r\n	<li>Link to your products page on the website</li>\r\n	<li>Availability</li>\r\n	<li>Price</li>\r\n	<li>Sale Price</li>\r\n</ul>\r\n\r\n<p>You don&#39;t need to write text ads for these campaigns anymore, you just have to fill the feed values, making it an simpler alternative.</p>\r\n\r\n<p><strong>Best Tips For Maintaining The Google Merchant Center:</strong></p>\r\n\r\n<p>You can&#39;t think of setting a product listing ad campaign until and unless your products feed is rightly set up, this is super important as incorrect feed values may lead to product disapproval. Google data feeds are a big key to your success in shopping campaigns, here are some factors that you must keep in mind while creating the campaigns:</p>\r\n\r\n<ul>\r\n	<li>As shopping campaigns don&#39;t use keywords, we being the best PPC company in India believe that it is necessary to use catchy titles and attractive descriptions to attract your potential buyers.</li>\r\n	<li>Ensure your prices are 100% accurate and up to the mark especially while dealing with the international currencies</li>\r\n	<li>If you are advertising to a different country you need your product feed to be as per that country&#39;s requirements.</li>\r\n	<li>Bleak product images can seriously destroy your ads so try to use high-quality images. The images should not be edited or watermarked otherwise it might lead to disapproval of your product. The image should be of the product that you are actually selling.</li>\r\n	<li>Make sure that your product URL&#39;s are live and must not contain 404 error pages or dead links.</li>\r\n</ul>\r\n\r\n<p><strong>Creating Your Shopping Campaign:</strong></p>\r\n\r\n<p>Assuming that your data feed is in a perfect shape, and you have perfectly linked AdWords account with the google merchant center account, you are almost ready to create the shopping campaign. Once the campaign is created, you just have to think about how to organize your ad groups as per the brand and the product type. However sometimes, people forget to exclude all products in their respective ad groups. If you do this, all the products will be shown in the specific ad group which only increases your average CPC.</p>\r\n\r\n<ul>\r\n	<li>Companies with small data feed use only one ad group</li>\r\n	<li>Companies with big data feed use multiple ad groups</li>\r\n</ul>\r\n\r\n<p><strong>Best And Smart Ways To Organize Your Product Groups:</strong></p>\r\n\r\n<p>Organizing your product groups is a big key to generate revenue from Google ads shopping campaigns:</p>\r\n\r\n<ul>\r\n	<li>Having a small data feed of fewer than 200 products is the most preferred way of getting down by their product ID&#39;s and set bids at the product level. First segment it by brand category, &nbsp;then segment further by product ID.</li>\r\n	<li>If you have a large amount of data feeds where managing bids at the product level seems very unrealistic, try to segment the products where profit margins are similar.</li>\r\n	<li>The way you organize your products has a zero impact on whether or not your products searches will be relevant to your queries. Product groups are strictly used to adjust bids.</li>\r\n</ul>', 'Google-Shopping-Campaigns_1563960393.png', 'best-tips-ticks-hacks-for-google-shopping-campaigns', '5', 0, 'Best Tips, Ticks & Hacks For Google Shopping Campaigns | DigitalOye', '', 'Best Tips, Ticks & Hacks For Google Shopping Campaigns', 1, 0, '2019-07-24', 1, '2019-07-24 14:56:32', '2019-07-24 14:56:32'),
(33, 0, 'Best Tips For App Marketing Of A Small Business', '', '<p>Today, mobile app marketing is equally important to website marketing. Today, every industry needs an app for ensuring successful business growth and progress. Many large to small scale businesses are rapidly inclining towards the need of having a mobile app for their business.</p>', '<p>Today, mobile app marketing is equally important to website marketing. Today, every industry needs an app for ensuring successful business growth and progress. Many large to small scale businesses are rapidly inclining towards the need of having a mobile app for their business. Being the best app marketing agency, it is essential to come up with out-of-the-box and unique marketing strategies to&nbsp; ensure that the business reaches new heights of success. They provide the best and a far-reaching network to millions of customers and flourish them with more chances of profits. If you want your app to outstand the crowd, you need to be resourceful and follow the right marketing procedure to boost your app. If you are looking to build a perfect app, here are the steps you must follow:</p>\r\n\r\n<p><strong><a href=\"https://www.digitaloye.com/app-store-optimization-services.html\">App Store Optimization</a>:</strong>&nbsp; be it Google Play or IOS store, a proper app store optimization is a must for proper app rankings because they play a key role in boosting app rankings and downloads. Thus, it is very necessary to ensure that the correct optimization technique has been used for more app retention.</p>\r\n\r\n<p><strong>App Marketing On Facebook:</strong> Facebook is one of the greatest platforms for app promotion. You can promote any of your product or services through facebook app promotion campaign at a very limited cost.</p>\r\n\r\n<p><strong>Universal App Promotion:</strong> You should use the universal app promotion campaign in Google Ads to boost your app installs and in-app purchases. These Ads appear on Google Display, Youtube, App categories and Search network with a wide audience reach.</p>\r\n\r\n<p><strong>Use Twitter Power:</strong> Utilize the power of Twitter Ads and promoted tweets to promote your app ,it plays a key role in re-branding your app for a successful business. Start your promotion with a very small budget to drive more installs at lesser CPA.</p>\r\n\r\n<p><strong>App Updates:</strong> Add some app updates and keep on updating extra features to your app to make the customers feel more interested in your app. Updates play a key role in your user app retention and interest them to use the app more and more.</p>\r\n\r\n<p><strong>App Reviews: </strong>Take the app review part very seriously. Add the reviews written by the customers for enhanced user experience. It is also very important to place the screenshots of your app so that the user gets the in-depth idea of your app and it&#39;s functioning. App Reviews play a key role in boosting the app downloads and retention.</p>', 'banner_1564146604.png', 'best-tips-for-app-marketing-of-a-small-business', '8', 0, 'Best Tips For App Marketing Of A Small Business | DigitalOye', '', 'Best Tips For App Marketing Of A Small Business', 1, 0, '2019-07-26', 1, '2019-07-26 18:40:03', '2019-07-26 18:40:03'),
(34, 0, '5 Best Hacks For Display Advertising Campaigns', '', '<p>Google Display Advertising is one of the largest platforms for display advertisements where the ads are shown on apps and other websites. Being the best pay per click advertising agency in India</p>', '<p>Google Display Advertising is one of the largest platforms for display advertisements where the ads are shown on apps and other websites. Being the best <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">pay per click advertising agency in India</a>, it is essential for the users to opt for display ads. Consisting of millions of websites, advertisers can display their ads to a wide range of audiences using many targeting options. Although it can reportedly reach 92% of all Internet users in the US, hesitation to use it is not uncommon. People browsing through the search network don&#39;t need to be willing to purchase the products. So to get the most from your GDN budget, you need to be smart about whom you are going to target and how. So display advertising campaigns are of a great deal but if you use them effectively they can promise a great ROI for your business.</p>\r\n\r\n<h3><strong>1. Remarketing Campaigns:</strong></h3>\r\n\r\n<p>Remarketing allows your ads to show to those people who have visited your website. It&#39;s a great tool to boost your conversions. There are different types of re-marketing ads. For eg, if you want to show very personal ads to the people about the products and services then you can use dynamic ads or dynamic remarketing. Remarketing is one of the best tools to retains your existing customers.</p>\r\n\r\n<h3><strong>2. Target Similar Audiences:</strong></h3>\r\n\r\n<p>The Similar Audiences feature that is with the google ads where the google display network computes the similar audiences for every remarketing list this is very efficient for the people who are looking for your products and services. This targeting is highly recommended to some of the relevant ad groups where it can play a great deal to boost the performance of your campaigns.</p>\r\n\r\n<h3><strong>3. Focus on Placements:</strong></h3>\r\n\r\n<p>While focusing on other targeting options this targeting method gives you granular control over the websites and apps where you can show your ads to the potential customers. Select relevant websites and where your customers might be interested in. You can also add relevant youtube channels where your customers are interested in for the effective performance of the ads network. Check out where the ads appeared and try to pause out irrelevant websites and apps.</p>\r\n\r\n<h3><strong>4. Look Out for Mobile Games:</strong></h3>\r\n\r\n<p>If you are opting for interest, topic and placement targeting then it&#39;s very essential to check out the placements of your ads. So it&#39;s far that you pause of the games and game apps because a user may accidentally click it which causing you a lot of pence which gets unnoticed which just boosting your CPC and lowering the conversion rate so it&#39;s damn essential to pause the game websites and apps from the placement section.</p>\r\n\r\n<h3><strong>5. Target In-Market Audiences:</strong></h3>\r\n\r\n<p>The in-market Audience is a great tool to reach people who are actively browsing your products or services and even considering to buy it. If you are using this targeting for your ad campaigns then it might play a key role in giving you relevant lead or the target audience to ensure the campaign&#39;s success.</p>', 'Display-Advertising-Campaigns_1565763194.png', '5-best-hacks-for-display-advertising-campaigns', '8', 0, '5 Best Hacks For Display Advertising Campaigns | DigitalOye', '', '5 Best Hacks For Display Advertising Campaigns', 1, 1, '2019-08-14', 1, '2019-08-14 11:43:13', '2019-09-13 11:11:00'),
(35, 0, '7 Best Strategies you should consider for Online Shopping Ads', '', '<p>If you are a retailer and looking to sell as much as possible then, the best alternative is Google Shopping Campaigns where you can promote your individual products at a large scale. With more and more people shopping online, almost every brand wants to take advantage of this opportunity.</p>', '<p>If you are a retailer and looking to sell as much as possible then, the best alternative is Google Shopping Campaigns where you can promote your individual products at a large scale. With more and more people shopping online, almost every brand wants to take advantage of this opportunity. Shopping campaigns are one of the best effective ways of generating sales for the products. It&#39;s a great opportunity to reach millions of people to search for products online. As a <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">best PPC company in Delhi</a>, we understand the deep importance of using shopping campaigns for a good conversion rate. Here are some of the best strategies for Google shopping campaigns:</p>\r\n\r\n<h3><strong>1) Getting Your Descriptions Right:</strong></h3>\r\n\r\n<p>If you are selling a product, it is important to make the descriptions right. For this, do some research work on some of the keywords that your customers are interested in. You can eliminate those customers who are not interested in your products by adding negative keywords.</p>\r\n\r\n<h3><strong>2) Accurate Titles:</strong></h3>\r\n\r\n<p>Make sure that the titles are accurate, it should be punchy, concise and up to the mark, and in sync with the product - put major emphasis on your titles for boosting the sales of the product.</p>\r\n\r\n<h3><strong>3) Linking to the landing page:</strong></h3>\r\n\r\n<p>It&#39;s to link your ads to the correct landing pages as per the product. Make sure that your landing pages are a class apart to make the customers leave an enchanting experience regarding the product.</p>\r\n\r\n<h3><strong>4) Correct The Errors:</strong></h3>\r\n\r\n<p>It&#39;s very important to check the errors in the merchant center if you optimize the errors regularly the campaigns perform smoothly &amp; steadily. As the errors may constantly hamper your performance of the shopping campaigns.</p>\r\n\r\n<h3><strong>5) Adjust The Bids Regularly:</strong></h3>\r\n\r\n<p>Try to adjust the bids regularly start with a lower bid initially and push up the bids slowly ad steadily to boost the performance of your campaigns.</p>\r\n\r\n<h3><strong>6) Go Negative With Keywords:</strong></h3>\r\n\r\n<p>Check your negative keywords and the search terms and exclude the irrelevant searches so that products are shown on relevant searches. This will play a key role in reducing the CPC of the campaigns or product groups.</p>\r\n\r\n<h3><strong>7) Use Showcase Shopping:</strong></h3>\r\n\r\n<p>Use showcase shopping ads to present multiple images for the product catalogs this will play a key role in boosting the campaign&#39;s performance and even your product sales.</p>\r\n\r\n<h2><strong>Conclusion:</strong></h2>\r\n\r\n<p>Getting your online marketing strategy right is really important for having successful ad campaigns online. It is an Internet driven world, each and every business from across the industries be it - apparel, event management, food &amp; beverages or even a manaufacturing industry are largely realising the immense potential that the Internet world holds. For succeeding at your online ad campaigns, your SEO team should be well versed with all the changing policies and algorithms of the Google Shopping Campaigns. Your SEO team should know how and where to use keywords to ensure better search results ranking. Do this and you are bound to succeed at your online ad campaigns!</p>', 'blog_1567069717.jpg', '7-best-strategies-you-should-consider-for-online-shopping-ads', '8', 0, '7 Best Strategies you should consider for Online Shopping Ads | DigitalOye', '', '7 Best Strategies you should consider for Online Shopping Ads', 1, 1, '2019-08-29', 1, '2019-08-29 12:07:02', '2019-09-13 11:09:34'),
(36, 1, 'Best Simple High ROI SEO Tactics In 2019', '', '<p>SEO is changing constantly so it&#39;s really difficult to understand what is best. We only talk about ROI from Google Ads or Facebook campaigns but we tend to skip SEO in this process. As a top SEO company in Delhi, it&#39;s really necessary to understand those tricks and tactics which can boost your business ROI through SEO.</p>', '<p>SEO is changing constantly so it&#39;s really difficult to understand what is best. We only talk about ROI from Google Ads or Facebook campaigns but we tend to skip SEO in this process. As a top SEO company in Delhi, it&#39;s really necessary to understand those tricks and tactics which can boost your business ROI through SEO. As SEO is a key component of inbound sales strategy and analysis. Where your aim is to maximize steady and consistent growth. for that, you must utilize google analytics which gives the best concrete idea of which keywords are benefiting your business the most.</p>\r\n\r\n<h2><strong>So Here Are The Best SEO Tips To Boost Your SEO ROI in 2019:</strong></h2>\r\n\r\n<h3>&nbsp;</h3>\r\n\r\n<h3><strong>1) Use Cross-Linking Of Pages:</strong></h3>\r\n\r\n<p>This is the most core technique for bringing the SEO rankings if you link your popular pages to keywords like &quot;digital marketing&quot; or &quot;online marketing&quot; you can start climbing the rankings though it takes time from six months to a year you rank well. Just think well a but your competitive keywords and make sure you link your page while using these keywords in your blogs and other famous articles.</p>\r\n\r\n<h3><strong>2) Use Of Featured Snippets:</strong></h3>\r\n\r\n<p>When you search for some things there are some search results that come in the form of pop up boxes with a quick answer this feature is called as featured snippets. As a <a href=\"https://www.digitaloye.com/seo-services.html\">top SEO company in Delhi</a>, we always try to maximize this feature so as to rank the websites fast and quick. to ensure that you must use your H1 tags to the fullest for eg if H1 tag is digital marketing? Right after that, you must explain digital marketing in a snippet. If you do that Google will detect your page and crawl it in a more simpler way.</p>\r\n\r\n<h3><strong>3) Title Tags Optimization:</strong></h3>\r\n\r\n<p>Let&#39;s take for a scenario you created an excellent piece of content and achieve the number one spot. And similarly, your competitors create a web page and rank on number 2 and their content isn&#39;t that good. You frequently notice that people click on a 2nd rank more often as the 1st one then the problem is with the title tags. Title tags must well be optimized with keywords and must be catchy at first look to attract website traffic. To much overstuffing of keywords can in title tags make the quality of the tags poor.</p>\r\n\r\n<h3><strong>5) Write Epic &amp; Classy Content:</strong></h3>\r\n\r\n<p>Being an SEO Agency In India it&#39;s very much necessary to write good content for a web page or articles the minimum words for a blog or an article should be 2000+ if it is more than 4000+ then you have a great chance of increasing your keyword density. Higher the keyword density higher is the chance of website or blog rankings. The studies have revealed that webpages in top 10 ranks at least have more than 2000 words. So if you write a detailed content there is a good possibility of driving good website traffic.</p>\r\n\r\n<h3><strong>7) Using Videos In Landing Page:</strong></h3>\r\n\r\n<p>If you are using videos in the landing page please make it sure you are transcribing them this process is very simple and reliable because this process helps in crawling the videos much faster thereby boosting your rank much faster and its a fact that transcribing the videos and keeping a video on the landing page boosts the conversion by 200%.</p>\r\n\r\n<h3><strong>8) Optimize Images:</strong></h3>\r\n\r\n<p>Another big technique to boost the SEO rankings is to optimize the images. Though it&#39;s a little difficult to crawl the videos, google can crawl the images easily for that it&#39;s a very good option to optimize the image with alt tags. Using log description tags and naming the description tags will play a great deal in boosting the SEO rankings.</p>\r\n\r\n<h3><strong>9) Use Of A Mobile Friendly Landing Page:</strong></h3>\r\n\r\n<p>Mobile friendly landing page plays a key role in boosting the SEO rankings as more than 60% of the searches are being done through mobile. Try to design a website which serves both desktop and mobile devices such websites which are both mobile and desktop friendly are called responsive website design. For that, you need to select the right template.</p>\r\n\r\n<h2><strong>CONCLUSION:</strong></h2>\r\n\r\n<p>As PPC brings ROI for the business same is the case with SEO if you follow the recent practices then you have the great chance of leveraging the ROI for your business. Use of advanced SEO tools, website auditing, and analysis plays a key role in enhancing the website rankings. Being the best SEO service provider in India we have achieved quality rankings for the websites in a limited time.</p>', 'seo_1568352685.png', 'best-simple-high-roi-seo-tactics-in-2019', '5', 0, 'Best Simple High ROI SEO Tactics In 2019 | DigitalOye', '', 'Best Simple High ROI SEO Tactics In 2019', 1, 1, '2019-12-02', 1, '2019-09-13 10:39:47', '2020-04-06 11:31:10'),
(37, 2, '5 Best Ways To Optimize Facebook Ads', '', '<p>Optimization plays an important role in improving campaigns performance. It plays a key role in separating the campaigns from successful campaigns. There are a certain facebook ad optimization hacks that can play a key role in boosting your desired ROI.</p>', '<p>Optimization plays an important role in improving campaigns performance. It plays a key role in separating the campaigns from successful campaigns. There are a certain facebook ad optimization hacks that can play a key role in boosting your desired ROI. As the best <a href=\"https://www.digitaloye.com/facebook-marketing.html\">Facebook Marketing Company in India</a>, we have been following these methods for better results. These can take your campaign to the next level. These play an important role in increasing your ads&#39; click-through rates, lowers your ad cost per click, lowers your cost per acquisition and helps to achieve your leads within a limited budget. If you want to reach your target audience in a much better way to boost your ads performance and also outpaces your competitors. So what are these 10 powerful Facebook ad optimization techniques that you can really focus on?</p>\r\n\r\n<h3><strong>1. Optimize your Facebook ads&rsquo; likes and shares:</strong></h3>\r\n\r\n<p>If others are liking your ads its means that the ads are engagement friendly. So it&#39;s better to add more ads for optimization of likes and share for a better ad reach. &nbsp;For every ad set and campaign try to use the &quot;existing post for the campaign in the ad sets.</p>\r\n\r\n<h3><strong>2. Use the FTO (fast take off) method:</strong></h3>\r\n\r\n<p>In some cases it can take plenty of time to get you the desired results for a kick start performance for that FTO method is of great use especially when you&rsquo;re working with small budgets, the campaign take-off can take some time</p>\r\n\r\n<h3><strong>3. Optimize your ad schedule:</strong></h3>\r\n\r\n<p>If you are running your Facebook ads for 24/7 then it&#39;s better to optimize it according to the ad schedule so that ad reaches the potential customers at the right time and place. If you have analyzed your accounts then hours scheduling is the best option for better results. To see which weekdays contribute to the most conversions at the lowest CPA, go to your Facebook Ads Manager reports and use the Breakdown menu to break down your campaigns by Day.</p>\r\n\r\n<h3><strong>4. Fight ad fatigue with ad rotation:</strong></h3>\r\n\r\n<p>Another way to optimize your ads is to use ad frequency which plays a key role in affecting the performance of the campaigns click-through rate, CPC and cost per conversion. The more people see your ads, the more bored they&rsquo;ll get.his means that after your target audience has seen your Facebook ad for four times or more, the cost-per-click will increase significantly.</p>\r\n\r\n<h3><strong>5. Optimize your ad placement:</strong></h3>\r\n\r\n<p>While advertising on Facebook the ad placement has a huge impact on the average costs. It varies so much that it has a lot of impact on the CPC and can vary more than 500% depending upon the placements. Push up your bids on the top-performing ad placements If an ad placement performs below standards then you can simply pause it.</p>', '5-Best-Ways-To-Optimize-Facebook-Ads_1569391737.jpg', '5-best-ways-to-optimize-facebook-ads', '7', 0, '5 Best Ways To Optimize Facebook Ads | DigitalOye', '', '5 Best Ways To Optimize Facebook Ads | DigitalOye', 1, 1, '2019-09-25', 1, '2019-09-25 11:38:55', '2019-10-24 17:52:55'),
(38, 1, 'Latest In: Now You Can See Cart Metrics Shopping Campaigns For On Google Ads', '', '<p>Marketers will now be able to monitor their e-commerce cart data to highlight the products that are resulting in profits. Considering the upcoming festive season, this new column in Google Ads will help marketers like you in many ways.</p>', '<p>Marketers will now be able to monitor their e-commerce cart data to highlight the products that are resulting in profits. Considering the upcoming festive season, this new column in Google Ads will help marketers like you in many ways. E-commerce sellers can run their Google Ads and keep an eye on the cart metrics to better optimize their ad campaigns to garner greater gross profit.</p>\r\n\r\n<p>This new feature will allow the marketers to view the product status to get an insight into which product is most likely to trigger conversion, sell more, etc. It will also enable the marketers to view as and when the products get clicks and lead to conversions. Also, this new addition will allow marketers to compare the products and their analytics to find out the products that are driving sales. You can use these insights to plan your marketing strategy accordingly and figure out the products that you would want to display at the forefront. You can view this data based on various dimensions such as geographic location, device, etc to analyze how it impacts the cart size, conversions, and profitability.</p>\r\n\r\n<p>The new metrics are currently in beta, will help the marketers in Google Ads Conversion Tracking down to the product level. It will provide an in-depth analysis of how every product is performing, their cart data, and how profitable each product is proving to be.</p>\r\n\r\n<p><strong>The cart data comprises of the following metrics -</strong></p>\r\n\r\n<ul>\r\n	<li><strong>Orders:</strong> Sales generated via ad clicks</li>\r\n	<li><strong>Average Cart Size: </strong>Total number of items in the cart divided by the total number of orders.</li>\r\n	<li><strong>Average Order Value: </strong>Revenue generated from ad clicks divided by the number of orders via ad clicks.</li>\r\n	<li><strong>Cost Of Goods Sold (COGS):</strong> Total business costs incurred in the product.</li>\r\n	<li><strong>Revenue:</strong> It refers to the income from transactions via ad clicks. It is calculated as the sum total of price of the items in a cart.</li>\r\n	<li><strong>Gross Profit:</strong> It refers to the total profits from transactions bia ad clicks. It is calculated by subtracting COGS from Revenue.</li>\r\n</ul>\r\n\r\n<p>Apart from cart data, you can also go to Report Editor where you can find information about the products that were purchased via the shopping campaigns with the following product-level metrics-</p>\r\n\r\n<ul>\r\n	<li><strong>Units Sold:</strong> Total sales of a product.</li>\r\n	<li><strong>Product Revenue: </strong>Total income generated from a product.</li>\r\n	<li><strong>Product Gross Profit:</strong> Total profits garnered from total units sold of a product.</li>\r\n	<li><strong>Average Product COGS:</strong> Total busines costs incurred in the product divided by the total number of products sold.</li>\r\n</ul>\r\n\r\n<p><strong>Final Words:</strong></p>\r\n\r\n<p>If you want to access the new columns, you will require a Google global site tag for Google Ad conversion tracking set up. For receiving gross profit reporting data, you will have to add value for the Cost Of Goods Sold attribute under &quot;Price &amp; availability&quot; in your product feed on Google Merchant Center.</p>\r\n\r\n<p>With the best <a href=\"https://www.digitaloye.com/google-adwords.html\">Google Adwords Company in Delhi</a>, you can set up your Google Adwords account to boost your e-commerce business online. &nbsp;Our team of Google Adwords Professionals will help you in setting up your Google Merchant Account that will help you in making your products available on all Google services.</p>', 'Now-You-Can-See-Cart-Metrics-Shopping-Campaigns-for-On-Google-Ads_1571918969.png', 'latest-in-now-you-can-see-cart-metrics-shopping-campaigns-for-on-google-ads', '8', 0, 'Latest In: Now You Can See Cart Metrics Shopping Campaigns for On Google Ads | DigitalOye', '', 'Latest In: Now You Can See Cart Metrics Shopping Campaigns for On Google Ads', 1, 1, '2019-10-24', 1, '2019-10-24 17:39:28', '2019-10-24 17:51:13');
INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(39, 1, 'Google\'s Latest Announcement: Slow Websites Will Get a New Badge of Shame in Chrome', '', '<p>Google&#39;s announcement has put the website owners on a high alert as this possible update can highly affect the website&#39;s current rankings on the search engine.</p>', '<p>No one likes to visit websites that load at a turtle-speed. After specifying the importance of loading speed as an important ranking factor on the search engine results pages many times, Google has now found a more straightforward way to make this importance more clear- Google Chrome is testing ways to highlight and label those websites that have a slow loading speed.</p>\r\n\r\n<p>With this latest announcement, Google is hitting two birds with one stone, i.e., it is making it easier for the users to identify websites with the slow loading speed and is strictly encouraging the website owners to improve their page speed.</p>\r\n\r\n<p>As of now, Google is just experimenting with various options for badging such websites. The team is also working on ways to identify those websites that are loading slowly on specific devices and network conditions.</p>\r\n\r\n<p>In an announcement they made during the Chrome Dev Summit held in San Francisco on Monday, Google stated that slow-loading websites would get highlighted with a new badge that is most likely to appear on the loading screen, with a warning &quot;Usually loads slow.&quot; Also, Google will set some parameters to determine the load speed of the sites. Some of these parameters will be device hardware, historical latencies, network connections, and many more.</p>\r\n\r\n<p>The company clearly stated that it does not want to compromise on the user experience. A warning screen in color &quot;red&quot; might appear to inform the users about the loading speed and a separate progress bar in color &quot;green&quot; to indicate a website&#39;s fast loading time.</p>\r\n\r\n<p>Apart from this announcement, Google has also revealed that Google will soon come up with many developer-centric updates. Also, it revealed an API named Web Bundles that will allow the developers to distribute content across multiple formats.</p>\r\n\r\n<p>Google&#39;s announcement has put the website owners on a high alert as this possible update can highly affect the website&#39;s current rankings on the search engine. In the times to come, slow loading pages will experience increased pressure to survive.</p>', 'blog-2_1573825637.jpg', 'google-s-latest-announcement-slow-websites-will-get-a-new-badge-of-shame-in-chrome', '10', 0, 'Google\'s Latest Announcement: Slow Websites Will Get a New Badge of Shame in Chrome | DigitalOye', '', 'Google\'s Latest Announcement: Slow Websites Will Get a New Badge of Shame in Chrome', 1, 1, '2019-11-15', 1, '2019-11-15 19:17:15', '2019-11-16 10:52:01'),
