<p>There is two major target audience for marketing&nbsp; - either you market yourself to new customers or you market yourself to your existing audience using several remarketing strategies. It is imperative that you maintain a balance between both these marketing audiences. Continuously remarketing to your existing audience is essential to help you maintain a good rapport with them, encouraging them to purchase from you on a daily basis. With a professional Digital Marketing Agency in the picture, the retargeting audience becomes easier!</p>