(40, 1, 'Google Core Updates 2019: A Timeline', '', '<p>Google has a good history of coming up with several algorithm updates every year that usually give cold feet to the webmasters around the world. This article covers all the major Core Updates that Google came up with in the year 2019.&nbsp;</p>', '<p>As we march towards the end of the year 2019, here&#39;s a brief explanation of all the core algorithm updates, search index changes and refreshes that Google came up within the year 2019 -<br />\r\n&middot; March 2019 Core Update<br />\r\n&middot; June 2019 Core Update<br />\r\n&middot; September 2019 Core Update<br />\r\n&middot; November 2019 Core Update</p>\r\n\r\n<p>Let&#39;s first understand what a Core Update is?</p>\r\n\r\n<p>Unlike Google Updates, like Panda or <a href=\"https://en.wikipedia.org/wiki/Google_Penguin\">Penguin</a> that specifically targeted content quality or backlinks, a Core Update by Google does not have a specific focus on a particular search query or area.&nbsp;</p>\r\n\r\n<p>Because the Core Update does not target any specific element, <a href=\"https://twitter.com/searchliaison?lang=en\">Google Liasion&#39;s Twitter Account</a> (Google&#39;s official mode of confirming a new update) has time and again let the webmasters know that there is nothing to &quot;fix&quot; with the Core Updates, all you can do is follow&nbsp;<a href=\"https://support.google.com/webmasters/answer/35769?hl=en\">Google webmaster guidelines</a> and focus on creating quality content.</p>\r\n\r\n<p>Now, before any further wait, let&#39;s dive in to discuss each of these Google updates.</p>\r\n\r\n<p><strong>1. March 2019 Core Update</strong></p>\r\n\r\n<p>On March 12, Google came out with a broad core search ranking algorithm that has affected Google search results worldwide. The most affected websites were from the health industry dealing with particularly sensitive topics like information on YMYL search queries (Your Money Your Life).</p>\r\n\r\n<p>While some of the health sites lost their SEO visibility, many health sites climbed up the ladder. This was because Google favored those sites that provided a higher level of trust to the visitors searching for sensitive YMYL keywords. Websites that have an active brand profile and a broad topic focus benefited from this update, while the niche sites that dealt with specific topics saw a decline in their rankings.</p>\r\n\r\n<p>With this update, Google began to give more weight to user signals while determining the rankings of a site. The sites that have worked on their SEO to improve time on site, pages per visit, and bounce rate were the most benefitted. It covered the search queries that fall under the acronym E-A-T (Expertise, Authoritativeness, Trust).</p>\r\n\r\n<p><strong>2. June 2019 Core Update</strong></p>\r\n\r\n<p>Google&#39;s June 2019 Core Update rolled out on June 3 and finished updating on June 8 - Google took five days to roll out this core update fully.</p>\r\n\r\n<p>In June 2018, Google launched video carousels for a large number of query searches. This changed the layout of the SERPs and saw an increase of 25% in the visibility of YouTube in just one week. With June 2019 Core Update, another jump in video carousels visibility was observed.</p>\r\n\r\n<p>This update hugely affected news websites by negatively hitting low-quality news sites. Therefore, it suggested that Google may be raising quality standards regarding news topics.</p>\r\n\r\n<p><strong>3. September 2019 Core Update</strong></p>\r\n\r\n<p>Google came up with this update on September 24, 2019. This update affected all global markets and search indexes. Just like the previous updates, its impact did not show any consistent trend. However, several finance and healthcare websites reported that the update had hit them - particularly those who dealt with sensitive money and health-related issues (E-A-T).</p>\r\n\r\n<p>This update observed that the sites had been affected in various ways - for some keywords, sites with a robust backlinking profile have improved. For other searches, websites with poor backlinks but quality content gained positions in the top 10.</p>\r\n\r\n<p>Another interesting observation was that Google improved the relevance of video content for several informational keywords.</p>\r\n\r\n<p><strong>4. November 2019 Core Update</strong></p>\r\n\r\n<p>This Google Core Update was rolled out on November 7. Just like the earlier updates this year, November 2019 Core Update did not follow a consistent trend, although changes were observed in the travel, food, and health sectors. Webmasters went on to describe this update as &quot;aggressive&quot; as massive changes were noticed in the search engine rankings.</p>\r\n\r\n<p>This update primarily affected the small and medium-sized websites, many of which belonged to the travel, food, and health sectors. Many of which reported a drop in site traffic by 30 percent.</p>\r\n\r\n<p><strong>FINAL WORDS</strong></p>\r\n\r\n<p>Google comes up with new updates now and then. This always has the webmasters on their feet. It is mainly because of these core updates that SEO has become an ongoing process. To always keep up with the forever-evolving SEO, you require&nbsp;high <a href=\"https://www.digitaloye.com/blog/best-simple-high-roi-seo-tactics-in-2019\">ROI SEO tactics</a> that you can implement on a regular basis.&nbsp;</p>\r\n\r\n<p>Amidst such unpredictable changes that Google rolls out, you need an SEO strategy that helps your site to hold its grounds during such transitions. Therefore, you need to hire the <a href=\"https://www.digitaloye.com/\">best SEO company in India</a> that can maintain your site&#39;s SEO rankings through thick and thin, and make your site SEO 2020 ready!</p>', 'google-core-update_1575899474.jpg', 'google-core-updates-2019-a-timeline', '10', 0, 'Google Core Updates 2019: A Timeline | DigitalOye', '', 'Google Core Updates 2019: A Timeline', 1, 0, '2019-12-15', 1, '2019-12-09 19:12:31', '2020-04-08 12:59:34'),
(41, 1, 'How to make use of PPC strategy for long-term search marketing success?', '', '<p>While Pay Per Click Advertising is an amazing tool for garnering short term goals of attracting customers, advertisers are now looking for alternative online marketing platforms that they can leverage for advertising.</p>', '<p>This article is for those advertisers and marketers who are looking for long-term success by implementing pay-per-click search engine advertising for branding their business and bringing in more sales.</p>\r\n\r\n<p><br />\r\nBefore we get into the details, let&#39;s first understand what pay-per-click (PPC) strategy is.</p>\r\n\r\n<p><br />\r\n<strong>WHAT IS PAY PER CLICK ADVERTISING?</strong><br />\r\nYou must have heard about its definition many times now. To further simplify its literal meaning, pay per click advertising basic structure is this - you pay the price every time someone clicks on your advertisement to reach you.<br />\r\nWith PPC, you&#39;ll be able to earn short-term profits by displaying your advertisements on the top of the search engine (above the organic results).<br />\r\nInitially, an excellent offering by the search engine, PPC is slowly losing its significance because of the increasing competition - now, almost every advertiser is seeking PPC to display their services; this, in turn, has resulted in less traffic and income.<br />\r\nAs a result, advertisers who were once investing huge bucks into Google Adwords pay-per-click advertising, today there has been a decline in PPC investment because the advertisers are increasingly becoming frustrated with no impressions and expected results. This has led to marketers desperately looking for a new place to advertise their products.<br />\r\nOnline marketers that are investing in PPC advertising with a log-term plan are looking for other diverse areas for marketing. They are quickly expanding their online advertising spendings as wide as possible.<br />\r\nIf you&#39;re a PPC specialist, the following five key points will help you diversify your pay per click search engine advertising campaign -</p>\r\n\r\n<p><br />\r\n<strong>1. Create backups</strong><br />\r\nWith every new update that Google is rolling out, things are becoming confusing and turbulent for online businesses. <a href=\"https://www.digitaloye.com/google-adwords.html\">Google Adwords</a> PPC team is catching the online scammers increasingly, and thousands of spammy internet businesses are getting caught in bans. In such a scenario, many legitimate companies are also getting trapped.<br />\r\nTherefore, if you&#39;re a PPC advertiser or if your business heavily depends on online advertisements, create an alternative account and use it as a backup. All small businesses and entrepreneurs should prepare for the worst and keep a backup company name and credit card with them in case their business account gets banned unexpectedly.</p>\r\n\r\n<p><strong>2. Don&#39;t just rely on PPC</strong><br />\r\nIf you want to withstand the competition online, you cannot rely solely on one advertising tactic. As an online marketer, realize that long-term success comes with SEO driven websites. Once you get your website to rank highly on the search engines for the right search keyword, you&#39;ll receive tons of website traffic for free! All the revenue thus generated will have high profit margins.<br />\r\nYou decide which one sounds better? - Investing tons of money and receive no quality traffic? Or spend time in getting your SEO right and getting quality traffic?<br />\r\nThe choice is yours.</p>\r\n\r\n<p><br />\r\n<strong>3. Do not rely only on social media traffic</strong><br />\r\nWe all have heard about the recent Facebook security breach case. This is a live example of how you cannot wholly rely on the traffic you receive from running paid campaigns on social media.<br />\r\nToday&#39;s customers are smart, and they don&#39;t want to look at ads while scrolling down their social media feed. It simply annoys them! It is very likely that they&#39;ll skip your ad without paying much heed to what you have to say.<br />\r\nOur suggestion is to display your advertising campaigns across multiple search engines, social media platforms, and third-party relevant websites.</p>\r\n\r\n<p><br />\r\n<strong>4. Build relations with ad network representatives</strong><br />\r\nIn case something goes wrong with your pay per click advertising campaign, you&#39;ll need a direct contact that will help you solve your issue real quick. While websites do have an option of contact forms and email exchanges, the process is typically slow. And if it is about your campaign bleeding money, it&#39;ll take you more time.<br />\r\nOne of the best ways to avoid such an issue is by building relations directly with account representatives and help desk staff who will help you resolve issues in lesser time and for a higher value.</p>\r\n\r\n<p><br />\r\n<strong>5. Experiment with other advertising networks</strong><br />\r\nYes, the Google advertising network is probably the backbone of every advertiser&#39;s online campaigns. But, let&#39;s get real - while they do provide the largest platform for traffic generation, when it comes to customer service, they often give a slow response.<br />\r\nOf course, it&#39;ll be a big no-no to spend all the advertising budgets on small networks, but assigning a significant portion of your budget into them is a great way to get traffic and more dedicated personal services - caring representatives and expert services.<br />\r\nIt is better to explore and make mistakes than not to examine and make repetitive mistakes. Pay per click advertisers with a long term goal in mind think wide, not thin.</p>\r\n\r\n<p><br />\r\nYes, Google Adword&#39;s Pay Per Click Advertising Campaigns may be falling, &nbsp;but if you&#39;re a pay per click advertiser with a long term vision, you&#39;ll know how to improvise and leverage the changing trends happening around. Because of this turbulence in the online marketing scenario,&nbsp;&nbsp;go for <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">Best PPC Services</a>&nbsp;that covers a wide range of online paid advertising activities.&nbsp;</p>', '18-dec_1576675958.jpg', 'how-to-make-use-of-ppc-strategy-for-long-term-search-marketing-success', '10', 0, 'How to make use of PPC strategy for long-term search marketing success?', '', 'Are you a pay per click advertiser? Are you looking to widen your paid marketing horizons?  Check out this article if you want to work with PPC strategy for long term online success?', 1, 0, '2019-12-27', 1, '2019-12-18 19:02:38', '2020-08-10 15:06:39'),
(42, 1, 'Chardham Yatra: Sell Yatra Packages With These 4 Digital Marketing Strategies', '', '<p>As we near the end of the cozy winter season, the gates of the sacred Chardham Yatra will soon be open for the pilgrims. The Chardham Yatra will take the pilgrims to four holy sites in Uttrakhand - Badrinath, Kedarnath, Yamunotri, and Gangotri.</p>', '<p>As we near the end of the cozy winter season, the gates of the sacred Chardham Yatra will soon be open for the pilgrims. The Chardham Yatra will take the pilgrims to four holy sites in Uttrakhand - Badrinath, Kedarnath, Yamunotri and Gangotri. Every year, thousands of Hindu pilgrims embark on the Chardham Yatra seeking &#39;moksha&#39;. Many pilgrims will soon start searching for Chardham Yatra packages to make bookings.</p>\r\n\r\n<p>In such a scenario, how are you going to ensure that you get the maximum bookings for your Chardham Yatra Packages? The answer is through digital marketing efforts. You can either conduct these digital marketing activities in-house or hire the best digital marketing agency in Delhi India for handling it on your behalf.<br />\r\nIn this article, we will discuss four digital marketing activities that will help you reach your online audience easily.</p>\r\n\r\n<p>So let&#39;s get started!</p>\r\n\r\n<h3><strong>1. Optimize your landing page</strong></h3>\r\n\r\n<p>This should be the first step to focus on selling the packages to your audience.</p>\r\n\r\n<p>A landing page is a web page that is specially created for a marketing campaign. It is designed with a single objective in mind - encouraging the user to take the desired call to action (or CTA).</p>\r\n\r\n<p>This is where a user will be directed to after he clicks on your online advertisement or other online posts on the Char Dham yatra package.</p>\r\n\r\n<p>Optimize your landing page with brief content on the itinerary, the inclusions and exclusions from the journey, the costs of the tour packages, medical requirements, and more. Add a relevant CTA button, for, e.g. enquire now, buy a package or customize a package, and more.</p>\r\n\r\n<h3><strong>2. SEO best practices for making your packages more visible online</strong></h3>\r\n\r\n<p>SEO stands for Search Engine Optimization. It is an organic method of search engine marketing by helping your product get more visibility on the search engine result pages (SERPs) by targeting specific keywords that the users will use for searching Chardham packages online.</p>\r\n\r\n<p>Here are the benefits of applying SEO to your online tour packages -</p>\r\n\r\n<ul>\r\n	<li>It will help you get more leads from search engines: For example, when a user goes on Google and types &quot;Char Dham yatra packages,&quot; the travel websites optimized for SEO will appear on the first page and will grab the most attention.</li>\r\n	<li>Cost-effective method: Search Engine Optimization is an organic method of getting more online visibility. It does not require any investments, unlike traditional modes of marketing and other paid form of online marketing.</li>\r\n	<li>Guaranteed business growth: Even though SEO takes a reasonable amount of time and effort, its results can be witnessed within the first month itself. When you hire a professional <a href=\"https://www.digitaloye.com/seo-services.html\">SEO agency in India</a> who applies SEO best practices like on-page optimization of your website followed by off-page backlinking, you will begin to rank higher on the SERPs and therefore attract more leads.</li>\r\n</ul>\r\n\r\n<h3><strong>3. Online advertisement campaigns for getting quick results</strong></h3>\r\n\r\n<p>While there are several ad networks online for you to choose from, the two most prominent ad networks are Google AdWords and Facebook Advertising.</p>\r\n\r\n<ul>\r\n	<li>Google AdWords is the paid form of search engine marketing. With Google AdWords, you can place your ads strategically on the internet - on the search engine results pages, specific Google websites like Google Gmail, Youtube, Finance, and Blogger. You will also become visible on mobile websites and apps, and on other websites that your online audience visits.</li>\r\n</ul>\r\n\r\n<p>You can also advertise your Google ads based on locations or languages. This means, if you want to promote your Char Dham Yatra Tour Packages, you can set your location to India and even target based on languages.</p>\r\n\r\n<ul>\r\n	<li>Facebook Advertising is another great way to reach your target audience. With the incoming of social media, Facebook has grown to become the top social media platform with over 2 Billion Facebook users in India. Do you see the potential here? If you advertise your Char Dham Yatra Packages on Facebook, you&#39;re more likely to grab the attention of your specific audience.</li>\r\n</ul>\r\n\r\n<p>Just like Google AdWords, Facebook Advertising also offers several filters that you can apply to narrow down your target audience. Using tools like location, age, language, and gender, you can create Ad Sets for your tour packages.</p>\r\n\r\n<h3><strong>4. Social media for creating a good brand rapport and initiate &quot;word-of-mouth&quot; marketing</strong></h3>\r\n\r\n<p>Social media is the jack of all trades. From increasing engagements to improving brand awareness, social media does it all. Especially if you&#39;re a new entry in the highly fragmented market of the travel industry, social media will prove to be the best help for you.</p>\r\n\r\n<p>Now, there are many popular social media channels - Facebook, Instagram, Twitter, Snapchat... and the list goes on and on.</p>\r\n\r\n<p>Selecting a platform for you to market on should not be that difficult. Just answer the following questions -</p>\r\n\r\n<ul>\r\n	<li>Who is your target audience?</li>\r\n	<li>On which social platform is your audience more active?</li>\r\n	<li>What are your marketing objectives?</li>\r\n</ul>\r\n\r\n<p>Well, you are clear on your marketing objective - to sell more tour packages!</p>\r\n\r\n<p>Now, Char Dham Yatra Package will be the most appealing to religious mid-age groups. This being said, the one platform that you should primarily target has to be Facebook.</p>\r\n\r\n<p>If you don&#39;t want to invest in Facebook marketing, as mentioned above, no worries! There are other organic ways in which you can market your tour package.</p>\r\n\r\n<p>By creating informative content and touching points like why someone should choose your yatra package over others, making eye-catchy posts on your Facebook page, engaging with your potential audience by politely reaching them in through direct message, you can generate potential leads for your package.</p>\r\n\r\n<p>Other social media platforms that you can target through indirect audience targeting are Instagram, Twitter, and even LinkedIn.</p>\r\n\r\n<p>Let&#39;s understand this point with a brief example -</p>\r\n\r\n<p>Suppose, a 23 year old son is looking for Char Dham Yatra package for sending his parents on a pilgrimage. Instead of Facebook, he is more active on more &quot;millenial&quot; social media platforms like Instagram and Twitter.</p>\r\n\r\n<p>Now, if you actively market your tour package on these social media channels, you&#39;re very likely to catch the attention of the son.</p>\r\n\r\n<h3><strong>FINAL WORDS:</strong></h3>\r\n\r\n<p>Chardham Yatra has an essential place in Hindu culture, and thousands of Hindu pilgrims embark on this journey to the abode of Gods every year. Realizing the potential market, several travel startups and companies have already entered this sphere and are providing the best of travel packages. If you want to stand out from the rest and get the attention of your target audience towards what you have to offer, digital marketing is the best way possible.</p>\r\n\r\n<p>By hiring the best digital marketing company in India, you can establish your presence on the Internet and effectively generate more quality leads who are interested in buying your Char Dham travel package.</p>', 'blog_1579498829.jpg', 'chardham-yatra-sell-yatra-packages-with-these-4-digital-marketing-strategies', '10', 0, 'Char Dham Yatra: Sell Yatra Packages With These 4 Digital Marketing Strategies | DigitalOye', '', 'Char Dham Yatra: Sell Yatra Packages With These 4 Digital Marketing Strategies', 1, 1, '2020-01-15', 1, '2020-01-15 18:26:18', '2020-01-20 11:10:29'),
(43, 1, '10 Easy Ways To Do Digital Marketing For Schools', '', '<p>If we put it professionally, private schools are just businesses that are trying to attract the maximum enrollments over their competitors.</p>', '<p>If we put it professionally, private schools are just businesses that are trying to attract the maximum enrollments over their competitors.</p>\r\n\r\n<p>Students and their parents are no less than customers for them.</p>\r\n\r\n<p>As in the case of many businesses facing upheaval caused by the new market entries, the education sector is not left behind.</p>\r\n\r\n<p>The education sector heavily depends on the traditional methods of marketing that are through newspapers, billboards, and direct mails.</p>\r\n\r\n<p>In such a scenario, you are very less likely to make an impact on your target customers.</p>\r\n\r\n<p>Now, if you wish to stand out from your competitors and make an impact on your target market, you need to adopt modern marketing methods i.e., via online marketing.</p>\r\n\r\n<p>Why should you do digital marketing for your school? Well, the answer sums up just four reasons -</p>\r\n\r\n<ul>\r\n	<li>You can target your audience</li>\r\n	<li>Measure the performance of your campaigns and make changes as and when required</li>\r\n	<li>They are cost-effective and cheaper</li>\r\n	<li>They are more sustainable than traditional media.</li>\r\n</ul>\r\n\r\n<p>Now that we have covered the &quot;why&quot; aspect of considering digital marketing for your school let&#39;s get to the &quot;how&quot; part.</p>\r\n\r\n<h2><strong>10 Ways For Marketing Your School Online</strong></h2>\r\n\r\n<h3><strong>1. Leave a positive impression with a brilliant website:</strong></h3>\r\n\r\n<p>Improving user experience can do wonders for your schools. Think of your website as your salesperson. The more it communicates your vision, mission, and personality, the more the parents will be left with a positive impression. Focus on providing the parents with a smooth user experience when they visit your website.</p>\r\n\r\n<p>Here is a small checklist for your reference -</p>\r\n\r\n<ul>\r\n	<li><strong>Make your website responsive:</strong> Parents are more likely to visit your website on their mobile device. Therefore, ensure that your website is not difficult to browse or navigate through. This is because the users will not stick for a long while trying to find what they are looking for. Instead, they will leave your site unsatisfied and switch to another website.</li>\r\n	<li><strong>Work on your page speed:</strong> Know that the internet user is impatient. If you want the potential and existing parents to have a lasting positive impression of your offerings, make your site load fast. Test your website and optimize the loading time because nothing annoys a user more than a slow website.</li>\r\n	<li><strong>Optimize your website navigation:</strong> &nbsp;If a parent is looking for a specific section like enrollment form, terms &amp; policy, or department contacts, it should not take more than a minute to find it. Make your website easy to navigate, ensuring that they reach what they are looking for in minimum clicks and time.</li>\r\n	<li><strong>Give your website a professional look:</strong>&nbsp;If your site is still stuck in the past with loads of stock images or spinning icons on the webpage, then your website is not lagging. Mainly because it is an educational website, you need to be more careful with how well you present it because it does not take much time for the potential parents to relate the kind of education with how your website looks like.</li>\r\n</ul>\r\n\r\n<h3><strong>2. Improve your website&#39;s visibility on the search engines with SEO</strong></h3>\r\n\r\n<p>SEO stands for Search Engine Optimization. It is a process with which you can get your website to rank on the first page of the search engine results.</p>\r\n\r\n<p>Before coming to you with their queries, parents research and shortlist the schools they are willing to get their child enrolled in. A big part of their search is through the search engine. This is why having the right search engine presence is crucial for attracting more parents.</p>\r\n\r\n<p>For example, let&#39;s say you have moved into a new neighborhood, and you are looking for a suitable school for your child. How will you search for it on Google? Research indicates that every year, parents use a keyword phrase &#39;Best School in.&#39;</p>\r\n\r\n<p>So, where does your school rank in the search engine when you search for the best school near you?<br />\r\nDo you appear on the first page? If not, then you have to follow the SEO best practices or hire a professional SEO agency as soon as possible to help you rank on the first page of the search results.</p>\r\n\r\n<h3><strong>3. Make use of Google Adwords to get quick website traffic</strong></h3>\r\n\r\n<p>If you&#39;re not yet ranking on the first page of the search results, but you are looking for immediate results, Google Adwords is your best shot. With this tool, you can advertise your offerings to the parents who are searching for the best schools at the very moment.</p>\r\n\r\n<p>Before you opt for Google Adwords, be clear about what your online marketing objective is. It can be to get the parent&#39;s contact information to follow up with them later. Once you are clear about what your main goal is, consider these questions -</p>\r\n\r\n<ul>\r\n	<li>Who is your advertising target audience?</li>\r\n	<li>If you are targeting parents, what age groups are you targeting?</li>\r\n	<li>What is your daily ad budget?</li>\r\n	<li>How will you track your conversions?</li>\r\n</ul>\r\n\r\n<p>Besides answering these questions, here are a few other tips that will help you with your Google Adwords campaign for advertising your school online -</p>\r\n\r\n<p><strong>i. </strong>Use targeted keywords while writing an ad copy. Make it compelling enough for parents to click on your ad.</p>\r\n\r\n<p><strong>ii.</strong> Create a landing page that matches what your advertisement is about.&nbsp;</p>\r\n\r\n<p><strong>iii.</strong> Understand your audience&#39;s behavior, in this case - the parents and deliver what they are expecting when they click on your ad. Make your calls-to-actions as clear as possible by ensuring little friction ie, don&#39;t add a lengthy questionnaire for the visitors to take.</p>\r\n\r\n<p><strong>iv.</strong> Regularly monitor your campaign performance. Determine what kind of ad groups, ads, and keywords are bringing you the most conversions and how much is the ROI. This way, you will soon find out the areas of improvement.</p>\r\n\r\n<h3><strong>4. Leverage the power of Facebook</strong></h3>\r\n\r\n<p>One of the most popular social media platforms - Facebook is a great place for brands to directly engage their target audience, build an online community, and drive more conversions. For schools, Facebook can become a mode of providing information to students and their families. Post-audience-friendly and engaging content like upload videos, run polls, post-event updates, and ask questions regularly to better your communications with your customers (parents).</p>\r\n\r\n<p>The main goal is to build a community for students and parents. Apart from creating a Facebook page, you can also use Facebook advertising to convey your advertising message to students and parents.<br />\r\nYou can use advance Facebook features like remarketing and custom audiences to promote to the right kind of audience.</p>\r\n\r\n<h3><strong>5. Engage with parents and alumni on LinkedIn</strong></h3>\r\n\r\n<p>LinkedIn is another popular social media platform that you can use to your benefit. Now, LinkedIn is a place for professionals to connect. Right? Well, even though it is true to an extent, LinkedIn sure has a place for schools like you.</p>\r\n\r\n<p>A LinkedIn profile will be good for your search engine performance, and it will be a great way to connect with your ex-students and build a network, therefore.</p>\r\n\r\n<p>If creating a school LinkedIn group helps your ex-students or alumni professionally, you will be perceived as a wholesome brand.</p>\r\n\r\n<h3><strong>6. Start your school&#39;s email newsletter</strong></h3>\r\n\r\n<p>Adopting an email newsletter is one of the less costly, promotional, and engaging tools. You can start with a basic approach by sending the newsletter weekly or monthly to the existing parents. This way, the parents will stay informed about the happenings in the school. It can lead to a chance of word-of-mouth marketing. And, we all know the power of word-of-mouth on our buying decisions. Don&#39;t we?</p>\r\n\r\n<h3><strong>7. Start creating online videos</strong></h3>\r\n\r\n<p>Be it online or offline; people will always prefer videos over images and texts. In recent years, the amount of video being consumed by online users is increasing every year.</p>\r\n\r\n<p>Creating a professional, high-quality video can cost you up-front production and editing costs. However, when compared to the costs associated with the print advertisement (which is on a downfall), investing in a video is more effective and an affordable alternative.</p>\r\n\r\n<p>You can start your own YouTube channel and upload the videos you produce there. Later, you can share the video on your other social media presence - Facebook, LinkedIn, and more.</p>\r\n\r\n<p>You may ask how it will help you in your online marketing?</p>\r\n\r\n<p>Well, let&#39;s say both parents couldn&#39;t make it to the Open Day at your school. While the mom gets experiences in your school and is convinced of the experience, the father only gets to see the heaps of brochures she brings along. Does the father get the same experience as the mom? No. But! What if you showed the father a short video on your school? A video is undoubtedly more useful and appealing than a bunch of brochures.</p>\r\n\r\n<h3><strong>8. Work on your online reputation</strong></h3>\r\n\r\n<p>Many traditional PR strategies will help you achieve online exposure to high authority and influential websites. But if you&#39;re an entry-level, you should be working on improving online reviews.</p>\r\n\r\n<p>Online reviews are regarded as equivalent to offline recommendations. Therefore, by actively encouraging online reviews, you can influence a potential parent&#39;s decision making before even contacting you.</p>\r\n\r\n<p>There are many places online where you would want to put your reviews or testimonials.</p>\r\n\r\n<p>To begin with, make sure you have testimonials added to your website. Next, make it your priority to add online reviews to your Google My Business account.</p>\r\n\r\n<p>Consistently receiving good reviews will be to hit two birds with one stone - it will help with your Google performance and will also help you influence your parents.</p>\r\n\r\n<h3><strong>9. Integrate your online marketing strategy with your offline activities</strong></h3>\r\n\r\n<p>It is essential to combine your online and offline strategies to promote your online activities.<br />\r\nFor example, you can promote your website while advertising in the local newspaper by including your web address.</p>\r\n\r\n<p>Here are some other suggestions -</p>\r\n\r\n<ul>\r\n	<li>All the outdoor advertising that you do - billboards to digital signage, all of them should include your web address.</li>\r\n	<li>Envelops, letters, or other documents going out to parents can have your social media details.</li>\r\n</ul>\r\n\r\n<p>Any form of communication that goes to the parents, for example - emails or text messages, should have the option to subscribe to the e-newsletter.</p>\r\n\r\n<h3><strong>10. Maintain a blog and regularly update it with engaging and valuable content</strong></h3>\r\n\r\n<p>Blogging can help you achieve two interrelated objectives - providing information to potential parents and improve search engine performance.</p>\r\n\r\n<p>Try to provide valuable information at each level of the customer&#39;s journey - when the parents are beginning to research, are ready to enroll their child, and for the ones who are already registered.</p>\r\n\r\n<p>This can help you build a student&#39;s journalism prospects and can increase your promotional value in having students publish their articles.</p>\r\n\r\n<p>Instead of going on producing blogs and articles, sit back and research the kind of information that the people are looking for. Try to fill this information gap by incorporating other modes of providing information, like - checklists, Slideshare presentations, third party blogs, and more.</p>\r\n\r\n<h3><strong>FINAL WORDS:</strong></h3>\r\n\r\n<p>In the coming years, digital marketing will be the only method of promoting educational services. If you are looking forward to running your school as a business, then you must spend time understanding who your target customers are and what are their needs, and how can you help them fulfill them. Hire the <a href=\"https://www.digitaloye.com/digital-marketing-services.html\">best digital marketing agency</a> for schools, and promote your school all over the internet, acquire maximum enrollments, and ensure all-time growth!</p>', '10-Easy-Ways-To-Do-Digital-Marketing-For-Schools_1579699334.jpg', '10-easy-ways-to-do-digital-marketing-for-schools', '10', 0, '10 Easy Ways To Do Digital Marketing For Schools | DigitalOye', '', '10 Easy Ways To Do Digital Marketing For Schools', 1, 0, '2020-02-20', 1, '2020-01-22 18:52:12', '2020-04-08 13:38:15'),
(44, 2, 'TikTok Marketing: How To Advertise on TikTok?', '', '<p>TikTok has gained a lot of popularity in recent years with over 800 million users worldwide. Brands have started seeing this platform as a great opportunity to connect and engage with the young audience which is below 23 years of age. TikTok launched its own advertising platform &quot;TikTok Ads&quot; in the year 2019. Read further to know how you can effectively promote your offerings in a quirky and fun way on TikTok.&nbsp;</p>', '<p>In recent years, TikTok has grown to become a favorite of online users. With over 500 million active users worldwide, advertisers can leverage this space to reach out to a broad audience. Unlike several other social media channels like Snapchat and Twitter, TikTok is less saturated with advertisements, giving advertisers a great opportunity.<br />\r\nEarlier known as Musical.ly, this visual app lets the user edit and post 15-second videos with several inbuilt features, music, and effects. Back in 2019, TikTok rolled out a beta version of its ads offering. Since then, many renowned brands like Nike, Apple Music, Grubhub, and more have used this platform to promote their products in a visually compelling and unique way.<br />\r\nWith TikTok&#39;s unique ad creation and targeting features, brands can promote their products to one of the most lucrative pools of users. However, TikTok is not for every brand. Before you invest your time and efforts into getting TikTok advertising right, ask yourself these two questions -</p>\r\n\r\n<p><br />\r\n<strong>1. Who is your target audience?</strong><br />\r\nIf you are primarily targeting younger people for your business, TikTok ads could be the right investment for you. According to the recent stats, 66% of the users are below 30, with 41% aged between 16-24. So, if you target much older generations, this platform is not a suitable investment for your business.<br />\r\nHowever, one has to note that even though a young audience predominates platforms like TikTok, social media is usually adopted by the younger audiences first, and then make way to older demographics. So, it might still be a better option to stay on the platform to be way ahead of your competition, even if the platform is not the right fit for your business right now.</p>\r\n\r\n<p><br />\r\n<strong>2. What is your advertising budget?</strong><br />\r\nEven though brands like Nike, Grubghub, and Disney have adopted TikTok Ads for driving maximum impressions, smaller businesses might still find it costly to advertise on this platform.&nbsp;<br />\r\nBecause TikTok ads are new, they come a premium pricing. The costing starts at an average of $10 per CPM up to $300,000 in total budget for much bigger campaigns. Also, TikTok campaigns demand a minimum investment of $500, making it a problematic choice for businesses looking for affordable advertising options.<br />\r\nIf you conclude that TikTok ads are worth your investment, here is how to go about it -</p>\r\n\r\n<p><br />\r\n<strong>1. Start with a TikTok Ads Account</strong><br />\r\nThe first thing you need to do is visit the TikTok Ads home page and click on the &quot;Create Ad&quot; button. Once you click on the button, a pop-up form will appear requesting your details to set up your TikTok Ads Account. Once you submit your details, a TikTok representative will contact you and set up your TikTok Ads account.<br />\r\n&nbsp;</p>\r\n\r\n<p><strong>2. Create a TikTok Ad Campaign</strong><br />\r\nNow, go to the TikTok Ads dashboard and click the Campaign tab at the top. Next, click the Create button.Once you click on the Create button, choose your campaign objective i.e., the primary goal of your ad. Your goal, for example, can be traffic, app install, or conversions.<br />\r\nYou will be required to cap your budget (Daily Budget or Total Budget) under Settings. The minimum capping for both Daily and Total Budget must be at least $500.</p>\r\n\r\n<p><br />\r\n<strong>3. Set and Target Your Ad Placements</strong><br />\r\n&nbsp;After creating a TikTok ad campaign, create an ad group of your campaign, and select your placements and targeting.<br />\r\nOne advantage of advertising on TikTok is that it allows you to select the various platforms that belong to the TikTok family for running your ads on. These platforms include Vigo Video (India only), Helo, News Republic, BuzzVideo, and others.<br />\r\nYou can also select the automatic placements option that allows TikTok to automatically place your ads where it will perform the best, thus taking the load off you.<br />\r\nAfter you select where you want to place your ads, follow the pop-up screens to enter all the necessary details to begin running your advertisement, including relevant URLs, categories, display names, images, and proper CTAs.&nbsp;<br />\r\nTikTok lets you enter up to 20 keywords to describe what your business/website/app is all about, which is then used by TikTok to match you with the right audience.<br />\r\nThe Targeting section lets you narrow down your audience extremely based on several parameters like location, age, gender, interests, languages, devices, and more to bring the right audience to view your ads.</p>\r\n\r\n<p><strong>4. Control and monitor your TikTok Ad Spends</strong><br />\r\nAfter you set your target audience and placements, you require to set a budget, schedule, and campaign goals for your TikTok ads.</p>\r\n\r\n<p><br />\r\n<strong>i. Budget &amp; Schedule</strong><br />\r\nHere, set the budget for the ad group. TikTok gives you two types of budgets to choose from - a daily budget (the amount you are willing to spend every day) or a total budget (the total amount you are ready to pay for a particular schedule/duration). You need to pay a minimum of $20 for the daily budget and total budget at the ad group level.<br />\r\nNext, choose the schedule and duration for running your ads. You will also see a Dayparting option that allows you to specify the day or week on which you want to run your ad.</p>\r\n\r\n<p><strong>ii. The Pacing Option</strong><br />\r\nTikTok allows you to determine the pace of your budget for setting the speed at which your budget will be spent. You can select from two pacing options - The Standard delivery that spaces out your budget evenly across the entire duration of the campaign, and The Accelerate option that spends the whole budget quickly during the scheduled time.<br />\r\n&nbsp;</p>\r\n\r\n<p><strong>iii. Optimization Goal</strong><br />\r\nYour optimization goal will show the key objectives or metrics that you are hoping to achieve with your TikTok Ads campaign. You can optimize your ad groups for Click, Conversion, or Impression, and your bidding will be optimized based on objectives you are trying to achieve.<br />\r\nFor example, if you are looking to increase your Conversion, your ad will be optimized to serve the TikTok users who are very likely to convert for your offerings. You can track all the actions signifying conversions by creating conversion events by clicking the Library and selecting Conversions.<br />\r\nYou can then decide if you want to set up conversion tracking (for example, app installs or landing page elements) via pixel.<br />\r\nTo create an app install Conversion, fill in the details for your conversion campaign, enter the links to your app in App Store and Google Play, and finally select a tracking partner to get started with measuring conversions from your ad.<br />\r\noptions for free background music.&nbsp;<br />\r\nTikTok offers the following types of advertisements -</p>\r\n\r\n<p><br />\r\n<strong>i. Brand Takeovers</strong><br />\r\nA brand takeover ad will appear then moment a user opens TikTok. The ad can be redirected to an external or internal link - either an external website or app or another video on the TikTok platform. Currently, only one advertiser can leverage this ad type every day.</p>\r\n\r\n<p><br />\r\n<strong>ii. In-Feed Ads</strong><br />\r\nIn-Feed Ads are one of the most affordable types of ads that you can run for your brand. These are native ads placed either in the feed of the video queue or at the bottom of live TikTok videos, based on the type of offering. These ads can also be redirected to your website or mobile app. On average, an in-feed ad will cost nearly $10 per CPM.</p>\r\n\r\n<p><br />\r\n<strong>iii. Hashtag Challenges</strong><br />\r\nYou can also collaborate with TikTok&#39;s marketing team to create sponsored hashtag challenges encouraging users to share content on TikTok on your brand&#39;s behalf. These hashtags problems generally last for a week.<br />\r\nvi. TikTok Ads Optimization<br />\r\nIt is important to use high-resolution images because the ad will cover the entire screen of the user&#39;s device and be highly visible.<br />\r\nMake sure to keep only one call to action (CTA) to ensure clarity and make the most of your redirect link. For example, if you ask your viewers to download your app and use your coupon code on your website, it might end up confusing the viewers with what they are supposed to do.<br />\r\nFor the text in ad copy, TikTok provides very little space for words and texts, limited to 80 English characters. So, if you are promoting more sophisticated offerings, incorporate words in your creatives using the Video Creation Kit.<br />\r\nMake sure to place your creatively appealing elements in the middle of the screen because all the descriptions appear at the bottom of the creative.<br />\r\nIt is recommended to try and experiment with a wide range of targeting options and several creative elements before choosing the most successful combination of elements.</p>\r\n\r\n<p><br />\r\n<strong>Conclusion</strong><br />\r\nWith more than 1 billion videos viewed every day, TikTok is undoubtedly catching the attention of many consumer-centric brands. With this comprehensive steps, you can take advantage of this emerging social networking platform. You can also hire the <a href=\"https://www.digitaloye.com/\">best digital marketing agency in India</a> that provides the most professional TikTok marketing services in India to help you gain the maximum traction.</p>', 'TikTok-Marketing-How-To-Advertise-on-TikTok_1580988291.jpg', 'tiktok-marketing-how-to-advertise-on-tiktok', '10', 0, 'TikTok-Marketing-How-To-Advertise-on-TikTok?', '', 'TikTok Marketing will help you do branding and promote your offerings effectively to Gen Z audience. With the best digital marketing company in India, you can get professional and creative tiktok marketing services.', 1, 1, '2020-02-06', 0, '2020-02-06 16:54:51', '2020-02-06 16:54:51');
INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(45, 2, '7 Common Social Media Marketing Myths DISPROVED!', '', '<p>Businesses today are leveraging social media to engage with their target audience on all levels of the marketing funnel. Possibly because of the intensity at which social media has integrated with our lifestyles and strongly influenced our daily expression.&nbsp;</p>\r\n\r\n<p>However, just like everything else in the world, social media marketing is also afflicted with many misconceptions.</p>', '<p>At this point, labeling social media as &ldquo;nice to have&rdquo; will be an understatement. We all are witnessing how massive and substantial social media has become today! From the early social media platforms like Orkut (remember?) to the present times where Facebook &amp; Co is ruling the social media world&hellip; a lot has changed!</p>\r\n\r\n<p>Social media is not just a platform where people scroll through their feeds and &ldquo;chill&rdquo; anymore; it has become a massive channel for capitalizing and generating more revenue! With a whopping 3.5 billion social media users worldwide, it is no less than a gold mine for businesses.&nbsp;</p>\r\n\r\n<p>Businesses today are leveraging social media to engage with their target audience on all levels of the marketing funnel. Possibly because of the intensity at which social media has integrated with our lifestyles and strongly influenced our daily expression.&nbsp;</p>\r\n\r\n<p>However, just like everything else in the world, social media marketing is also afflicted with many misconceptions.</p>\r\n\r\n<p>Let&rsquo;s dispel these myths surrounding social media marketing and see how brands can influence their audience effectively with it.&nbsp;</p>\r\n\r\n<p><strong>#Myth 1. You should be active on every social media channel</strong></p>\r\n\r\n<p>This is one of the most common myths that most <a href=\"https://www.digitaloye.com/digital-marketing-services.html\">digital marketing agency</a> clients believe. However, in reality, this is just a part of the entire truth.</p>\r\n\r\n<p>True, you must have a substantial social media presence, but being present on all the channels does not matter. You need to figure out the platforms that matter - based on your business, your offerings, and your prospective audience, some social media channels will be more beneficial than others.</p>\r\n\r\n<p>For example, if you are a B2B enterprise that deals in chemical pieces of equipment, having a presence on Instagram might not give you the desired results. However, in such a case, if you strengthen your presence on the popular corporate social media platform - LinkedIn, you are sure to get a significant increase in your revenue.</p>\r\n\r\n<p>You need to conduct research and narrow down the platforms where your target audience spends the most time.</p>\r\n\r\n<p><strong>#Myth 2. You can make posts any time</strong></p>\r\n\r\n<p>While there is no restriction on posting times - you can post any time you want, it is not suggested that you do so. If your primary objective of posting on social media is to attract &ldquo;customers,&rdquo; engage them, increase likes, and the number of followers, you should post on social media strategically.</p>\r\n\r\n<p>You must analyze data from previous postings to see where the users are most active at what given time. For example, analytics say that the best time to post on Instagram is Wednesday and Friday. - although this may vary from business to business.</p>\r\n\r\n<p>Ideally, you should conduct a daily analysis using Google Analytics to see when is the ideal time for posting.</p>\r\n\r\n<p><strong>#Myth 3. You must make the maximum posts</strong></p>\r\n\r\n<p>Many businesses believe that if they post a lot, it will make them famous on social media.</p>\r\n\r\n<p>Well, this is not the case every time! Instead, if you go on to post way too often, it can actually annoy your followers. If they only see your posts on their feed, they might end up unfollowing you.</p>\r\n\r\n<p>Instead of aggressively posting on social media, you should limit your posts to a decent number of times every week, and make sure that the posts you plan on making are substantial and provide something of value to the viewers.</p>\r\n\r\n<p>Tip: You can follow the trending hashtags to make a post, or create informative and humorous posts that perfectly resonate with your audience.</p>\r\n\r\n<p><strong>#Myth 4. Social media marketing is for attracting a young audience</strong></p>\r\n\r\n<p>Many businesses have this misconception that if their audience is aged above 35-40 years, they don&rsquo;t require social media marketing. They would often say, &ldquo;social media is for the young generation.&rdquo;</p>\r\n\r\n<p>However, gone are the days when only the young generations took an interest in social media.</p>\r\n\r\n<p>Do you know? In recent years, Facebook users aged more than 50 have doubled manifolds?</p>\r\n\r\n<p>Today, 52% of the people over 55 worldwide have social media accounts, with 95% of them being the most active on Facebook.</p>\r\n\r\n<p>So if you still think that social media will not do any good for your business, we suggest you think again.</p>\r\n\r\n<p><strong>#Myth 5. Your audience will find you</strong></p>\r\n\r\n<p>In every blog post and article, you must have read about the importance of content marketing and creating good-quality content. However, no one throws light on the need to extensively promote the content to make your audience aware of your brand.</p>\r\n\r\n<p>There is a general notion that once you upload quality content on your social media platforms, everything else will follow naturally. Well, sadly, this is not true.</p>\r\n\r\n<p>Instead, when you initially begin to post content on your profiles, you will start in a vacuum. This calls for promoting the content if you want to be paid attention to. Once the audience begins to take notice, they may then share, distribute, and further promote the content on their own.</p>\r\n\r\n<p><strong>#Myth 6. Number of followers define success</strong></p>\r\n\r\n<p>There is an ongoing notion that the number of followers and likes that a profile gets determines its success. However, likes and the number of followers are just the surface level metrics that give you an idea of how effective your campaign is.</p>\r\n\r\n<p>Understand that there is a possibility that people who follow you are not necessarily interested in buying from you - and people who don&rsquo;t even follow you but are already your loyal customers.</p>\r\n\r\n<p>Instead of worrying about the number of likes and followers, look at more meaningful insights such as click-through rates, on-site behavior, and more.</p>\r\n\r\n<p>One passionate follower is always more than thousands of ignorant ones.</p>\r\n\r\n<p><strong>#Myth 7. Social media is only for brand awareness</strong></p>\r\n\r\n<p>Do you know what the most profound difference between traditional and social media marketing is? The former tend to be pushing the brand message on the general audience.</p>\r\n\r\n<p>Social media is not just for brand awareness. You can make sales on the platform too. However, the process of making a sale on social media is different from the process of traditional marketing.</p>\r\n\r\n<p>Instead of following an intrusive approach to traditional marketing, Social media should be about your audience. Yes, you can generate revenue by selling on social media, but the approach has to be a little passive.</p>\r\n\r\n<p>You can start by building a trustworthy relationship with your consumers by providing them valuable information like tutorials, user experience videos and testimonials, light-hearted, humorous pieces, or emotionally driven dramatic content pieces.</p>\r\n\r\n<p>Once you begin to get views on your content, passively approach your readers regarding your services. This way, you&#39;ll increase your chances of driving more sales via social media.</p>\r\n\r\n<p><strong>Searching for a Social Media Marketing Agency in your area?</strong></p>\r\n\r\n<p>If you are an industry leader looking for ways to expand your business even more, or a startup that is just starting to explore what the industry has to offer, social media is the perfect place for all. Social media has immense opportunities that you can leverage to discover, explore, and grow your business prospects and revenue streams.</p>\r\n\r\n<p>With the help of content marketing, consistent brand storytelling, product display, and engagement with the audience, you will soon be achieving double the growth.</p>\r\n\r\n<p>If you are looking to widen your business avenues, I encourage you to have a look at our various <a href=\"https://www.digitaloye.com/social-media-management.html\">social media solutions.&nbsp;</a></p>', 'Social-media-marketing-myths-disproved_1582716151.jpg', '7-common-social-media-marketing-myths-disproved', '10', 0, '7 Common Social Media Marketing  Myths DISPROVED!', '', 'Even though social media is one of the major tools that brands use for driving revenue, there are certain misconceptions revolving social media marketing. In this article, we will take a close look at some of these misconceptions.', 1, 0, '2020-03-05', 1, '2020-02-26 16:52:31', '2020-04-08 13:28:47'),
(46, 2, 'COVID-19: 5 Responsible Digital Marketing Tips That Brands Should Use NOW!', '', '<p>As coronavirus nears 100,000 infections worldwide, it calls for everyone to buckle up and play an active role in curbing the panic situation and fight back the outbreak. In such a scenario, the digital medium can serve as the best tool to communicate and reach out to the masses. In this article, we will discuss the five ways in which brands can use the digital medium, directly or indirectly, to play a responsible role.</p>', '<p>As a marketer or a business, you must have heard about &ldquo;rapid-response marketing,&rdquo; right? Well, rapid response marketing is real-time marketing where a brand rolls out a new marketing campaign or initiative immediately as a response to opportunities.</p>\r\n\r\n<p><strong>Well, only in this case, rapid-response marketing calls for an action based on <em>necessity</em>, not opportunity.</strong></p>\r\n\r\n<p>As the virus is slowly taking the entire world in its grip, it is essential for brands to show which side they are on - the people&rsquo;s or that of the virus?</p>\r\n\r\n<p>Several industries, like travel and tourism, manufacturing, and the medical sector, are directly being affected by the virus spread. In such scenarios, brands should make sure that they come up with active marketing campaigns and improvise them as and when needed. For example, a travel agency should know that marketing travel plans to a region, which is the new epicenter of the outbreak will not be appropriate. Instead, the travel brands should create more suitable marketing campaigns - one which speaks to the distressed public. For example, how about a marketing campaign where the travel brands assure their audience about the measures they are taking to prevent the virus from spreading?</p>\r\n\r\n<p>And, if we talk about the medical industry, what will happen if hospitals and clinics run ads talking about their medical team, which is fully equipped with the essentials for preventing the COVID-19 from spreading?</p>\r\n\r\n<p>In this article, we will discuss the five most important social media marketing strategies that will help you contribute towards humanity and get you your audience&rsquo;s trust -</p>\r\n\r\n<p><strong>1. &nbsp;Facebook &amp; Instagram Ads</strong></p>\r\n\r\n<p>If you think your business, in any way, can help the public amidst coronavirus fears, use Facebook and Instagram ads instantly to reach out.</p>\r\n\r\n<p>For example, do you have a company that manufactures face masks? Consider running social media ads to reach out to the masses.</p>\r\n\r\n<p><strong>2. TikTok Marketing</strong></p>\r\n\r\n<p>As you know, video marketing is on an all-time high. If you&rsquo;re an expert or a dermatologist, you can create video content on what kind of personal hygiene practices the people should adopt to prevent the transmission of coronavirus.</p>\r\n\r\n<p><strong>3. Content Marketing</strong></p>\r\n\r\n<p>As a responsible brand, take on content marketing for spreading awareness. Create informative blog posts and articles that provide the correct information and measures to take for curbing the rumors that are all over the internet, instilling paranoia in public.</p>\r\n\r\n<p>&nbsp;4. Engage with your audience</p>\r\n\r\n<p>This time, do it for fighting back the misinformation. Several social media users are spreading fake news or rumors on the virus, knowingly or unknowingly. Engage deeply with your audience - like, share, and comment on verified information online and show the misled audience the right way.</p>\r\n\r\n<p><strong>#5. Responsible SEO</strong></p>\r\n\r\n<p>Do you run a hospital chain in the region? If yes, then consider adding a new webpage to your website - one that solely talks about the dos and don&rsquo;ts of coronavirus. Showcase your facilities, the installation of &lsquo;assessment pods,&rsquo; and the detailed profile of the team of doctors. Once you create such a webpage, conduct extensive SEO so that it reaches the maximum public.</p>\r\n\r\n<p><strong>Conclusion</strong></p>\r\n\r\n<p>As a brand, you must acknowledge that your brand is for the people. In the time like these, where such outbreaks put the entire humanity at risk, all the brands must do their best to curb the situation, be it directly or indirectly. While social media marketing cannot directly fight the coronavirus outbreak, if done right, it can be the perfect tool to spread &ldquo;informed&rdquo; awareness among the public and control the situation of panic and paranoia. As the state of emergency is rising in the Delhi-NCR region, we, as a responsible<a href=\"https://www.digitaloye.com/\"> </a><a href=\"https://www.digitaloye.com/digital-marketing-services.html\">digital marketing company in Delhi</a>, are committed to our community at all levels to curb the situation.</p>', '3_1583493375.jpg', 'covid-19-5-responsible-digital-marketing-tips-that-brands-should-use-now', '10', 0, 'COVID-19: 5-Responsible-Digital-Marketing-Tips-That-Brands-Should-Use-NOW!', '', 'As a responsible digital marketing company in Delhi, we are dedicated to playing an active role in helping brands reach out to the audience with their services amidst this global health emergency caused by the COVID-19 or coronavirus outbreak.', 0, 1, '2020-03-06', 1, '2020-03-06 16:46:15', '2020-03-16 16:50:03'),
(47, 1, '7 Ways To Combat The Coronavirus Impact on Your Online Business Using SEO', '', '<p>Before we dive into the topic, I hope all of you are taking the necessary precautions recommended by the World Health Organization (WHO) to overcome the pandemic.</p>', '<p>Hi guys!</p>\r\n\r\n<p>Before we dive into the topic, I hope all of you are taking the necessary precautions recommended by the World Health Organization (WHO) to overcome the pandemic.</p>\r\n\r\n<p>Remember, health before business!</p>\r\n\r\n<p>While there are a few steps taken to help the businesses and the employees from the impact of Covid-19 on the market in the near future, for self-employed individuals and freelancers, help can be harder to find.</p>\r\n\r\n<p>So, how is your business going to survive the economic tremors of the Covid-19 outbreak?</p>\r\n\r\n<p>Well, the first thing to do is not to panic.</p>\r\n\r\n<p>As a digital marketing agency, we have seen so many clients and SEO friends shutting down or pulling their contracts until further notice.</p>\r\n\r\n<p>While this may seem as a sane idea now, this act is laying a stage for more long-term struggles that will be hard to recover from.</p>\r\n\r\n<p>Be it a family-owned business, a small retail store, a private company, an ecommerce, or brick-and-mortar; everyone is facing a hit due to the outbreak.</p>\r\n\r\n<p>There is a lot of economic uncertainty that awaits us in the future, right. But, this does not imply that we will not recover from it.</p>\r\n\r\n<p>Talking about the impact of the outbreak on the search engine results -</p>\r\n\r\n<p>While paid search acts as a live auction, organic search is more of the zero-sum game, i.e. your organic rankings are evenly balanced out by the organic positions of others in the search results.</p>\r\n\r\n<p>Therefore, organic search is not dead. It is very much living, competing, and if you&rsquo;ve stopped all work to maintain your organic results amidst the outbreak, you&rsquo;re in for a long-term struggle.</p>\r\n\r\n<p>Because of so many ups and downs in the market lately, the search engine rankings are often fluctuating. Therefore, you must invest at least a bare minimum level of marketing investment throughout the pandemic to ensure that your search engine rankings remain unaffected after we successfully combat the virus worldwide.</p>\r\n\r\n<p>In this article, we will discuss seven important SEO tasks that you should be working on right now to ensure a speedy recovery from Covid-19 impact on your business -</p>\r\n\r\n<p><strong>1. Conduct a mini-audit of your content</strong></p>\r\n\r\n<p>Keep an inventory of the content you have on your website to date. A complete content audit will take time and a lot of expertise, however, you can conduct an audit on a smaller scale.</p>\r\n\r\n<p>If you have no record of the content you have on your site till date, this is a great time to start working on it.</p>\r\n\r\n<p>Create a Google or Excel sheet and list down all the type of content you have -</p>\r\n\r\n<ul>\r\n	<li>Webpages</li>\r\n	<li>Blog posts</li>\r\n	<li>Emails</li>\r\n	<li>Ebooks</li>\r\n	<li>Presentations</li>\r\n	<li>Whitepapers</li>\r\n	<li>Videos</li>\r\n	<li>Infographics</li>\r\n	<li>Articles on third party websites, and more.</li>\r\n</ul>\r\n\r\n<p>Once you&rsquo;re done with making a list, next, evaluate each of these content pieces, and answer the following questions -</p>\r\n\r\n<ul>\r\n	<li>Which of these content pieces can you repurpose for other marketing channels?</li>\r\n	<li>Which of these content pieces got the maximum shares?</li>\r\n	<li>The maximum backlinks?</li>\r\n	<li>Which ones bring the maximum on-site traffic?</li>\r\n</ul>\r\n\r\n<p>By analyzing your content on these parameters, you can create opportunities for updating high-quality, fresh content, optimize for new keywords with new CTAs, create your internal linking structure, and remarket your website when the business picks up.</p>\r\n\r\n<p><br />\r\n<strong>2. Try out webinars</strong></p>\r\n\r\n<p>If you&rsquo;re struggling to manage in an empty office, webinars are the best way right now to take your business further content-wise. By conducting a webinar, you can answer your visitor&#39;s frequently asked questions, introduce new offerings or features to your customer base, and also inspire future purchase later this year.</p>\r\n\r\n<p>Webinars have been a highly impactful content marketing tactic precisely for B2B businesses, as research says that about 91% of B2B professionals consider webinars as their go-to content channel for learning.</p>\r\n\r\n<p><strong>3. Use this time for your administrative work</strong></p>\r\n\r\n<p>Clean up files you don&rsquo;t need anymore, write those blog posts that you&rsquo;ve meant to write but didn&rsquo;t have time for, conduct a thorough SEO clean up. Research webinars and podcasts to stay updated with the market trends, work on the pitches and ideas for pitching in the future. Take time out for reading marketing books to get inspiration to plan out future marketing initiatives.</p>\r\n\r\n<p><strong>4. Work on different other types of SERPs visibility</strong></p>\r\n\r\n<p>If you have a small business, you should check out other ways of appearing on the search results that are sophisticated and appealing. If, earlier you didn&rsquo;t have time to figure out the different types of SERP visibility, now is the time for you to dig deeper and learn about paragraph snippets, video carousels, related questions/people also ask, top stories, knowledge graphs, and more.</p>\r\n\r\n<p>This way, you can make sure that your brand gets a detailed coverage on the search results, increasing the possibility of more clicks and traffic.</p>\r\n\r\n<p><strong>5. It&rsquo;s time for video content!</strong></p>\r\n\r\n<p>If you&rsquo;re not living under a rock, you&rsquo;d already know that video content is taking the world by storm!</p>\r\n\r\n<p>They can help you target better long-tail keywords, are more likely to appear in featured snippets, and also, appear in relevant YouTube searches.</p>\r\n\r\n<p>There are other innovative ways in which you can use video content as an advantage. For example, you can embed the video and include its transcript in your blog post.</p>\r\n\r\n<p>You can further take screenshots of the video and use it as a repurposed image-content for social media.</p>\r\n\r\n<p>You can highlight quotes from the video transcript and turn them into images and use them on your brand&rsquo;s Instagram profile in the upcoming months.</p>\r\n\r\n<p><strong>6. Attend to your online reviews</strong></p>\r\n\r\n<p>There must be several reviews online that are still waiting to be answered by you. This is an excellent time to attend to these reviews with a good, thoughtful response.</p>\r\n\r\n<p>Work out some template responses, train an employee on how to deal with negative reviews, offering legitimate services to solve customer grievances.<br />\r\nResearch the web and give your employees the right tool to monitor online reviews and create customer satisfaction reports.</p>\r\n\r\n<p><strong>7. Update your Google My Business Profile</strong></p>\r\n\r\n<p>Google has provided suggestions on what measures the businesses worldwide should take in case the outbreak impacts them.</p>\r\n\r\n<p>Google has published a new GMB (Google My Business) help page with which it is encouraging businesses to update their Google My Business Profile with accurate information. Update details like business hours, business description, and contact information based on what changes your company has made amidst the outbreak. You can also publish a blog post regarding the changes your business is undergoing using Google Posts.</p>\r\n\r\n<p><strong>FINAL WORDS</strong></p>\r\n\r\n<p>As a responsible business, what measures are you taking to keep your industry&rsquo;s head above water?</p>\r\n\r\n<ul>\r\n	<li>Can you host a platform where people from your industry can discuss the trend, the current situation, and maybe exchange tips or tricks relevant to your offerings?</li>\r\n	<li>What can you do to float authentic-rumour-free information to your community about the pandemic?</li>\r\n	<li>Can you encourage honest conversations with your employees and your customers, answering their concerns?</li>\r\n</ul>\r\n\r\n<p>You have a responsibility towards your employees, customers, and your community, true! But you should not forget to take care of your health and take time to come to terms with this quickly evolving threat.</p>\r\n\r\n<p>As a professional <a href=\"https://www.digitaloye.com/usa/seo-company-new-york.html\">SEO agency in New York</a>, we are committed to stand together and do everything that we can do at our end to fight back the Covid-19 spread together.</p>\r\n\r\n<p>So, how are you tackling your business in the times of slow-down? Let others know below in comments.</p>', '7-ways-to-combat-coronavirus-impact-on-your-online-business-using-SEO_1586154158.jpg', '7-ways-to-combat-the-coronavirus-impact-on-your-online-business-using-seo', '10', 0, '7 Ways To Combat The Coronavirus Impact on Your Online Business Using SEO | DiitalOye', '', '7 Ways To Combat The Coronavirus Impact on Your Online Business Using SEO', 1, 1, '2020-04-06', 1, '2020-04-06 11:41:27', '2020-04-08 13:35:02'),
(48, 1, 'Is Covid-19 Impacting Your Online Marketing Efforts?', '', '<p>If your business is thinking of cutting down on your digital marketing budget, here is some advice about how you should go about your digital marketing efforts during tough times like these.</p>', '<p>If your business is thinking of cutting down on your digital marketing budget, here is some advice about how you should go about your digital marketing efforts during tough times like these.</p>\r\n\r\n<p>Over the last few weeks, several websites from different industries have seen a performance drop on the search engine. If your business does not fall under the &ldquo;essential needs&rdquo; category, your website will probably be experiencing fewer searches.</p>\r\n\r\n<p>This being said, many businesses are being forced to trim down their costs and budgets.<br />\r\nWhat implications does this have on digital marketing investments?<br />\r\nLet&rsquo;s find out.</p>\r\n\r\n<p>In the wake of the Covid-19 pandemic, paid search and social media have experienced a blow. Search demand is hitting grounds for many businesses. If your products and services are not deemed as &ldquo;Essential need,&rdquo; then you would want to cut down on your paid ad spend. If you fail to cut down on your ad spend, it can negatively impact the most profitable campaigns and return on ad spend (ROAS). Therefore, over the next couple of months, you need to execute your paid ad campaigns with caution if you know that your offerings are not a top priority for your customers right now.</p>\r\n\r\n<p>On the other side, if your business is providing products or services that are still in demand, you should be looking to increase your ad spend. However, you need to make sure that you&rsquo;re keeping a critical eye on your ROAS.</p>\r\n\r\n<p><strong>Run Email Campaigns Instead</strong></p>\r\n\r\n<p>If you&rsquo;re wondering why Email campaigns are cost-friendly AND effective. Considering that you need to cut down on your online advertisement budget, you can use emails as an alternative to attract some sales. Many industries just have to shoot a reminder that despite the brick and mortar stores being closed, they can still get the products delivered.</p>\r\n\r\n<p>However, remember to be mindful of the pandemic and make sure that your customers know that you&rsquo;re there for help. This is not the right time for hard-selling your services with discount coupons of coronavirus &ldquo;deals.&rdquo;</p>\r\n\r\n<p>True, email marketing might not make up for all the online performance losses your brand must have suffered. But, if executed mindfully, it will show value and evoke trust in your customers ensuring profits when all this settles and times are more satisfied.</p>\r\n\r\n<p><strong>SEO and Content Marketing</strong></p>\r\n\r\n<p>Just like there has been a downfall in paid advertising campaigns, websites worldwide are also seeing an organic performance drop due to the overall drop in search demand. However, unlike cutting down on your paid advertisement budget, you must continue executing your SEO and content marketing efforts.</p>\r\n\r\n<p>Make note that these drops in organic search impressions are not because of any SEO or ranking issue but due to a decline in search demand amidst the COVID-19 pandemic. If you audit your site on Google Search Console, you&rsquo;ll notice that your site rankings are the same despite a fall in search impressions.</p>\r\n\r\n<p>Therefore, if you choose to reduce even your organic (SEO and content marketing) efforts, you will put your organic rankings at risk. This is because, once the search demands return (which it will once the outbreak is over), you will drive even less traffic to your site than before the pandemic began. Therefore, it is imperative to at least maintain - if not grow - your organic marketing efforts.</p>\r\n\r\n<p>The businesses that are still carrying out their organic marketing efforts like before will experience a faster and more effective recovery. They can also see a positive impact on their search engine rankings if they continue with their SEO and content marketing efforts.</p>\r\n\r\n<p>This being said, it is imperative to strike a balanced deal with your <a href=\"https://www.digitaloye.com/usa/seo-company-new-jersey.html\">SEO company in New Jersey</a> to, if not increase, at least maintain your website&rsquo;s rankings during these tough times. The businesses and agencies must create quality content to reach out to their customers in solidarity because, as I mentioned earlier, this is no time for hard selling.</p>\r\n\r\n<p><strong>And most important of all, be kind, be woke!</strong></p>\r\n\r\n<p>In such times of uncertainties, more than being concerned for their losses, they should play an active role in making sure that their customers and employees are safe and healthy at all times. Staying safe should be the utmost priority for everyone. The brands that show emotional support to their stakeholders in current situations will undoubtedly bounce back stronger once the pandemic retreats. Until then, find out convenient ways to carry on your digital marketing efforts, keep in touch with your SEO agency New Jersey, and improve lean effectiveness.</p>', 'is-covid-19-impacting-your-online-marketing-efforts_1586154849.jpg', 'is-covid-19-impacting-your-online-marketing-efforts', '10', 0, 'Is Covid-19 Impacting Your Online Marketing Efforts? | DigitalOye', '', 'Is Covid-19 Impacting Your Online Marketing Efforts? | DigitalOye', 1, 0, '2020-03-25', 1, '2020-04-06 12:04:07', '2020-04-08 13:37:10'),
(49, 1, '6 SEO Tips For Websites Amid COVID-19', '', '<p>The ongoing pandemic has led to a world crisis leaving firms and businesses across the globe in a rut. We see clients pausing their contracts and companies running out of business.</p>\r\n\r\n<p>As businesses suffer losses, they think that it is best to put a pause on all investments to avoid future losses. But believe it or not, this will only make way for more losses post-pandemic.</p>', '<p>The ongoing pandemic has led to a world crisis leaving firms and businesses across the globe in a rut. We see clients pausing their contracts and companies running out of business.</p>\r\n\r\n<p>As businesses suffer losses, they think that it is best to put a pause on all investments to avoid future losses. But believe it or not, this will only make way for more losses post-pandemic.</p>\r\n\r\n<p>Now is the time to think calmly about how to get out of the rut post-pandemic. By maintaining your online marketing efforts, you can retain clients and customers and evoke brand recalling when the demand rises back. No, right now, paid advertising may not be a viable option.</p>\r\n\r\n<p>What we are looking at is the organic method.</p>\r\n\r\n<p>Here are a few tips you should follow to ensure that your search rankings stand afloat during these uncertain times.</p>\r\n\r\n<p><strong>1. Plan out your content calendar</strong></p>\r\n\r\n<p>With people being forced to stay home and practice social distancing, people have more time to invest in content.</p>\r\n\r\n<p>Therefore, businesses should produce informative and valuable pieces of content that urge the target audience to explore the content and indulge in business interaction. With COVID-19 becoming a world problem, it is better to restructure your content calendar and be innovative while conveying your brand message to your potential audience.</p>\r\n\r\n<p>Remember all those 2020 checklists and articles that we all read at the starting of this year? Well, forget them now. It is time for even more urgent innovations and new marketing strategies. Here are some points to focus on:</p>\r\n\r\n<ul>\r\n	<li>Your potential audience is indoors. Create content pieces that focus on how to resume a business from home.</li>\r\n	<li>Companies are on a slowdown. Create content that assists brands in generating revenue.</li>\r\n	<li>Small businesses are losing customers. Come up with marketing strategies to encourage these businesses to enter the online market.</li>\r\n	<li>Go through your content assets and update the evergreen ones with new keywords, CTAs, and information pieces, and repurpose them.</li>\r\n</ul>\r\n\r\n<p><strong>2. Boost SEO efforts</strong></p>\r\n\r\n<p>SEO is a continuous process. All the time and money that you have invested in SEO to make your site rank higher, it will all go down the drain if you pull out your SEO investment now.</p>\r\n\r\n<p>Even during the current slowdown, SEO demands at least a little investment to keep your position in the search results standing. By continuing with your SEO services, you are very likely even to outrank your competitors. It will also help your customer base stay engaged with your content piece, your site, and your brand.</p>\r\n\r\n<p><strong>3. Conduct online webinars</strong></p>\r\n\r\n<p>Online users prefer short, visually enriching pieces of content. 95% of B2B professionals prefer online webinars for consuming insightful content in their niche areas.<br />\r\nWebinars have seen a significant increase during this ongoing COVID-19 pandemic. Apart from being informative, webinars are also a reassuring way to be visible to your clients.</p>\r\n\r\n<p>Make sure to keep the webinars about client problems. Provide the answers to the frequently asked questions in your niche. Conduct demos and tutorials on your services and products. Or you can also deliver a positive message for the businesses and entrepreneurs struggling in this crisis.</p>\r\n\r\n<p><strong>4. Stay connected</strong></p>\r\n\r\n<p>As we all stay home, it is the best time to network with your existing and potential clients. Being off your audience&rsquo;s mind is the last thing you would want for your business.</p>\r\n\r\n<p>Yes, we all have to practice social distancing - but we sure can connect over several online platforms.</p>\r\n\r\n<p><strong>Social media</strong></p>\r\n\r\n<p>Platforms like Facebook, LinkedIn, and Instagram are popular platforms to promote your business. They provide a massive potential audience reach, making them the perfect medium to engage with your audience. Use these channels to:</p>\r\n\r\n<ul>\r\n	<li>Deliver pandemic updates and its impact on the niche area</li>\r\n	<li>Let your network actively know how you are managing amid the crisis</li>\r\n	<li>Introduce your staff and what they do in the company</li>\r\n	<li>Send out positive vibes with uplifting messages</li>\r\n	<li>Start a light-hearted discussion</li>\r\n</ul>\r\n\r\n<p><strong>Online reviews</strong></p>\r\n\r\n<p>Businesses often make the mistake of ignoring online reviews altogether. Now is the time when you can spare time working from home to go through your recent reviews and replying to each one of them.</p>\r\n\r\n<p>Create reply templates for handling customer grievances and figure out a positive way to handle the negative reviews.</p>\r\n\r\n<p><strong>5. Retain your existing clients</strong></p>\r\n\r\n<p>In this crisis, instead of chasing new clients, it is better to try and retain the existing ones. Apart from networking with them via social media, you can also reach them through emails and text messages.<br />\r\nThese tools not only work well with promotions, but they are also a great medium to communicate with your clients and potential audience simply.<br />\r\nAnother way of attracting them is through promo codes and e-gift cards. Who doesn&rsquo;t like discounted things? They might not generate sales today, but they are great for attracting customers in the long run. Evoke a sense of urgency by offering limited gift cards or limited-time promo codes. However, do not hard sell. Your customers should not feel that you are trying to capitalize on the situation, or else it will leave a long-lasting negative impact.</p>\r\n\r\n<p><strong>6. Optimize your website</strong></p>\r\n\r\n<p>This is one of the most important considerations. Because people are expected to spend their maximum time online, you must focus on optimizing your site&rsquo;s user experience. Make sure your website has an improved loading time, or else you will lose on a vast customer base.</p>\r\n\r\n<p>There are several factors that you must take care of for improving your website&rsquo;s loading time &mdash; such as large images, media files, uncompressed files, and bad coding. Another reason can be that you might have overgrown your web hosting plan.</p>\r\n\r\n<p>Your hosting plan has a direct impact on your website performance. Poor website performance can further cause bad SEO resulting in a fall in conversions. You must upgrade your plan from time to time to set your website on par.</p>\r\n\r\n<p><strong>FINAL WORDS</strong></p>\r\n\r\n<p>Going digital during this crisis will save businesses huge bucks on branding, advertising, and selling. You can leverage recent technologies and software to improve your business manifolds. By hiring the best <a href=\"https://www.digitaloye.com/india/seo-company-noida.html\">SEO company in Noida</a>, Delhi, you can get SEO maintenance and online branding assistance that will put your business in a better position.</p>\r\n\r\n<p>This is the time to focus on optimizing your website, maintaining its ranking positions, fostering connections with your clients and employees.</p>', '6-SEO-Tips-For-Websites-Amid-COVID19_1587978796.jpg', '6-seo-tips-for-websites-amid-covid-19', '10', 0, '6 SEO Tips For Websites Amid COVID-19 | DigitalOye', '', '6 SEO Tips For Websites Amid COVID-19 | DigitalOye', 1, 1, '2020-04-27', 1, '2020-04-27 14:37:27', '2020-04-27 14:43:56'),
(50, 1, '5 Tips For Managing Your PPC Campaigns in a Crisis', '', '<p>The global economy is crumbling due to the ongoing COVID-19 Pandemic. It has affected all types of businesses in some way or the other. Similarly, the Pandemic also has a massive impact on the search engines, PPC &amp; SEO agencies and eCommerce - clients are pausing their projects and services, and companies are laying off staff.</p>', '<p>The global economy is crumbling due to the ongoing COVID-19 Pandemic. It has affected all types of businesses in some way or the other. Similarly, the Pandemic also has a massive impact on the search engines, PPC &amp; SEO agencies and eCommerce - clients are pausing their projects and services, and companies are laying off staff.</p>\r\n\r\n<p>Amid this economic downturn, how should online advertising companies react? Should they cut down on their budget and wait for things to get better?</p>\r\n\r\n<p>In this article, we will try and figure out how the agencies should help their clients manage and run effective PPC campaigns in a world that has been tossed upside down.</p>\r\n\r\n<p>Let&#39;s dive in!</p>\r\n\r\n<p><strong>How should PPC Managers Ensure Return on Ad Spend</strong></p>\r\n\r\n<p>Let&#39;s try to understand one thing - It is not a feasible option for many businesses to continue their PPC ad spend, mainly because the industry they are operating in has directly affected the economic crisis or downturn.</p>\r\n\r\n<p>So, if this is the case, it is better to simply cut down your PPC budget and focus on more organic methods like SEO.</p>\r\n\r\n<p>That said, if your business managed to remain operational with little to less impact, here are five tips that might help you with your and your clients&#39; PPC endeavours -</p>\r\n\r\n<p><strong>1. Calm down!</strong></p>\r\n\r\n<p>Yes, this might not be a tip that you&#39;d have expected in this article, but believe us, it works!</p>\r\n\r\n<p>When the outbreak first began, some of our clients reacted by pausing their bidding immediately. But those who took things slow and were patient enough at the beginning of the Pandemic, we saw some surprising results! No, they did not get hundreds and thousands of leads pouring in, but what they did get was leads and conversions at a fraction of the cost compared to the past few weeks.</p>\r\n\r\n<p>For industries that are still managing amid the outbreak hit, CPCs have been much lower (even 50% lower in few cases), whereas search visibility has massively improved.</p>\r\n\r\n<p>True, online conversions have generally been low for almost all businesses. However, those clients who are still running PPC campaigns are seeing much lower cost-per-conversion, due to the number of reduced cost-per-clicks, and reduced online competition. This means that their advertising campaign is catching more attention in the SERPs than they would have a few weeks back.</p>\r\n\r\n<p>Therefore, the first tip is to stay calm and analyze what is happening in your particular niche area, make informed decisions, and adapt. Avoid taking rash decisions without investigating the immediate threat.</p>\r\n\r\n<p><strong>2. Direct your campaigns towards brand terms</strong></p>\r\n\r\n<p>If PPC advertisers have to cut down on their PPC budget, they must still continue to bid on brand keywords and phrases.</p>\r\n\r\n<p>Brands can always rely on brand keywords. This is probably because people who search using these brand terms are more likely to be in the &quot;consideration phase&quot; - even if they are looking to compare your brand with your competitors.</p>\r\n\r\n<p>Another advantage of sticking to the brand keywords is that they tend to be less costly than other generic niche-based keywords.</p>\r\n\r\n<p>Therefore, the fact that these keywords are incredibly cost-effective and high-intent; they should be the last ones to be chopped off from the overall PPC budget.</p>\r\n\r\n<p><strong>3. Revisit your buyer&#39;s persona</strong></p>\r\n\r\n<p>In the light of significant events like the COVID-19 Pandemic, agencies and clients must rethink their target audience and buyer&#39;s persona. Dig deep and focus on more individual details of your ideal customer.</p>\r\n\r\n<p>Health and economic crisis can change people&#39;s beliefs, priorities, goals, mindset, and challenges. So you need to rethink how you fit into this crisis.<br />\r\nConsider these two points -</p>\r\n\r\n<p>How does your offering cater to your audience&#39;s pain points: For example, if you&#39;re a software-based company, your target audience might have new needs around managing work-from-home and remote teams.</p>\r\n\r\n<p>What does your audience should know before they make a purchase decision: This point revolves around how a crisis can dictate a buying decision. Presently, people are fearful of their health and income source. Consider how this can affect their decision - will they require more guarantee and refund options? Are your offerings reassuring enough, or do you need to make amends in your contractual terms?</p>\r\n\r\n<p>In uncertain times like these, advertisers must adopt immediately to reassure their prospects.</p>\r\n\r\n<p>Therefore, considering the behavioural shift in your audience during the crisis, with a possibility of not returning back to &quot;normal&quot; post-crisis, you should rethink your buyers&#39; persona and make a change to your advertising message, instead of conveying the same old message to the same old audience.</p>\r\n\r\n<p><strong>4. Update your landing page</strong></p>\r\n\r\n<p>Earlier, brands had quite aggressive, direct CTAs on landing pages. But, amid the crisis, it is better to switch to softer conversion messages for the audience.</p>\r\n\r\n<p>In challenging times, your audience might hesitate to commit to your offering, understandably so. Therefore, please reduce the commitment barrier, improving your chances of receiving higher conversion rates. You can initiate this by softening the CTA on your website or by offering an alternative buyer&#39;s journey.</p>\r\n\r\n<p>For example, if you&#39;re in the business of designing websites, instead of asking the audience to speak to your design consultant immediately in your CTA, take a softer approach - &quot;If now isn&#39;t the right time for you to get your website redesigned by us, download our collection of free website templates. Simply try them yourself, or book one of our website designing webinars.&quot; This way, you evoke a feeling of trust in your brand, keeping your audience engaged.</p>\r\n\r\n<p><strong>5. Conduct keyword research</strong></p>\r\n\r\n<p>According to Google Trends, COVID-19 has had a significant impact on a user&#39;s search behaviour. In many cases, the products and services that were being less searched for are receiving more traffic today. This said many brands are struggling with their PPC strategy because the keywords they are currently targeting has seen a significant conversion drop, calling for a quick urgency of making changes to the PPC strategy.</p>\r\n\r\n<p>To meet the abrupt change in your potential customer&#39;s search behaviour, you have to adjust your PPC strategy. And the first step in every PPC strategy is to conduct a keyword search.</p>\r\n\r\n<p>This is the time when you invest a reasonable amount of time in analyzing your every offering to shortlist those which are currently in demand. Based on this, you should conduct a competitive analysis and keyword research from scratch and finally create and publish your PPC ad online.</p>\r\n\r\n<p><strong>Final Thoughts: With the right mindset and PPC strategy, advertisers can still thrive!</strong></p>\r\n\r\n<p>To summarize, advertisers should not make hefty decisions without understanding the complete situation. Adaptation is the key! Those advertisers who adapt to the current needs of the audience and marketers alike are the ones who will come out stronger after our lives go back to normal.</p>\r\n\r\n<p>Consider this angle - If you stop advertising overnight, you might actually end up giving your competitors an upper hand who are readily adapting to the situation, targeting a new set of keywords, rethinking their audience, managing budget, and catering the audience in innovative ways.</p>\r\n\r\n<p>For both PPC agencies and clients - now is the time to think out of the box!</p>\r\n\r\n<p>DigitalOye is one of the leading <a href=\"https://www.digitaloye.com/pay-per-click-services.html\"><strong>PPC Company in Delhi</strong></a> that has completed over a hundred PPC projects for various clients and brands. As these uncertain times continue to exist, we understand that many brands out there are struggling to keep up with the changing trends and PPC targeting. To guide you with your PPC campaigns, we are one of the best PPC advertising company India that will always be at your service.</p>', '5-Tips-For-Managing-Your-PPC-Campaigns-in-a-Crisis_1589027966.jpg', '5-tips-for-managing-your-ppc-campaigns-in-a-crisis', '10', 0, '5 Tips For Managing Your PPC Campaigns in a Crisis | DigitalOye', '', '5 Tips For Managing Your PPC Campaigns in a Crisis | DigitalOye', 1, 1, '2020-05-08', 1, '2020-05-09 17:59:50', '2020-08-10 15:07:41');
INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(51, 1, 'User Experience As A Search Ranking Factor: It’s Official', '', '<p>The ranking factor is set to roll out in 2021, at the earliest. Here is everything that you must know.</p>\r\n\r\n<p>Google recently announced the much-awaited ranking algorithm update that will judge the quality of the web pages based on how the users engage and interact with it. This means that if the users don&#39;t have an enriching experience while engaging with your web page, Google will not rank it as highly as it is doing now.</p>', '<p>The ranking factor is set to roll out in 2021, at the earliest. Here is everything that you must know.</p>\r\n\r\n<p>Google recently announced the much-awaited ranking algorithm update that will judge the quality of the web pages based on how the users engage and interact with it. This means that if the users don&#39;t have an enriching experience while engaging with your web page, Google will not rank it as highly as it is doing now.</p>\r\n\r\n<p>This update is known as Google Page Experience and is set to go live next year, i.e. 2021.</p>\r\n\r\n<p>This is one update that everyone in the SEO industry predicted and feared for years.</p>\r\n\r\n<p><strong>User&#39;s Page Experience</strong></p>\r\n\r\n<p>In simpler terms, a user&#39;s page experience is how people perceive your web page and whether your website fits a user&#39;s experience criteria. Now, this criterion may or may not differ from user to user. The following are some of the factors that the user might consider -</p>\r\n\r\n<ul>\r\n	<li>How fast does the webpage loads</li>\r\n	<li>How is it viewed on different mobile devices</li>\r\n	<li>Whether the website has HTTPS or HTTP</li>\r\n	<li>Number of unwanted and intrusive ads</li>\r\n</ul>\r\n\r\n<p>In other words, you can say that this new update is a summation of the mobile-friendly update, page speed update, intrusive ads penalty, HTTPS ranking boost, safe browsing penalty.</p>\r\n\r\n<p><strong>Google&#39;s Core Web Vitals</strong></p>\r\n\r\n<p>You can say that all these updates are under what Google has termed as Google&#39;s Core Web Vitals.</p>\r\n\r\n<p>Now, what exactly does it mean?</p>\r\n\r\n<p>It refers to the user-centric metrics that scores the websites based on their load time, interactivity, and content stability.</p>\r\n\r\n<p>These vitals are subdivided into three categories-</p>\r\n\r\n<p><strong>Largest Contentful Paint (LCP)</strong></p>\r\n\r\n<p>This sub metric measures the loading performance of a website. To enhance the user experience, your website should load within 2.5 seconds.</p>\r\n\r\n<p><strong>First Input Delay (FID)</strong></p>\r\n\r\n<p>This sub metric defines interactivity. Ideally, you should have an FID of less than 100 milliseconds.</p>\r\n\r\n<p><strong>Cumulative Layout Shift (CLS)</strong></p>\r\n\r\n<p>It measures visual stability, and to provide a smooth user experience; your page needs to maintain a CLS of less than 0.1.</p>\r\n\r\n<p><strong>When Will Google&#39;s User Experience Update Go Live?</strong></p>\r\n\r\n<p>Many websites will be happy to know that they still have time before they would need to encounter this ranking update. This website is set to go live sometime next year. There is at least six-months gap before it goes live. Having said this, considering the current uncertain environment caused by the COVID-19 pandemic, Google has given us ample time to update our website and make it more user friendly if we want to survive the plight of ranking algorithms.</p>\r\n\r\n<p><strong>What Impactful Will This Update Be?</strong></p>\r\n\r\n<p>We all have experienced the impact of previous Google updates like Penguin, Panda, and Hummingbird and more. Panda&#39;s release resulted in an 11.8% drop in queries; Google&#39;s other algorithm BERT had a 0% impact on queries.</p>\r\n\r\n<p>This means that the impact will be significantly large.</p>\r\n\r\n<p><strong>Content Quality Will Still Strive!</strong></p>\r\n\r\n<p>Google has tried to emphasize the importance of content many times! Despite poor page experience, if you strike the perfect chords with the right content, your ranks will still be higher.</p>\r\n\r\n<p>&quot;While all of the components of page experience are important, we will rank pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn&#39;t override having great, relevant content. However, in cases where multiple pages have similar content, page experience becomes much more important for visibility in Search,&quot; Google wrote.</p>\r\n\r\n<p><strong>AMP Relevance</strong></p>\r\n\r\n<p>AMP stands for Accelerated Mobile Pages. This is Google&#39;s project to assist mobile pages in loading quickly on mobile devices.</p>\r\n\r\n<p>This feature will still act in Google mobile search results. But one thing that will change is that your AMP pages will compete with other web pages for featuring in the Top Stories section of Google.</p>\r\n\r\n<p>When we talk about the user experience metric on mobile devices, Google will judge it from your AMP content.</p>\r\n\r\n<p><strong>Wrapping up!</strong></p>\r\n\r\n<p>Consider this early news of Google&#39;s User Experience Update as a warning for your website. If your site is unable to improve the entire user experience, you are bound to face problems once this update rolls out. Your website has six months before you meet these consequences. Now is the time to heavily invest in the <a href=\"https://www.digitaloye.com/india/seo-company-noida.html\">best SEO services in Noida</a>, if you want to stay prepared ahead of this algorithm rollout.</p>', 'User-Experience-As-A-Search-Ranking-Factor_1591271527.jpg', 'user-experience-as-a-search-ranking-factor-it-s-official', '10', 0, 'User Experience As A Search Ranking Factor: It’s Official | DigitalOye', '', 'User Experience As A Search Ranking Factor: It’s Official | DigitalOye', 1, 1, '2020-06-04', 1, '2020-06-04 17:22:05', '2020-06-04 17:27:01'),
(52, 2, 'How Can Social Media Help Your Business During COVID-19?', '', '<p>There is no denying that the world has been turned upside down because of the COVID-19 Pandemic. Times are tough, and no one really knows for how long will this uncertainty last. This makes it difficult for brands to connect and sustain their audience. One tool that can help brands maintain their relationship with their customers is by citing their opinions on social media.</p>', '<p>There is no denying that the world has been turned upside down because of the COVID-19 Pandemic. Times are tough, and no one really knows for how long will this uncertainty last. This makes it difficult for brands to connect and sustain their audience. One tool that can help brands maintain their relationship with their customers is by citing their opinions on social media. But what should the brand message be? Should it be the standard brand message, pretending like everything is fine in the world? (Hint: no). Or should it be continuously about the Pandemic? (Hint: reconsider).</p>\r\n\r\n<p>While the type of message a business wants to convey depends on their niche area and target audience, one common practice for every brand is to maintain a perfect balance between their regular brand message and COVID-19-related brand message.</p>\r\n\r\n<p>In this article, we will take you through three primary steps that you can take to make social media work for you to maintain brand awareness, and engaged customer base, and (probably) good numbers of conversions.</p>\r\n\r\n<p>Let&rsquo;s get started!</p>\r\n\r\n<p><strong>Why Should You Focus On Social Media Platforms In COVID-19 Crisis?</strong></p>\r\n\r\n<p>Here are some impressive numbers you should consider -<br />\r\nWith many people cooped up in their homes, the total usage of social media has increased manifolds. eMarketer reported that Facebook saw a 70% rise in app usage in May 2020. People are using social media as a medium to distract themselves from the uncertainty and mental health distress caused by the Pandemic.</p>\r\n\r\n<p>Many clients and brands are pulling out from paid marketing projects, including search engine marketing and social media marketing, but turning to more organic methods like email marketing and social media continues to rise.</p>\r\n\r\n<p>The online audience is using different social media platforms for different content, where Snapchat and TikTok are linked with fun and entertainment. LinkedIn is browsed by people for more industry-based information, business solutions and predictions.</p>\r\n\r\n<p>With many people working from home, these times are more convenient for marketers to improve their social media strategies for branding and establishing good relationships with their current and new clients. However, as a brand, you must approach them softly, without coming out as intrusive.</p>\r\n\r\n<p><strong>3 Tips To Boost Your Social Media Strategy During COVID-19</strong></p>\r\n\r\n<p>Remember, no marketing efforts go in vain. Even though your customers are not readily buying from you, it is essential to continue with your marketing strategy to ensure brand recalling in the long-term perspective. With social media, you can be ready for the post-COVID days when the entire marketing spectrum would have changed. The efforts you put in now will yield new insights, campaign ideas, and strategies that can help you in the future when the world goes back to normalcy.</p>\r\n\r\n<ul>\r\n	<li>Approach With Empathy</li>\r\n	<li>Be Customer-centric</li>\r\n	<li>Explore New Channels</li>\r\n</ul>\r\n\r\n<p>Let&rsquo;s take a look at these.</p>\r\n\r\n<p><strong>1. Approach With Empathy</strong></p>\r\n\r\n<p>Yes, you might have years of data on what and how your audience looks like. While approaching with empathy is something that every business should incorporate with its activities from the starting of times, it is more essential to do so today.</p>\r\n\r\n<p>Empathy heavily depends on understanding the pain points of your customers.</p>\r\n\r\n<p>If you have been marketing for a while, you might want to skip this step. Because you already know everything about your customer, right? Maybe, yes. But do you know them now? Have you re-evaluated your targeting options to see if there is a rise in any unusual audience base?</p>\r\n\r\n<p>Now is the time to reassess how your ideal customer looks like.</p>\r\n\r\n<p>Dig deeper into your audience base to identify basic information like their age, gender, income levels, interest, location, and more. Try to reach out to them and know what they are thinking and how they are feeling right now.</p>\r\n\r\n<p>Try to put yourself in your customers&rsquo; shoes. What new situations are they facing now? Work From Home? Lockdown and quarantine? Healthcare concerns?<br />\r\nBrainstorm new ideas and assess current situations to set a new tone for everything you do during a crisis like this.</p>\r\n\r\n<p><strong>2. Be Customer-centric</strong></p>\r\n\r\n<p>Yes, you&rsquo;re a business, and your ultimate goal is to make money. We get it. But when we are going through a global crisis together, it might not be the right time to formulate strategies keeping your KPIs in the middle of it all. Follow a more customer-centric approach to analyse how your current success looks like as compared to what it looked like before.</p>\r\n\r\n<p>For example, earlier ROI would indicate the brand&rsquo;s performance, but right now, even though ROI is essential, it is backed by several other metrics. Like - the number of clicks, likes, shares, online engagement, and more.</p>\r\n\r\n<p>Earlier, if a campaign did not bring in the desired results, you would put a pause on it. But now, try to revisit those campaigns and run them to test if they work in the current environment.</p>\r\n\r\n<p>Unlike before, revisiting your metrics and old campaigns might do the trick for you and bring in new leads and opportunities. Considering that more people are online, even though people might not be in the mood to buy your products right now, they will eventually.</p>\r\n\r\n<p><strong>3. Explore New Channels</strong></p>\r\n\r\n<p>With so many people online, now would be the best time to explore and invest in new channels like Snapchat, TikTok, and more. If you were not using Instagram Stories aggressively, now is the time to see if it is an excellent tool to resonate with your audience.</p>\r\n\r\n<p>If not channels, try to experiment with new types of content like videos, gifs, memes, webinars, podcasts, and more. If you have any new campaign idea that could increase engagement, go for it!</p>\r\n\r\n<p>Here are some ideas to help you get started -</p>\r\n\r\n<ul>\r\n	<li>Try new features and functionality that social media platforms like Facebook and Instagram have introduced like polls, Q&amp;A, and more.</li>\r\n	<li>Don&rsquo;t speak, listen. Put up posts to interact with your audience and listen to them.</li>\r\n	<li>Experiment with new content types like videos, reviews, memes, and more.</li>\r\n</ul>\r\n\r\n<p><strong>Wrapping Up!</strong></p>\r\n\r\n<p>Remember, every activity that you do on social media is setting up a foundation for how your business performs in post-COVID times. I think it is clear to say that even though the world will eventually go back to normal, some rules and tricks for marketing will change forever.</p>\r\n\r\n<p>With more time on hand, your audience is continuously demanding new content on their social media platforms. Now is the time to feed them the content they wish for. Remember to take a soft approach, instead of a hard-selling plan because customers are fragile right now, and they may regard your regular hard-selling techniques as intrusive. And you undoubtedly wish to remain in their good books.</p>\r\n\r\n<p>You can either implement these social media strategies by yourself, or you can hire DigitalOye, a leading <a href=\"https://www.digitaloye.com/\">digital marketing agency</a> based in Delhi NCR that could guide you to execute a digital marketing strategy that could strike the right chords in your online audience.</p>', 'How-Can-Social-Media-Help-Your-Business-During-COVID-19_1592215680.jpg', 'how-can-social-media-help-your-business-during-covid-19', '10', 0, 'How Can Social Media Help Your Business During COVID-19? | DigitalOye', '', 'How Can Social Media Help Your Business During COVID-19? | DigitalOye', 1, 0, '2020-06-15', 1, '2020-06-15 15:37:58', '2021-03-18 10:12:27'),
(53, 1, 'What Is The Importance Of Google My Business In SEO', '', '<p>Google My Business plays a crucial role in ascertaining your search engine rankings. Without having an optimized listing on Google My Business, you cannot optimize your website for local SEO, and we all know the importance of having a strong local customer base. In this article, find out the what-when-how Google My Business can help your business in SEO.&nbsp;</p>', '<p>Having an optimized Google My Business Account is crucial for a website to succeed in this SEO game.</p>\r\n\r\n<p>But in case you have multiple listings or service area businesses (SABs), how should you approach your Google My Business Strategy?</p>\r\n\r\n<p>There are multiple articles and blogs on the topic, but most of them are somewhat vague and generic and don&#39;t provide any specific solutions to this challenge.</p>\r\n\r\n<p>In this article, we will try and help you decode Google My Business and help you understand how you can optimize your Google My Business listing by posting content, supporting your business in many ways.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Let&#39;s find out.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Here&#39;s everything that we will cover -</p>\r\n\r\n<ol>\r\n	<li>\r\n	<p><a href=\"https://docs.google.com/document/d/1xUf0uvWSeVnhAFkMlMt2CgRtrfNsh8x4Zuoq1JvM_ac/edit#heading=h.24o3lbn04dsf\">How can you integrate Google My Business with your content strategy?</a></p>\r\n	</li>\r\n	<li>\r\n	<p><a href=\"https://docs.google.com/document/d/1xUf0uvWSeVnhAFkMlMt2CgRtrfNsh8x4Zuoq1JvM_ac/edit#heading=h.qmcpnxwelk3\">Why is Google My Business so important?</a></p>\r\n	</li>\r\n	<li>\r\n	<p><a href=\"https://docs.google.com/document/d/1xUf0uvWSeVnhAFkMlMt2CgRtrfNsh8x4Zuoq1JvM_ac/edit#heading=h.2jvp4rgnieu3\">How can Google My Business help with SEO rankings?</a></p>\r\n	</li>\r\n</ol>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Let&#39;s begin!</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<h1><strong>1. How Can You Integrate Google My Business With Your Content Strategy?</strong></h1>\r\n\r\n<p>Because Google My Business is more focused on how your business performs locally, the content you post on your Google My Business account must be locally-focused content.</p>\r\n\r\n<p>Remember that as a content marketer, your ultimate aim is to influence your target audience instead of blatantly working towards attracting search engine crawlers.</p>\r\n\r\n<p>One legitimate way to get closer to your local audience is by updating weekly-updated, local content on your Google My Business listing.</p>\r\n\r\n<p>Read: <a href=\"https://www.digitaloye.com/blog/google-my-business-types-of-content-to-create-for-your-business\">Types of content to create for your Google My Business Profile</a></p>\r\n\r\n<h2><strong>2. Why Is Google My Business So Important?</strong></h2>\r\n\r\n<p><strong>According to the 2019 BrightLocal study of 45,000 local </strong>business listings, businesses receive an average of 943 Search views and 317 Maps views every month. This data is sufficient for you to see the great potential of Google My Business - more views, impressions, clicks, and desired CTAs for your local content.&nbsp;</p>\r\n\r\n<p>Other important reasons for having a Google My Business listing are -</p>\r\n\r\n<ul>\r\n	<li>\r\n	<p>Brand awareness among your local customers</p>\r\n	</li>\r\n	<li>\r\n	<p>Legitimizes your business</p>\r\n	</li>\r\n	<li>\r\n	<p>Provides social proof (reviews and ratings)</p>\r\n	</li>\r\n	<li>\r\n	<p>Gives your customers location details for your local store</p>\r\n	</li>\r\n	<li>\r\n	<p>Google My Business listing is an SEO ranking factor</p>\r\n	</li>\r\n</ul>\r\n\r\n<p>You can regularly monitor your performance by checking out Google My Business Insights to analyze data like the number of times people viewed your listing, posts, number of clicks, and engagement rates.</p>\r\n\r\n<p>Another advantage of this platform is that unlike Google Search where you have to wait for it to rank your content in the first page of the results, with Google My Business, you can quickly get views on the content.</p>\r\n\r\n<p>However, the benefits of posting on Google My Business do not just end on the number of news you get. If you regularly post content on the platform, at least every seven days, you will quickly receive a spot in the top 3 local businesses in your niche for relevant search terms.</p>\r\n\r\n<p>Having said this, Google My Business has a lot of untapped potentials that not many know about. If you continue to post on the platform frequently, there is a high probability that the number of actual phone calls and in-store visits for your business will increase exponentially.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<h2><strong>3. How Can Google My Business Help With SEO Rankings?</strong></h2>\r\n\r\n<p>Google My Business plays a significant role in determining your local SEO rankings. Not only this helps you acquire local business shares, but having an optimized Google My Business profile also improves your chances of getting higher website rankings.</p>\r\n\r\n<p>If your Google My Business is optimized for local SEO, more and more people visit your website, that serves as social signals to Google; and the reviews in your Google My Business profile serves as social proof of credibility to netizens.</p>\r\n\r\n<p>According to Google, Local Searches are based on -</p>\r\n\r\n<ul>\r\n	<li>\r\n	<p>Relevance - How well does your business match with the search intent.</p>\r\n	</li>\r\n	<li>\r\n	<p>Distance - Your appearance in the search results is based on the searcher&#39;s proximity.</p>\r\n	</li>\r\n	<li>\r\n	<p>Prominence - How popular and authentic is your business.&nbsp;</p>\r\n	</li>\r\n</ul>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<h2><strong>IN CONCLUSION</strong></h2>\r\n\r\n<p>Think of your own Google My Business experience. Think of all those times when you performed a local search, and how quick and convenient Google My Business made the process of finding the desired information.&nbsp;</p>\r\n\r\n<p>Google My Business is a free business tool that, if executed with perfection, can yield quick returns easily. The trick is to keep on posting relevant information in the form of blogs and articles on your listing. Once your listing gets verified on the platform, the amount of time you need to invest in it will be cut down to just two to three hours a month.</p>\r\n\r\n<p>Because the competition on the search results is increasing by the day, it is high time that your business taps into other potential free marketing tools and leverage them to achieve desired objectives. You can hire a <a href=\"https://www.digitaloye.com/\">professional SEO company</a> based in Delhi NCR - DigitalOye who is always on its toes to keep up with this forever changing digital marketing industry, coming up with innovative solutions to give exposure to your brand.&nbsp;</p>', 'digitaloye-blogpostme_1592462001.jpg', 'what-is-the-importance-of-google-my-business-in-seo', '10', 0, 'Importance Of Google My Business in SEO | DigitalOye', '', 'Best SEO Practices: Google My Business Profile must be integrated with your content strategy to yield quicker impressions and visits to your website.', 1, 0, '2020-06-18', 1, '2020-06-18 12:03:20', '2021-03-18 10:12:23'),
(54, 1, 'Google My Business: Types Of Content To Create For Your Business', '', '<p>Yes, you must optimize your Google My Business profile optimally to impress your online audience. But how should you impress them? The answer to this question lies in the type of content you should post on your listing frequently to grab and hold the attention of your audience, and simultaneously of search engine crawlers.&nbsp;</p>', '<p>Google My Business can have a significant impact on your search engine rankings and brand awareness. With so many people becoming impatient on the internet, Google is continuously focusing on ranking content so that the users can find the solutions to their queries in the search results itself, without having to explore several different web pages.</p>\r\n\r\n<p>By frequently updating content to your Google My Business Listing, you pave the way for quicker visibility, unlike SEO that takes much longer to make your content visible.</p>\r\n\r\n<p>In this article, we will discuss the type of content that you should produce for your Google My Business Listing.</p>\r\n\r\n<p><strong>Let&rsquo;s begin!</strong></p>\r\n\r\n<h1><strong>Type Of Content To Create For Google My Business</strong></h1>\r\n\r\n<p>We will cover the following details today -&nbsp;</p>\r\n\r\n<ol>\r\n	<li>\r\n	<p>Accurate Business Information</p>\r\n	</li>\r\n	<li>\r\n	<p>Offers, Specials, Perks &amp; Discounts</p>\r\n	</li>\r\n	<li>\r\n	<p>Inspiring &amp; Encouraging Content</p>\r\n	</li>\r\n	<li>\r\n	<p>Virtual Tours&nbsp;</p>\r\n	</li>\r\n	<li>\r\n	<p>Featured Images &amp; Pictures</p>\r\n	</li>\r\n	<li>\r\n	<p>Answer Questions In Blogs &amp; Articles</p>\r\n	</li>\r\n</ol>\r\n\r\n<p>We will discuss each of these points in brief.</p>\r\n\r\n<h2><strong>1. Accurate Business Information</strong></h2>\r\n\r\n<p>Creating relevant content to bring more website and storefront traffic is the second step. The first step that you need to take is fill in all the necessary information about your business in the listing. Update your listing with essentials like office address, contact number, business opening hours, product and services update and more. Apart from this information, do not forget to add a link to your website and your social media profiles.&nbsp;</p>\r\n\r\n<p>In case you neglect these essential details, your further GMB efforts will not count.</p>\r\n\r\n<h2><strong>2. Offers, Specials, Perks &amp; Discounts</strong></h2>\r\n\r\n<p>Post content that invites more website visits and footfall. Who doesn&rsquo;t like freebies?</p>\r\n\r\n<p>You can create content based on your audience&rsquo;s intent.</p>\r\n\r\n<p>Based on the intent of your users, you can experiment with different offers and discounts. Try and offer some specials and perks to help beat your competitors.</p>\r\n\r\n<h2><strong>3. Inspiring &amp; Encouraging Content</strong></h2>\r\n\r\n<p>The key is to make your Google My Business listing more inviting for your visitors. You can post encouraging content like &ldquo;Seasonal Offerings&rdquo;, &ldquo;Daily Specials&rdquo;, &ldquo;New Offer&rdquo;, and more to portray the experience that you want your audience to have.</p>\r\n\r\n<h2><strong>4. Virtual Tours</strong></h2>\r\n\r\n<p>Another new thing that you can try and integrate into your Google My Business Listing is virtual tours. You can invest in Google-certified 360 virtual tours to add videos of your store, customer interactions, or your videos introducing yourself and your business.</p>\r\n\r\n<h2><strong>5. Featured Images &amp; Pictures</strong></h2>\r\n\r\n<p>In this digital age, no audience will believe your services until you show them using imagery. Add high-quality pictures of your storefront, office, business pictures, product and services images. You can also include photos of your team to bring out a more humane side of your business.</p>\r\n\r\n<p>In fact, more than textual content, you should consider adding more featured images and pictures to your Google My Business listing.</p>\r\n\r\n<h2><strong>6. Answer Questions In Blogs &amp; Articles</strong></h2>\r\n\r\n<p>Try and figure out what questions your target audience is asking, the solution they are looking for, and provide them with relevant answers in the form of articles, and share it to your Google My Business listing.</p>\r\n\r\n<h2><strong>FINAL WORDS</strong></h2>\r\n\r\n<p>Never undermine the importance of optimizing your Google My Business Listings to influence local SEO and SEO as a whole, and rank higher in the search engines. Remember that people, irrespective of the niche, are looking for immediate solutions to their issues. While you can take on this hefty search engine optimization work on yourself, it works better if you hire a professional <a href=\"https://www.digitaloye.com/seo-services.html\">SEO company in Delhi </a>that can help you with your search engine rankings and digital marketing processes.</p>\r\n\r\n<p>DigitalOye is one such leading <a href=\"https://www.digitaloye.com/digital-marketing-services.html\">digital marketing agency</a> that offers a wide range of online marketing services that can play a crucial role in elevating your business online.</p>\r\n\r\n<p>&nbsp;</p>', 'digitaloye-blogpost123_1592471635.jpg', 'google-my-business-types-of-content-to-create-for-your-business', '10', 0, 'Google My Business: Types Of Content To Influence SEO', '', 'Google My Business Listing has a huge impact on how you perform on local SEO. By frequently posting content to your listing, you can improve SEO performance quickly.', 1, 0, '2020-06-18', 2, '2020-06-18 14:43:55', '2021-08-05 17:45:19'),
(55, 1, 'Why Is SEO Content More Important Than Ever In 2020?', '', '<p>There is no denying that the Corona Virus has led us back to the days of the last Great Depression. This pandemic has turned the world upside down, and we all can feel the impact of the resulting economic turmoil. Unemployment is skyrocketing, and the COVID-19 death toll is just climbing the ladder.</p>\r\n\r\n<p>Unlike the 2017 flu outbreak, the current pandemic has led to a worldwide lockdown with people being cooped up in their homes 24x7.</p>', '<h1><strong>Impact Of COVID-19 On Business Customers</strong></h1>\r\n\r\n<p>As the COVID-19 continues to prevail, every 9 in 10 customers indicate that the coronavirus has mostly affected their shopping behaviour. The Indian customers are more anxious and concerned about their health, trying to weave a plan to adjust to what is termed as the &ldquo;new normal&rdquo;.</p>\r\n\r\n<p>The priorities of the customers have now dramatically shifted by investing and blocking money to maintain a fair balance between fulfilling their immediate demand for essential goods and healthcare.&nbsp;</p>\r\n\r\n<p>This pattern reflects that the customers are now cautious in differentiating between their needs and wants of products.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<h2><strong>How Does This Affect Your Bottom Line?</strong></h2>\r\n\r\n<p>The world economy is interdependent. If one supply chain is disrupted, it will cause ripples in the entire economic structure. With the world going on lockdown, more and more manufacturing and supply units are being either shut down or slowed down. This is causing a supply deficit throughout the economy.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<h3>So, if the businesses are unable to meet the supply expectations, how should they retain their customer base?</h3>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Here lies the silver lining. True, the lockdown has mostly impacted the production units and supply chains. But remember, every coin has two sides! While it is true that unless you offer essential supplies, people cannot care less, but it is also true that more and more people are spending their time indoors.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Increased time staying indoor has led to an increase in their online activities. Here lies a potential that you can easily tap into while sitting at homes.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>More and more people are avoiding physical shopping and social activities and are spending time online. This is crucial for several reasons.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Even though the future might seem hazy, the economy will eventually go back to normal once all this settles down. Until that time, it is crucial to produce informative, engaging, and SEO-tuned content that is entertaining in nature.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>With more time in hand, you should focus on improving your content strategy by producing targeted content for every layer in your marketing funnel. This content from your brand will boost your potential audience&rsquo;s affinity to it, translating to long term trust and loyalty. Once you nurture your content strategy to establish a strong customer base, slowly and gradually, conversions will come pouring in.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Remember that people are noticing how brands are reacting to this crisis. Only the brands which show their concern and wish the well-being of their customers will prevail in the long run.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Another advantage of adopting an SEO-friendly content approach is that it requires low investment thresholds that means that you don&rsquo;t need huge bucks to market your business this way. Unlike traditionally paid campaigns, SEO content prevails for a long time after creation.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>As a business owner, you might have a greater sense of what works and what does not work during such uncertain times. During these times of increased anxiety, a direct sales pitch will lead to a negative effect on how people perceive your brand.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>You need to bring out a more humane side of your business to sell. People do not need to be nudged by your intrusive ads right now. What they need is a soft sales approach which helps them connect with your brand.&nbsp;</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Even giants like Amazon and Google have seen a downfall in online paid campaigns. According to the Wordstream report, the Pay Per Click model of online advertising has seen a lower investment, with brands putting their paid campaigns on hold, trimming down their paid budget.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>While the paid campaigns have suffered budget cuts, the positive news is that SEO is showing an upward trend. This is a piece of good news for all the professionals who are producing organic content and traffic.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Tip: If you can relate your brand with the ongoing crisis, and produce content in its context, you increase your chances of higher traction.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>Following are the topics that are getting the most traction amid the pandemic -</p>\r\n\r\n<ul>\r\n	<li>\r\n	<p>Healthcare and wellness</p>\r\n	</li>\r\n	<li>\r\n	<p>DIY (Do It Yourself) content</p>\r\n	</li>\r\n	<li>\r\n	<p>Home Remedies&nbsp;</p>\r\n	</li>\r\n	<li>\r\n	<p>Cooking Recipes</p>\r\n	</li>\r\n	<li>\r\n	<p>Ecommerce websites and apps delivering essential goods and services</p>\r\n	</li>\r\n</ul>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p>If you are losing your online traffic, now is the time to think why. The COVID-19 pandemic demands your business to be more mindful and sensitive to its sales approaches. Play around and experiment within your confined budgets but taking a more organic way of connecting with your audience.</p>\r\n\r\n<p>You can take help of the<strong> </strong><a href=\"https://www.digitaloye.com/seo-services.html\">best SEO services Delhi</a><strong> </strong>to revamp your SEO-tuned content creation strategy to come out as a more sensitive brand during such anxious times.</p>', 'digitaloye-blogpost87_1592918534.jpg', 'why-is-seo-content-more-important-than-ever-in-2020', '10', 0, 'Why Is SEO Content More Important Than Ever In 2020? | DigitalOye', '', 'SEO Services Delhi: With more people spending time indoors, now is the time to combine content writing with SEO to drive more website visits and branding.', 1, 0, '2020-06-23', 1, '2020-06-23 18:52:14', '2021-03-18 10:12:14'),
(56, 2, 'Digital Marketing 2020: How To Improve Your Retargeting Game?', '', '<p>There is two major target audience for marketing&nbsp; - either you market yourself to new customers or you market yourself to your existing audience using several remarketing strategies. It is imperative that you maintain a balance between both these marketing audiences. Continuously remarketing to your existing audience is essential to help you maintain a good rapport with them, encouraging them to purchase from you on a daily basis. With a professional Digital Marketing Agency in the picture, the retargeting audience becomes easier!</p>', '<p>Unlike the popular belief, your website ranking in the topmost positions in the search results is not a guarantee that every visitor on it will convert into paying customers that very instant. Not more than 5% of website visitors will convert immediately. They first explore your website, check out the prices and offers, some may also add products to their cart only to abandon it and never return.</p>\r\n\r\n<p>It is these people who engage with your website till the end which are the most crucial ones that you should be focusing your remarketing efforts on.</p>\r\n\r\n<p>By retargeting, you will be displaying your products to these people to encourage them to reconsider buying the products that sit in their cart.</p>\r\n\r\n<p>Here is how retargeting looks like -</p>\r\n\r\n<ol>\r\n	<li>\r\n	<p>Potential customers visit your website, explore it, and leave without checking out the cart items.</p>\r\n	</li>\r\n	<li>\r\n	<p>Later, when these users browse through their social network and other websites, they will see your ad for the products that they abandoned in the cart.</p>\r\n	</li>\r\n	<li>\r\n	<p>These users then click on the ad and are redirected to your website where they end up buying the product (hopefully).</p>\r\n	</li>\r\n</ol>\r\n\r\n<p>In this article, we will look at different retargeting ideas that you can employ to your website&rsquo;s marketing campaigns to improve conversion rates.</p>\r\n\r\n<h1><strong>10 Ideas For Your Retargeting Campaigns</strong></h1>\r\n\r\n<p>Here is everything that we will cover -</p>\r\n\r\n<ol>\r\n	<li>\r\n	<p>Retargeting Website Visitors</p>\r\n	</li>\r\n	<li>\r\n	<p>Retargeting Subscribers</p>\r\n	</li>\r\n	<li>\r\n	<p>Retargeting Customers</p>\r\n	</li>\r\n	<li>\r\n	<p>Retargeting Loyal Customers</p>\r\n	</li>\r\n	<li>\r\n	<p>Retargeting Leads</p>\r\n	</li>\r\n	<li>\r\n	<p>Retargeting Dormants</p>\r\n	</li>\r\n	<li>\r\n	<p>Retargeting Probable Dormants</p>\r\n	</li>\r\n	<li>\r\n	<p>Retargeting Funnels</p>\r\n	</li>\r\n	<li>\r\n	<p>Retargeting Video Audience</p>\r\n	</li>\r\n	<li>\r\n	<p>Retargeting Specific URL Visits</p>\r\n	</li>\r\n</ol>\r\n\r\n<p><strong>Let&rsquo;s get started!</strong></p>\r\n\r\n<h2><strong>1. Retargeting Website Visitors</strong></h2>\r\n\r\n<p>These are those users who have visited your website, added products to the cart and abandoned it. However, they have not necessarily registered or created their account. They only explore your website and move on. By retargeting this audience set, you can remind them of your products while they continue browsing other parts of the internet like social media or some other third-party websites. You can retarget this audience to encourage them to purchase from you.</p>\r\n\r\n<h2><strong>2. Retargeting Subscribers</strong></h2>\r\n\r\n<p>If you have managed to collect a good number of email ids via your subscription lists, you can use them to retarget your products too. Now, people giving their email ids to you does not entirely mean that they are your loyal customers, but it shows that they have a high intent of purchasing from you. Use custom lists (for eg. Facebook custom lists) to target these users. Upload their email ids, phone numbers to create custom lists.</p>\r\n\r\n<h2><strong>3. Retargeting Customers</strong></h2>\r\n\r\n<p>You can retarget your existing customers who have made just a single purchase yet. You can specifically show them ads of similar products or you can upsell the same product that they bought earlier. This is more likely to bring in more conversions as these customers will be reminded of what they purchased but have not thought of returning to your website again.</p>\r\n\r\n<h2><strong>4. Retargeting Loyal Customers</strong></h2>\r\n\r\n<p>You must create a whole new list of your loyal customer base. These are the ones who are the most important for your business as they are more likely to do your word-of-mouth marketing and bring in further new customers. Retargeting these customers is especially important when you have a new product or service in the market. Because your loyal customers are the ones who purchase from you frequently, they are more likely to engage with your ads and new offerings.</p>\r\n\r\n<h2><strong>5. Retargeting Leads</strong></h2>\r\n\r\n<p>If you&rsquo;re dealing in high-priced products or services, then you should run lead generation ads on social media and search. The users who fill up your forms are now your leads and have successfully entered the sales funnel. You can create a separate audience list of these leads and show them specific ads and content that might encourage them to close the deal.</p>\r\n\r\n<h2><strong>6. Retargeting Dormant</strong></h2>\r\n\r\n<p>Dormant are those customers who have stopped visiting your website for a specific period of time. More than 50% of people in your email list and otherwise go dormant after a specified period of time (based on the niche of your business). It will make a huge difference if you allocate some remarketing budget to win these dormant back. Make sure to retarget dormant who fall in a specific time period and don&rsquo;t go beyond because the further back you go in trying to remarket to dormant users, the less likely it is for you to win them back.</p>\r\n\r\n<h2><strong>7. Retarget Probable Dormant</strong></h2>\r\n\r\n<p>By name, they might sound the same. But there is a little difference. In this strategy, you retarget those customers who are on the verge of becoming dormant. Keep an eye on your audience&rsquo;s behaviour using Google Analytics and remarket to those who show the sign of less engagement with every passing day. Work on retaining these customers because it will cost less than acquiring new ones.</p>\r\n\r\n<h2><strong>8. Retargeting Funnels</strong></h2>\r\n\r\n<p>Although it will require a marketing automation engine for scaling, it is one of the most popular strategies for retargeting customers. Based on where your potential customers are in the sales funnel, you can customise your sales pitch or brand message and convey it using the right medium. For example, if a user has visited your website and left, you can retarget them using enriching descriptions and images of your best selling products to win them back. In case he goes further down and reaches the cart, you can use remarketing to prompt them to come back and complete the unfinished transaction. If he still does not come back, you can try encouraging them with discount offers.</p>\r\n\r\n<h2><strong>9. Retargeting Video Audience</strong></h2>\r\n\r\n<p>A powerful way to improve your conversions is by retargeting those users who have watched your video content. Videos are more likely used for people in the top funnel to increase brand awareness. Users are much more likely to engage with brands that produce video content. This is more likely to hold their attention instead of trying to hard sell to them which usually backfires as the users end up feeling annoyed. Leverage social media platforms like YouTube and Facebook to display your video content. You can then use Facebook and Youtube&rsquo;s retargeting options to target based on how much video has the users watched.</p>\r\n\r\n<h2><strong>10. Retargeting Specific URL Visits</strong></h2>\r\n\r\n<p>This is why it is crucial to have the tracking code (for eg. Facebook Pixel) added on all the pages of your website. This way you can remarket to those users who have visited specific pages on your website. For example, there can be some users who have visited the baby&#39;s apparel section on your website and there can be some people who visited the women section. You can have different ad copies and targeted messages for each set based on the URL they have visited to accelerate the ROI of your campaign.</p>\r\n\r\n<h2><strong>Every Potential Customer Is Important!</strong></h2>\r\n\r\n<p>There is no guarantee in marketing. However, there are ways and methods that can help us achieve the desired results. No matter the size and type of business, retargeting as a strategy should never be ignored.</p>\r\n\r\n<p>As the internet world continues to advance in every possible way, so are the retargeting options. Today, there are many online marketing tools and platforms that you can leverage for retargeting your varied audience at different positions in the sales funnel. One of the most crucial platforms for retargeting are Facebook and Google. Considering the plethora of targeting options available, it might get overwhelming at first. This is where we enter - DigitalOye is a<strong> professional <a href=\"https://www.digitaloye.com/digital-marketing-services.html\">Digital Marketing Agency</a> based in Delhi, India</strong> that takes care of your online marketing objectives and aims at improving conversions.</p>', 'digitaloye-blogpostaug1_1595414855.jpg', 'digital-marketing-2020-how-to-improve-your-retargeting-game', '10', 0, 'Digital Marketing 2020: How To Improve Your Retargeting Game?', '', 'Best digital marketing agency: Retargeting audience is essential for brand recalling, customer loyalty, and conversions. Find out how remarketing can help your online business grow.', 1, 0, '2020-07-23', 1, '2020-07-22 16:17:35', '2021-03-18 10:12:08');
INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(57, 1, 'Google Ads Metrics For Promoting Your Mobile App For Downloads!', '', '<p>Best Digital Marketing Agency Delhi NCR: By giving an option to your customers to browse through your offerings through a simple tap on their mobile devices, without having to open the website in the browser - you decrease the gap between you and your potential audience. The best way is to do it via paid promotions online. In this article, you will see the several metrics you require to be mindful of to achieve maximum downloads.</p>', '<h1><strong>Google Ads Metrics For Promoting Your Mobile App For Downloads!</strong></h1>\r\n\r\n<p>Remember the times when we considered the search engines to be the most competitive? Yes! Ranking in the search engines does take a lot of effort. But there is one more competitive environment boiling up every year, i.e. the App Store Market!</p>\r\n\r\n<p>Every month, a thousand new apps pop on the two most popular app download platforms - Google Play Store and Apple App Store. Just like how there are hundreds of websites competing in one particular niche on the search engine, the same goes for the app&#39;s environment.</p>\r\n\r\n<p>Considering the high penetrations in the smartphone industry over the years, people are now able to search for anything just by a tap! This said, there are apps for everything available today. For example, there is no need to go on the website to shop online for apparel or home furnishing; you can select from a wide range of such eCommerce apps and shop online from the convenience of your home.</p>\r\n\r\n<p>Having an app for your business is the second step everyone should take after launching their websites. You can do this by either hiring freelancers or a professional <strong>mobile app development agency in Delhi</strong>.</p>\r\n\r\n<h1><strong>Mobile App Marketing Strategy For Your Business</strong></h1>\r\n\r\n<h1><strong>Business</strong></h1>\r\n\r\n<p>You must have read a lot of articles which define new and advanced strategies that you can execute for your business. However, what many forget to cover is the ultimate metrics of online paid channels that will guide you throughout your app promotion process.</p>\r\n\r\n<p>In this article, we will discuss the marketing metrics based on the stage at which your app user is -&nbsp;</p>\r\n\r\n<p>Stage One: Awareness</p>\r\n\r\n<p>Stage Two: Acquisition</p>\r\n\r\n<p>Stage Three: Activation</p>\r\n\r\n<p>Stage Four: Retention</p>\r\n\r\n<p>Stage Five: Monetization</p>\r\n\r\n<p>Stage 6: Referral</p>\r\n\r\n<h2>Before we dive into the steps, let&#39;s first understand what mobile app marketing is?</h2>\r\n\r\n<p>Mobile App Marketing is all about making the potential users aware about your app in a way that they become curious from the moment they hear about your app, download and use it, and ultimately become your loyal users. To excel at mobile app marketing, the first thing that you need to have in place is your target audience; you should know what appeals to them, what are their expectations, and what are the modes to reach them.</p>\r\n\r\n<p>Do you know? As of 2019, nearly 47% of small businesses and startups have invested in owning a mobile app. Also, about 35% of companies are planning to build a mobile app in the near future. This said one could not do without standing out with the help of an efficient mobile app marketing strategy.</p>\r\n\r\n<p>Now that we have discussed in brief the meaning of the words &quot;mobile app marketing&quot;, let&#39;s move on to discussing the many metrics that the paid channels of app marketing have to offer -</p>\r\n\r\n<h2>Stage One: Awareness</h2>\r\n\r\n<p>This is the point where the users have encountered your app for the first time. This can be because of all that you have invested in app launch promotion, SEO (Search Engine Optimization), and ASO (App Store Optimization).</p>\r\n\r\n<p>Based on your app promotions, online reviews, and word-of-mouth promotions, your potential audience will decide if the app is useful for them or not.</p>\r\n\r\n<p>Here are the key metrics that you need to be mindful of -&nbsp;</p>\r\n\r\n<ul>\r\n	<li>\r\n	<p>Click-Through Rate (CTR) - This metric tells the percentages of user&#39;s clicks on your app installs via landing pages and other locations on the internet. Example - a Social Media ad link that directs the user to the app download link.</p>\r\n	</li>\r\n	<li>\r\n	<p>Traffic Source- This is a simple metric which tells you the source from which the user clicked on your link and downloaded your app. It can help you strategize your marketing strategies for the seed that brings in the most downloads.</p>\r\n	</li>\r\n	<li>\r\n	<p>Cost Per Mile (CPM) - Also known as Cost Per Thousand, it shows the number of times the ad of your app was displayed at a location on the internet. If you&#39;re running ads to promote app downloads (which you should), you would have to pay a specific fee for every thousand impressions.</p>\r\n	</li>\r\n</ul>\r\n\r\n<p>Analyzing the above metrics will give you insights into what marketing strategies you should take up to reach your targets. If you see no such improvement in the above metrics, it is clearly a sign that you&#39;re advertising in the wrong places.</p>\r\n\r\n<h2>Stage Two: Acquisition</h2>\r\n\r\n<p>Moving on to the acquisition stage, the users are familiar with the existence of your app in the stores. This means that the previous app promotions have encouraged the users to consider downloading/installing the app.</p>\r\n\r\n<p>Here are the key metrics that you need to be mindful of -&nbsp;</p>\r\n\r\n<ul>\r\n	<li>\r\n	<p>Demographics of Users- This is to understand the demographics of the audience your app appeals the most. Gathering information on their age, gender, purchase behaviour, income, spending habits, etc. will help you target your app promotions better.</p>\r\n	</li>\r\n	<li>\r\n	<p>Devices- This will tell you from what devices are you receiving the most downloads - smartphones or tablets. This information will enable you to narrow down your targeting further.</p>\r\n	</li>\r\n	<li>\r\n	<p>Cost per Download- This is the total spendings on installations divided by the total number of app installations.</p>\r\n	</li>\r\n	<li>\r\n	<p>A number of downloads- This is the total number of people who have installed your apps. This will help you set the further course of communication with them.</p>\r\n	</li>\r\n</ul>\r\n\r\n<p>By finding out the above metrics, you will be able to better target and direct your efforts to the more profitable demographics and channels.</p>\r\n\r\n<h2>&nbsp;</h2>\r\n\r\n<h2>Stage Three: Activation</h2>\r\n\r\n<p>This is the point where your users have begun to interact with your app. There&#39;s more to making an app successful - not just the downloads, the users have to interact with it as well. People tend to download many apps on their phones, but in reality, there are only a few apps that they use daily. After a while of downloading the app, 95% of your users might end up uninstalling the app just after one use. To prevent this from happening, your app must maintain its &quot;WOW factor!&quot;.</p>\r\n\r\n<p>Here are the key metrics you must be mindful of on this stage -</p>\r\n\r\n<ul>\r\n	<li>\r\n	<p>Onboarding Sequence- This metric will help you analyze the success rate at the activation stage. Based on your app&#39;s demands, it can be to create an account, making the first purchase, etc.</p>\r\n	</li>\r\n</ul>\r\n\r\n<ul>\r\n	<li>\r\n	<p>Activation Percentage- This is the percentage of people who have actually downloaded your app and have completed the onboarding process.</p>\r\n	</li>\r\n</ul>\r\n\r\n<p>In case you see a drop in the metrics mentioned above, it will indicate that even though the users have downloaded the app, they are not necessarily using it or have onboarded yet. This will help you strategize and maybe tweak the design or add any attractive incentive to encourage the user to take the desired action.</p>\r\n\r\n<h2>&nbsp;</h2>\r\n\r\n<h2>Stage Four: Retention</h2>\r\n\r\n<p>This is after the user has completed the onboarding sequence. In this stage, you observe the user behaviour and find out how frequently he uses the app. Once you analyze the in-app user behaviour, you can further proceed to improve its retention rates using marketing discounts or changes in its design.</p>\r\n\r\n<p>Here are the key metrics you must be mindful of on this stage -</p>\r\n\r\n<ul>\r\n	<li>\r\n	<p>Active Users- This metric helps you track the daily and monthly users who are opening the app daily.</p>\r\n	</li>\r\n	<li>\r\n	<p>Session Duration- This metric helps you find out for how long a user is active per app session. This will give you an idea when and at what point does the user exit the app.</p>\r\n	</li>\r\n	<li>\r\n	<p>Uninstall Rate- This will give you a clear idea of how many people are uninstalling the app and after how much time.</p>\r\n	</li>\r\n</ul>\r\n\r\n<p>This way, you can have precise data of the users who are not returning to your app. You can use these metrics to prevent future abandonments by executing exciting incentives via push notifications and emails.</p>\r\n\r\n<h2>&nbsp;</h2>\r\n\r\n<h2>Stage Five: Monetization</h2>\r\n\r\n<p>This is the point where your app has become a regular for the user. This stage is the clear indication that the user has used your app and have liked what it has to offer. Now is the time to take the risk and encourage them to convert into your paying users via premium subscription plans or features. It is very likely that the users who have arrived at this stage probably see the value of paying a small amount for something extra.</p>\r\n\r\n<p>Here are the key metrics you must be mindful of on this stage -</p>\r\n\r\n<ul>\r\n	<li>\r\n	<p>Free to Paid Conversion Rate- This is the number of free users that converted into paying users.</p>\r\n	</li>\r\n	<li>\r\n	<p>Purchasing Time Frame- How much time did it take for the user to convert into a paying user?</p>\r\n	</li>\r\n</ul>\r\n\r\n<p>If the users frequently use your app, you can consider politely nudging them into making in-app purchases. By analyzing the above metrics, you can find out at what point will the user be willing to pay an additional amount.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<h2>Stage Six: Referral</h2>\r\n\r\n<p>If the user has made it this far to the referral stage, it indicates that they are your loyal users. These are the ones who are most likely to refer your app to others. This is the best moment to offer them an incentive to encourage them to bring in more new users or write a positive review for your app in the app store.</p>\r\n\r\n<p>Here are the key metrics you must be mindful of on this stage -</p>\r\n\r\n<ul>\r\n	<li>\r\n	<p>App Review- What&#39;s a better metric than experiencing a flood of positive reviews?&nbsp;</p>\r\n	</li>\r\n	<li>\r\n	<p>App Ratings- If your app is receiving a five-star rating on the corresponding app store, it is a clear sign that your app is reaching new heights!</p>\r\n	</li>\r\n	<li>\r\n	<p>Social Shares - This metric will help you see the number of times people have recommended or shared your app on social media.</p>\r\n	</li>\r\n</ul>\r\n\r\n<p>The app with the maximum number of ratings and positive reviews is the most likely to be downloaded.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<h2>Conclusion</h2>\r\n\r\n<p>In such a dynamic environment, you should not underestimate the power of an app version of your business website. However, if you want your mobile app marketing strategy to be on point, the first thing that you need to ascertain is your target audience, their online behaviour, and purchase patterns. You must initiate a data-driven approach and define what your primary marketing channel will be.</p>\r\n\r\n<p>There are several marketing channels that you can take up for promoting your app - there are the paid tools offered by popular platforms like Google Ads, Facebook Ads, Twitter Ads, and more. Then there are organic methods like App Store Optimization, Search Engine Optimization, and Social Media Optimization. The ideal practice for your app will be to have a combination of both paid and organic methods of online marketing. However, managing all these marketing modes can be really messy. This is why you should consider hiring a<a href=\"https://www.digitaloye.com/digital-marketing-services.html\"><strong> professional digital marketing agency</strong></a> like DigitalOye, who has separate teams for handling different spectrums of digital marketing!</p>', 'Best-SEO-Company-For-Mobile-App-Promotion_1600148527.jpeg', 'google-ads-metrics-for-promoting-your-mobile-app-for-downloads', '10', 0, 'Google Ads Metrics For Promoting Your Mobile App For Downloads!', '', 'Best Digital Marketing Agency: Google Ads Metrics To Help You Monitor Your App Promotions.', 1, 0, '2020-09-15', 1, '2020-09-15 11:12:07', '2021-03-18 10:12:01'),
(58, 1, 'How Can SEO Services Help Small Businesses?', '', '<p>SEO also is known as Search Engine Optimization is a process involving several tips and tricks that can help a website become more visible in the search results. This can benefit the businesses to expand their online reach and bring in more potential customers - in particular, for small businesses.</p>', '<p>SEO also is known as Search Engine Optimization is a process involving several tips and tricks that can help a website become more visible in the search results. This can benefit the businesses to expand their online reach and bring in more potential customers - in particular, for small businesses.</p>\r\n\r\n<p>As the market environment becomes more competitive and customers become intuitive, today, it is essential for the business to have a website presence or else they will lose on a vast potential and eventually be outranked by their counterparts. Despite the growth that digital marketing and SEO can bring business, many small businesses still fail to see value in investing in SEO.</p>\r\n\r\n<p>SEO comprises a lot of things - from website design to content optimization to technical considerations to marketing the website across the web. It won&#39;t be wrong to regard SEO as the backbone of every website today. Without SEO, no website can even think of ranking in the first page of the results, and we all know how many people click on the second, third, fourth and rest of the pages of the search results - next to none.</p>\r\n\r\n<p>We have outlined the top 8 reasons why your small business should invest in SEO.</p>\r\n\r\n<h2>8 Reasons Why You Must Invest in SEO today -</h2>\r\n\r\n<p>In this article, we will tell you eight advantages of SEO, especially if you own a small business. Here is everything that we will discuss today -</p>\r\n\r\n<ol>\r\n	<li>\r\n	<p>Find new customers</p>\r\n	</li>\r\n	<li>\r\n	<p>More website traffic</p>\r\n	</li>\r\n	<li>\r\n	<p>Higher conversion rates</p>\r\n	</li>\r\n	<li>\r\n	<p>Enhanced brand awareness</p>\r\n	</li>\r\n	<li>\r\n	<p>Outrank competitors</p>\r\n	</li>\r\n	<li>\r\n	<p>Cost-friendly approach</p>\r\n	</li>\r\n	<li>\r\n	<p>Improved user experience</p>\r\n	</li>\r\n	<li>\r\n	<p>SEO results are long-lasting</p>\r\n	</li>\r\n</ol>\r\n\r\n<p>Let&#39;s begin!</p>\r\n\r\n<ol>\r\n	<li>\r\n	<h2>Find new customers</h2>\r\n	</li>\r\n</ol>\r\n\r\n<p>The possibilities on the internet are endless. If you take your business online and execute a solid SEO strategy, you will gain new customers and potential leads. While SEO primarily focuses on enhancing your visibility in the search results, thanks to Google, the first thing that every customer usually does is search about their requirements on Google. So if your website shows up for the customers&#39; search queries, you will automatically receive customers who are looking for someone like you.</p>\r\n\r\n<p>As mentioned earlier, not many people click on the second or third pages of the search results because they don&#39;t need to. Because of Google&#39;s priority to enhance the user experience, people usually find what they are looking for on the first page itself, making it more critical for you to rank in the first page of the search results.</p>\r\n\r\n<h2>2. More website traffic</h2>\r\n\r\n<p>There have been many types of research that prove that people click on the organic results instead of the paid results which are displayed in the search results. This said, not only your website will gain good traffic, but it will also send a signal to the search engine about the authority you hold in the respective topic and industry, helping you keep your rankings in the long run.</p>\r\n\r\n<p>Remember that the ultimate goal of every website is to impress and acquire more customers. There is no use of a good website if no one can see it! By driving traffic from organic channels, you can execute more marketing methods to make them convert into paying customers.</p>\r\n\r\n<h2>3. Higher conversion rates</h2>\r\n\r\n<p>More traffic will result in more conversions. With SEO, your website can optimize its landing pages and bring in more conversion. This means that if the strategy is on point, your website&#39;s overall conversion rate will increase with the number of enquiries.</p>\r\n\r\n<p>Not just any traffic, SEO will bring targeted traffic to your website (the people who are actively searching for something relevant to your expertise) which is more likely to convert that the generic audience.</p>\r\n\r\n<h2>4. Enhanced brand awareness</h2>\r\n\r\n<p>This is the additional benefit of SEO. Anyone who is searching for a product or service relevant to your business will see your website pop up on the first page of the search results. The more they see your business in the results, the more they will become familiar with your brand. This will persuade them to click on your website and consider you in future - if not today.</p>\r\n\r\n<h2>5. Outrank competitors</h2>\r\n\r\n<p>This is where all the trouble begins, doesn&#39;t it? If it weren&#39;t for the competitors, you wouldn&#39;t have to look for new marketing methods to acquire the most significant share in the pie. But this is the ultimate reality - no matter the industry you are operating in, the competition is increasing by the day. So if you are still contemplating whether to invest in SEO or not, remember that your competitors are executing SEO and are enjoying the fruits.</p>\r\n\r\n<h2>6. Cost-friendly approach</h2>\r\n\r\n<p>The best thing about SEO is that unlike other digital and traditional marketing practices, SEO will not cost you a dime. SEO is an organic method of promoting your website heavily on the search engines to bring you conversions. If you get the right traffic, the returns you earn on investing just a tiny amount on SEO consulting is endless.</p>\r\n\r\n<h2>7. Improved user experience</h2>\r\n\r\n<p>One of the critical factors that SEO emphasized is the user experience of your website. Because Google heavily prioritizes user experience, if your website lacks an easy interface and user-functionalities, Google will refrain from putting you in the top results. With SEO, you will essentially be improving the usability of your website - simplified website design and user-friendly content will help your website go a long way.</p>\r\n\r\n<h2>8. SEO results are long-lasting</h2>\r\n\r\n<p>Unlike paid results that are visible only till the time you spend money on them, by investing in SEO, the rankings you achieve will be long term.&nbsp;</p>\r\n\r\n<p>Yes, SEO will take time for your website to rank better in the search, but once it does, the results will last for a decent period. Although it is highly subjective to the industry you are operating in, as long as your competitors are unable to outrank you, you should be able to hold your position for a good time.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<h2>&nbsp;CONCLUSION</h2>\r\n\r\n<p>In conclusion, SEO can be a significant factor for small businesses to rank higher in the search results, outrank competitors, acquire more customers, and increase conversion rates. As the businesses around the world continue to realize the importance of SEO, DigitalOye offers <a href=\"https://www.digitaloye.com/small-business-seo-services.html\"><strong>Small Business SEO Services</strong></a> that are customized based on the niche and specific requirements of the business.</p>\r\n\r\n<p>&nbsp;</p>', 'SEO-services-for-small-businesses_1600777410.jpeg', 'how-can-seo-services-help-small-businesses', '10', 0, 'How Can SEO Services Help Small Businesses?', '', 'SEO services for small business: Improve your business\' online presence with these 9 SEO tips.', 1, 0, '2020-09-22', 2, '2020-09-22 17:53:30', '2021-08-05 17:55:25'),
(59, 1, 'What Are The Major Google Ranking Factors?', '', '<p>There is a lot of uncertainty when it comes to what works or what doesn&rsquo;t for your website to rank better in the search results. Because Google has not disclosed its algorithms, the SEO community is always guessing and looking for ranking factors. It is said that there are over two hundred ranking factors so far. You can quickly get your website optimized for all two hundred ranking factors by handing over this task to a<strong> professional SEO Agency in Delhi NCR.</strong></p>\r\n\r\n<p>&nbsp;</p>', '<p>SEO is the backbone of every website today. Without it, your website will not be able to sustain. There is a lot of uncertainty when it comes to what works or what doesn&rsquo;t for your website to rank better in the search results. Because Google has not disclosed its algorithms, the SEO community is always guessing and looking for ranking factors. It is said that there are over two hundred ranking factors so far. Luckily, you do not have to worry about all the ranking factors.</p>\r\n\r\n<p>You can quickly get your website optimized for all two hundred ranking factors by handing over this task to a<strong> professional <a href=\"https://www.digitaloye.com/seo-services.html\">SEO Agency in Delhi NCR</a></strong>.</p>\r\n\r\n<h1><strong>Top 8 Google Ranking Factors</strong></h1>\r\n\r\n<p>In this article, we will discuss the top 8 google ranking factors that you must be mindful of beating your competitors in the Google Search Engine Result Pages (SERPs).</p>\r\n\r\n<p>Here&rsquo;s everything that we will be discussing today-</p>\r\n\r\n<ol>\r\n	<li>\r\n	<p>Backlinks</p>\r\n	</li>\r\n	<li>\r\n	<p>HTML Tags</p>\r\n	</li>\r\n	<li>\r\n	<p>Semantic Saturation</p>\r\n	</li>\r\n	<li>\r\n	<p>User Behaviour</p>\r\n	</li>\r\n	<li>\r\n	<p>Structured Data</p>\r\n	</li>\r\n	<li>\r\n	<p>Google My Business Listing</p>\r\n	</li>\r\n	<li>\r\n	<p>Mobile Optimization</p>\r\n	</li>\r\n	<li>\r\n	<p>Core Web Metrics</p>\r\n	</li>\r\n</ol>\r\n\r\n<p>Let&rsquo;s begin!</p>\r\n\r\n<h2>1. Backlinks</h2>\r\n\r\n<p>Backlinks are one of the oldest Google ranking factors that can either increase or decrease your ranking position based on the page authority and relevance score of the websites you receive backlinks from. Even though Google is planning to eliminate backlinks as a ranking factor in the future, they still hold importance today. The only difference between the then and now backlink practice is that you have to be mega careful from where you build your backlinks. Unlike earlier, you can not form backlinks mindlessly on every website - whether it is relevant to your niche or not.</p>\r\n\r\n<p>The page and domain authority, relevance score, the freshness of the content, and traffic are crucial backlink metrics.</p>\r\n\r\n<h2>2. HTML Tags</h2>\r\n\r\n<p>HTML tags are the ones which indicate Google of what parts of your website are the essential ones. The significant components of HTML tags include title and meta descriptions, heading tags, and more. The title and meta description tags help users see what your web page content is all about - best practice is to try incorporating your primary keywords in Meta Title and Description tags to improve relevancy.</p>\r\n\r\n<p>Similarly, Heading Tags (H1-H6) structure your web page content into several sections - this gives your site content a clean look, increasing user readability and crawlers&rsquo; ability to make sense of what your content is all about.</p>\r\n\r\n<h2>3. Semantic Saturation</h2>\r\n\r\n<p>Unlike earlier, you should strictly restrain yourself from stuffing your website content with too many keywords. It is essential to add only a decent amount of keywords and images to the text copy. Your ultimate goal should be to make your content make sense to the readers. Best practice would be to create a benchmark of the number of keywords to incorporate based on researching your competitors&rsquo; top pages.</p>\r\n\r\n<h2>4. User Behaviour</h2>\r\n\r\n<p>The ultimate goal of every website is to make it appeal to the website visitors in a way that they convert into your paying customers. Living in the information age, the attention span of every user has reduced. This said you have only a few seconds to leave a lasting impression on your potential customers. In such a case, enhancing user behaviour comes in handy.</p>\r\n\r\n<p>Even though there has been a long going debate on whether user behaviour metric affects the ranking of the page, it is crucial to monitor it. You can do this by analyzing metrics in Google Analytics like - click-through rate (CTR), bounce rate, session depth and duration.</p>\r\n\r\n<h2>5. Structured Data</h2>\r\n\r\n<p>Google offers thousands of tags for you to choose from based on your niche and the message you are trying to convey. Using these tags, you can tell Google crawlers a lot about your content. These tags of structured data can help you enhance your Google SERP presence with rich elements like your location, author names, ratings, product features, and so much more.</p>\r\n\r\n<p>You can use Google&rsquo;s Structured Data Markup Helper and choose the type of markup to enhance your page.&nbsp;</p>\r\n\r\n<h2>6. Google My Business Listing</h2>\r\n\r\n<p>Especially if your local customers matter to you the most, claiming, optimizing, and maintaining your Google My Business listing can do wonders for your local SEO as well as branding. Claiming your Google My Business Listing can help you establish your business identity, skyrocketing your local search performance which starts with queries with &ldquo;near me&rdquo; as the prefix or suffix. Once you create your Google My Business Profile, you clear for Google Maps opening your business for nearby searches.</p>\r\n\r\n<h2>7. Mobile Optimization</h2>\r\n\r\n<p>As Google continues to keep user experience in the middle of its every update and changes, Google has begun to prioritize the mobile-first approach - all thanks to the significant smartphone penetration around the world! After so many years of predictions and wait, the mobile-first indexing is completely rolled out. This said September 2020 onwards, all websites without any exception would be judged based on their website&rsquo;s mobile version, instead of the desktop version. So if your website still lacks in mobile usability, you will fall far behind. In case you want your website to rank better in the search, instead of focusing on the desktop version, the mobile version should be your priority.</p>\r\n\r\n<h2>8. Core Web Vitals</h2>\r\n\r\n<p>Core Wen Vitals is the latest user experience metric that will soon become one of the significant Google ranking factors. This metric will analyze the first impression that a site visitor gets when visiting a webpage. In other words, Core Web Vitals will measure how fast your website loads, how quickly the user becomes to engage with your site, and how stable your site layout is.</p>\r\n\r\n<h2>CONCLUSION</h2>\r\n\r\n<p>It is crucial to keep regular tabs on forever changing Google algorithms. While some ranking factors are slowly losing its importance like keywords and backlinks, there are several other ranking factors like user experience and semantic saturation that are taking centre stage. So if your website is still following the decade-old SEO practices, you need to reevaluate your SEO strategy now, or you can take the guidance of a <strong>professional <a href=\"https://www.digitaloye.com/\">SEO Agency</a> like DigitalOye.</strong></p>', 'WhatsApp-Image-2020-10-01-at-4_1601887490.41', 'what-are-the-major-google-ranking-factors', '10', 0, 'What Are The Major Google Ranking Factors?| DigitalOye', '', 'Best SEO Company Delhi: SEO is the backbone of your company website.Checkout top 8 Google ranking factors.', 1, 0, '2020-10-05', 1, '2020-10-05 14:14:50', '2021-03-18 10:11:43'),
(60, 1, 'Google Confirms That Passages On a Page Are Not Indexed Separately', '', '<p>Google clarified that as of October 20th, 2020, the passages on a web page will be considered as additional ranking factors.</p>', '<p>The SEO spectrum is advancing rapidly as popular search engines like Google continue to roll out new updates - some major and some minor. This said, today, the best SEO services are not solely dependent on past practices like creating backlinks.&nbsp;</p>\r\n\r\n<p>As Google focuses on user experience, the best online marketing tool is to integrate SEO with content marketing. Keeping the importance of content in mind, on 20th October 2020, Google took to Twitter to confirm that the passages on a web page will now be considered as an additional ranking factor.</p>\r\n\r\n<p>Google stated &ldquo;this change doesn&rsquo;t mean we&rsquo;re indexing individual passages independently of pages. We&rsquo;re still indexing pages and considering info about entire pages for ranking. But now we can also consider passages from pages as an additional ranking factor&hellip;&rdquo;</p>\r\n\r\n<p>This said the good news is for the content creators and SEO experts. With passages being indexed separately, it is another opportunity to optimize website content in innovative ways to make the website rank higher in the search results. Google&rsquo;s ability to highlight a relevant passage on a page will help those sites rank higher in searches that would not have ranked before.</p>\r\n\r\n<p>Now, you don&rsquo;t have to focus on a specific keyword or idea throughout the website content; you can break site content into different parts and optimize them with different keywords.</p>\r\n\r\n<p>For detailed information about Google&rsquo;s latest update, visit the article on Search Engine Land.</p>\r\n\r\n<p>As the <a href=\"https://www.digitaloye.com/seo-services.html\"><strong>best SEO Agency</strong></a> in Delhi-NCR, DigitalOye offers a wide range of SEO services and other digital marketing practices that will help your business with online promotion and generating more targeted leads.</p>', 'Best-SEO-Agency-Delhi-Google-Update_1605864925.jpeg', 'google-confirms-that-passages-on-a-page-are-not-indexed-separately', '10', 0, 'Google Confirms That Passages On a Page Are Not Indexed Separately | DigitalOye', '', 'Best SEO Agency Delhi: Google confirms that it will be indexing the passages on the web pages separately. | DigitalOye', 1, 0, '2020-10-26', 1, '2020-11-20 15:03:50', '2021-03-18 10:11:38'),
(61, 1, 'More About SEO 2021', '', '<p>SEO helps to make your website visible on the internet through organic searches. You get more visitors, and resultantly, increase the chances of earning more profits. It is a challenging task to remain competitive in a continuously evolving environment</p>', '<p>SEO helps to make your website visible on the internet through organic searches. You get more visitors, and resultantly, increase the chances of earning more profits. It is a challenging task to remain competitive in a continuously evolving environment of creating and publishing fresh content. You have to think of newer strategies and implement them with innovations to make your content more searchable.</p>\r\n\r\n<p><strong>Preparing for the near future</strong></p>\r\n\r\n<p>2021 is touted as a year that would witness several advancements on the SEO front. Hence, you should update your knowledge and accordingly build content to remain more relevant in the market. Here are some very specific and important trends in SEO you should focus on.</p>\r\n\r\n<p><strong>A larger role of AI in SEO</strong></p>\r\n\r\n<p>AI or Artificial Intelligence is taking over the world. Various applications in different sectors are now gradually implementing AI to optimize their operations, and improve efficiency. AI would be the backbone to decide the dynamics of how users consume online content.</p>\r\n\r\n<p>User-experience is definitely one of the principal factors that AI considers while ranking a web page. Hence, in 2021, you have to focus more on enhancing the overall user experience of your website.<br />\r\n&nbsp;<br />\r\n<strong>Voice Search will have a greater impact on Search Queries</strong></p>\r\n\r\n<p>The voice search technology is here to stay, and you can&rsquo;t undermine it. People would shift to voice searches in order to find content on web, as suggested by <a href=\"https://www.digitaloye.com/seo-services.html\">Best SEO Company in Delhi</a>. Hence, you would require a fresh approach to determine keywords that are compatible with voice search queries.</p>\r\n\r\n<p>You have to implement a process to enlist smooth, natural-sounding everyday phrases. Also, keep in mind that several voice searches include abbreviations. Creating content accounting for all these factors is hugely important in 2021.</p>\r\n\r\n<p><strong>More mobile-friendliness</strong></p>\r\n\r\n<p>Mobile-first indexing of Google has already been rolled out, back in 2019. So, this is not quite a new thing in the circuit. It means Google would give preferences to mobile versions of your website, and allot a rank to it after checking out all the relevant parameters. In coming years, people would use mobiles more, and access sites through mobile phones.</p>\r\n\r\n<p>Evidently, it is extremely crucial to build a site that has a high degree of &lsquo;mobile usability&rsquo;. It signals Google to easily crawl through the content of your web pages, and give it importance in SERPs.</p>\r\n\r\n<p><strong>Complying with the EAT Principle of Google</strong></p>\r\n\r\n<p>You website content, on any web page, must mandatorily comply with the EAT principle guidelines as laid by Google. In EAT, E stands for Expertise, A stands for Authenticity, and T stands for Trustworthiness. Digitaloye says that the EAT Principle ensures the visitors that they would be able to extract some concrete value from your website&rsquo;s content. It is extremely relevant in niches such as YMYL &ndash; &lsquo;Your Money Your Life&rsquo;.<br />\r\n&nbsp;<br />\r\nYou have to constantly respect the user intent, and create content in accordance to that. Moreover, when you support your claims with some solid statistics from reliable sources, your website is liked more by Google.</p>\r\n\r\n<p><strong>Focusing on Long-form Content</strong></p>\r\n\r\n<p>Many of you might have already filled your blogs and commercial sites with short-form contents, as they take less time and les research to be built. But, in 2021, the larger portion of cake would go to Long-form content along with effective <a href=\"https://www.digitaloye.com/content-marketing-services.html\">content marketing</a> as well. You need to create lengthier, pertinent, well-research content for your audience. These types of content receive more backlinks, gradually increasing the domain authority of your website.</p>\r\n\r\n<p>A recent report says that the content should be around 3000 words. They receive more traffic. But, keep in mind to maintain quality. Keep all the basics of <a href=\"https://www.digitaloye.com/blog/what-are-the-major-google-ranking-factors\">SEO major ranking factors</a> which intact to increase traffic volume at your web platform.<br />\r\n&nbsp;<br />\r\n<strong>Concentrating on features snippets</strong></p>\r\n\r\n<p>Without any doubt, in 2021, Google will be using featured snippets more, to tell about the gist of the searched content, to the users. These snippets are crisp, concise, and to-the-point, telling exactly what the user is searching for.<br />\r\n<br />\r\nIt is obvious that you have to focus on writing relevant lines in your content that could form a snippet that Google algorithms would love to pick up, and feature in SERPs. A striking attribute of a snippet is it appears above the Google search results. As a result, it has higher chances to pull more traffic to your website.</p>\r\n\r\n<p><strong>More improvement in predictive search</strong></p>\r\n\r\n<p>There would be a considerable improvement in predictive search, with further advancement of Google AI. You really don&rsquo;t have to put any extra effort to be considered by Google. The search engine algorithms would show the users the a list of contents that most likely fall under their interest, depending a some essential factors such as historic search queries, locations and profession of the user, etc.</p>\r\n\r\n<p><strong>Video will gain more importance</strong></p>\r\n\r\n<p>As you already know, a well-made, crisp video content has more power to pull in traffic; its relevance is only going to increase in 2021. You have to implement the right SEO strategies to create and include video content on your website. You need to optimize it, in order to attract visitors, and decrease the bounce rate of your website. You can&rsquo;t afford to cram the video description or title with keywords. Moreover, you should have an exclusive <a href=\"https://www.digitaloye.com/video-marketing-services.html\">SEO services for video</a> content in your YouTube channel, too.<br />\r\n&nbsp;<br />\r\n<strong>Image optimization has a larger role now</strong></p>\r\n\r\n<p>There has been a drastic evolution in image search technology of Google. In 2021, people would buy more products than previous years with image search queries. It is natural to optimize the images at your web platform to appear in the top of the search results. You have to mark them properly and optimize them accurately.</p>\r\n\r\n<p>Using high-quality and relevant images is the key. If there is a photo-series or product list, you need to label it accordingly. Moreover, you need to add images to the site map of your website, to make the platform friendlier to the crawlers.</p>\r\n\r\n<p><strong>Be stronger in SEO in 2021</strong></p>\r\n\r\n<p>Now you know about the frontline trends in 2021, which you have to focus on to improve the SEO of your web pages, and rank higher in SERPs. Start working on your SEO plan and implement pertinent solutions to make your content more valuable, searchable and relevant.</p>', 'more-about-seo_1612359305.jpg', 'more-about-seo-2021', '7', 0, 'More About SEO 2021 | DigitalOye', '', 'More About SEO 2021 | DigitalOye', 1, 0, '2021-02-03', 1, '2021-02-03 19:05:04', '2021-03-18 10:11:03'),
(62, 1, 'Why Core Web Vitals Are Important For SEO Rankings?', '', '<p>As a website owner, your straightforward objective is to maintain a high performance of your website. Irrespective of the fact that whether you own a blog on recipes or a web platform for an IT start-up, the user-experience on the site should be spotless.</p>', '<p>As a website owner, your straightforward objective is to maintain a high performance of your website. Irrespective of the fact that whether you own a blog on recipes or a web platform for an IT start-up, the user-experience on the site should be spotless.</p>\r\n\r\n<p>A better performance of the website means the chances of appearing on the search results increase. You also ensure more profit margins. You are able to pull your target customers, and provide them an engaging experience on your navigation-friendly site. The brand value of your company / blog / service becomes stronger.</p>\r\n\r\n<p><strong>Update in 2021 by Google</strong></p>\r\n\r\n<p>Google has clearly stated, in the recent announcement, their prioritization of page experience, on the basis of Core Web Vitals. A website maintaining the norms, according to the details of the update, has more probability to rank higher in the search engine results.</p>\r\n\r\n<p><strong>Key factors for digital strategies to be effective</strong></p>\r\n\r\n<p>Site visitors and search engine are key factors that drive the effectiveness of digital strategies you implement. On one hand, the search engine like Google supports your site to get visitors, primarily from organic searches. On the other side, your sites needs to be worthy enough to convincingly qualify as a standard site and acquire a high rank in the Google search results.</p>\r\n\r\n<p><strong>Early announcement gives you more time</strong></p>\r\n\r\n<p>As a webmaster or site-owner, you now have ample time to build and integrate relevant strategies to improve the page experience of your site, as the announcement on <a href=\"https://web.dev/vitals/\">Core Web Vitals</a> has already been done by Google. Following the pertinent details of the update, you can set the digital strategies accordingly, in order to get better ranks on search engine results, attracting more visitors, and maintain a strong, sustainable growth.</p>\r\n\r\n<p><strong>Core Web Vitals &ndash; Simple definition</strong></p>\r\n\r\n<p>In order to understand the relevance of Core Web Vitals to improve your SEO rankings, it is important to understand what they are actually, and accordingly consult with a reliable <a href=\"https://www.digitaloye.com/usa/seo-company-new-york.html\">New York SEO Company</a>. These parameters are basically comprised of three distinct technical elements, which create a balanced and engaging user experience on any website. Continue for a closer read.</p>\r\n\r\n<p><strong>Largest Contentful Paint or LCP:</strong> The loading performance of your website page is termed as LCP. Fundamentally, how long does the page take to load, with all its content, determines the standard of user-experience. From a general perspective, when your page has more images or videos, it takes longer to load. This often increases the bounce rate. Google is taking a note on this. The benchmark as put forward by Google is 2.5 seconds or less. Hence, if the LCP of each of your website pages is 2.5 seconds (or lesser), then you are doing just fine.<br />\r\n&nbsp;<br />\r\n<strong>First Input Delay or FID:</strong> This metric might seem a bit complex to understand, so it is better to approach it with a simple, interpretable example. Suppose one of your customers is filling a small web form, requesting more details of a product, and submitting it. After the individual submits it, your website takes some time to respond to the request. This specific response time is termed as FID. As a general overview, FID is a metric that tells about the responsiveness of the webpage. It is the time span, between the very first times a user interacts with your website, and when the browser responds to that. This is indeed a huge factor that determines the quality of user-experience.</p>\r\n\r\n<p><strong>Cumulative Layout Shift or CLS:</strong> The visual stability of a web page is measured by CLS. A nice example, in this case, too, would make the concept clearer for you. It is about the changing or sustaining content structure on a webpage, as you interact with it. You might have an experience of clicking on some interesting stuff on a website to know more about it, and something else appeared, and then, you went back to the original link to try doing the same thing, wasting your time. This is a low-grade on-page experience, which Google wants to discard. The recommended CLS score that Google is projecting is not specific, but as close to zero as possible. A low score such as this would improve the user-experience.</p>\r\n\r\n<p><strong>Preparing your website complying with Core Web Vitals</strong></p>\r\n\r\n<p>It is wise to know and apply some tips to make your website more robust in performance, integrating all the fundamentals of Core Web Vitals.<br />\r\n&nbsp;<br />\r\n<strong>Optimizing the images &ndash;</strong> You need to optimize the main banner of your website, which is also termed as &lsquo;hero image&rsquo;. The optimization would bring it under the recommended LCP measure. Compress it to a better-performing format. Moreover, optimize other images on your website, too.</p>\r\n\r\n<p><strong>Upgrading web hosting &ndash;</strong> When your web hosting service provider renders you a faster response time, the load speed of your website invariably improves, complying with the FID requirements as per the guidelines of Core Web Vitals.</p>\r\n\r\n<p><strong>Reserving space to load content &ndash;</strong> You must include the dimensional components of images / videos on your website and a trusted <a href=\"https://www.digitaloye.com/\">SEO Company</a> can help you in this context. This results in optimal allocation of space by the browser. The CLS remains at minimum, and evidently helps your website to perform better.</p>\r\n\r\n<p><strong>Prioritizing content appearance &ndash;</strong> You need to be very particular about the content that first catches on the user&rsquo;s eyes, before the person scroll down the webpage. You have to prioritize such content on your home page and other web pages, and optimize them accordingly.</p>\r\n\r\n<p><strong>Content is always the King &ndash;</strong> Adding value to user-experience is still possible with high-quality content. You have to post and update the website with relevant content materials, which users would find worthy and navigable. This might outweigh page experience, reducing bounce rate and getting you higher page ranks.</p>\r\n\r\n<p><strong>Monitoring mobile-responsiveness &ndash;</strong> Simply put, you need to make your website mobile-friendly. As the number of mobile users is increasing at an accelerated rate, it is absolutely crucial to target your customers with more mobile-friendly websites.</p>\r\n\r\n<p><strong>Using Web Vitals tool-kit of Google &ndash;</strong> You need to optimize web pages with the optimization tools provided by Google, which help you to maintain the standards.<br />\r\nAll the best for a more rocking website!</p>\r\n\r\n<p>You have a fair bit of ammunition now to make your website performing robustly. All the best for 2021!</p>', 'why-core-web-vitals-are-important-for-seo-rankings_1613477338.jpg', 'why-core-web-vitals-are-important-for-seo-rankings', '7', 0, 'Why Core Web Vitals Are Important For SEO Rankings?  | DigitalOye', '', 'Why Core Web Vitals Are Important For SEO Rankings?  | DigitalOye', 1, 0, '2021-02-16', 1, '2021-02-16 17:38:57', '2021-02-16 17:38:57');
INSERT INTO `tbl_blogs` (`id`, `category_id`, `title`, `sub_title`, `brief`, `description`, `feature_image`, `slug`, `author`, `sort_order`, `meta_title`, `meta_keyword`, `meta_description`, `status`, `featured`, `posted_date`, `posted_by`, `date_added`, `date_modified`) VALUES
(64, 1, 'Best Way To Optimize Your Web Page in SEO', '', '<p>Ranking in search engine results is not an easy task, especially when too many companies and individuals are continuously belting in fresh, high-quality and voluminous content. But, keeping a few SEO fundamentals correct can help you get a higher position in SERPs, attracting more visitors and improving the profit margins</p>', '<p>Ranking in search engine results is not an easy task, especially when too many companies and individuals are continuously belting in fresh, high-quality and voluminous content. But, keeping a few SEO fundamentals correct can help you get a higher position in SERPs, attracting more visitors and improving the profit margins. There are some effective ways to optimize your web page, to implement stronger SEO strategies.</p>\r\n\r\n<p><strong>Mobile-First</strong></p>\r\n\r\n<p>Making your website mobile-friendly is one of the best approached to make it compatible with your SEO implementation. Some of the basics in this context:</p>\r\n\r\n<ul>\r\n	<li>Making the website fluently adaptive to any device &ndash; laptop, mobile, tablet</li>\r\n	<li>Scaling the dimensions and sizes of images, and making the design responsive</li>\r\n	<li>Using short, crisp meta-titles, which are convenient for reading on mobiles</li>\r\n	<li>Completely avoiding pop-ups that cover the content and reduce readability</li>\r\n	<li>Not rigidly relying on long-form content, as it doesn&rsquo;t necessarily result in more traffic and higher rankings</li>\r\n	<li>Avoid cloaking at any cost and show the same content to search engines and visitors</li>\r\n</ul>\r\n\r\n<p><strong>Focusing on technical SEO</strong></p>\r\n\r\n<p>The might seem complex and intimidating for some of you. But, performing technical SEO has its own unique benefits. Performing an SEO audit on a regular basis and improvising on strategies would certainly improve your page ranks, and you can consult <a href=\"https://www.digitaloye.com/seo-services.html\">SEO Company in Delhi</a> in this regard. The major point here is correct interpretation of available data, and exploiting it intelligently. As beginners, you can concentrate on the following:</p>\r\n\r\n<ul>\r\n	<li>A mobile-friendly website, as mentioned in the previous point</li>\r\n	<li>Checking for and correcting the errors of status code</li>\r\n	<li>Checking and optimizing errors pertaining to robot.txt</li>\r\n	<li>Using GSC (Google Search Console) to check the indexing of your website, examining issues, if any, and fixing them</li>\r\n	<li>Removing duplication in meta descriptions and title tags</li>\r\n	<li>Thoroughly auditing the website content</li>\r\n	<li>Regularly checking the traffic volumes and related statistics using Google Analytics</li>\r\n	<li>Improving or wisely pruning content that underperforms</li>\r\n	<li>Fixing all broken links as they are responsible for poor user experience</li>\r\n	<li>Submitting the XML Sitemap correctly to Google</li>\r\n</ul>\r\n\r\n<p><strong>Complying with Core Web Vitals</strong></p>\r\n\r\n<p>In 2021, Google has made it clear that it would consider the <a href=\"https://www.digitaloye.com/blog/why-core-web-vitals-are-important-for-seo-rankings\">Core Web Vitals</a> of a site to judge its quality, and decide its rank. The main priority is given to top-class user experience. The three parameters under consideration are &ndash; loading experience, the degree or quality of interactivity, and the website&rsquo;s visual stability. These metrics reflect unique dimensions of user experience, and are quantifiable, providing a clear overview.</p>\r\n\r\n<p>There are some simple and clean tools you can use for measuring Core Web Vitals,</p>\r\n\r\n<p><strong>PAGESPEED INSIGHTS &ndash;</strong> It measures the performance of a webpage, both on mobile devices and desktops. You know about the load-time and get recommendations from the tool.</p>\r\n\r\n<p><strong>LIGHTHOUSE &ndash;</strong> It is an open-source, highly effective and automated tool from Google. It guides you in improving the quality of web pages. It also performs some relevant SEO checks.</p>\r\n\r\n<p><strong>SEARCH CONSOLE &ndash;</strong> The Search Console from Google (GSC) gives you a detailed report on Core Web Vitals, and you know extensively about web page performance.</p>\r\n\r\n<p><strong>Creating content in tandem with User Intent</strong></p>\r\n\r\n<p>You must always concentrate of creating content that perfectly matches the intent of the user who searched it using specific &lsquo;keywords&rsquo;. You need to optimize it and also get trusted links.</p>\r\n\r\n<p>With rapid evolution of machine learning algorithms and deep learning techniques, the core algorithm of Google is putting more weight on content has relevance to user intent.</p>\r\n\r\n<p>The keyword research at an advanced level should be more prolific. In this regard, you need to consult with <a href=\"https://www.digitaloye.com/\">Top SEO Company</a> and keep in mind that the contextual relevance of the keyword should perfectly align with the search query.</p>\r\n\r\n<p>Before you spend time and money to rank, you must study the websites ranking currently on a specific keyword or key-phrase.</p>\r\n\r\n<p>The landing page and the website should be similar.</p>\r\n\r\n<p><strong>Smart Content Marketing</strong></p>\r\n\r\n<p>You need to <a href=\"https://www.digitaloye.com/blog/why-is-seo-content-more-important-than-ever-in-2020\">strategically market the content</a> you produce, become the competition is tough, and in coming days, it would be tougher, as huge volumes of content is manufactured each second, increasing the clutter. You should take the following steps:</p>\r\n\r\n<ul>\r\n	<li>Creating a reliable content hub</li>\r\n	<li>Filling the hub with valuable content</li>\r\n	<li>Writing &lsquo;spoke&rsquo; pieces for the hub, and positively interlink</li>\r\n	<li>Writing news articles, and interlink</li>\r\n	<li>Promoting the articles on social media channels</li>\r\n	<li>Hijacking the trending topics that related to your website&rsquo;s content</li>\r\n	<li>Using videos and images more</li>\r\n	<li>Updating content that receive low traffic volume</li>\r\n</ul>\r\n\r\n<p><strong>Focusing on Schema</strong></p>\r\n\r\n<p>Schema markup added to specific web pages, is extremely effective in creating a &lsquo;rich snippet&rsquo; for the content materials, which appears in search results. It is basically a terse and enhanced description. Major search engines, including Google, are in love with microdata. Schema adds solid context to the content of the web page. Resultantly, it improves the search experience.</p>\r\n\r\n<p>In a website, scheme can be added to web pages with articles, FAQs, descriptions of organizations, profiles of people, product details, events, Q&amp;A section, reviews, recipes, etc. It is practically simple implementing Schema. Wordpress sites have plugins doing it for you.<br />\r\n&nbsp;<br />\r\n<strong>Constantly improving User Experience (UX)</strong></p>\r\n\r\n<p><a href=\"https://www.digitaloye.com/blog/user-experience-as-a-search-ranking-factor-it-s-official\">User Experience (UX)</a> is all about how users are benefitted from visiting and navigating on your site. You can enhance the standard of UX on your website by:</p>\r\n\r\n<ul>\r\n	<li>Producing a unique content that provides value to the user</li>\r\n	<li>Building an easily navigable, clean website</li>\r\n	<li>Integrating aesthetically appealing designs that evoke emotions</li>\r\n	<li>Making things conveniently findable on your website</li>\r\n	<li>Making content accessible to every user</li>\r\n	<li>Building a trustworthy site</li>\r\n	<li>Building a site that is worthy to all stakeholders, especially if it is a corporate site</li>\r\n</ul>\r\n\r\n<p><strong>Link building</strong></p>\r\n\r\n<p>Building genuine links for your website increases it domain authority, and helps it to rank higher in search engine results. There are some crisp strategies that you can follow to get great results in the long run.</p>\r\n\r\n<ul>\r\n	<li>Utilizing the resource pages</li>\r\n	<li>Removing all broken links</li>\r\n	<li>Doing backlink mining</li>\r\n	<li>Performing link reclamation</li>\r\n	<li>Claiming the unlinked mentions</li>\r\n</ul>\r\n\r\n<p><strong>Play it clean</strong></p>\r\n\r\n<p>You simply have to focus on the above-mentioned essentials. There is no rocket-science in optimizing the web pages of your site. Keep Google happy by maintain a set of norms, and in return, Google would keep you happy, too.</p>', 'best-way-to-optimize-your-web-page-in-seo_1614857080.jpg', 'best-way-to-optimize-your-web-page-in-seo', '7', 0, 'Best Way To Optimize Your Web Page in SEO | DigitalOye', '', 'Best Way To Optimize Your Web Page in SEO | DigitalOye', 1, 1, '2021-03-04', 1, '2021-03-04 16:54:39', '2021-03-18 10:16:33'),
(65, 1, 'Top 4 Must-know Tips to Choose the Best SEO Company For Your Business', '', '<p>If you are looking to grow your business online, then with the Best SEO company and the best team, you can get more calls, more sales, and positive returns for your business and your SEO investment.</p>\r\n\r\n<p>In this article, we are going to look at 4 tips that will help you choose the best off-page SEO service that is out there on the internet.</p>', '<p>If you are looking to grow your business online, then with the <a href=\"https://www.digitaloye.com/\">best SEO company</a> and the best team, you can get more calls, more sales, and positive returns for your business and your SEO investment.</p>\r\n\r\n<p>In this article, we are going to look at 4 tips that will help you choose the best off-page SEO service that is out there on the internet.</p>\r\n\r\n<p>The first thing that you should keep in mind, is that you should not opt for an SEO service just because it&rsquo;s the first search result that came up when you searched for a Best SEO Services agency because that won&rsquo;t help you anyways!</p>\r\n\r\n<p>So before you try and get in touch with SEO service company, you must consider these four tips, and the first one on our list is to</p>\r\n\r\n<p><strong>1.&nbsp; Knowing Your Business Goals</strong></p>\r\n\r\n<p>For best results, you should first know what your business goals are. Just saying that you want to get ahead of your customers and show up on search engines is vague and isn&rsquo;t enough. You might end up paying a lot more for nothing.</p>\r\n\r\n<p>So instead having specific goals like getting more customers with sales release and increasing your brand awareness, will get you some substantial results.</p>\r\n\r\n<p>You need to make and choose goals that align with your brand.</p>\r\n\r\n<p><strong>2.&nbsp; Research The Companies And Their Expertise</strong></p>\r\n\r\n<p>Different SEO companies have different capabilities, some may just work for some industries and some may offer more than just SEO.</p>\r\n\r\n<p>If you look at it, SEO is just like an Ocean, there is a lot to learn in SEO like there are three major parts of SEO,<br />\r\n&middot; On-page SEO<br />\r\n&middot; Off-page SEO<br />\r\n&middot; Technical SEO analysis</p>\r\n\r\n<p>But then you can also deep dive and get more specific like the commerce, YouTube, or local SEO services, <a href=\"https://www.digitaloye.com/search-engine-marketing.html\">SEM services</a> that fit your business goals.</p>\r\n\r\n<p>Each type of SEO can act for your business in different ways, so you must know what type of SEO company suits your business needs.</p>\r\n\r\n<p><strong>3.&nbsp; Have a Budget in Mind</strong></p>\r\n\r\n<p>Having a budget in mind helps to rule out the agencies that may be outside your price range. Also, SEO is not free, even if you think of doing it by yourself, it&rsquo;s a lot of work for a single person to do and if you get the right agency that can provide you the exact or more services, you will get the best out of your buck.</p>\r\n\r\n<p>However, if you go for the cheapest option you might end up burning your money for no or fewer results.</p>\r\n\r\n<p>With cheap SEO services you may get some one-size-fits-all services that may lead you nowhere, you might get poor SEO results, poor customer service or they might use some bad SEO practices which might get you some quick results but may get you penalized from the search engines.</p>\r\n\r\n<p>Now that we have looked upon the pre-requisites before looking for an SEO agency, now let us look at one more tip that you should consider when you get an SEO company</p>\r\n\r\n<p><strong>4.&nbsp; Evaluate How They Work?</strong></p>\r\n\r\n<p>Having clarity about what the agency is doing to get you some results is your right, as you are paying for their service.</p>\r\n\r\n<p>Know about how they keep you in the loop of your signs of progress and let you know about the various <a href=\"https://www.digitaloye.com/checklist.html\">SEO strategies</a> they are implementing.</p>\r\n\r\n<p>Also, you should check, how they send you their reports, do they send them once a year, or do they make a custom report that has some valuable insights on where your investment is going and your signs of progress.</p>\r\n\r\n<p>SEO&rsquo;s not a secret magic thing, so every SEO agency must share reports on how they are optimizing their client&rsquo;s websites.</p>\r\n\r\n<p>Use these tips to choose the right SEO agency to grow your business online&hellip;All the best!</p>', 'top-4-must-know-tips-to-choose-the-best-SEO-company-for-your-business_1616591692.jpg', 'top-4-must-know-tips-to-choose-the-best-seo-company-for-your-business', '7', 0, 'Top 4 Must-know Tips to Choose the Best SEO Company For Your Business | DigitalOye', '', 'Top 4 Must-know Tips to Choose the Best SEO Company For Your Business | DigitalOye', 1, 1, '2021-03-24', 1, '2021-03-24 18:44:51', '2021-03-24 18:46:32'),
(66, 1, 'How To Make The Best SEO Checklist for 2021 - Beginner’s Guide', '', '<p>A lot of things are happening online since the invention of the internet. Who thought Earth will witness 2 realities at the same time! One in the physical world while the other in the virtual reality of the internet.</p>\r\n\r\n<p>Trust me internet contains everything but we need a medium where we can find them accurately! Search Engines are the medium that works as a platform that connects the user to the internet.</p>', '<p>A lot of things are happening online since the invention of the internet. Who thought Earth will witness 2 realities at the same time! One in the physical world while the other in the virtual reality of the internet.</p>\r\n\r\n<p>Trust me internet contains everything but we need a medium where we can find them accurately! Search Engines are the medium that works as a platform that connects the user to the internet. Now with all the advancements and increase in the reach of the internet, the search results have become very competitive. To get the most from the search engines we need SEO or Search Engine Optimization.</p>\r\n\r\n<p>This article will give a basic idea about the working of an <a href=\"https://www.digitaloye.com/\">SEO Agency</a>. Keep reading to know about the best SEO checklists for 2021.</p>\r\n\r\n<p><strong>Content:</strong></p>\r\n\r\n<p>&middot; SEO Basics Checklist<br />\r\n&middot; On-page SEO Checklist<br />\r\n&middot; Keyword Research Checklist</p>\r\n\r\n<p><strong>SEO Basics Checklist</strong></p>\r\n\r\n<p>SEO checklist is nothing but a task list that will help you to increase the organic traffic to your website and rank better on Google.</p>\r\n\r\n<p>To get started with the SEO, we need some steps to be followed.</p>\r\n\r\n<p><strong>&middot;</strong> <strong>Signup for Google Search Console and Bing Webmaster Tools:</strong> They are essential tools in providing insights into any website.<br />\r\n<strong>&middot;</strong> <strong>Use Google Analytics:</strong> It&rsquo;s a free tool that allows you to access the data and insights about the traffic on the website, their engagements, location, etc.<br />\r\n<strong>&middot; Use an SEO Plugin (for WordPress): </strong>WordPress actually powers about 35% of the total websites on the internet.<br />\r\n<strong>&middot;</strong> <strong>Submit a Sitemap:</strong> This helps the search engine to decide which pages should be ranked better.<br />\r\n<strong>&middot;</strong> <strong>Create Robots.txt File:</strong> It basically helps your page to be secure and stay protected from malware and other malicious links to stop your page from ranking better on Google.</p>\r\n\r\n<p><strong>On-Page SEO Checklist:</strong></p>\r\n\r\n<p>In order to rank better in the search results, the content and on-page experience have to be the best. On-Page SEO is nothing but a technique used to ensure all the possible steps in outranking your competitors in the Search engine.</p>\r\n\r\n<p><strong>A few of the basic steps to follow are:</strong></p>\r\n\r\n<p><strong>&middot; Check for truncated title tags:</strong> Remove duplicate title tags, optimize them according to SERP.<br />\r\n<strong>&middot; Meta Descriptions:</strong> They are a brief description of your page in the search result which is visible beneath the website and title tag. Giving a proper meta description is very important for the page to rank better on Google or any search engine.<br />\r\n<strong>&middot; Fix H1 Tags:</strong> The H1 tag is the main heading of a page. There should only be one H1 tag on a page as Google reviews it while ranking the page.<br />\r\n<strong>&middot; Optimize Title tags, Meta tags, and Page Content:</strong>&nbsp; These are the other titles used on the page to categorize the content and use the most searched keywords.<br />\r\n<strong>&middot;</strong> Use Proper Internal Linking.</p>\r\n\r\n<p><strong>Keyword Research Checklist:</strong></p>\r\n\r\n<p>Keywords are undoubtedly the most important part of an SEO Agency&rsquo;s work. To generate organic traffic to your website, solid keyword research has to be done. Keywords are nothing but important words, which are to be used in an article or a blogpost for any website to rank better on a search engine.</p>\r\n\r\n<p>How to make an effective keyword research checklist? Find out below in the following points.</p>\r\n\r\n<p>&middot; Know about competitors<br />\r\n&middot; Find the main keywords<br />\r\n&middot; Use longtail keywords<br />\r\n&middot; Use Keyword Maps<br />\r\n&middot; The intent of the content has to be analyzed.<br />\r\n&middot; Get help from the FAQs</p>\r\n\r\n<p>Now that you know about the best SEO checklist for 2021, I hope your SEO game will improve and you may get better results.</p>\r\n\r\n<p>Feel free to drop by your comments for me to answer them.</p>', 'how-to-make-the-best-seo-checklist-for-2021_1617688974.jpg', 'how-to-make-the-best-seo-checklist-for-2021-beginner-s-guide', '7', 0, 'How to make the best SEO Checklist for 2021 - Beginner’s Guide | DigitalOye', '', 'How to make the best SEO Checklist for 2021 - Beginner’s Guide | DigitalOye', 1, 1, '2021-04-05', 1, '2021-04-06 11:32:53', '2021-04-06 11:35:29'),
(67, 1, '5 Steps To Make Your Lead Generation Campaign Fruitful For Educational Institutions', '', '<p>Being an educational institution you must have printed flyers, sent out mailers and I am pretty sure you would have engaged your social-media followers to reach your favourable audience. And not just this, you must have tried every other marketing technique to grab eyeballs from your audience set, but still were not very successful to get the lead flow you expected for your institution.</p>', '<p>Being an educational institution you must have printed flyers, sent out mailers and I am pretty sure you would have engaged your social-media followers to reach your favourable audience. And not just this, you must have tried every other marketing technique to grab eyeballs from your audience set, but still were not very successful to get the lead flow you expected for your institution.</p>\r\n\r\n<p>If everything was as easy as our own college days, that the institutions could just send a message to the interested students, have them join, and that would put an end to the marketing efforts. Interested students would flock to the college, take admission, and it&rsquo;s done. But, unfortunately- things are not this simple now.</p>\r\n\r\n<p>Well, if you are stuck in a similar situation then this write-up is for you. Need not worry because there are simple steps that can help you generate quality leads for your school, college or university.</p>\r\n\r\n<p><em>Let&rsquo;s figure out how?</em></p>\r\n\r\n<p><strong>1. Make an offer one cannot refuse</strong></p>\r\n\r\n<p>Before a student joins, he or she should know what your college or institution offers, and above all, they must trust you. They should be interested in your name, the courses and the extracurricular activities that you offer. Making them aware of your classes, campus facilities, faculty, schedules and routines through your ads will get the maximum attention and student enrollments.<br />\r\n&nbsp;<br />\r\n<strong>2. Create ads that capture the attention</strong></p>\r\n\r\n<p>Use sponsored content to promote updates about the school or college in the feed across desktop, mobile, and tablet. It&#39;s important to deliver personalized messages that drive more conversions than usual. Utilize <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">pay-per-click</a> text ads to market with a simple headline, description, and a suitable image.<br />\r\n&nbsp;<br />\r\n<strong>3. Qualified leads can only come from the quality audience</strong></p>\r\n\r\n<p>Usage of the right demographic data to target the right audience by location, interest, study qualifications, rank, and more. Also, it&#39;s crucial to retarget website visitors, reach contacts, and build account-based marketing campaigns with matched audiences, using a set of custom targeting options.<br />\r\n&nbsp;<br />\r\n<strong>4. Importance of admissions funnel</strong></p>\r\n\r\n<p>Students and parents these days are well-informed and have various career choices to pick from, so to make them choose your offerings is a big challenge. So, as with any other sales funnel, the admission funnel is regarded as a valuable method to plan the journey of your target students.</p>\r\n\r\n<p><strong>Education Marketing: </strong>The main objective of education marketing is to convince the students and their parents, that the money spent on taking admission in your institution is worth every penny. The systematic categorization of the enquiries into three different segments (hot, warm and cold leads) can help you define your audience and the inputs required to convert them. Students who already know about your institution and are interested in admission are categorized as hot leads. The ones who have listed down the school or colleges that they would consider for admission are the warm leads. And lastly, the ones who are not looking for any specific college to be in and are ready to join any institution are considered as cold leads.<br />\r\n&nbsp;<br />\r\n<strong><em>A perfect situation is when an institution can convert 80% of these enquiries. The question is how to do that?</em></strong><br />\r\n<strong><em>The answer is simple, by optimizing your website, brand and sales conversion.</em></strong></p>\r\n\r\n<p><strong>5. A website that&rsquo;s gripping and SEO friendly at the same time</strong></p>\r\n\r\n<p>A significant marketing tool for any business these days is a website, this is also relevant for educational institutions as well. It is an online spokesperson which you can use for educating the students about your school or college, its offerings, faculty and campus facilities. So the website should act as a gripping tool for the students and that&#39;s what makes it crucial to invest in developing a comprehensive website. Apart from the website design, it&#39;s very important that the website is optimised as per <a href=\"https://www.digitaloye.com/blog/how-to-make-the-best-seo-checklist-for-2021-beginner-s-guide\">SEO guidelines</a>.</p>\r\n\r\n<p>So, what should you consider to make your website SEO friendly?</p>\r\n\r\n<ul>\r\n	<li>It should have a fast loading time, which should not exceed 2-3 seconds.</li>\r\n	<li>The website should be easy to navigate for the users.</li>\r\n	<li>Mobile responsiveness should be the utmost priority.</li>\r\n	<li>It should have a strong <a href=\"https://www.digitaloye.com/content-marketing-services.html\">Content Management System</a>.</li>\r\n	<li>A lead generation form to capture the details of potential students.</li>\r\n	<li>Specific landing pages should be optimised.</li>\r\n</ul>\r\n\r\n<p><strong>6. The journey from enquiry to conversion</strong></p>\r\n\r\n<p>Conversion of hot and warm leads is a little easier and easy to achieve. Therefore, it is important to identify and separate cold enquiries in a different list as these consume too much time. These enquiries are one of the few reasons why most of the organizations fall short of their numbers at last. Always keep one thing in mind. Nowadays, the audience is highly conscious, aware and selective! So, if you want to get the right numbers- you need the right marketing.</p>\r\n\r\n<p><strong>Last but not least!</strong></p>\r\n\r\n<p>In simple language, branding in education is the way students think about your college, view their quality subjectively and the way parents look for admissions or the way counsellors conduct the whole admission process. Finding a good digital marketing partner for your institution can solve multiple problems. This is where DigitalOye can be your partner. Join hands with us and you will never be short of leads for your educational institution.</p>', 'steps-to-make-your-lead-generation-campaign-fruitful-for-educational-institutions_1618234410.jpg', '5-steps-to-make-your-lead-generation-campaign-fruitful-for-educational-institutions', '7', 0, '5 Steps To Make Your Lead Generation Campaign Fruitful For Educational Institutions | DigitalOye', '', '5 Steps To Make Your Lead Generation Campaign Fruitful For Educational Institutions', 1, 1, '2021-04-12', 1, '2021-04-12 19:03:29', '2021-04-13 18:26:22'),
(68, 1, 'Best Ways of Writing SEO-Friendly Website Content', '', '<p>You may be a writer, but you know it requires some extra tips and tricks to make your article rank in searches and write SEO-friendly articles. So, what exactly is an &ldquo;SEO-friendly article&rdquo; or what is &ldquo;SEO&rdquo;? SEO is search engine optimization.</p>', '<p>You may be a writer, but you know it requires some extra tips and tricks to make your article rank in searches and write SEO-friendly articles. So, what exactly is an &ldquo;SEO-friendly article&rdquo; or what is &ldquo;SEO&rdquo;? SEO is search engine optimization.</p>\r\n\r\n<p>According to the <a href=\"https://www.digitaloye.com/usa/seo-company-new-york.html\">best SEO Agency in NYC</a>, SEO is critical because it helps your articles and other content rank up in search results. Be it a Google search, YouTube search, or any other search engine, when your content starts ranking up, it reaches more audience, therefore giving more reach and engagement than usual.</p>\r\n\r\n<p><strong>Who does not need that?</strong></p>\r\n\r\n<p>Writing or creating content is one thing, but making it SEO-friendly is entirely different. There are various ways to rank up your content; proper research and planning are very much possible. The most important thing about your content, blogs, is their impact on the readers and how much they keep them interested and hooked.<br />\r\nLet&rsquo;s brush ourselves with some optimization tips.</p>\r\n\r\n<p><strong>1. Well researched keywords</strong></p>\r\n\r\n<p>The Initial step is the key phrase or the article&rsquo;s keyword. A keyword is the main word representing and defines the whole article. The keyword should be exactly what your article speaks and, at the same time, catchy and intriguing enough to catch those looking&rsquo;s attention. Now yes, it is essential to have your article revolving around your crucial phrase but, it does not mean that you have to stuff your content with just the keyword. So, yes, keywords are essential but use them smartly.</p>\r\n\r\n<p><strong>2. Proper structure with headings and subheadings</strong></p>\r\n\r\n<p>Your article or blog post should have quality content, which is the outright factor for any content. The topic you are writing about should provide correct and legal information. Always follow a structure while writing. Initiate with an introduction, then the main body, and the conclusion. The not-so-important but valuable tip is to use headings and subheadings (H1, H2, H3) in your content that resembles and resonates with the critical phrase and topic. The title helps create focus and makes the article or blog very much readable.</p>\r\n\r\n<p><strong>3. Quality is essential, but so is the quantity</strong></p>\r\n\r\n<p>Keeping the readers hooked to your page and attracting them more often to your website is the goal. The quality should be top-notch, but you cannot compromise on the quantity. The article length decides the audience or readers&rsquo; retention. So, make sure your article is not too short but also at the same time it is not too long that the readers get bored of it and just exit your page.</p>\r\n\r\n<p>Many SEO companies are there to help you out, make your websites and blog pages SEO-friendly. The SEO agency such as Shoreline media and Merkle, are some of the best known.</p>\r\n\r\n<p><strong>4. Using external and internal links</strong></p>\r\n\r\n<p>A few more essential points to consider while making your content SEO friendly are adding external and internal links in the article that lead your readers to the other pages.</p>\r\n\r\n<p>External links can be the ones that help your readers get more information on a particular subject. For example, you are writing a book review, and you mention the author&rsquo;s name. So, you can link the author&rsquo;s Wikipedia page as an external link. Internal links lead your reader more to your website and other work of yours. It helps the search engine understand that your articles are valuable and readers are taking something from them.</p>\r\n\r\n<p>So, these were some tips on making your website SEO-friendly. If you still struggle to create SEO-friendly content, hire an <a href=\"https://www.digitaloye.com/\">SEO Company</a> and its services. They help you reach your optimization goals. Remember SEO is important but so is your dedication and love towards your work to make it worth it.</p>', 'best-ways-of-writing-seo-friendly-website-content_1620136046.jpg', 'best-ways-of-writing-seo-friendly-website-content', '7', 0, 'Best Ways of Writing SEO-Friendly Website Content | DigitalOye', '', 'Best Ways of Writing SEO-Friendly Website Content | DigitalOye', 1, 1, '2021-05-04', 1, '2021-05-04 19:17:25', '2021-05-04 19:17:25'),
(69, 1, 'Hot SEO Strategies to Enhance Online Presence in 2021', '', '<p>People are coming up with questions like &ldquo;Is the SEO dying,&rdquo; &ldquo;Do SEO Services don&rsquo;t work anymore.&rdquo; Well, the SEO industry is not dying, and it never will. SEO was always the game changer and always will be in the future.</p>', '<p>People are coming up with questions like &ldquo;Is the SEO dying,&rdquo; &ldquo;Do SEO Services don&rsquo;t work anymore.&rdquo; Well, the SEO industry is not dying, and it never will. SEO was always the game changer and always will be in the future. But what&rsquo;s worth noticing is that the SEO trend is definitely changing. A <a href=\"https://www.digitaloye.com/\">best SEO Agency</a> will always grab the new updates and will implement on overall SEO related projects.</p>\r\n\r\n<p>With every business out there having an online presence, it&rsquo;s been challenging to rank up and reach. With the algorithm changing from time to time, the search engines are very particular about showing up and whatnot.</p>\r\n\r\n<p>Building an online presence is getting tougher day by day. It is crucial to stay updated about new trends and changes in search engine algorithms. SEO rankings and SERP&rsquo;s are taking a different turn. Let&rsquo;s know about a few changes and <a href=\"https://www.digitaloye.com/blog/more-about-seo-2021\">trends in SEO in 2021</a>.</p>\r\n\r\n<p>If you have an online business or if you are an online marketing agency, make sure you check these out.</p>\r\n\r\n<p><strong>1. Quality Content</strong></p>\r\n\r\n<p>As always, one thing never changes no matter how much the algorithm changes &ldquo;<a href=\"https://www.digitaloye.com/blog/why-is-seo-content-more-important-than-ever-in-2020\">content is the king</a>.&rdquo; You might think my page is ranking on search results; SEO is good, so what is actually inside the articles or blog does not matter. Well, that is where you go wrong, my friend. Even if your page is ranking on search, it is essential to have the best quality information. SEO Services helps in audience retention and allows the search engine algorithm to know that readers are staying on your page for a longer duration. Hence, the ranking goes up.</p>\r\n\r\n<p><strong>2. Mobile friendly website</strong></p>\r\n\r\n<p>According to research, the number of people who access the web from their mobile phones is 88% higher than those from desktops or laptops. So, what is the trendsetter here is the mobile phone. Ensure your website is mobile-friendly version and desktop version as well. The more accessible and more convenient it is to access from handsets, the more favorable is the chance of your website ranking up in 2021.</p>\r\n\r\n<p><strong>3. Website security</strong></p>\r\n\r\n<p>With an increasing online presence, security threats and concerns have also increased. Concerned about the user&rsquo;s safety, search engines favor and push those pages up which have complete website security. The more the user trusts your website, the more will the algorithm love your website? The more secure your website, the more it will rank up.</p>\r\n\r\n<p><strong>4. Visually appealing for more retention</strong></p>\r\n\r\n<p>Google shows up only those websites which it thinks meet the user&rsquo;s interest and need. To rank higher in search and dominate the search page in 2021, you need to create a website or content that works in a very user-friendly manner.</p>\r\n\r\n<p>When a reader lands on your page and your website is not appealing enough, your content is just not loading. It is not visually attractive, and pop-ups keep showing. Sorry to say, but this is not at all helpful and will lead your website to rank lower and never show up on the search first page. &ldquo;Brand needs to forget about themselves and should cater to their visitors,&rdquo; says the president at Adam Riemer Marketing.</p>\r\n\r\n<p><strong>5. Zero click strategy</strong></p>\r\n\r\n<p>Make sure you use snippets, boxes, small tabs in your articles that show up on google page search results, and the person searching can get his answer without clicking on your website. It sounds crazy, but the zero-click strategy is a hot trend that has already been implemented by various SEO companies and <a href=\"https://www.digitaloye.com/india/seo-company-gurgaon.html\">Best SEO Agency in Gurgaon</a>.&nbsp;</p>\r\n\r\n<p>So, these are some hot SEO trends seen in 2021. Buckle up and start focusing on the above points. Get ready to rank up and build an impressive online presence.</p>', 'hot-seo-strategies-to-enhance-online-presence_1620661860.jpg', 'hot-seo-strategies-to-enhance-online-presence-in-2021', '7', 0, 'Hot SEO Strategies to Enhance Online Presence in 2021 | DigitalOye', '', 'Hot SEO Strategies to Enhance Online Presence in 2021 | DigitalOye', 1, 1, '2021-05-10', 1, '2021-05-10 21:20:59', '2021-05-10 21:20:59'),
(70, 1, 'How To Generate Quality Leads From Google Ads?', '', '<p>Consumers are more engaged with businesses who can meet their needs from home right now&ndash;and they&rsquo;re more willing to move on to those who can. COVID-19 has served as an opportunity for businesses to connect with new customers digitally.</p>', '<p>Consumers are more engaged with businesses who can meet their needs from home right now&ndash;and they&rsquo;re more willing to move on to those who can. COVID-19 has served as an opportunity for businesses to connect with new customers digitally, but it&rsquo;s also a challenge&mdash;especially if you are dealing with changes in your daily operations or bandwidth limitations that may have slowed you down. That is where online visibility helps your business to sustain and Google Ads aptly fulfils all your business requirements in this domain.</p>\r\n\r\n<p>In today&#39;s write up, we&#39;ll share ways in which <a href=\"https://www.digitaloye.com/pay-per-click-services.html\">Google Ads</a> can assist your business in growing digitally. What can it help you do with its search results and beyond&mdash;with foundational tools that tap into the power of intent, ad formats that can help you find qualified leads, and measurement solutions that optimize for lead value.</p>\r\n\r\n<p>Let&rsquo;s get started, to understand this better.</p>\r\n\r\n<p><strong>Focus on the Fundamentals</strong></p>\r\n\r\n<p><strong>KEYWORD MATCH TYPE</strong></p>\r\n\r\n<p>The first element to look at when attempting to improve lead quality from your Google Ads is your choice of keyword match type. A user&rsquo;s Google search journey starts with typing in a search query, and the text of that query combined with the match type selected for your related keyword will help Google determine whether to show your ad to the user. There are 5 types of keyword matches and let us have a look at how they work in search queries.</p>\r\n\r\n<p><strong>Broad Keywords -</strong> It allows your ads to display for search queries that include spelling errors, synonyms, related searches, and relevant variations. This keyword type will save you time on building out a keyword list and drive more impressions and clicks to your landing page, it can also bring a large amount of irrelevant traffic and contribute to a Low-Quality Score for your ads.</p>\r\n\r\n<p><strong>Modified Broad Keywords -</strong> It gives you a better chance to increase qualified conversions than simple broad match because it allows your ads to display only for search queries that include the words designated with a plus sign (&ldquo;+&rdquo;) or close variations of them.</p>\r\n\r\n<p><strong>Phrase Match Keywords -</strong> It allows your ads to show on search queries that match a phrase or close variations of that phrase, with additional words before or after. However, your ad won&rsquo;t show if a word is added to the middle of the phrase or if words in the phrase are reordered.</p>\r\n\r\n<p><strong>Exact Match Keywords - </strong>This is the narrowest keyword type and is most likely to show the least impressions out of all match types. It is more targeted and will generally receive a higher click-through rate (CTR) because the keywords and ads include the exact phrases users are searching. Thus, it has the potential to drive more relevant users to your site, leading to more qualified conversions.</p>\r\n\r\n<p><strong>Negative keywords -</strong> These keywords help to eliminate unwanted and irrelevant traffic to your landing page or website. Negative keywords prevent your ads from displaying for search queries with specific terms that you select. It lets you eliminate wasted spend on unqualified clicks.</p>\r\n\r\n<p><strong>RESPONSIVE AD COPY</strong></p>\r\n\r\n<p>Write ads that clearly articulate your value to people researching new brands. Start with messaging that includes your unique user benefit, a strong call to action, and a variety of ad extensions. Ad copy plays an important role in generating more qualified leads as well. Placing targeted keywords in your ad copy better targets your ad to relevant users&rsquo; search queries. Not only does this improve CTR, but it also helps to increase your ad&rsquo;s quality score, which benefits your entire campaign by producing a lower cost per click (CPC) and higher ad rank.</p>\r\n\r\n<p><strong>LANDING PAGE COPY</strong></p>\r\n\r\n<p>Whether you are directing users to your website or landing page, the copy on your page should be engaging and relevant to the user&rsquo;s search query. If the landing page doesn&rsquo;t specifically talk about your product or service, users may get confused and convert on the landing page even though they&rsquo;re looking for a different type of service or product than what&rsquo;s offered. Landing page copy should outline exactly what you are offering so users don&rsquo;t get confused and you don&rsquo;t end up with unqualified leads.</p>\r\n\r\n<p><strong>Find Qualified Leads</strong></p>\r\n\r\n<p>People want to connect with businesses in different ways&mdash;especially now as they adjust to COVID-19. To connect with more potential customers Lead form extensions are a better way to drive high-quality leads across Search, Video and Display ads. Lead forms encourage people to call you for more information and can appear on any device that makes phone calls. And by including the optional &ldquo;Visit website&rdquo; link with your ads, it&rsquo;s easier for people to learn more about your business before calling you. This can help you get higher-quality calls and more qualified leads.</p>\r\n\r\n<p><strong>Generate leads more efficiently - </strong>Managing lead form extensions can be challenging&mdash;especially when using them across campaign types, so customize it accordingly. You can choose from over fifty available questions to customize lead forms to your business needs.</p>\r\n\r\n<p><strong>Receive leads automatically -</strong> Once someone requests information about your business, it&rsquo;s important to follow up on that lead in a timely fashion to close the sale. By setting up a webhook integration, you can automatically send leads from lead form extensions to your customer relationship management (CRM) system.</p>\r\n\r\n<p><strong>Optimize your Leads</strong></p>\r\n\r\n<p>Ultimately, your goal isn&rsquo;t just to drive leads&mdash;it&rsquo;s to turn those leads into sales. To optimize for this goal in Google Ads, you need to connect your converted leads to your online campaigns. If you are using a form as your point of conversion, there are a few form fields you could apply to improve lead quality. Website visitors don&rsquo;t typically like to fill out a lot of contact information&mdash;especially those who are shopping around. By adding more fields to your form, you can get more information out of your leads and also filter out visitors who aren&rsquo;t serious about purchasing your products or services.</p>\r\n\r\n<p>Your lead data can help you optimize campaigns, it can also be used to nurture leads with Customer Match. You can create similar audiences based on Customer Match lists which helps you find more potential customers. Match rates have been improved over time and are updated in real-time. This makes it easier for you to troubleshoot your list and connect with more of your customers.</p>\r\n\r\n<p><strong>Focus on lead quality, not quantity!</strong></p>\r\n\r\n<p>To get better-qualified leads, the traffic that you are bringing in must be relevant to not only your product or service but also to a user&rsquo;s search query. If you are not seeing the right kind of leads from your Google Ads campaigns, try these helpful tips, or contact DigitalOye to get expert advice!</p>', 'how-to-generate-quality-leads-from-google-ads_1621007578.jpg', 'how-to-generate-quality-leads-from-google-ads', '7', 0, 'How To Generate Quality Leads From Google Ads? | DigitalOye', '', 'How To Generate Quality Leads From Google Ads? | DigitalOye', 1, 1, '2021-05-14', 1, '2021-05-14 21:22:58', '2021-05-14 21:28:21'),
(71, 1, 'Best SEO Strategies to Grow Small Businesses?', '', '<p>Small businesses always require that extra push to stand apart from the crowd. Multiple businesses are growing each day with the similar hope of making it big one day. Some choose the right track and earn the desired success in a short time, while some businesses get limited to mediocrities.</p>', '<p>Small businesses always require that extra push to stand apart from the crowd. Multiple businesses are growing each day with the similar hope of making it big one day. Some choose the right track and earn the desired success in a short time, while some businesses get limited to mediocrities. You need to think wisely and take steps that position you ahead of your peers. Search engine optimization is a great way to achieve digital success by marketing your website rightly. Climb up the ranks in the search engine through these SEO strategies:</p>\r\n\r\n<p><strong>Strong content</strong></p>\r\n\r\n<p>When you consult an&nbsp;<a href=\"https://www.digitaloye.com/\">SEO Company</a>&nbsp;to seek advice for your digital marketing, the first thing they will address is your offered content. Any website creates its ground by means of the content it serves on the web. If your web content does not comply with your actual offerings and products, you cannot expect organic traffic. It must contain valuable information and leads for the benefit of the viewer. There are ways with which you can improve the content, like including media tools like videos, posting relevant blogs, and many more.</p>\r\n\r\n<p><strong>Keyword Selection</strong></p>\r\n\r\n<p>Research the right keywords that match your offerings. Unnecessary keyword stuffing will not fetch any fruitful results. You need to include relevant keywords and take notes from your competitors regarding their tactics in the field. It generates better growth opportunities. Also, use the keyword research tools like Alexa&rsquo;s Competitor Keyword Matrix for better identification purposes. Consider the changing circumstances where voice search is gaining popularity. So, using the commonly used phrases will also help the process largely.</p>\r\n\r\n<p><strong>Titles and Headlines</strong></p>\r\n\r\n<p>One of the major tools of the on-page SEO tactics is the selection of titles and headlines of your website content. Many consider longer headlines stuffed with trending keywords will get a better ranking in the game, which is not true. A sixty-character keyword that is meaningful and attention-worthy does the job perfectly for your SERP rank. Create compelling headlines to increase the clickthrough rate of your website.</p>\r\n\r\n<p><strong>Link Building</strong></p>\r\n\r\n<p>Link building or linking is one strategy that any&nbsp;small business <a href=\"https://www.digitaloye.com/seo-services.html\">SEO services&nbsp;in Delhi</a> would surely recommend. Consider from a practical perspective; small businesses certainly need another base initially to set up their own ground. Backlinking achieves that for small-scale enterprises by driving the web traffic to your site from another reputable page. Also, using guest blogs and media mentioning helps the process. Improve search engine ranking by including external links to high authority websites.</p>\r\n\r\n<p><strong>Website Usability</strong></p>\r\n\r\n<p>Creating and developing your website is the most important aspect to consider while trying to improve the search ranks. If the website is not user-friendly or takes time to open, all your <a href=\"https://www.digitaloye.com/blog/hot-seo-strategies-to-enhance-online-presence-in-2021\">SEO strategies</a> will certainly go into vain. You need to craft your digital identity by making a strong website that gives better user access. Fix the technical bugs of the page first and then concentrate on other aspects. It is a basic fact that should not get ignored.</p>\r\n\r\n<p><strong>Target Setting</strong></p>\r\n\r\n<p>Identifying your target traffic is the key to successful optimization. You need to understand your offerings and the impact it creates on the probable customers. Think from their point of view to fix the changes in the strategies. Small businesses SEO need to analyze their service first to build a ground for themselves.</p>\r\n\r\n<p><strong>Explore More Ideas</strong></p>\r\n\r\n<p>Finding success requires hard work alongside smart strategies and <a href=\"https://jooble.org/jobs-junior-seo-specialist\">SEO Specialist</a>. Digital marketing is a field where you have to put your best steps forward to outshine. All the above-mentioned techniques and aspects are sure to fetch success for your small business. Grow more and explore newer plans.</p>', 'best-seo-strategies-to-grow-small-businesses_1622467309.jpg', 'best-seo-strategies-to-grow-small-businesses', '7', 0, 'Best SEO Strategies to Grow Small Businesses? | DigitalOye', '', 'Best SEO Strategies to Grow Small Businesses? | DigitalOye', 1, 1, '2021-05-31', 1, '2021-05-31 18:51:48', '2021-07-05 19:08:01');
